Recession-Proof or Delusional: What It Takes to Thrive in This Economy! | Starr Codd, Tina Torres - Wilson & Robert Wall

In this brutally honest and timely episode of Uncensored Entrepreneurs, Robert and Starr dive deep into the myth and mindset of building a “recession-proof” business. Is it just a buzzword used to sell courses, or is there a real strategy behind it? From price hikes and shipping delays to emotional resilience and brand reinvention, this episode delivers the real-world tools and mindset shifts entrepreneurs need to not just survive—but thrive—through economic turbulence.

You’ll hear real stories of pivoting brick-and-mortar businesses, negotiating with vendors, trimming expenses, and embracing personal brand as the true foundation of sustainability. If you’re feeling stuck, scared, or simply unsure how to adapt, this conversation is your permission slip and battle plan rolled into one.

Key Takeaways:

• Why “recession-proof” doesn’t mean untouched—but instead resilient, adaptive, and values-aligned

• The power of mindset in creating a business that can survive chaos and come out stronger

• Why personal branding is the single most recession-resistant strategy an entrepreneur can invest in

• Real talk on pricing, pivoting, and adding value instead of just passing rising costs to consumers

• The importance of CRM systems, lead nurturing, and database reactivation during slower seasons

• How niching down and solving real-time problems can unlock new revenue streams

• Building recurring income through memberships, SaaS, affiliate programs, and community offers

• Reducing waste: cutting team costs, tools, and subscriptions that no longer serve your bottom line

• Shifting your content and offer strategy to meet buyers where they are emotionally and financially

• The uncensored truth: thriving now requires bold value, laser focus, and obsession with serving your audience well

  
  

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com