Under The Hood
End-to-end digital solutions and consulting for planet Earth's increasingly customer-centric business challenges. Salted Stone is an award-winning, fully in-house team of passionate and endlessly curious experts, and we’re here to kick things up a notch.
Episodes
September 23, 2025 • 39 mins
In 2025, HubSpot is doubling down on ‘Unified’ - unified teams, unified data. Business leaders are making 100% of their decisions with only 20% of available data, according to our research. In this episode - recorded live from the INBOUND event in San Francisco, Tony is joined by Brandon Jones — Salted Stone's Executive Regional Director, North America and special guests, Diana Zalaquett — HubSpot's Principal Production Manager and...
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September 7, 2025 • 64 mins
In this episode, hosts Mel Phelps Cevik and Glenn “Lenny” Purcell are joined by Salted Stone’s Tony Eades, live from the conference floor in San Francisco, to unpack the new tools, playbooks, and AI innovations reshaping how businesses grow.
🔑 Key Takeaways:
👉 Why “Unified” was the theme of the year — and what it means for your customer data.
👉 The launch of Loop Marketing, HubSpot’s answer to the broken funnel.
👉 Major up...
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August 12, 2025 • 56 mins
This episode unpacks how AI and the explosive growth of martech are transforming marketing and operations. Scott explains why AI adoption is at the same transformative scale as the arrival of the internet, and why businesses must embrace it now. As the creator of the Martech landscape graphic, which has grown from 150 tools in 2011 to over 15,000 today, we ask Scott how big will it grow - maybe the “Martech 500 Million” when custom...
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July 1, 2025 • 68 mins
Join Tony Eades, co-founder, business re-thinker, and Chief Strategy Officer at Salted Stone, as he goes Under The Hood with Mel Phelps Cevik, Regional Director, APAC and Fabio Pancaldi, Senior Director of Partnerships and Alliances, JAPAC at HubSpot.
Welcome to today’s episode, where we tackle a hard truth: growth is getting tougher. Businesses everywhere feel the squeeze to boost revenue while cutting costs, all within markets ...
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May 20, 2025 • 43 mins
Join Tony Eades, co-founder, business re-thinker, and Chief Strategy Officer at Salted Stone, as he goes Under The Hood with Mel Phelps Cevik, Regional Director, APAC and live from North America, Brandon Jones, Executive Director NA from Salted Stone.
Last month HubSpot launched 200+ platform updates for teams in marketing, sales and service. So which ones are worth knowing about? Salted Stone was first to hear the news directly f...
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March 23, 2025 • 49 mins
The sales and marketing show that goes under the hood of the latest tech, tools and trends to help you work smarter. Welcome to Series 4.
Join Tony Eades, co-founder, business re-thinker, and Chief Strategy Officer at Salted Stone, as he goes Under The Hood with Nicholas Holland, Head of AI and SVP, Product at HubSpot.
In this episode, we explore how the fear of AI is giving way to confidence, with nearly half of marketing leader...
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December 14, 2024 • 45 mins
🎧 Under The Hood | Unlocking HubSpot's Growth in JAPAC with Dan Bognar 🚀
Are you ready to supercharge your business growth? Join Tony Eades, co-founder and Chief Strategy Officer at Salted Stone, as he dives Under The Hood with Dan Bognar, VP of Sales and Managing Director for HubSpot JAPAC.
In this episode, they uncover game-changing insights for businesses in the JAPAC region, exploring how HubSpot's new AI-powered tools can ...
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October 24, 2024 • 39 mins
When a website is failing to perform as expected, how do you get to the bottom of it? Why does a website not convert and what can be done to fix it. In this episode of Under the Hood, we dive deep into how changing buyer needs, ill-defined strategy, poor user experience and lacklustre design or copy could be impacting your website performance and conversion.
According to Hotjar's research, 92% of people said cluttered layouts woul...
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July 8, 2024 • 38 mins
📩 Subscribe so you never miss an episode: https://hubs.ly/Q029HJKk0
In this episode of Under the Hood, we dive deep into the rapidly evolving world of content marketing and how personalisation is becoming key across all platforms. We discuss the critical role of AI in connecting content to different stages of the customer journey and share a striking statistic: 70% of the buyer journey occurs before a customer even reaches out.
...
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June 4, 2024 • 13 mins
Join hosts Tony and Gabe in this episode of "Under the Hood Unplugged" as they delve into the rising trend of AI tools in content creation. From discussing the prediction that AI will become a mainstream necessity for content creators to exploring the delicate balance between investing time in finding the right tools and maintaining human creativity, this episode offers valuable insights into navigating the evolving landscape of co...
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May 28, 2024 • 41 mins
In this episode of Under the Hood, we explore the power of AI in content marketing with multi-award-winning content marketer and AI enthusiast, Christopher 'Chris' Melotti. Chris, the founder of Melotti Content Media and a qualified AI Ethicist Policy Writer, shares his insights on:
- Empowering and augmenting content marketing processes with AI tools.
- The "AI-human-AI sandwich" approach for optimal content generation.
- Enhanci...
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April 9, 2024 • 38 mins
📩 Subscribe so you never miss an episode: https://hubs.ly/Q029HJKk0
The latest HubSpot pricing model change is already in play, so how does it affect the cost to your business?
In this video, we’ll explain the changes to HubSpot’s pricing model (with examples), including:
• How HubSpot plans and pricing now work
• Why this matters for different sizes of business
• How HubSpot’s model compares to competing software
• What happ...
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February 20, 2024 • 19 mins
HubSpot tools are all you need to build an engaging customer experience, with its robust features for marketing, sales, content management, and more. Whether you’re new to the platform or want to expand your repertoire, these simple yet powerful tools will centralize insight and save you time. Think of them like HubSpot hacks!
You can learn more about the tools and try them in the links below.
📩 Subscribe for alerts on Season ...
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January 30, 2024 • 29 mins
AI-powered tools are reshaping the ways we get stuff done, serving up more insight and enabling greater efficiency than ever before. The trouble is knowing which of those tools is worth your time. Well, look no further because here we shortlist the best AI tools to save you hours on hours of experimentation.
Under the Hood explores the AI tools for sales and marketing that we think are worth it. Try them in the links below.
📩...
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December 18, 2023 • 46 mins
In this final episode of Under the Hood Season 2, Tony and Gabe give you their top 12 tips and tools to boost your sales and marketing performance. Take a peek and find savvy, actionable advice about inbound marketing, sales automation, website strategy, generative AI, RevOps, and much, much more! We hope you’ll carry these gifts into the year ahead.
To all our subscribers and guests who learned and laughed with us throughout Sea...
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December 11, 2023 • 35 mins
Video is not just a marketing tool. Using video in sales, from prospecting to closing, is becoming standard practice to facilitate better engagement and close more deals. This episode digs into why you should include high-value videos in your B2B sales process. We’ve got a ton of tips and use cases, like video prospecting, to get you started.
Joining Under the Hood is Content Marketing Manager and TikToker Julia Belkin. Julia is t...
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December 3, 2023 • 37 mins
Want a new and improved CRM? While the benefits of switching CRM software should outweigh the possible risks, it helps to research and prepare thoroughly. In this video, we discuss what you should know before implementation — like a CRM buyer’s guide — and how to prepare your organization for change.
Under the Hood, Episode 19 features HubSpot Senior Growth Specialist John Stapleton in conversation with Salted Stone’s Lead Strate...
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November 27, 2023 • 25 mins
Are your digital touchpoints delivering a fantastic experience right when and where customers need it? If not, you’ve probably had a bunch of them take their business elsewhere (and tell their friends, too!). So, which brand touchpoints actually do the job?
In this episode, Tony and Gabe discuss the biggest letdowns in customer experience and the digital touchpoints proven to keep customers happy.
📩 Subscribe and be first to re...
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November 14, 2023 • 14 mins
In the third episode of "Unplugged," Tony and Gabe take a deep dive into the delicate balance of Sales vs. Sustenance. In this candid and unscripted conversation, they tackle the challenge of mastering time for profitable growth in the business world. They share their personal anecdotes, practical insights, and valuable tips on how to prioritize your business efforts effectively.
Join us for a lively discussion that explores the a...
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November 12, 2023 • 35 mins
Developing your buyer personas should be a constant work in progress. Why? Because the people you’re selling to won’t be the same next year or the year after. Unfortunately, many companies base their sales & marketing strategies on outdated persona documentation.
Episode 17 teaches how to create B2B buyer personas that are accurate, granular, and dynamic. Joining us is guest expert Sonia Thompson, an inclusive brand strategist and...
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