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November 14, 2024 62 mins

Curious how design can make a space unforgettable? Kelly Straka, founder of Lux Living, talks about her journey from rearranging her childhood bedroom to creating a successful staging and design business. Known for crafting spaces that resonate on a personal level, Kelly shares her approach to blending creativity with practical strategies that help her spaces stand out.


Kelly dives into the ups and downs of starting a staging business, explaining how personal touches can make a property memorable for clients and buyers. She gives straightforward tips on creating unique Airbnb experiences that draw in guests and talks about the importance of knowing when to pivot in business and using storytelling to make properties shine.


Kelly’s insights on staging, home-flipping, and storytelling offer practical ideas for making properties truly memorable. Whether you're a designer or business owner, her journey provides a fresh look at creating spaces that connect with people and make a lasting impression.


On The Underdog Podcast, Kelly’s journey offers practical ideas for business owners, designers, and anyone in real estate looking to create spaces with impact.


Key Takeaways:

  • Real Estate Investment and Entrepreneurship: Kelly’s first experience managing student housing sparked her journey into property investment and real estate.
  • Challenges and Growth in Entrepreneurship: Kelly talks about knowing when to pivot, showing the importance of adaptability in business.
  • Storytelling and Connection through Design: Kelly’s designs aim to create emotional connections, making each space not just beautiful but meaningful.


Her journey exemplifies the value of adaptability and innovation in the real estate and design industries, reminding us of the potential to create spaces that are not only functional but emotionally resonant.


Listen to this exciting episode. Join us for the conversation! Listen to the full episode here:



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