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August 17, 2023 39 mins

Welcome to "2 Planners & A Podcast," your premier destination for all things wedding planning. In this thought-provoking episode titled "The Most Overused Word In Weddings," hosts Shaun Gray and Jennifer Hardiman dive deep into a topic that's transforming the wedding industry - the often misunderstood term "Luxury."

Join Shaun and Jennifer as they dissect the pervasive use of the word "Luxury" in the wedding business. With their vast experience, they shed light on how this term is often misapplied, either due to a lack of understanding of true luxury service or a disconnect from the cultural nuances that define it.

In this episode, our hosts not only debunk misconceptions surrounding luxury in weddings but also provide insightful tips on breaking into the luxury market. If you're an aspiring wedding professional or a vendor looking to elevate your services, this discussion offers invaluable advice on how to authentically provide a luxury experience.

Tune in to "2 Planners & A Podcast" to discover how Shaun and Jennifer help you differentiate between genuine luxury service and mere marketing fluff. Learn about the nuances of understanding and delivering true luxury, and gain practical insights on how to tap into the luxury market with finesse.

If you've ever questioned the meaning of luxury in the context of weddings or sought guidance on stepping up your game in the luxury market, this episode is a must-listen. Join Shaun and Jennifer as they explore the most overused word in weddings, providing you with the tools to truly grasp luxury and elevate your wedding services to a whole new level.

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