¿Debes apostar por las grandes estrellas o por los microinfluencers más cercanos a tu público? 🤔
El mundo del marketing ha cambiado radicalmente en la era digital, y los influencers se han convertido en una herramienta poderosa para llegar a tu audiencia objetivo. 🌐💻
Sin embargo, con la gran cantidad de influencers disponibles, elegir el adecuado para tu marca puede ser una tarea abrumadora. 🥴
¿Te preguntas si invertir en un influencer de millones de seguidores o en un microinfluencer con una comunidad más pequeña pero más comprometida? 📱
En este podcast Andrés, Chucho y Augusto te guían a través de las ventajas y desventajas de cada estrategia, para ayudarte a resolver el dilema. ✨
Otros recursos:
IA vs equipo creativo: https://www.youtube.com/watch?v=oCfv_yliQCs&t=877s
¿Cómo aprovechar las tendencias en redes sociales para crecer tus ventas?: https://www.youtube.com/watch?v=f5b8PVIFIMA&t=861s
Psicología del consumidor: la clave para incrementar tus ventas: https://www.youtube.com/watch?v=exJYEWIwPaY&t=57s
#influencers #microinfluencers #marketingdeinfluencers #marketingdigital #inboundmarketing #alohapodcast
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