Using Social Media to Find Deals & Connect with Investors

In this episode of Uncontested Investing, we continue our series on marketing and deal sourcing—this time focusing on how investors can use social media as a deal-finding and networking tool.

 

From Facebook groups to LinkedIn connections, from Instagram reels to paid ads, we walk through the strategies that can help investors uncover off-market opportunities, build credibility, and attract both partners and capital. Social media isn’t just about posting pretty pictures—it’s about being authentic, consistent, and intentional with your content so that sellers, buyers, and other investors see you as a trusted resource.

 

If you’ve been hesitant to lean into social media or you’re not sure how to make it work for your investing goals, this episode will show you practical ways to turn likes and comments into leads and closings.

 

Key Talking Points of the Episode

 

00:00 Introduction

01:00 Using social platforms to source deals and connect with like-minded investors

03:33 Posting your “buy box” to attract sellers and referrals

04:21 Which platforms to prioritize: LinkedIn, Instagram, and where deals get shared

05:55 Targeted ads for motivated sellers and local real estate groups

07:46 Repurposing success stories and market updates into deal-attracting content

09:10 Storytelling through the full lifecycle of a deal—finding, renovating, reselling

11:05 Creating content for two audiences: sellers/buyers AND investors/partners

13:18 Authenticity and even mistakes: why transparency builds trust

14:14 LinkedIn as a credibility hub—high-value connections and partnerships

16:33 Pitfalls to avoid: being too salesy, ignoring engagement, not tracking results

18:12 Handling negative comments—pause, edit, and keep it professional

19:26 Tracking metrics, posting schedules, and experimenting with timing

20:20 Repurposing content across platforms without burning out

21:11 Social media success is not linear—why consistency and patience win

22:28 Collaboration, authenticity, and leveraging social media for deal flow

 

Quotables

 

“Not only can you find deals on social media, but you can also find people that can help you find those deals.”

 

“Don’t just market properties. Market yourself, your personality, and your community.”

 

“If you’re ignoring engagement, you’re setting yourself up to fail on social media.”

 

Links

 

RCN Capital

https://www.rcncapital.com/podcast

https://www.instagram.com/rcn_capital/

[e-mail]

 

REI INK

https://rei-ink.com/