Uncommon Real Estate

Most real estate agents assume the highest offer always wins. But Chris has learned that price is only part of the equation.

In this solo episode of the Uncommon Real Estate Podcast, Chris breaks down the negotiation strategies that consistently help his buyers win even when someone else is willing to pay more. 

From creating certainty for sellers to leveraging stronger terms, lender relationships, and strategic offer deadlines, you&...

What separates average listing agents from elite negotiators? In this episode, Chris Craddock breaks down the negotiation tactics every listing agent should know to help sellers maximize leverage, create competition, and avoid leaving money on the table.

Chris shares why getting a home under contract “in four hours” may actually be a bad thing, how strategic pricing creates stronger offers, and why days on market can quietly destroy...

As AI reshapes the real estate industry, the agents who win won’t necessarily be the ones working harder — they’ll be the ones leveraging systems, automation, and virtual assistants better than everyone else.

In this throwback episode, Chris sits down with former teacher turned real estate investor and entrepreneur Adrienne Green to unpack how she used virtual assistants to scale her business, buy back her time, and ultimately build...

What separates agents who survive from agents who thrive?

In this powerful episode of the Uncommon Real Estate Podcast, Chris Craddock sits down with Branden Beasley to unpack the mindset shift that transformed his career — and his life. From Division I wrestling and boxing at the Naval Academy to nearly losing everything during the toughest real estate market in years, Branden shares how learning to “take a punch” became the founda...

If you’ve ever been told you’re “great with people” but your production doesn’t reflect it… this episode is what you need to hear.

In this episode of the Uncommon Real Estate Podcast, Chris sits down with TJ O’Connell to unpack the hard truth that many agents never realize:

👉 Being nice doesn’t close deals.

TJ shares his journey from part-time agent doing 10–12 deals a year… to a full-time producer with 20+ deals in his pipeline—and ...

Most agents ignore renters. Andre built his business on them.

In this episode, Chris sits down with Northern Virginia agent Andre Gutierrez to break down how a bunch of low-commission rental leads turned into buyers, repeat clients, and over a decade of referrals.

Early on, Andre wasn’t chasing listings, he was taking the deals nobody else wanted. Calling renters back. Asking better questions. And actually giving a damn about the out...

“If you’re not doing three transactions a month, you’re not getting enough reps to grow.”

If your real estate business feels slow, inconsistent, or unpredictable, the problem might be simpler than you think. In this solo episode, Chris breaks down the single most important metric that separates top-producing agents from everyone else: daily conversations. 

Drawing from real data, team performance, and hard-earned lessons, Chris expla...

If you’re grinding harder than ever but not seeing the growth you expected, this episode will hit home. Chris breaks down the hard truth every real estate agent eventually faces: working more hours won’t scale your business. And at a certain point, it actually starts costing you money.

Chris shares the pivotal moment when he pushed harder than ever only to see minimal growth, and how that led to a complete shift in how he thinks abo...

In this throwback episode of the Uncommon Real Estate Podcast, Chris sits down with long-time friend and powerhouse team leader Susan Arant to talk about what it really takes to grow a thriving real estate business with your spouse — without losing your mind or your marriage.

Susan and her husband Gene have led one of Austin’s most respected real estate teams, selling over 3,000 homes with a concierge-level client experience and a t...

In this solo episode of the Uncommon Real Estate Podcast, Chris breaks down the brutal truth about building your first $100K: why it feels so slow, frustrating, and honestly…not worth it in the beginning.

If you’ve ever felt like you’re doing all the right things but not seeing results yet, this episode will hit home.

Chris unpacks the math behind saving and investing, explains why your money isn’t working for you (yet), and reveals ...

What separates agents who struggle from those who scale fast?

In this episode, Chris sits down with Kelli Brown, who went from being completely broke, overwhelmed, and unsure if real estate was even a viable career… to closing multiple deals a month in less than a year.

Her secret? She stopped avoiding hard problems—and started running straight at them.

From tracking down a missing property owner living under a bridge to navigating co...

Most real estate agents believe the path to more income is simple: get more leads. But what if the biggest opportunity is sitting inside the leads you already have?

In this replay episode of Uncommon Real Estate, Chris Craddock sits down with entrepreneur, tech founder, and REI BlackBook creator Damon Remy to talk about the real reason most agents miss deals—and how better follow-up systems can unlock massive hidden revenue.

In This ...

Most agents try to build their business alone. They grind, hustle, and try to carry everything themselves—from production to leadership to operations. But eventually, that approach hits a ceiling. Today’s guest, Kristina Price, shares her journey from working in corporate sales at Homes.com to becoming a top 1% agent in Hampton Roads and building a multi-state real estate team. Along the way, she experienced the highs of rapid grow...

Real estate isn't a hobby—it's a high-stakes professional sport.

If you are an ambitious new agent feeling overwhelmed, broke, or like an "imposter," this episode is for you. Chris sits down with his "Franchise Player," Belle Tunstall, who went from crying in her car with a failing engine to being named one of the Top 30 agents under 30 in the world. She explains exactly how she translated her backgroun...

Success isn't a skill; it's an identity. Chris breaks down the "Uncommon" traits that separate the best from the rest. He dives into the Entrepreneurial Operating System (EOS) and the specific core values he looks for when hiring "machines" for his own team. 

Inside this episode, you’ll discover:

• Why "Harvard smart" doesn't matter in real estate, but pattern recognition does.
• Why you mu...

Are you a new agent tired of the "hamster wheel" and ready to actually hit those six-figure goals? 

In this power-packed replay, Chris sits down with top-producer Jon Smith to dissect exactly how he closed a staggering $34 Million in volume during his first two years in the business. 

Jon doesn't have a secret database or a magic wand-he had a system. He explains why your background (whether it's ministry, sports,...

In this throwback solo episode from the COVID days, Chris breaks down how smart investors are using tax law, retirement rollouts, and creative strategies to build massive wealth even without a pile of cash.

You'll learn how to tap into your retirement accounts penalty-free, how to compare stock market vs. real estate returns the right way, and how to use depreciation and principal paydown to legally reduce your tax bill while s...

In this banger episode, Chris breaks down the jaw-dropping new NAR data: 71% of real estate agents did zero transactions in 2025. If that doesn’t light a fire under you, nothing will.

Chris calls out the excuses, dismantles the lies agents tell themselves, and delivers a no-BS roadmap to rising above the 71% and finally building a business that prints both cash and long-term wealth.

Whether you're new to the game or 10 year...

Most agents want to "act" like entrepreneurs when they're actually unemployed. If you don't have a client, you don't have a business.

In this throwback episode, host Chris goes into the essential strategies for scaling a real estate business from goose eggs to 24 deals per year. He offers actionable insights to help real estate professionals navigate common pitfalls and achieve sustained success.

Ta...