Using Pinterest to Create More Freedom in Your Life and Business with Laura Rike | Tina Torres-Wilson, Starr Codd & Robert Wall

What if you could grow your business without burning out or staying glued to your phone? In this episode, Pinterest strategist Laura Rike shares how she built an intentional, sustainable business that lets her take every Tuesday off—and how you can use Pinterest to create more freedom in your own life and business.

From breaking down common myths about the platform to explaining how it works differently than social media, Laura offers clear, actionable insight for service providers, e-comm owners, and creators who want better leads without nonstop hustle. She also opens up about navigating entrepreneurship while healing from postpartum depression—and why systems, simplicity, and letting go of the algorithm game changed everything.

Key Takeaways:

• Pinterest is a search engine, not a social platform. It captures users who are actively looking for solutions, which leads to higher-quality traffic.

• Auto-publishing from Instagram hurts your strategy. Repackage content so it’s clear and clickable in Pinterest’s format.

• Create multiple pins per offer. Target different keywords, audiences, and stages of awareness with 3–5 pins for every URL.

• Link to more than just landing pages. You can drive traffic to Facebook posts, YouTube videos, podcasts—anywhere that moves the needle.

• Start Pinterest ads with a test budget. Laura recommends $25–$50/day for the first two weeks to gather enough data for optimization.

• Don’t start from scratch—just redirect and rebrand. Pinterest is incredibly forgiving, even if your old content no longer fits your niche.
  

Featured Guest: 

Laura Rike is a Pinterest Strategist and owner of SimplyPintastic® who helps entrepreneurs and content creators increase online sales and sign more clients with the power of Pinterest utilizing organic methods and scaling with ads. She has helped clients and students bring in over 50k+ in monthly revenue. Her clients have become industry leaders with 6-figure businesses and are growing sustainably by ranking on the first page of Google and getting targeted email leads daily. Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse and Ecamm Network.

Take Laura’s Pinterest Alter-Ego Quiz: laurarike.com/quiz

And download her other resources: laurarike.com/podcast 

And connect with her across all social medias @laurarike 

Your Hosts:

Starr Codd: 

Starr Codd is a business strategist, SaaS founder, and seven-figure entrepreneur who helps business owners scale online with automation, lead generation, and systems that create real freedom. After breaking through corporate glass ceilings and building a seven-figure beauty brand, she launched her all-in-one software and now empowers others to stop admiring someone else’s empire and build their own. Learn More: shehasclients.com 

Tina Torres-Wilson: 

Tina Torres-Wilson is a self-publishing expert and founder of Pink Door Marketing Agency, helping female entrepreneurs and coaches write, publish, and market their books to become best-selling authors. After overcoming personal hardships, she rebuilt her business and now empowers women to share their stories and grow their brands through her signature programs like Aspiring Authors Academy and 120 Days to Best Seller.  Learn More: ⁠pinkdoormarketingagency.com/ ⁠

Robert Wall: 

Robert Wall is a best-selling author, transformational speaker, and business strategist who’s helped launch over $28 million in new programs. As the founder of The Branding Collaborative and creator of the YOUniversal Brand Alignment method, he guides entrepreneurs and leaders to build authentic brands aligned with their heart, mind, and soul. On stage or behind the mic, Robert brings real-world wisdom, unshakable faith, and a mission to help others rise, reconnect with purpose, and create lives they don’t need a break from. Learn more: brandingcollaborative.com