Authentic and aligned branding that makes an impact with Jo Espejo

On today's episode I have with me Jo and we are diving into all things branding! This is such a great conversation because too often branding is thought of as just 'how you look online' aka your logo, colours, making sure those things match and are cohesive across your platforms. 

But it's truly so much more. 

The right personal branding allows you to stand out from the crowd, resonate with your ideal clients, while being authentic and true to you. 

This is so important right now in terms of building trust with potential clients and being able to grow and scale a business that's really aligned with you and how you want to make an impact. 

We'd love to hear your takeaways after you give the episode a listen! 

About Jo: 

Today’s guest is Jo Espejo, founder of Branding by Jo, a strategic brand agency empowering women-led businesses to scale with clarity, confidence, and connection. Jo believes branding is more than just visuals—it’s the bridge between who you are and the people you’re meant to serve. Through intentional strategy, storytelling, and collaboration, she helps ambitious women create brands that feel aligned, attract the right opportunities, and make a lasting impact—without sacrificing presence, purpose, or peace.

Connect with Jo here: 

www.instagram.com/brandingbyjo www.facebook.com/brandingbyjo https://www.linkedin.com/company/brandingbyjo/ https://www.pinterest.com/brandingbyjo/ https://www.tiktok.com/@brandingbyjo

Send us a text

Connect with me here:
IG: https://www.instagram.com/iamtaraleson/
Website: https://www.taraleson.com

Check out The Safer List here!

It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.