Making Automation Accessible with Steve Rivers | Tina Torres-Wilson, Starr Codd & Robert Wall

In this episode, Robert and Starr talk with Steve Rivers, Managing Partner at Valenta, about how small and mid-sized businesses can start using automation to streamline operations, cut costs, and reclaim time. Steve explains how bots can now do the repetitive, manual work that once fell solely on employees—without requiring massive software investments or tech overhauls.

They explore how automation isn't just for giant corporations anymore, what it really costs, and how to get started even if you're not "techy." From bookkeeping to onboarding, Steve shares real-life use cases and shows why automation should be part of every entrepreneur's growth strategy. Whether you're running a lean team or just tired of data entry, this episode is your crash course in using automation to scale smarter.

Key Takeaways:

• Start with what you hate doing: Identify one repetitive task you dread—those are often the best candidates for automation.

• You don’t need new software: Modern bots work with your existing tools, mimicking human behavior without requiring a system overhaul.

• Automation is now affordable: For as little as $30/day, you can delegate hours of manual work to bots—without hiring or training staff.

• Bots reduce errors and increase consistency: Automating tasks minimizes human error and ensures your processes run the same way every time.

• You can build incrementally: Start with one task, see results, then scale—automation doesn’t have to be all-or-nothing.
  

Featured Guest: 

Steve Rivers is a proven leader with over 25 years of experience in business development, operations, team building, and implementing digital transitions. He is known for effectively facilitating complex initiatives, empowering C-suite/stakeholders, and establishing comprehensive systems and infrastructures that champion innovation, streamline operations, improve customer service, enhance margins, prioritize safety, and strengthen the overall brands that he represents. 

He is passionate about introducing small to medium businesses to Valenta’s resources and services. These resources, such as process consulting, digital transformation, outsourcing, virtual staffing, digital marketing, and training, were previously only available and affordable to Fortune 1000 companies.

Learn More about Valenta and Connect with Steve: valenta.io/manager/stephen-rivers 

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 
Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com