Uncomplicated Marketing

Uncomplicated Marketing

"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success.

Episodes

April 30, 2025 50 mins

Podcast Summary: Cracking the Meta Code — Scaling Ads with Strategy, Not Just Spend

In this episode, Sacha Awwa sits down with Manel Gomez, a Meta ad specialist managing $300K–$500K/month in spend for e-commerce brands across the U.S. and Europe. With over $25M in profitable ad spend under his belt and regular appearances at Meta HQ, Manel breaks down the technical evolution of Facebook Ads and how founders can navigate the increasi...

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Podcast Summary: Building Culture, Systems & Legacy with Justin Gold

In this episode, Sacha Awwa sits down with Justin Gold—founder and CEO of multiple award-winning businesses in the beauty industry, including the renowned salon The Changing Room. A second-generation entrepreneur with over 15 years of experience, Justin shares his journey from breakdancing and corporate finance to becoming a national educator for Matrix and a t...

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Podcast Summary: Cultural Branding, DEI, and Creative Authenticity with Bre Fernandez

In this episode, Sacha Awwa sits down with Bre Fernandez—an award-winning Associate Creative Director, professor of advertising at the University of Miami and Miami Ad School, and rising local comedian. Known for her bold creative voice and deep cultural fluency, Bre unpacks her unconventional journey from law school dropout to creative leader, tou...

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Podcast Summary: Building Thought Leadership with Zachary Bernard, Founder of We Feature You

In this episode, Sacha Awwa welcomes Zachary Bernard, a 21-year-old entrepreneur and the founder of We Feature You, a public relations firm helping clients become recognized thought leaders through strategic media placements. Based in Dieppe, New Brunswick, Canada, Zachary has worked with hundreds of clients across North America since launch...

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Podcast Summary: The Evolution of Influencer Marketing with Paula Bruno, CEO of Intuition Media Group

In this episode, Paula Bruno, CEO and founder of Intuition Media Group, joins the show to unpack the ever-evolving world of influencer marketing. With over 15 years of experience in the space, Paula has been at the forefront since its early days—helping shape influencer compensation models, brand collaborations, and authentic creato...

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Podcast Summary: Exploring Transformation with Ragnhild G. Isdahl, Founder of The New Viking

In this episode, Ragnhild G. Isdahl, founder of The New Viking, joins the show to share her journey of transformation—from a corporate marketing career to a path of holistic healing, retreats, and online courses. Born in Norway and raised across multiple countries due to her father's work in the cruise industry, Ragnhild’s global perspe...

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In this episode, Omar Alvarez, founder of Kinnect, joins the show to discuss how his platform is redefining relationships by helping people preserve their most meaningful moments. As a first-generation Puerto Rican and Guatemalan entrepreneur, Omar brings a wealth of marketing and growth experience from major brands like Nike, Levi’s, and Hims & Hers to the startup world. His journey into relationship-tech is deeply personal, i...

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Jake Prieur, co-founder of VideoScale, joins the show to discuss how his unlimited video editing service is transforming content creation for businesses and creators. With a flat monthly fee model, VideoScale is making professional video editing accessible and affordable while addressing common pain points in the industry.

Key Topics Discussed:

1. The Origin Story of VideoScale

  • How Jake's experience with previous agencies rev...
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Rebecca Shaddix, a seasoned marketer and go-to-market strategist, joins the show to share her expertise in driving revenue growth across industries like education, healthcare, and SaaS. As a Forbes contributor and thought leader, Rebecca brings a unique blend of data-driven marketing, empathetic leadership, and a keen understanding of the evolving marketing landscape.

Key Topics Discussed:

1. The Role of Empathetic Leadership in Mark...

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Unlocking Brand Alignment with Brandon Coleman Jr.

Brandon Coleman Jr. joins the podcast to share his five decades of experience in brand alignment, marketing strategy, and business growth. As a renowned advisor, author, and entrepreneur, Brandon has helped countless businesses unlock their full potential by ensuring their brand perception matches reality. Through his Brand On movement, he empowers leaders to align their brand, maxi...

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Firas Al Mubayad joins the podcast to share his powerful journey as a deaf advocate, educator, and entrepreneur. From growing up in Kuwait and moving to the UK for better education to founding AMB Deaf Accessibility, Firas has dedicated his life to bridging the gap between the hearing and deaf communities. His work empowers individuals and organizations through bespoke BSL training, consultancy services, and accessibility advocacy.

...

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Rich Kahn, Co-Founder and CEO of Anura, joins the podcast to share his journey from a high school tech enthusiast to a leading expert in digital ad fraud detection. With decades of experience in digital marketing, Rich has built and sold multiple companies, including an Inc. 5000 business, and was honored with the Ernst & Young Entrepreneur of the Year Award for Technology. Now, with Anura, he is on a mission to expose and elim...

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January 29, 2025 46 mins

Zara Hajihashemi, AI Engineer and Founder of Cybele Health, joins the podcast to share her journey from Apple tech lead to femtech entrepreneur, driven by a mission to revolutionize women's health with AI-driven insights. With a PhD in machine learning, Zara spent six years at Apple leading cross-functional AI projects before founding Cybele Health to address the inefficiencies in healthcare for professional women and working ...

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Amy Winner, Co-founder of Wheels Up Collective, joins the podcast to share how she has transformed the traditional agency model through innovative thinking and adaptable leadership. With 25 years of experience turning market uncertainty into growth opportunities, Amy shares how she built a thriving agency during the pandemic that now serves as a beacon for both marketing talent and growth-focused clients.

In this episode, you'l...

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I sit down with Mackenzie Doheny, Founder and CEO of Antares, to explore her remarkable 24-year journey supporting C-suite executives at the highest level. Mackenzie’s career spans the nonprofit, private, and public sectors, where she has partnered with top executives, presidents, and founders. Her work has redefined the role of executive assistants, transforming them into integral strategic partners. Through Antares, Mackenzie bri...

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I sit down with Mark Fox, a true Renaissance man—entrepreneur, scientist, and former Space Shuttle Chief Engineer—to explore his journey from aerospace engineering to wellness innovation. Mark’s latest creation, Vibe, is a revolutionary pulse electromagnetic field (PEMF) device designed to provide natural relief for over 100 ailments in both humans and pets. With a passion for combining technology with everyday wellness, Mark share...

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 I sit down with Scott London, a seasoned entrepreneur, angel investor, and founder of iconic ventures like Aspen Apparel, Zoo York, BP Clothing (Baby Phat), and president of Wu-Wear, to explore his journey and insights into brand building, community development, and the rise of paddle as a sport and lifestyle. With over three decades of experience shaping cultural movements and fostering communities, Scott shares how his passion f...

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In this episode, I sit down with Ellen Mitchell, a real estate professional with over 25 years of experience and a niche in probate, senior relocation, and divorce real estate. Ellen shares how her personal brand, “Your Heels on the Ground,” sets her apart in the competitive South Florida market.

In this episode, you’ll discover:

Creating a Niche for Success

Ellen discusses the importance of specializing in a specific area, allowing h...

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I sit down with Dan Lubic, President of DTL Consultants and a member of the Sales Acceleration Advisor Network. Dan brings a wealth of knowledge from his distinguished career at FedEx, where he mastered world-class sales and operational strategies. Together, we discuss how Dan helps small and medium-sized businesses (SMBs) implement sales systems once exclusive to the largest corporations.

In this episode, you’ll discover:

  1. Lesson...
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In this episode, I sit down with Christina DiGiacomo, founder of Everyday Philosophy, a company that brings philosophical insights to business leaders. Christina shares her journey from a high-stakes career in marketing and advertising to building a purpose-driven business, offering valuable lessons on growth, authenticity, and embracing your unique “magic wand.”

In this episode, you’ll discover:

  • Christina’s Journey from Marketin...
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