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July 18, 2025 34 mins

Today we’re getting under the hood with Maria Lence a daughter, sister, friend, Women’s advocate and the founder of For Women's Health. 

Her extensive experience building marketplaces—as an early team member at Booking.com, inspired Maria to launch a startup dedicated to helping women find the right health provider.

Before immersing herself into the founder's journey she worked at Expedia, TripAdvisor, Booking.com, and Sojern creating strategies to increase revenue, developing go-to-market strategies, created new products, new distribution channels and sales.

Maria is passionate about Women's Health when not working, you can find her traveling, near the ocean or being active doing yoga, hiking or playing golf.



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