Healthcare marketing requires a different approach to marketing. A big part of that is community engagement. In this episode, Nichole Cassells Stevens chats with host Evan Brandoff to explain why. Nichole is the Director of Marketing & Business Development for Roper St. Francis Healthcare. Their brand is centered around being the necessary support for the community to help them stay healthy. It’s all about bringing people in to be taken care of before they even need it. The two also discuss the effectiveness of multichannel marketing and the values required of a good leader. Tune in to learn more!
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