The Art of Storytelling in Business Growth and Success with Erin Rogers

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Have you ever laughed until you cried or found yourself nodding along to a story that felt like it was plucked from your own life? That's the magic Erin Rogers brings to the table, blending comedy and cinema into storytelling that hits home. On our latest episode of Underdogs, Bootstrappers, Game Changers, we sit down with Erin to dissect the transformation from stand-up to storyteller and unearth the dynamic parallels between the art of narrative and the ever-twisting world of business. Prepare to be enchanted by the raw power of vulnerability, the growth born from failure, and how your personal saga can captivate and engage.

Remember that one breakup that had you sneaking around grocery stores in sunglasses and a hat, just to avoid the questions? We've all been there, and this episode isn't shy about exploring those emotional burdens. Through tears and laughter, we reveal how sharing our lowest points can lead to solidarity, resilience, and maybe even a little hope. Whether it's the cathartic release of connecting over common struggles or the epiphanies that come from a well-told tale, this discussion promises to leave you feeling lighter and more prepared to turn your own trials into triumphs.

Venture with us as we chart the hero's journey, not just in epics and adventures, but within the cubicles and coffee shops of the entrepreneurial world. The close of this episode honors the influence of personal stories – from the legacy we inherit to the future we're building. Erin's testimony stands as a beacon to the wonder that unfolds when we boldly place our stories center stage. So, if you're seeking to intertwine your unique experiences with your professional journey, grab some headphones and let this episode be your guide to finding success, forging connections, and crafting a world rich with hope and inspiration.

Episode Transcript

Speaker 1 (00:19):
Thank you, this isn't Shark Tank.
My aim with this podcast is totake away some of the imaginary
roadblocks that are out there.
I want to help more underdogs,because underdogs are truly who
change the world.
This is part of our Content forGood initiative.
All the proceeds from themonetization of this podcast
will go to charitable causes.
It's for the person that wantsit.

(00:39):
Hello and welcome to anotherepisode of Underdogs,
bootstrappers, game Changers.
And I've got another greatguest for you today, because I
think the world needs morestories and I think business can
benefit off these stories.

(00:59):
And one thing I love about theyounger generation and people
say what they want about, aboutthem is we now care who we buy
from and who that business is,and that's why I think it's
imperative you, bootstrappers,have a good story.
So joining me today is ErinRogers.
She is the ultimate instorytellers, she's a writer,

(01:20):
she's into comedy, she lovesmovies and I welcome her today
to Underdogs, bootstrappers,game changers.

Speaker 2 (01:29):
Thanks so much for being here thank you so much,
I'm so excited.
I also really love when peopleare like oh, the younger
generation, because it makes mefeel like I am young, because
I'm 43 years old.
I'm like oh yeah, us youngergeneration.
Even if you're not saying that,I'll take it.

Speaker 1 (01:45):
I don't get away with it very well anymore, because
all this is coming in, you know.
But I like to say this is yoursa business stress, which it's
dignity yeah, when you're a man,it's dignified.

Speaker 2 (01:56):
There's like super colors going on there now so,
but it's a good thing.
I'm not very vain no, it looksfantastic and I think I should
get a fake beard and just belike listen, dignified.

Speaker 1 (02:07):
You know, this is real too.
It's real.

Speaker 3 (02:09):
So you know just putting it out there in the
world.

Speaker 2 (02:13):
Speaking of real, if you grabbed it and it was fake.

Speaker 1 (02:17):
Like Santa Claus.

Speaker 2 (02:19):
Exactly that's the controversy of your podcast.
It's like the beard was fake.

Speaker 1 (02:24):
Yeah, oh yeah, Dun, dun dun.
They come out of the audiencesomewhere Exactly.
How's that for a story?

Speaker 2 (02:30):
What a big name.
I love it.

Speaker 1 (02:33):
I want you to hash out for me how you got into
storytelling, because I do thinkit's imperative.
What would the world be withoutstories?
And I get asked this a lot, soyou tell me your take on that
asked this a lot.

Speaker 2 (02:46):
So you tell me your take on that.
Sure, so I'm gonna.
I feel like this is theaudience for it.
I'm going to tell you, part ofthe reason that I got into
storytelling is because I waskind of an asshole.
So what happened was I wasdoing a lot of stand up and I
had this thing where I was like,oh, I'm so funny and I'm like
so real, and not all stand upslike like were like that, are
like that.
But I was definitely like thatwas my vibe and I was doing like

(03:09):
all this comedy and improv,which is a very weird thing to
be like.
I'm so cool, I do improv giveme an emotion and a piece of
fruit and I will perform a scenefor you like that's not, it's
great, but it's not like a coolthing.
But uh, I was.
I was feeling very like look atme and a friend of mine who I
was in in an improv troupe withsaid she was doing a

(03:31):
storytelling show and uh, whenyou're in in an improv troupe,
it's like being in like a gangfor nerds, so you like you
support each other and you go tostuff and you know.
And so she said she was goingto this thing and I was like,
okay, so we're going to all sitaround and talk about our
feelings Cool.
But I'm a nice supportivefriend.

(03:52):
Yeah.
So I got there and I sat in theback and I had, like, my jacket
over one shoulder so I couldjust like make a quick getaway
after she had done her, likelittle story or whatever.
Yeah.
And then someone got on thestage and started telling a
story and I like touched my faceand I was like I'm crying and

(04:13):
then I was laughing two secondslater and then I was just like.
It was suddenly like I was in aroom full of friends, even
though I didn't know anyone.
It was like a movie, like youknow when.
I haven't had this experience,but I've heard that, like when
you meet the love of your life,like that you can't there's
suddenly music and everything isin slow motion, and that's what

(04:36):
it was like.
I was like, and so I will sayit was beautiful, and also my
first thought was no, I have todo this now.
I have to talk about my feeling, and for years I've just been
making funny jokes that keepeverybody at a very clear
distance.

(04:56):
Yeah.
So it was just a moment thatcompletely changed my life, and
after that I was like no matterwhat I do, I'm different now.
Yeah like I can't be that sameperson and so I still do comedy.
I love comedy.
It's wonderful.
There's a lot of people who arevery honest and very willing to
take risks.

(05:16):
I was not one of those peopleat that time.
Yeah, Going to that show mademe.
it was basically like put up orshut up, like you've got to do
something more, and so I startedand I was not good at it, and
so what I did was I read booksand I went to shows and I

(05:38):
started a show and I knew, if Ijust figured it out quote
unquote if I did enough research.
Yeah.
If I read the right books, Icould do it, which isn't true.
You can't just read a book andthen suddenly you're good at it.
It's like business.
You just have to keep doing itand you have to fail a lot and

(05:59):
you have to have uneven growthand then one day, yeah you have
to fail andyou have to have uneven growth
and then one day yeah, you haveto fail and you have to have
uneven growth, and you have to.
Every time it's amazing likethere is also that knowledge
that it's going to be bad again,and I have to just accept,
because when you get better, yourealize that you could be

(06:22):
better than that, and so I'mnever at like I'm a really great
storyteller.
Now I am proud of the work thatI do.
Yeah.
I can see my growth, I can seehow my work has been helpful and
I have a long way to go, andthe only way to do that is to
just keep going.

Speaker 1 (06:41):
What makes a great storyteller?

Speaker 2 (06:45):
Honesty is a big one.

Speaker 1 (06:46):
Okay.
And also are you talkingvulnerable honesty, like putting
it out there in the world howyou feel and like the hard stuff
?

Speaker 2 (06:55):
Yes, for sure.
But I will also say that,balanced with uh, there's an
expression uh, I'm a Canadianstoryteller.
This is an expression I learnedfrom American storytellers that
you tell from a scar, not awound.
So you're telling your truth ina way that is not going to hurt
you because it's too soon, andit's also not going to be

(07:15):
unprocessed stuff you're sendingout to an audience.
So there's a lot of differenttypes of storytelling.
I will be honest, Like as muchas I'm like, oh yeah, being real
and vulnerable, I stillstruggle with that.
Yeah.
Excuse me.
Me too.
I still, yeah, I mean, whodoesn't?
There's people, but I am notone of them and if anybody out

(07:37):
there is, that person bless you.
Good for you.
You're like Superman, liketeach me your ways anyways, um,
but I still.
Comedy is still my voice, yeah,uh, so, uh, for some people, uh,
no jokes being completelyhonest and raw, that's a great
storyteller.

(07:57):
Uh, it really depends on yourdefinition.
For me, it is something with abeginning, middle and an end.
It has a feeling of some sortof closure, like it doesn't have
to be, um, your life is changedforever, but like we see a
change in you in the story.
You were one thing and then,through the process of your, of

(08:21):
your choices, you learnsomething.
You change, and it doesn't haveto be.
What I learned is you trust theaudience enough to come along
with you and see that change.
And the other thing is honesty.
That is about kindness andtrust with your audience, not

(08:41):
shock value.
It's not up there, and I saythis with all the love in my
heart for comedians.
You know, when people say Idon't go to therapy, this is my
therapy.
Also, go to therapy.
Like if you're using this fortherapy.
In my opinion, that's not whatstorytelling and comedy is
supposed to be.
You are it's.

(09:03):
It's a relationship between youand the audience.
If you are going up there totell them all your unprocessed
problems, you are making themyour therapist and you are
asking them to pay for that.

Speaker 1 (09:16):
Let's unpack that, if you don't mind.
Let's unpack that for a second.
How's the what's the differencebetween going out there and you
know, like we all gosh.
How do I put this in?
Like a way, like sometimespeople just overload us with
stuff and like us, caring peopleobviously want to be able to
help, but sometimes it's liketoo much, too soon.
You know it's like so how do weknow, like how to be vulnerable

(09:39):
, but not like I hate this word,but I'm going to use it
burdensome?
You know, like cause, maybe ifyou're putting too much on your
audience, it's like now it'sthere.
Like I was here to watch this,I was here to learn, I was here
to feel, but now I just feellike overwhelmed, right, like
how do you not burden people butstill be vulnerable with this
story?

Speaker 2 (09:57):
That is the million dollar question, my friend.
So, first of all, I actuallylike burdensome, because that
word to me also means it's notjust like I'm burdened, like the
emotional part of it.
It's if you are carrying threeboxes and someone puts another
box on top, you might not beable to carry it.

(10:18):
It's not even and you don'thave to be like upset at the
person, it's just people canonly take so much and different
people.
So I will say one anybody outthere at some point you're going
to get it wrong, or or you'renot, and you're better than me,
but I like to think that I'mamazing.

(10:39):
So if I've made the mistake,everyone will make the mistake,
but at some point we're allimperfect, emotional people.
When you're going throughsomething, I'm going to change
that.
When I have gone throughsomething.
There have been times when I amat a state where my brain

(11:00):
activity is almost intoxicatedBecause I'm so stressed and I'm
so miserable.
And I will tell you, uh, soyears ago, uh, I had a really
terrible breakup, just reallylike heartbreaking, like lost a
group of friends, all those kindof things.
Uh, now I see it as like oh, Iwent through this thing and I'm

(11:21):
uh, out the other end and thisis fantastic and I've learned
from it.
At the time I was so miserablethat I would be like at about
one o'clock in the morning whenI was very sad.
I'd be like you know what'llmake me feel better?
Some chips.
And I would go to the 24-hourgrocery store and I would go buy
a bag of chips and because I'dbeen crying, I didn't want

(11:43):
anyone to see, so I woresunglasses and then I also wore
a hat and a scarf, so it wassupposed to look like it was an
outfit, not trying to cover myeyes.
And then, because I'd also beencrying, I would buy a cucumber
to put on my eyes because Iwould forget that I'd done the
same thing the day beforebecause I was so miserable.
So there is a grocery storewhere for like a week, when I

(12:06):
was at my most miserable, peoplesaw me coming at one in the
morning like a, like a haunting,like a haunting of the grocery
store with a giant hat,sunglasses and a scarf by a bag
of chips and an entire cucumber.
And then just how to?
How?
To the door, and it didn't evenoccur to me that that was weird
.
So's so weird, but I was so sadand so miserable that I couldn't

(12:29):
see the reality of situations.

Speaker 1 (12:33):
Do you think part of the difference is like we watch
movies right, and movies aregood stories, otherwise we
wouldn't watch them.
And then obviously people telltheir stories in lives.
But have you ever watched thosemovies where it's like they
leave us hanging at the end andthen it's like miserable, we
feel left in abandon?
Do you think part of like thepoint where you start to tell
your story like maybe and I'mjust deciphering this so our

(12:54):
audience can maybe likeunderstand it too and like maybe
the we need a little bit ofclarity at the end of the story
or a little bit of a shininglight at the end of the story
it's like it's one thing to tellthem okay, these awful things
happen, these 15 things.
You know I don't want tomention awfulness stuff on this
show overall.
You know it's like these 15things often to me and then if
they just leave you with thatfeels like a burden.

(13:16):
But if they say these 15 thingsand now they talk about how
they've grown because of it, howthe next step is, you know like
that sort of stuff is, maybe isthat the difference where we
don't feel burned in.
Now we feel like we're part ofa good story.

Speaker 2 (13:28):
I love that.

Speaker 1 (13:29):
Okay.

Speaker 2 (13:30):
I would say one of the things as well, because
sometimes you don't have like alesson or you're not quite sure,
or it might be a little uneven.
Yeah, how does it feel?
And before you're telling thestory in public, how does it
feel?
Does it feel like I too soon?
Is it look at how far I've come?

(13:53):
If it's if and you can, it canstill be.
I showed that, but it's if it'slook at how far I've come.
I really showed them.
That's a big difference from Ishowed them Because that is to
me that's still a wound, that'sstill your recovery.
Can you get through a storywithout like crying?

(14:13):
If it's an emotional story,crying a bit is fine.
Do you feel out of control?
After you tell the story?
How does the rest of your dayfeel?
Yeah.
How are you talking to yourpartner?
How are you talking to someonein the grocery store If you hear
a kid crying?
Cause you know kids cry andyou're just like furious because
you're completely, uh likeactivated yeah it's too soon

(14:38):
yeah pay attention to your life,because that's the thing is for
me.
I was for years so cut off fromthe rest of the world.
I was so in my own head that Iwouldn't necessarily know when
it was time, and now I pay somuch attention to my body.
Yeah.
And I would always rather andthis is a bit complicated for

(15:00):
business people, because weoften use stories to share, to
share who we are and why we'repassionate about what we're
passionate about.
But, yes, but I would ratherwait and tell the version of the
story when it is in its finalform.
Uh, that sounds like it's apokemon, but anyways.

(15:22):
Uh, but tell it and it's at itsfinal form.
Then do a version that's justspiky, for lack of a better term
, that it's not going to be.

Speaker 1 (15:34):
Yeah, I think that's great insight and you know I
tell people all the time withtheir struggle stuff, and you
know even my own, like I have aninteresting story I've gotten
every bit of.
You know, actually all myclosest friends say I have
horrible luck and you need towrite a book because all this
horrible stuff happens to youall the time.
But I don't like and I used tolook at myself as like the Mr
Magoo of life.
Do you remember Mr Magoo?

(15:54):
He's like he like jumps, he waslike walking off and like he
can't see, and so he's walkingoff this building and he almost
dies but then this swinging beamsaves him.
Right, you know, like lastsecond, that's been my life.
You know, like like all thesethings, like I've almost died
overseas a couple of differenttimes now and then like the beam
swings in the way, you know, orlike in business like this,

(16:15):
horrible things happen.
Beam catches me, you know, justin time, and I used to really
like define my life as Mr Magoo,you know, just saved in the
nick of time.
And then I like, I learned tolike change that thought a
little bit and I developed astory and, like paid attention
to a story I liked a lot better,and that was the story of Rocky
, you know, and Rocky had allthese things you know in life

(16:36):
that like just kept going at him, like you know, everything in
the world was against him andlike he says something along the
lines of life is going to hityou harder than anything else
does, right, and all you can dois keep walking forward.
And that day I decided you knowwhat I'm not Mr Magoo, I'm
Rocky.
Like I've refused to give up.
And at the same, it's the samepoint.
It's like I use Oprah as theexample.

(16:58):
Maybe that's not people'sfavorite place to tell a story,
but it's like would Oprah everhave you on If you didn't have a
story?
You need the bad stuff, right?
You need the bad stuff toinspire somebody, you know, and
that's why I love actually wherewe're going with this dialogue,
because when is that right timeFor me?
People get out of me in apodcast.
Now I was just on a guest on apodcast.

(17:20):
He got all kinds of stuff outof me this week.
You couldn't have got thatstuff out of me in 15 years,
being my best friend up untilthe last year and a half.
Maybe there's timing in this,like you're saying.
You know, it's like it's timingwhen it's time to tell the
story and Joe Rogan's just addthis last bit.
It like well, one of the thingsthat I love that Joe Rogan said
is like his favorite story isthat guy who, like life is shit,

(17:44):
right, like life is awful.
You know, like he's done allthese things wrong, made all
these mistakes.
He's got the gun on the counter.
He's about to blow his brainsout.
He looks at a picture of hisdaughter and he changes his life
completely, right, I meanthat's why people love Paul
Schrader movies.

Speaker 2 (18:01):
Well, actually that might be a bad example.
Taxi driver is not like apositive thing.

Speaker 1 (18:07):
But I mean, that's the point.
It's like you know what thisbad stuff happens to us, right,
and we can use it to make itpart of the story and inspire
people.
And, by the way, if you're outthere right now and you have a
story and like we're talkingabout, it's like maybe get to
the growth port, you know, soyou're healed and ready to tell
that story.
And you have to tell it becauseyou know, like I wouldn't be

(18:28):
anywhere in life if I didn'tthink people, if the world had
only Mark Zuckerberg's that wereoffered Facebook or, you know,
like, going to Harvard orMcDonald's.
Like his dad offered him twochoices, mark, you can go to
McDonald's, or you can own aMcDonald's or you can go to
Harvard.
You know how is that aninspiration for my business
story?
I wasn't offered those choices.
You know we have other businesspeople that came from nothing

(18:51):
in this world and made somethingknow of themselves so for sure
it is.

Speaker 2 (18:56):
I've always uh, it's very funny because I don't think
anyone would consider me verypunk rock.
I'm basically like like acartoon bird who's like loves
friendship.
But yeah uh, that's what I'vealways.
I've always responded to like adiy ethic and just pushing
yourself and knowing what youwant to do and making that
happen.

(19:16):
And to me, that's the thingabout storytelling.
It's why I'm so passionateabout it is because every time I
hear a story where someonefaces up to something, they make
active choices, they make achange in their life.
I know I can do it too.
And yeah, and it's interestingwhen you're talking about mr
mcgoo, because I'd never thoughtof this before but the thing

(19:39):
that one of the things that'sinteresting about mr mcgoo is he
just keeps going like all theseterrible things happen and he
just like something he, hebelieves in, himself, whatever
it is like he just kind of keepsgoing.
Mr mcgo, in a way, is like ahero of his own because, like
all these terrible things happenand he just keeps going along.

Speaker 1 (20:02):
Although I love, uh, making mr magoo look like a hero
, that feels really good to me,but at the same time I think
he's just a loop on the world.

Speaker 2 (20:10):
I don't even think he knows these things are good
about, about to happen to himit's possible, but also I just
the fact that, as someone whohas basically lived with like a
low-level thrum of anxiety mywhole life- yeah like, in the
same way that I love larry davidand curb your enthusiasm,
there's a certain uh heroism ofjust being like I'm just gonna

(20:31):
go in the world and off I go andoh well, like that's kind of
amazing, yeah.
That being said, I also I loveRocky, who doesn't.

Speaker 1 (20:38):
Yeah, I mean, it's a great story.
You know it's like, and it'sone that a lot of and honestly I
wish I could I used to be ableto quote his phrase you know
life keeps coming at you.
You know, like, no matter what,and nobody's going to hit as
hard as life.
It's just how you can keepwalking forward.
That's the best business adviceI ever heard, right.

Speaker 2 (20:56):
Exactly.

Speaker 1 (20:57):
It's all going to hit hard.
Keep going.

Speaker 2 (21:00):
And also, rocky didn't win the fight.
No, that's the thing peopleforget.
Yeah, like who.
When you say Rocky, thinks, oh,you mean the guy that didn't
win the fight.
No, you think of him running upthose stairs and being amazing
yeah like that's the thing aboutstorytelling yeah is.
I think I I have this all thetime with clients, uh, and,

(21:22):
honestly, just people I talkabout, I talk to in the world,
because I talk about this allthe time uh, clearly, uh is
people think that they have tohave this amazing story where
they won, where they jumped outof an airplane, where they, like
, won a contest, where they youknow, I don't know like climbed
a mountain.
Love.
The idea of it Seems terrifying, but no, it can be very small.

(21:46):
In fact, some of the biggeststories are very small.
It is because it connects topeople, because everyone has
felt left out.
Everyone has been scared ofsomething and tried it anyway.
Everyone has, you know, hadpeople think they were one way
and they're actually another.

(22:07):
Those are very common things.
In fact, the most relatablestories are often the stories
that stick with people.

Speaker 1 (22:16):
I mean, are you familiar with the hero's journey
?

Speaker 2 (22:20):
Oh, yes, I am yeah.

Speaker 1 (22:20):
I figured being a storyteller.
So we we have another podcast,it's called bully, this hero's
journey, and we basically walkpeople through the hero's
journey and just for theaudience, I'm going to hash it
out really quick and feel freeto weigh in on this, but written
by Campbell, who studied likestorytelling throughout the
world and it didn't matterwhether it was an Asian culture,
indian culture, you know,european culture.

(22:41):
He was finding these themes inthese historic stories and so,
basically, deep in our being ashumans, we are all attached to
this emotional story and it isbasically the same timeline over
and over again, no matter whereyou see these stories.
We could find an ancient script, you know, from thousands of
years ago and in theory, youknow, you'd find the same story

(23:03):
that we're all attached to.
Like Star Wars was written offof it and, you know, like that
hero's journey, and so we wantheroes in the world, you know,
and like that journey is no goodunless you have to deal with
some stuff along the way, rightand so, and the way like if life
isn't giving you stuff anywayswhich most of it does and you

(23:25):
have to overcome it because it'sgoing to be part of your story,
but if it's not giving it toyou, then I dare say you're not
approaching enough for yours.

Speaker 2 (23:32):
Yeah, well, I mean, there's my niece, who's like
almost three now.
I remember when she wasteaching herself to roll over.
She's this tiny baby, and shewould try so hard that she would
fall asleep and then she wouldyank herself awake and then just
keep going.
And this is like a baby where Iwas like I am inspired, like

(23:52):
that is, like that's Rocky to me, like I'm like do, do, do, do,
do, do, do, do, do, like it'sjust as she.
I don't know that you mighthave to cut that out, cause that
might be licensing, but anyway,but yeah, like just this tiny
baby.
And also one of the things thatI love and find complicated
about the hero's journey is thathero is in the title, and so

(24:16):
people often are like, well, I'mnot a hero, or like my, the
thing that I overcame is not thesame as this person or that
person that their thing wasworse or harder Somebody out
there needs to hear your storyand I think,

Speaker 1 (24:33):
that's like a big part of what we do these days
too, um, like, I have anothercompany and we really focus on
telling stories, right, andbringing good.
We have a initiative we callfor charity called content for
good.
This podcast is one of them,right, and it's like putting
good stories in the world.
We actually have a place andthere's a little fireplace here
on the property, um, and weinvite the older generation.

(24:54):
So if you're out there rightnow and you have a grandparent
that has an amazing story, sendthem our way.
We'll film it for free.
We'll put it online because wedon't want those stories lost,
right, and the only people usingthis tool, for the most part of
the younger generation.
They haven't had enough time toevolve these wonderful stories.
Maybe they have some, but Iwonderful stories.
Maybe they have some, but theold, I'm telling you we're going
to lose some stories in theolder generation because they

(25:14):
don't know how to use this toolhere.
So come on down.

Speaker 2 (25:21):
We'll film that for you.
That's how important we thinkstories are in the world.
I love, I love that.
So I may or may not have toldyou, uh, my charity thing that I
do is, uh, I co-founded acollective.
We put out collections ofpeople's true stories on a theme
.
We've uh, our third and finalone is coming out on April 17th,
and thank you, uh, and all themoney goes to charity goes to

(25:41):
Planned Parenthood this time.
And yeah, and uh, I haven't toldmany people this, but my father
has a story in this collectionand yeah, and it was.
It's been such an interestingprocess of having my own father
as sort of like a client orsomeone that I'm editing and

(26:04):
learning about him in this way.
Like, I know my father prettywell but I'm learning, I've
learned so much more about himand it's just been a really
beautiful sometimes a bit weirdand wonderful process of getting
to know my father more as aperson, aside from him as my

(26:25):
father.
So it is.
I love that there's this space,because one of the things I've
told him is like, dad, I'm surethere's, I know a lot of your
stories, but just talking to youabout this one, I've learned
all these things I never knew.
If we, if you don't record themin some way, we're going to
lose them.

(26:45):
Yeah absolutely, and they'reimportant.
They're important to me.
And when you were sayingsomeone in your life needs to
hear your story, or someone inthe world needs to hear your
story, or someone in the worldneeds to hear your story, I will
say sometimes that person isyou.
Yeah.
Sometimes you don't even haveto share that story.
Maybe it's for you in thefuture to look at, maybe it's

(27:05):
for your kids and grandkids,maybe it's just you needed to
get it down on a page.

Speaker 1 (27:11):
I truly believe everybody has a story.
How do you get stories out ofpeople?
Like, what's the process forgetting a story out of somebody?

Speaker 2 (27:19):
A lot of times it's asking questions.
So this is I, this is the dreamjob I never knew I was dreaming
of, because, as, as a kid, oneof the things I got in trouble
for in school was that I wasdisruptive, because I would talk
to other kids and I would askthem questions.
And so there would be, you know, this kid looking worried, and

(27:39):
I would turn to them and be like, oh, how are you, how are you?
And like, ask them a bunch ofquestions, and my teacher would
be like Aaron, we have to domath.
I'm like, but he's, he's sad,like we have to, like he has to
deal with that, that right nowwhich, by the way, don't do that
.
Don't call out anotherchildren's, child's emotion in
front of everyone.
But.
I just, I've been a I've alwaysbeen fascinated by people.

(28:02):
I've always asked them a lot ofquestions, Uh, so one of my
questions I asked for people,cause I have regularly, uh had
the pleasure of working withlike really wonderful, sensitive
people who are also, for somereason, convinced that they
don't have any anythinginteresting to talk about.
They don't have any interestingstories, and so one of the

(28:25):
things is what is something thatyou learned in your life that
changed you?
What is the who is the mostimportant person in your life?
What is, uh, a change thatyou've gone through?
If you could go back 10 years,20 years in the past and tell

(28:47):
yourself something, what wouldit be?
yeah because being like tell mea story is incredibly stressful.
Like that when I was doingstand up, I often didn't tell
people because the first thingthey'll do is like, okay, tell
me a joke.
Like out of what, out ofcontact?
No.
Yeah again, my brain wouldfreeze up and I would yeah, I'd

(29:07):
be like I don't know you.
I got some killer knock knockmaterial.
You like that, some killerknock knock material?
You like that?
Like it's just, it's a lot ofpressure.
But certain like who's animportant person in your life,
what's something that you havelearned that you would like to
tell your younger self, likethose kind of things start
getting you thinking in thatspace um, if there was a, there

(29:33):
was a movie, uh, or there was adirector who did a movie of your
life.
One of my favorite cues is thestory of my life is and you'll
be amazed what will startpopping up.
And especially if you keepwriting, if you give yourself 10
minutes and that is stressful,10 minutes and that is stressful

(29:57):
, start with like one minute,but if you write for 10 minutes
with that cue and you just keepgoing, I guarantee you there'll
be stuff in there that you areshocked positively by where
you're just like what, where didthat come from?
Yeah.
That's part of it.
Once you start going, you'll beamazed.
It's like panning for gold.
All of a sudden you see, exceptunlike panning for gold,

(30:18):
there's real gold there, BecauseI don't know, you find real
gold when you pan for gold.
I watched Bugs Bunny cartoons.
It seemed like it wasunrealistic.

Speaker 1 (30:27):
You know that's.
I guess maybe one gift I haveis I'm just very fascinated by
people in general and I runacross a lot of people in my
world and I can find afascinating thing about all of
them, every single one.
Like there is nobody out therein the world that I don't find
fascinating.
It's just sometimes it takes asecond to get to there and to

(30:48):
your point, it's like they allhave a story and they don't even
think it's a good one.
Most of the best story peopleare the and they don't even
think it's a good one.
Most of the best like storypeople are the ones that don't
even know they have a story.
That was just like when you livein your normal life, you're
immersed into your your what isyour life.
You think it's like not anykind of special, you know, and
then, like you really dig in,it's like you know, I didn't
know you were into that.

(31:08):
I didn't know, like you.
You know like I don't know.
I can't think of anything offthe top of my head this morning,
but you know, it's like like Ithink everybody has that you
know, and so good for you forfinding ways to get people to
that.
I want to pivot a little bit.

Speaker 2 (31:23):
Oh sorry, go ahead, oh sorry well, I was going to
say it is interesting because Ican only speak from my own
perspective.
But for decades I was trying sodesperately to be normal in
quotations that I was scared allthe time and it was like my.

(31:43):
I'm always going to have alevel of anxiety, but it was
just like you know, when peoplesay they were on a hamster wheel
, like I was on a hamster wheelthat was inside another hamster
wheel, that was like inside aseries of hamster woods.
I was just anxious all the time,and to me, the most interesting
things about people are theways they're different and weird

(32:03):
and I feel like I can only yeah, I can only speak, for I mean,
I, I could say, I think I cansay North American society,
definitely Canadian society, um,is there such a thing of like,
don't be weird, don't make waves, which is if you're in business
.

Speaker 1 (32:20):
Celebrate your weirdness, you know like yeah,
exactly.
We, so we do the bullyingpodcast and every single episode
at the beginning I quiz mycohost, cliff, and I give him a
bunch of hints and it's acelebrity that was bullied and
you know of the time.
It's that thing that they wereunique with early on.
That was actually what got thembullied but then later led to

(32:41):
their success.
Like Taylor Swift music gotbullied for music and now
obviously look at where thatwent.
So most of the time when peopleare picking on you about
something that's actually yourgreatness, that weird thing is
actually your greatness, yeah.
But I want to have enough timeto go into stories in business,
whys in business, and one thingI want to give the audience

(33:05):
before we start into that topic,and something I've been
explaining to people a lotlately.
I work with a lot of newentrepreneurs and so do you
remember the movie Billy Madison?
Sure, do, yeah, or, excuse me,happy Gilmore, I'm sorry, do you
?

Speaker 2 (33:21):
remember Happy Gilmore.
I'm sorry you remember yes,cause isn't it happy Madison
production, so you put the twotogether.

Speaker 1 (33:26):
I did so anyways you remember the part where it's
like find your happy place, youknow, and he's like thinking,
and you know he has that likepoint where it's like the music
beautiful music starts playingand the beautiful woman blonde,
blonde hair, a fancy outfitcomes out.
She's got two jugs of beer.
Grandma's over there shakingher head and smiling at him.

(33:48):
You know, it's like that washis happy place, Right?
And so one thing I tellentrepreneurs these days is do
that Right.
But instead of thinking happyplace, close your eyes and think
success right.
What is your success place?
And then I'll ask him thisfollow-up question.
It's like okay, did you picturewhat the world says is success?

(34:10):
Were you picturing that likefancy car, that fancy house, or
did you line into specifics?
It's like you pictured your kid, you know, like going to
college.
Or you pictured your wife happybecause she gets this beautiful
kitchen, or you know like thepoint is?
It's like if we don't start todefine what the success is to us
and what and we're going bywhat the world thinks that

(34:33):
definition is what we'll proceedtowards.
That will be the goal and itwill be the wrong goal.
So you have to describe anddefine your own success first,
in my opinion, to make yourstory, to get there right.
And so that's where I want togo.
And you know like I think it'simportant that business does
have some sort of why.
And that gets tough inentrepreneurship for some people

(34:55):
because it's like, oh, I own alandscaping company.
I hate mowing lawns, you know.
It's like, but is thatlandscaping company getting you
closer to something that you'repassionate about?
Are you guys using that to like, hire, age out, foster youth to
give them their first job?

Speaker 2 (35:12):
Another way you can be a wife.
You know it's like-.
Yeah, and are you and your wifeand that fancy kitchen and like
you're cooking her dinner andshe's having like a margarita
and it's great, you know, likethat's.
That's the thing, is yourbusiness and I'm glad we're
talking about this.
It doesn't always have to bethe dream.
It doesn't have to be.
You know what I've alwayswanted to do mow a whole bunch

(35:34):
of lawns and do it the best.
And also, if that's your dream,that is rad because I as a kid,
because I as a kid yeah, exactly, and also as a kid like I
always thought that was thecoolest thing because there was
those I would like be on the busand see people on those riding
mowers and I'm like best of bothworlds.
Like it is whatever your dreamis.
That's amazing.

Speaker 1 (35:56):
Well, because we don't.
We don't.
The founder of Walmart, samWalton, wrote a book and this
was before social media, and hesaid you want to compete with
Walmart, you want to know how tocompete with Walmart, because
we are this monster company,we're going to put companies out
of business.
How are you going to competewith me?
He tells you, personalization.
Personalization is that story.
These days it's told throughthis device mostly and having a

(36:20):
decent.
Why?
Because the younger generationwants to hear that your business
is about something.

Speaker 2 (36:23):
Definitely I will.
I will also say gently, heshouldn't have had a company
that locked people in his storeovernight.

Speaker 1 (36:32):
Uh, that work there or I see what you're saying or
made money off his employeesdeaths and not give them any?

Speaker 2 (36:38):
you know exactly.
But I see what.
But I see what you're sayingmean people are.

Speaker 1 (36:42):
People want to buy from people they know, or a
personalization.
Even the big companies now haveto find a why you can't be the
big corporate monster anymore.
We don't.
We don't vote for those peopleanymore.
You know, and the youngergeneration is holding people
accountable with this device,social media, and they're also
holding people accountable andthey will not purchase from you.
Right, I mean this is the bestway to spread.

(37:05):
I was just watching.
Um, there's that.
Do you remember that story whenthe guy uh, saved up all the
Pepsi coupons?
Remember that Like?
And then there's a documentaryout like he had saved up so many
coupons and there was a Harrierjet involved.

Speaker 2 (37:19):
That's it.
That's it, yes.

Speaker 1 (37:20):
Yeah, so there's Harrier Jets involved and he
actually did it.
He did the calculations, heoutsmarted Pepsi, they owed him
a Harrier Jet and he had tofight them over it, right.
And then at the same time youknow like it goes into in this
documentary how Pepsi had ranthis contest in Cambodia, which
I just came back from filmingour documentary, so it has a
close place to my heart andthese poor people went out and

(37:41):
bought all these Pepsi pointsbecause it was literally going
to change their lives if theywon this contest.
And then Pepsi had made amistake and they printed too
many winners For now.
They decided not to giveanybody the prize and all these
Cambodians basically tore Pepsidown over there.
You know, it's like that's thestories we need in the world and

(38:02):
all these Cambodians basicallytore Pepsi down over there.
That's the stories we need inthe world, because we don't need
companies that will do thosethings I'm impassioned about.
We need companies that arebettering the world, because
business is what Business is,what runs the world.
At the end of the day, I don'tcare what you say about politics
, it's business that runs theworld.
We need good heads of company.

Speaker 2 (38:21):
For sure.
Do you know about the storyabout Kavassi?
I'm sorry I can't pronounce itbecause it's too fancy for me.

Speaker 1 (38:27):
Yeah, I don't know the story.

Speaker 2 (38:30):
So it's a specific well, I didn't just tell you
like a specific story, so it'sabout Kavassi and rappers and
rap music.
So for a while in a lot of rapvideos you would see crystal and
you would hear them rap aboutcrystal, like all kinds of um,
you know all kinds of uh,amazing successful rappers like

(38:53):
known worldwide.
We're talking about crystal andapparently, uh, the crystal
company itself not super intothat.
That was not their brandidentity.
Uh, why, who knows?
Question mark, but that was notwhat they uh were into and uh,

(39:14):
so they ruined that relationshipand uh, I can't remember the
rappers because if I knew I wastalking about this, I would have
researched it more.
So I apologize for some of thedetails, but I believe it's a
Busta Rhymes song called Passthe Cavassier, which was like,
hey, you don't think we're goodenough for your thing that we

(39:41):
have advertised for free?
Okay, we're into Cavasier nowand the sales of Cavasier went
through the roof and the salesof Cristal went down
significantly.

Speaker 1 (39:54):
Business owners, I mean the heads of companies, are
so disconnected and there's somany small business people.
That's one thing you have goingfor you.
You know it's like, and putpeople around you that aren't
afraid to tell you, like, thehard truths too, and have a
discussion, because too manypeople in the corporate world
are too afraid to say anythingand quite often these big
businesses, they don't make gooddecisions.
You know, and it's becauseeverybody's yes, people right.

Speaker 2 (40:27):
You know it's like don't be a yes person.
We have to get to stories,though.
So what is what is that?
Yes, so?
So, uh, sharing your story tome is to help people know you,
and it is the thing you weretalking about with Walmart,
where it's like there's thisfaceless corporation or there's
my friend, jenny, yeah, and so,even though these might be
people that you don't knowpersonally, when you share your
story, it is a way that youconnect deeply.
So I've seen people tell astory on stage who I have never

(40:52):
met.
Like I saw them, you know, Ihad to go, didn't even get a
chance to say that was a greatstory afterwards, and I feel
like they're my friend because Iknow something important about
them.
I know that they, just like me,have gone through struggles.
I know that they've changed.
I know all of those certainthings.
So, to me, businessstorytelling is about them

(41:16):
getting to know you, and oftenit's why did you create this?
Yes this business.
What is the problem you'resolving and why is that
important?
Because a lot of underdogentrepreneurs.
You saw something that wasmissing, you saw something that
was wrong, you saw something youcould offer a solution for and

(41:37):
then you created a businessaround that, and that is very
inspiring.

Speaker 1 (41:42):
Do you know the story of Yvonne Shemboard?
I might have murdered.
His name from Patagonia.

Speaker 2 (41:48):
I don't know.
So yeah anything.
Anything that involves beingout in nature is terrifying to
me, so I probably don't knowthat.

Speaker 1 (41:55):
Well, and to that point he was a mountain climber,
huge mountains, you know, andso, and basically he wanted the
mountains to be available foryounger generations, you know.
He wanted them to be able toexperience nature the way he was
experiencing it.
So he could have went out andstarted a charity, right, and
maybe he had some rich friends,he could have made a couple
million dollars worth of impacton saving the planet sort of

(42:15):
stuff.
And instead he went out andopened Patagonia, which
everybody knows for the mostpart, and every single item that
was sold he gave an X percentto combat climate change, to
save the world, that sort ofstuff, every piece of clothing,
for-profit business, right.
And then he actually big news,like six months ago he's

(42:35):
retiring.
His shares were worth $3.6billion.
He gave all that towards thesame charity.
He made more impact thananybody in the world ever has
towards this, and he did it bystarting a for-profit company as
opposed to a charity.
Couple million dollars, maybewith some friends over here,
billions plus the money all theway along the way.

(42:57):
And so I think the point I'mtrying to make and you know like
, and you're trying to makearound telling a good story.
You're saying tell a good story.
I believe it.
I believe that, like, thatshould be a banner, you know,
but then also move in your why,like you're saying, you know,
like, move in your why to thatstory and let people know that
story about your business.
You know, have your business,stand something and I tell

(43:20):
people I'm like all the timethis is what something I'm known
for Do something you hate inthe world.
Don't do something you love, dosomething you hate, do
something you can't.
Stand and start a businessthat's going to solve that thing
you hate, right, you know andlike and that could be.
You know, I make it reallydramatic because that's where I
work.
I hate the fact that the fostercare system and the way it works

(43:42):
, so I start things to help withthat.
I hate the fact that there's alot of bad information online,
so we start content for goods.
I hate that we look at thewrong type of heroes.
We have a charity that involvesus traveling around the world
finding founders of amazingorganizations.
I hate that small business getspicked on, so I do this and
then we have a small businesstech company that we're working

(44:03):
on.
You know it's like, so it can besomething as simple as like I
hate the fact that you can't geta good burger in this town with
good customer service, you know.
And then like I would also sayone further it's like start
something within that businessthat makes an impact.
You know, higher age out fosterkids, you know, like maybe help
sponsor the soccer team.
You know it's like smallbusiness does more impactful

(44:23):
stuff and the world wants tohear and support people that are
doing that stuff.
Don't make it a gimmick.
Make it part of your heart.
I know there's something that'sin there that you're passionate
about that you don't like that.
You want to change.
Make that part of your business, even if it's a landscaping
company or a hamburger shop.

Speaker 2 (44:40):
For sure.
So one of the things I oftentell to clients is watch a
couple of Frank Capra moviesSpecifically.
It's a Wonderful Life.
Love that movie Because yeah,he saves the town.
That's the story.
It's this man who thinks he'snot important Like I'm getting
emotional.
I've seen this movie 80 timesyeah um, and he just thinks he's

(45:04):
this regular guy.
And there's all these peoplewhose lives have been changed
because of him and also becauseof his business, because that
like loan company, bank companyI don't know how, what it was,
but like was able to make surethat people had houses and that
sort of stuff and fought potterwho didn't care about anyone in

(45:25):
the town, and so sorry I wasgoing to say to your point
because I want to back it up alittle bit.

Speaker 1 (45:31):
I mean, potter, is the definition of success?
Everybody in the us, yourdefinition of success now, if
you close your eyes, is Potter.
You know what is true success.
Right, is true success theperson with the Ferrari out
there that's not doing anything?
Or is it the teacher that's had800 students email her and said

(45:51):
I became a teacher because ofyou?
You know, yeah, is success theguy that we just visited in
Cambodia, who gave up every dimethat he had, including his
mansion, his fancy career inHollywood, and now he's got
1,700 kids and he's the hero ofan entire country?
Is that success?
You know it's like we'redefining success wrong, you know

(46:13):
, and that even in your business, define success better, you
know.
Make it like it has to bemonetized.
You're not going to do anythingany good for anybody If you're
struggling, if you can't eat.
You know it's like you needthose resources, but make it
about more and I promise you ifyou make it about more, you
won't quit it either, becauseit's now a mission within your
business and a life missionneeds a good story.

Speaker 2 (46:34):
I agree, and that's why, for me it's a Wonderful
Life is such an important tool,because we see this very
ordinary guy, just a regular guyyou probably know a million of
that guy and we see howimportant he is to so many

(46:55):
people, and so to me it is.
When people are like, oh, Idon't have anything that
important or I haven't doneanything that important, I tell
them to watch that movie becauseit just really shows that an
average, the ordinary, isextraordinary.
And so, after you've seen thatmovie, what I'm going to say is
what is a thing that someoneelse has done for you that has

(47:19):
changed your life?
A small thing, a small kindness, and then we're going to start
finding those in your life.
And who was it, who was arelative, that inspired you as a
kid?
And that's part of the reasonthat you're doing the work that
you do now.
So, exactly.
There's a story I tell.
A lot Years ago I was luckyenough to work for a union

(47:45):
helping them work to findstories, their members to find
stories, to go in and lobby andtalk to politicians.
Of the part of the contract wasdoing some coaching with
different people.
And so there was this guy.
He had booked an appointmentand it had been for I don't know
like eight o'clock on a Tuesdaymorning and as someone who gets

(48:08):
up in the morning, but likeit's not my favorite time of the
day, I was like, oh, okay, fine.
So I, you know I'm ready, I'mon my zoom call.
It's 830.
So I, you know I'm ready, I'mon my Zoom call.
It's 830.
It's 835.
It's 840.
I closed the computer.
I was like ah, and like an hourlater I get this email.

(48:32):
Oh, my God, I'm so sorry.
I slept through.
I got home from my night shift,sat down and fell asleep.
Is there any way you can meetnow?
And I immediately went frombeing thinking like what a
selfish person to be, like youwere going to do that after
doing a whole night shift.
Cool, yes, we will meetwhenever you want.

(48:53):
And we got on the meeting andimmediately he said I have
wasted your time twice because Ihave nothing.
I'm so sorry, I have nothing atall.
And then we just startedtalking and he was telling me
about his mom.
So he was born here in Canada.
His mom is from his family's,from China.

(49:14):
His mom, I believe, only speaksCantonese and when he and she
was a Molly made for years andat one point she got injured at
work and, uh, they couldn't getthe help they needed because,
like, there wasn't English stuffto help, but, like the like,
when she would call to, like,try to make a claim, nobody
spoke Cantonese.

(49:35):
Like it was.
It was a whole nightmare.
And so she was off for as longas she could, which was not very
long, and then she had to goback to work and what he said
was like I feel so much shamebecause I was the one English
speaker and I didn't do anything.
And I went how old were you?
He's like oh, like 15.
I was like you were 15 yearsold.

(49:55):
What were you gonna do?
You had to go to school, like,what were you gonna do?
You were 15, I'm like.
And now you go and you lobbythe government to make sure that
doesn't happen to otherfamilies.

Speaker 1 (50:07):
That's your hero story, my friend beautiful
you're exactly who you neededyeah, and your circumstances
gave you.
You know, we had a person onthe last season of our last
episode and she's uh, she's fromCanada.
She works actually with um alot of youth bullied kids, you
know, and she's she said youknow what?
I'm simply trying to be thehero in life.

(50:28):
I wish I had you know.
And so, and that's why, like,I'm so passionate about bringing
underdogs to success too,because it's like they change
systems, your, your story thatyou just told he's changing that
system because he was involvedin that system and there's
nobody better to change thatsystem because he has the story
right and that story is whatdrives him.

Speaker 2 (50:47):
Exactly, and I think about it three times a week and
that was years ago Like it's.
It's why, when I'm feeling low,I think about that.
When I'm feeling like, oh, whatam I doing in the world?
Cause everyone gets that way.
Where it's like, is what I'mdoing of any use, especially
when you're tired.
And I was like he was who heneeded.

(51:09):
How can I be who I needed?

Speaker 1 (51:12):
It's.
It's such a good point to tiein to your story, you know, and
like one thing I want to hit too, because it's like it brought
up something.
It's like in the hero's journey, right, there's Luke Skywalker
We'll use Star Wars becauseeverybody understands that he's
the hero right and through hisjourney he has some help, right.
One of the guiding principlesin all these stories is there's
some help, somebody to show them, kind of the way the.

(51:34):
There's some help, somebody toshow them kind of the way the
Obi-Wan Kenobi, right.
And so I like I would saybootstrappers out there, you're
Luke, right, you know.
But seasoned entrepreneurs outthere, you're Obi-Wan Kenobi,
you know.
It's like you have that chanceto be that guiding hand along
that story, you know, and solike your story might start by
being the hero, not knowinganything, having to go through

(51:54):
all all these battles, havinglike some guidance along the way
to ultimately solve thisbusiness problem.
What are you working on in life?
But then I think that's whenyou go back into the cycle and
you become obi-wan, right yeah,and maybe, and I think, go ahead
.

Speaker 2 (52:08):
Oh, sorry, I love that, but I was gonna say I
think, because, uh, as somebodywho is a devoted star wars, uh,
uh, fan, sometimes it can feellike a lot of pressure to be
Luke, and what I like to do iswhat I call the David Bowie
method, which is changes is whatare changes I've made?
Changes I've made in my life,big or small Changes I've made

(52:31):
in my business, changes that mybusiness has made.
You know, there's, there'scertain things that my
storytelling business has donefor other people and I keep a
record of those things, becausethat's the other thing when
we're talking about when is astory too soon.
Write it down now, maybe lookat it in a couple months, maybe

(52:53):
look at it in a couple of years.
It might not be the time totell it now doesn't mean it's
not the time to report it.
Sure, to get information down,because you will forget things.
I always recommend people do arecord every day of things that
have happened.
Do I do it all the time?
No, I don't, but I try, andlooking back, especially the

(53:16):
early days of my business versusnow one, I see how much I've
changed.
I see the things I've learnedand it gives me these elements.
So when I'm telling the storyof my business and of myself and
that sort of thing, I can seethe specifics, how I changed
compared to every.
Even if people have identicallike hey, I was a person I

(53:37):
started we were talking aboutlike a lawn care business, uh,
it raised up my family and nowI'm here you can have people
with that identical story, butwho they are is going to give a
different version of that storyand it's going to give the
specifics and the color and makeyou fall in love with them
specifically.

Speaker 1 (53:54):
I mean that's absolutely beautiful.
And the other thing, like Luke,wasn't Luke always right, he
had to go through something andhe had to build.
So I tell people it's like lifeto me is like building your
video game avatar.
You know, tyler goes out andreads a book.
Guess what?
That little bar of smartintelligence goes up.
Tyler goes out and liftsweights.
You know that health and thatstrength bar goes up it and

(54:15):
lifts weights.
You know that health and thatstrength bar goes up.
It's like to have an incrediblestory, to have an incredible
mission, you have to build anavatar right.
Every day.
You have to be building thisavatar for this story that you
want right.
And you have to approach thesehard things.
And to some of us those hardthings are like, you know,
getting up in the morning atfour o'clock in the morning.
That's easy for me, right?
That's not a hard one for me.
Getting on this camera, I don'thave a secret.

(54:42):
Getting on this camera, that'sa hard thing for me and that's
for some people.
It's not a hard thing.
So it's like define your heart,approach those fears.
That's where you grow the most.
Get yourself a mighty avatarthat you're constantly improving
every single day of the week,have a lofty mission, and now
you're developing your story, Ithink 100% and I also think.

Speaker 2 (55:02):
here's the thing and I'm going to swear it.
I hope that's fine.
Yes.
People love fuck ups.
Yes.
That is.
I can't, I'm not I'm going tomisquote it, because I tend to
misquote smart things but theidea of, like Americans and I'm
going to say Canadians as welllove like a third act, yeah, and
that's the thing.

(55:23):
Have you ever been in a roomwhere everyone seems perfect and
then one person leans over andgoes like, oh my God, this food,
I'm going to fart.
And then you're like, ah, thisis the best, this is my friend.
Yeah, that is one of the thingsthat, uh, is always a challenge

(55:44):
for people and me, it's notjust my clients.
Anything that my client hassaid, I guarantee you, I have
said as a resistance as well, islike, oh, people don't want to
hear that.
They don't want to hear, theywant to see, they want to trust
me, they want to see I've got itall together.
They don't want to know how inthe first days of business, I
lost a bunch of invoices becauseI put them down and then, like

(56:05):
my cat, knocked them in a corner.
I'm like, yeah, of course theydo.
Yeah.
Because we already see whereyou've gotten to.
We want to see, be like oh,it's my friend, my friend who is
just like me and is imperfect.

Speaker 1 (56:18):
We need to know that everybody's went through it, and
not only that, but yourmistakes.
You can let them define you.
You can let that mistake be thedefining moment of your life,
or you can do so much good stuffbecause of that.
It can all shadow in comparison.
All your mistakes can be ashadow in comparison to your
good work if you'll let it driveyou forward.

Speaker 2 (56:35):
And I'm also going to gently reframe that yeah
because I love that.
But here's the thing you canalso let your mistakes and
problems define you, but youjust change what the definition
is.

Speaker 1 (56:50):
I beautiful and, with that being said, as much as I
hate to do it, I hope we helpedyou define a story a little bit
today.
I want to give you a second todrop anything you want to drop
before we close out the episode.

Speaker 2 (57:02):
Sure, you can find me at StoryStarCoaching.
I'm also going to put a specialpage on my website for your
listeners.
It's going to have some littlefree stuff to help them start
finding their stories for theirbusiness, and I am also on
Instagram as Aaron Rogers storycoach.

(57:26):
But the most important thingthat I want to tell you is I
want to hear your story, shareit with the world, because you
are making the world better byputting that story out there.
As long as you've processed it,yes.

Speaker 1 (57:42):
Oh, I want to thank you so much for coming in today.
Stick around for a second.
I'm going to sign us out ofhere.
Bootstrappers, game changers,underdogs, thank you so much for
joining us today.
The world would be no goodwithout a story.
And not only that, but ifnobody told their story, we
would never have hope, we couldget there, we'd never be

(58:02):
inspired.
So somebody out there Iguarantee it needs to hear your
story, and the world needs moregood stories.
Involve your story in yourbusiness, in your mission of
passion, and you will never failin business and, I believe, in
life too.
Thank you all.
We'll be back next week.

Speaker 2 (58:22):
Yeah, sorry.