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July 9, 2025 19 mins

Is this you? You show up every day for your business and deliver real results, but you still aren’t landing the high-paying clients you know you’re ready for. Here’s a newsflash: it’s not because of your pricing.


In this episode of Unbreakable Business, we’re getting to the root of the issue with the top three reasons high-earning clients aren’t buying from you. Listen in as we flip the script on what really matters when it comes to upleveling your business. Here’s a hint: it has everything to do with how you position yourself.


The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.



Important sections of the conversation

  • [1:55] You don’t have a pricing problem; you have a positioning problem
  • [4:02] The client journey is getting longer and more personal 
  • [6:16] Reason one: You’re leading with pain instead of speaking from power
  • [9:34] Reason two: Your offers feel custom when they should feel premium
  • [12:06] Reason three: Your brand doesn’t match your price tag 
  • [16:01] High-earning clients don’t shop; they select 



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