According to today’s guest, the key to boosting the growth of your business is by building audience-driven connections. Robyn Mermelstein is the Vice President of Marketing at PM Pediatrics. In this episode, she discusses her journey in marketing, working with different brands from CGP to healthcare. In her chat with host Evan Brandoff, Robyn highlights the importance of connecting with the audience and letting them see themselves in what you’re selling. She also talks about making that perspective switch across industries and how that has helped gain the trust of customers. Tune in as Robyn also shares valuable advice and insight on the importance of culture in navigating unpredictable shifts such as the one brought by the pandemic and what the future of telehealth will look like.
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