We’re joined by Bianca Bono, Marketing and Sales Manager of Bono and proud member of the Bono family. Bianca shares her personal journey growing up in the family business and how her passion for olive oil led her to combine technical expertise with innovative marketing strategies. We explore what makes Sicilian olive oil so unique, the challenges of maintaining authenticity in a crowded market, and Bono’s commitment to sustainability. Bianca also discusses how digital storytelling is transforming consumer education and offers advice for anyone looking to deepen their appreciation of high-quality extra virgin olive oil.
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