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September 14, 2023 37 mins

En el primer episodio de la tercera temporada de Una Cita en el Colab hablamos con Jean Paul “JP” Polo, Chief Creative Officer y fundador de Wanabí Puerto Rico, sobre cómo la Inteligencia Artificial puede servir como una herramienta de mercadeo de destino. Además, conversamos sobre su experiencia creando piezas creativas para Discover Puerto Rico y Wanabí, aplicando tecnologías de IA para facilitar procesos creativos, y cómo data generada a través de estas tecnologías ayudan a tomar decisiones más informadas, entre otras cosas. En adición, JP abunda sobre por qué la IA, a pesar de presentar soluciones de mercadeo y acelerar procesos creativos, jamás reemplazará a agencias de publicidad y mercadeo.

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