In this episode of the Uncommon Real Estate Podcast, Chris sits down with long-time friend and powerhouse team leader Susan Arant to talk about what it really takes to grow a thriving real estate business with your spouse — without losing your mind or your marriage.
Susan and her husband Gene have led one of Austin’s most respected real estate teams, selling over 3,000 homes with a concierge-level client experience and a team culture rooted in intentionality and excellence. From navigating work-life balance, to crafting a vision together, to staying profitable in shifting markets — Susan drops unfiltered wisdom for agents looking to build both wealth and lasting relationships.
Topics Covered:
- How Susan and Gene scaled a real estate team while raising a family
- The systems and mindset shifts that keep their marriage and business thriving
- How their team drives 75% of deals through repeat clients and referrals
- What NLP is — and how it’s helping agents rewire for success
- Using data-driven conversations to fuel prospecting (without sounding salesy)
- The secret to staying in your “genius zone” and finding the right team members
- Building wealth beyond the cash machine — and giving back through the Gene Arant Foundation
Connect with Susan:
- Email: susan@genearant.com
- Website: austintexasrealestate.com
- Referrals to Austin? Reach out to Susan and her team directly — they’d love to help!
Connect with Chris:
- Instagram: @craddrock
- Facebook: Chris Craddock
Resources:
🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland
⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group
🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group
💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!
🧑🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.
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