The Shortest Path to Success

Episode Transcript
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Speaker 1 (00:19):
Thank you.
This isn't Shark Tank.
My aim with this podcast is totake away some of the imaginary
roadblocks that are out there.
I want to help more underdogs,because underdogs are truly who
change the world.
This is part of our Content forGood initiative.
All the proceeds from themonetization of this podcast
will go to charitable causes.
It's for the person that wantsit.

(00:39):
Hello and welcome to anotherepisode of Underdogs,
bootstrappers, game Changers.
So you all seem to love it whenI have my personal friends in
the studio, so I got my man,gino, here today.

Speaker 2 (00:54):
How's it going?

Speaker 1 (00:55):
Oh man, so glad to have you here.
We have such amazingconversations, and so I'm so
excited to like kick this offtoday, and the theme of today is
going to be the hard work isactually the shortcut, and so
we're going to talk a little bitabout that.
Uh, gino's, a personal friendof mine, works in the mind,
works in the body, works infitness, and I can actually uh

(01:17):
tout gino a little bit, andthat's what's great about, like,
when I have friends in thestudio I've never met mentioned
a book that I have read that youhave not read.
That's pretty astounding to me.

Speaker 2 (01:28):
You got to work on yourself, you know, in all forms
.
And you know it's interestingbecause I didn't pick up reading
probably till about COVID, isthat right?
And then, uh, once COVID hit, Iread about like 150 books.
I started diving in selfdevelopment, business marketing,
just like anything that startedcatching my attention, yeah, um
, and anything that like waswritten well, we'll say, because
one of the best pieces ofadvice I ever got was, like it's
never too late to put down abad book.

Speaker 1 (01:50):
See, I'm the type that I'll like struggle through
it, no matter what I don't knowI have.
I've like.
This is not a good thing either.
I was just talking about thisyesterday with grit.
You know like when you have noquit in you like sometimes you
don't quit things that you'restupid right Like stubborn with
it.

Speaker 2 (02:02):
Yeah, like a bad book or a bad movie.

Speaker 1 (02:04):
I will sit through a bad movie and I don't know why
there's something into me thatis like it's quitting, you know,
or it could get better.
You know, like I don't knowwhat it is exactly.

Speaker 2 (02:13):
It's a heavy tolerance, you know.
That just goes to.
It attributes probably to whatyou experienced in life too.

Speaker 1 (02:17):
You know and believe like I know you're gritty.
You know you're a hard worker,you've come from nothing.
You know it's like how much ofyour success is built on grit.

Speaker 2 (02:28):
All of it, I mean you know, I would say you know what
?
I can't say all of it, because Imean I think luck and
opportunity meet people that areprepared, you know, and I think
people that are actually outthere doing something and going
in the right direction and notgoing against the grain of their
character, I think those thingscome into your life very easily
, right.
But I would say that, you know,kind of like to your point is
like if you're not working hardto begin with, right, you're not
really going to get very far.

(02:49):
But you need to work hard inthe right direction and that's
one of the hardest lessons Ilearned was my first business.

Speaker 1 (02:55):
You know it's like and by all accounts, to
everybody it was a success.
You know, like famous clients,you know like multiple locations
, like gave me kind of a brand,you know that sort of stuff.
But in my mind, like especiallyimmediately after like and I
sold it, you know, but it stillfelt like a failure to me
because I'm like, well, I didn'tbuild Pixar, I didn't build it
and it's like my opportunitycost was what I was really
analyzing.
But it's like when you'regritty, you don't know how to

(03:18):
quit something, and that waslike the hardest part for me is
like I knew it didn't align withme after about year four, right
, but it's like it felt likequitting to not do it anymore.
You know, it's like I mean,that's a whole nother episode is
like when grit can actually bea bad or good thing that you're
trapped in it.
Yeah, and that's actually.
I made a video yesterday aboutanalyzing things.
You know, stopping this thingat the gate before you allow it

(03:41):
in, and that can be a businessreally analyzing the business
and what you want out of it.
Because if you're gritty andyou have no quit, then it's like
you won't quit even a badbusiness or bad business idea.
So you really have to stop itat the gate and analyze it first
.
Or love, you know, even likeletting people in your life that
aren't smart, Because if youhave a big heart and you have no
quit in you, you won't quitthem and actually those might

(04:02):
not be good people for your life.

Speaker 2 (04:03):
So I think you know, also comes down to some
self-awareness too.
You know what I mean.
Like, if you're not positioningyourself into the right
environments and around theright people, right In right
situations, well, you're goingto wonder why you feel lost.
You know, I have a story I tellthe clients all the time about,
like the camel in the zoo, youknow.
It's basically about how thismother camel, this baby camel,
have a conversation and, youknow, the baby camel is just
curious about why it has allthese things that it can use for

(04:25):
the desert and they live in thezoo.
Yeah, you know, and it's likeit doesn't make sense, it's out
of context, out of environment.
So, like self-awareness, Ithink positioning yourself
properly, you know, and not justtrying to grind through
everything, really can be toyour advantage and, like you
said, you had to learn that thehard way you know and like it's
such a double-edged sword thatway too, and that's why I think
you got to work with this.

Speaker 1 (04:44):
I mean even in like.
Not that I ever want to givedating advice, so no bachelor
that's 43 years old, that should.
But I would tell people outthere in the world it's like vet
them a little bit here first.
Does it make sense as aconnection?
Because then, once they getinto your heart, you can't
control what your heart's goingto do.
Right, you know, like have somelogic to it, or business or
anything else.

Speaker 2 (05:03):
There's also trauma bonding and value bonding right.
So like, if you're bondingbased on a personal trauma, well
, I mean, that's a very toxicrelationship and most of the
time we don't even know it,right?

Speaker 1 (05:12):
You don't, you don't.

Speaker 2 (05:14):
Until somebody else points it out.
Most of the time, yeah.

Speaker 1 (05:17):
What the hell's wrong with them.
You know, like what I reallywanted to get to today was like
I know we talk about this alittle bit here and there.
It's like I deal with a lot ofstuff doing the pro bono,
consulting with the businesspeople, or like dispelling myths
I'm sure you dispel a lot ofmyths these days, of course,
yeah, and especially I see yourcontent and one thing I have to
applaud you on why I have youhere today is your bravery.

(05:39):
It's not easy to say actuallythe exact way you feel on social
media, like actually I want togo there for a second.
How do you get so brave doingthat?
It's just transparency.

Speaker 2 (05:50):
I also think it comes down to just being fed up with
facades.
You know, like playingcharacters, and I think what I'm
able to like project on camerais I do think it's very
authentic to who I am.
Yeah, right, but it only gotthat way because I had to force
myself to get there.
It's not something like we werementioning.

(06:11):
It's grit.
It's grinding hard sometimesthrough those times where you
feel insecure or where you feellike something's holding you
back, like a resistance.
Sometimes it's very hard to getthrough that.
But on the other side of it,when people say, well, how did
you do it?
Well, it's like I can't giveyou a roadmap exactly.

Speaker 1 (06:25):
Right.

Speaker 2 (06:26):
I wish I could.
But even in business, like youcould, you could say, hey,
there's certain milestones thatyou want to look for in
businesses or certain ways tolike create metrics and analyze
a business, but there is noright way, right, there's, it's
like divergent thinking.
You could problem, sure, Right.
So I think when it comes tojust being authentic on camera,
it really comes down to justtaking some time to reflect and

(06:46):
be self-aware.
What's important to you, whatare your values?
And that's when compassionreally comes out right, like the
fervor in your voice and likethe confidence really come out
and the transparency really comeout when you're connected with
something.
And I think for me it's alwaysbeen like I need to be connected
with this message because Iknow there is people that need
to hear it and there's otherpeople online that will tell you
any bullshit.

Speaker 1 (07:05):
Just to get your attention.
That's that's like one of thebiggest things and that's what
actually got me over the feargaze of all that.
You know it's like like I havean undergrad in biochemistry.
I'm a fitness nut.
You know it's like I like Iknow business really well.
I've got my ass kicked enoughto like learn it really really
well.
You know I've helped a lot ofpeople, advised a lot of people.
You know it's like, and thenyou just see this horrible,
horrible content online.

(07:25):
You know, was that one of thethings too for you?
It's like.
You see, like I see stuff infitness that's going to hurt
people.

Speaker 2 (07:30):
Oh yeah, I see stuff in business that's going to
bankrupt people.

Speaker 1 (07:33):
It's like was that a lot of what got you there?

Speaker 2 (07:35):
That's that's true, actually.
So I'm a debater, right, it'san ENTP, so like when I see
something that, like, flares meup like I can't help it.
I can't help it because it'slike, it's almost like and let
me tell you, I'm actuallyextremely introverted in nature,
except when that turns on in mefor some reason.
Right, because when I seepeople misinforming and

(07:57):
exploiting people and likebullying people, it really
flares me up.
Like it because it frustratesme.
It flares me up, yeah, like itbecause it frustrates me.
It makes me reflect back to atime where, like, I was lesser
and I was weaker and I had todeal with that Right.
And, like you know, living inneighborhoods and growing up in
places to where, like, a wronglook can get you assaulted, yeah
, right.
Like, just looking in someone'sdirection, sure, right.
So, like, having to experiencethat right Was also kind of the

(08:17):
thing that was the impetus, willsay, to help push me into this
platform and say, like, look, Ineed to speak up about this
stuff because I know what it'slike to experience it and I'm on
the other side, you know.
And I would like to say thatyou need to experience some of
it because I think it makes youa strong person.
You know, I think it buildscharacter.

Speaker 1 (08:32):
I agree with you Absolutely.
I agree with everything youjust said.
I mean, the adversity gets youthere.
You know it's like I'm like you.
You know it's like it wasn't somuch that people were making
money off of it.
You know, like that is initself like kind of weird, but
like overall it was like Ididn't want some poor kid out
there wasting his time or hismoney.
You know, and like and thatmessage usually isn't for like
somebody with a lot of successand a rich dad, because they go

(08:54):
out and they say hey dad, whatdo you think of this horrible
financial advice?
And they're like that's stupid,you know, otherwise it's some
kid from the ghetto that goeshey, I'm going to do that thing.
You know that because thecourse guru said and now they've
taken the biggest part of whattheir life is and that's their
opportunity cost, you know, andso.
So that's why I started workingin business too.
It's like to your point whereyou're working in fitness is

(09:14):
like somebody had to be outthere telling the truth and like
, tell me what I know you'regoing to say today.
Let's talk about the hard work.

Speaker 2 (09:25):
Like why is that the shortcut?
Uh, that's, that's fascinating,I, and I think it's because you
need to be application focused,right, because knowledge and
theory only gets you so far.
Right, we'll say you can readabout how to exercise, you know.
You can study everything youwant about it, but you, until
you actually do it, you don'tunderstand it.
Yeah, right, until you actuallyunderstand what that force
feels like applied to your body.
Yep, right, and like what thatfeels like on both a mental,
physical and emotional level, towhere you don't feel like you

(09:46):
can do something anymore.
Right, I don't think you canfully build wisdom and
confidence in anything you dounless you go through that hard
work and that application.
Agreed, right, so it's verydifficult for people because
they like to sit on thesidelines and just try to
educate themselves becauseaccess to knowledge is free.
Now, yeah, now, yeah, which isinteresting because it becomes a
sell point in what I do.
It's like, hey, if informationis free, why do you still look
the way you do?
You know what I'm saying, sure,but, uh, but, what's

(10:11):
interesting about that is, likeyou know it's, you will never
fully learn and understandsomething and build a large
capacity in anything that you dountil you actually have to
grind through the hard times ofit Right, and that comes through
application.
It's not going to come throughlearning and educating yourself
all the time on it.

Speaker 1 (10:21):
I mean and that's the hardest part too it's like do
you have any advice for peopleout in the audience Like how to
vet the bad versus the goodinformation if they're new?

Speaker 2 (10:28):
That's interesting.
I don't think.
Uh, I don't think you know.
Until you know right, I don'tthink you know it's you know.
But the one rule that I live byis like a 30 to make a decision
now.

Speaker 1 (10:44):
That's actually incredible advice because I
believe anything in business youshould know at least a little
bit about it.
Like SEO, accounting, marketing.
These are places where creepycrawly companies dwell right
Because people don't know thatmuch about them.
So I meet people all the time.
I spent $60,000 on my websitemy SEO guy.
They get zero organic hits, forinstance.

(11:05):
And so like, yeah, like I agreewith you completely know enough,
right.
And then, like when you firststart in business and that's
what a lot about, what we talkabout is like bootstrapping
Right, you got to know it all.
But then, when you get to thepoint where you're working on
your business, at least know the30 percent so you can manage it
and know if you're gettingrobbed or not.

Speaker 2 (11:18):
Exactly, exactly, because, like you were
mentioning to, even when, like Icame to you to ask you for some
advice, when it came toaccounting, it's like where's
your margin sitting?
Where are things leaking fromyour business?
You may not know this stuffuntil you actually collect
information on it and look at itTotally, because there could be
holes in it the math problemfor a couple minutes.

Speaker 1 (11:43):
It's actually good for you because you've had to
think about it right.
And then somebody comes by andthey kind of save you a little
bit right, like hey, why don'tyou try this next?
And you struggle through therest of the math problem and now
you really learned it right.
If somebody saves you tooquickly, then you didn't get to
struggle with it enough to learnit right and it's kind of the
same out there and learn it fromthe start too.
But honestly, it's almostbetter when you've had that

(12:04):
struggle.
That's when I started toembrace accounting too.
I had some struggles with itand then finally I'm like no,
screw this, I'm tired of dealingwith bad CPAs, bad bookkeepers,
and I don't know anybody betterat managerial accounting now
than me.
And that's come a long way froma guy that started ripping
apart cars in his backyard,keeping receipts as his first,
you know, like accounting system, you know, and so um, so you

(12:27):
have to have maybe that struggleto really like appreciate it
too.
You know.

Speaker 2 (12:31):
I think that's actually a good analogy for
business too.
I mean, because it's like a lotof people want to get into
entrepreneurship but we callthem entrepreneurs Right, and
the thing is, most people thatare entrepreneurs it was out of
necessity.
Like they, it is out ofnecessity, it's out of survival.
It's like guess what?
You can't work for someone else, no matter what you do, for
some reason you're repulsed bythat environment.
It's not that you can't do agood job in what you do, but

(12:53):
there's a personal unrest insideof you that just can't be
quelled, and I think the onlyway to really do that is to go
through the process of having tolearn it and grind it out.
Sure.

Speaker 1 (13:02):
And working.
You know, I like I appreciateyou saying that today it
actually kind of made my day,because it's like sometimes I
wonder why I did this you know,it's like it's not the easiest
life, but yeah, like to yourpoint, it's like like I was
pushed into entrepreneurship.
I didn't think it was for me.
You know, I didn't think I wasthe type of person that could do
it.
Yeah, and then after that itwas like now you have no choice.

(13:23):
Once you have success inbusiness, you're not getting a
job anymore.

Speaker 2 (13:26):
No, no, nobody's going to hire you.
No, because it comes down toyour time.
Really, I mean, there's twothings that I try to tell people
in a coaching setting that youshould prioritize.
That's your energy and time.
Yeah, right, some people try toprioritize material possessions
or like status.
It's like dude, energy and time, the two most important things.
Right, like, if you don'tprotect those two things and you
don't conserve them, right,like, well, then you're going to
have a very miserable life.

(13:47):
Right, because the time thingcomes from.
If you're working a salary, itdoesn't matter how hard you work
in that hour.
You're still getting paid thesame, totally In business.
If you work harder, you can getpaid more from it.
That's more performance based.
Yeah, now, some people don'twork very well in that setting
and they need to have somethingstable.
You know, and you knowsomething more predictable.

Speaker 1 (14:05):
But for those of you who don't absolutely, and that's
the like.
Actually, that goes into likeapproaching the hard right.
It's like I was just onsomebody's podcast yesterday and
he built his business fromnothing.
He's got a huge business nowyou know, like I don't want to
let his I better not say some ofthe stuff he's working on.
Like he got an email from oneof the biggest entrepreneurs in
the country for a thing he'sworking on right now.
Like incredible guy built itand like he says the exact same

(14:28):
things I hear every reallysuccessful entrepreneur say.
It's like worked a hundreddollar weeks, gave up dating for
years, gave up life, gave upand then like now I have this.
You know, it's like.
So those of you out there thatthink like you're seeing the
social media shortcut, like Idon't know anybody that's taking
the social media shortcut, ohno, and what?
Don't know anybody that's takenthe social media shortcut?

Speaker 2 (14:45):
Oh no.
And what's interesting is, eventhe people that you believe did
take the social media shortcutwill say like YouTubers, right,
like you get them that flip on aswitch one day and make $2
million overnight, right, andthey're like 20 years old,
they've never seen that moneybefore, but they spent 10 years
building their audience, mrBeast 450 videos before hitting
10,000 subscribers.

Speaker 1 (15:03):
Or Matt Rife I talk about him quite often.
He was 10 years on the comediccircuit and he put one video on
TikTok and it just happened togo viral.
So that's another point.
It's like he had to do thatgrind.
He wouldn't have been to thatclip if he had not done the
10-year grind.
It's hard until it's easyTotally.
It's hard until it's easy thetipping point.

(15:24):
Have you ever read that book?
Malcolm Gladwell?

Speaker 2 (15:26):
I know Malcolm Gladwell, but I didn't read that
.
I got you on one.
This is the first one I've evergotten you on.

Speaker 1 (15:30):
You should check it out.
But it's like life doesn't juststeadily do things.
Life does something and thenall of a sudden there's a
tipping point to it and boom,and it makes you walk up this
huge hill, and then all of asudden it gives it to you.

Speaker 2 (15:43):
You know that's interesting.
My wife actually just spoke tome about this the other day,
because she plays a lot ofinstruments, right, and she
plays violin.
So she'll be playing violin andlike it doesn't make sense, it
doesn't make sense, it doesn'tmake sense.
Then she goes to bed and thenthe next night it makes sense.
It's like your brain was ableto code that information
overnight and you think it'sgoing to happen in a shorter
timeline than it actually does.

(16:03):
Yeah, right, or maybe viceversa, depending on the
situation.
Yeah, but like most of the time, it's like when you, even when
you read a book, the applicationof that knowledge will come
further down the line.
Totally.
It's not, you're not going toread something, I'm apply that
right now.
Yeah, right, that's just notthe case with most reading,
because it's more and you knowthis just as well as I do is
like they think retrospectivelyabout their business.

(16:24):
They say, oh, here's what youshould do.
It's like, well, that's notwhat you did.

Speaker 1 (16:26):
Yeah Right, I want to know what you did when you were
starting, exactly Because wherewas your mindset?

Speaker 2 (16:30):
How did you feel, emotionally, sure, what were the
problems that you were dealingwith back then and how did you
manage them?
Yeah, what would you do backthen?

Speaker 1 (16:41):
Yeah, absolutely, and nobody believed in you at the
time.
And like, how do you deal withthat?
It's like now you go out andit's like there's a certain
let's talk about this for asecond too it's like there's a
certain confidence to when youget to that level right, like I

(17:05):
believe I don't know if on likebad, you know business decisions
and things like that, butoverall, like that confidence
does help you in business toobecause you have to make those
strategic decisions withconfidence.

Speaker 2 (17:15):
Irrational confidence .
Yeah, sometimes I mean it'sreally what pushes you through,
because a lot of the things thatlook at uh was a CEO of five
companies or something.
Yep, like you got to be insaneto do that.
Yeah, like you got to have likesomething.
Some screw has to be slightlyloose inside your head, yeah, so
when people start to idolizesome of these figures, yeah,
like they have the wrong idea inmind, right.

(17:35):
You're never going to be likethat person because they're an
anomaly, yeah Right.
So no matter if you followedtheir path directly, you'll
never get to where they went.

Speaker 1 (17:43):
No, and the other problem is that I see with it is
like define your own success.
You know we're like so oftenlike this is what success is?
Because, like, honestly, it'smarketing, like spend billions
of dollars telling us whatsuccess is.
So you buy the car, you buy thewatch, the buy the clothing

(18:08):
folks, when you want that stuffyou've been marketed to, that's
what it is.
Oh, absolutely, you know it'slike and people don't realize it
.
It's crazy.
You know it's like.
So you have to sit down and youhave to decide what's Gino's
success, what's Tyler's success.
And I have my own definition.
And now you make that fall inline, right, and my definition
is like sure, I don't want toworry where my next meal is
coming from.
That's miserable.
I've been there before.
I don't want to worry about,like having a rat infested
building to live in.
You know I've done that beforetoo.

(18:31):
You know it's like.
But like I feel importance inhelping people.
I feel importance in changingthe things when I've changed.
And to Elon's point, you know,like him or hate him.
You know it's like.
I feel that's the level he's at.
You know, I don't think it'sabout the money at all.
I now like it probably was inthe initial like PayPal era and
things like that.
I want the money, I want thefancy cars.
He actually did all that, youknow, and then like now, look he
brags about living in a $50,000house, you know, and he works

(18:53):
on these companies that he feelsare going to change the things
the passion about.
Like, like him or hate him onTwitter.
What he's doing, he says, isfree speech.
That's what he believes.
That's why he's doing it.

Speaker 2 (19:03):
That's a value system that he's starting to express.
It's interesting about thesuccess thing you were
mentioning too, because, uh, oneof the questions I like to ask
people is like you know, how doyou define success in your life?
And like, what metrics do youuse to measure it?
Beautiful, you know, and it's aquestion that I feel like a
majority of people I've ever methave never answered fully,
because there is no directanswer to that.
It's like it's like explain tome what love is to you.

(19:24):
It's like it's such asubjective sort of answer and
like people haven't reflectedenough to give you an accurate
response to that, you know,which makes me feel like
sometimes it's just they'reliving reactionally instead of
like responsibly.

Speaker 1 (19:36):
How can you even put yourself on the path to that if
you don't know what it is?
I tell you, remember the moviehappy Gilmore, oh yeah, and he
closes his eyes and he's gotlike find your happy place.
He's got the woman beautifulwith the beer and grandma's in
the corner.
You know, it's like.
I tell people like, silly, youknow, close your eyes, define
your success place, at leastlike kind of gauge, and we'll

(19:57):
never know exactly.
But what does that look like?
A little bit, because I believein aligning your journey to
something you know it's like andI believe, like you believe,
the shortcut is actually thehard work.
But first you gotta, you gottaalign, like, okay, what is that
success?
What is that a goal?
You know, or whatever, and nowyou can set up.
It's actually easy once youknow the goal, because now you
can align everything in yourlife, in every level, to that

(20:18):
goal and it's your best chanceof accomplishing it and you'll
never know what the road is,because I was just reading.

Speaker 2 (20:23):
It was like a daoist monk that was like, uh, kind of
speaking on this instagram posteither my wife sent me and he
was like you know, when you'reon the path, when everything
becomes dark, you know, becausewhen you're on the actual path,
it means it's not lit alreadyfor you yeah, right, which means
you're discovering newterritory, which sometimes is
scary for people because theuncertainty makes them want to
go backwards totally.
You're the one holding the torch, yeah Right, instead of the

(20:44):
torch being held for you tofollow, yeah, so it's scary for
people.
A lot of people turn aroundwhen they hit that point.

Speaker 1 (20:50):
Well, I think a lot of people want to follow at
first right, and then you getenough confidence.
You have a couple things thatyou've accomplished.
You've dealt with all thisadversity already, but like this
, like we're doing now, is soimportant for underdogs too.
It's like because then, like wewere the ones on that that lit
path at first right, and now Ibelieve that we're both on this
unleft lit paths going in ourown directions.

(21:11):
But we have to talk about thatwhole story so people can go
there too.

Speaker 2 (21:14):
Oh yeah model and mimic yeah, like.
Give people the opportunity tosee, like, at least a framework
for like how you do something.
It doesn't mean you have tofollow it.
A D, yeah Right, but it justgives you confidence knowing
that other people have donesimilar things.

Speaker 1 (21:26):
Absolutely.
I think that's one of the keycomponents in success is seeing
it possible Right.
It's like I know you wereraised kind of rough, you know,
and like I think that's one ofthe biggest tools is finally
seeing that successful peopleare normal.
I know you like work around alot of really successful people
a lot of really successfulpeople, you know it's like
they're normal people, aren'tthey?

Speaker 2 (21:46):
oh yeah, and, like you know, the fascinating thing
is to me is you don't want theirproblems either.
Yeah, you don't want their.
A lot of people think, oh man,they have a lavish lifestyle.
You gotta understand.
We only have a finite amount ofenergy, yeah right, and the way
that's distributed could bealmost like in uh, like a chart,
like, think about, like abattery, like it's.
It's slowly going down with allthe energy you run out to
different things, yeah Right.
So when they have a lot oftheir energy focused in one

(22:07):
domain, we'll say in thefinancial domain, sure Right,
they are lacking somewhere else,severely, totally, they're
offset.
Nobody's a perfectly roundedhuman.
No Right, you just don't havethe energy capacity to put
everything into everything, youknow.

Speaker 1 (22:19):
I mean the people I know with the most are the most
miserable in life, absolutelythe people that I know that have
found like direction, mission,you know, change, like really
define their own success andlike very counter to what the
world does, like those are themost content people in the world
.

Speaker 2 (22:33):
Non-materialists, because they don't put their
value externally.
They do it internally.

Speaker 1 (22:37):
I mean there's Maslow's hierarchy of basic
needs.
You know it's just like youhave the basic needs water, food
, shelter, that sort of stuffand then we like the way I take
it is like then we find stuff tobitch about after we're having
those means net, and you know.
And then we like think we'regoing to get these things that
marketing is telling us andthat's going to bring happiness.
But then you get to a level Ithink Elon Musk has and I hope I
have it a little bit too.
That's transcendence, whereyou're seeing that like there's

(22:59):
more importance in the world anddon't get me wrong, folks, have
your success.
It's important Because thatallows you to change the things
even better that you'repassionate about or have a
mission about.
I want to make a point to addtoo.
It doesn't have to be the grandElon Musk thing either.

Speaker 2 (23:13):
No, it doesn't.
You need to find where you canservice to humanity.
Yeah, even if you're a garbageman, it doesn't matter Totally
working away for his family,going home making a paycheck.

Speaker 1 (23:32):
You know it's like taking care of his people.
You know, like raising his kidsin a good society, like to be
good members of society, that,in my mind, is a hero.
That's a person in a thanklessposition, you know, and he's
like doing good in the world andtaking care of his family.
You know, it's like there's aguy actually I knew that trained
at my gym for a long time, youknow, and like I looked at him
like in awe kind of.

(23:53):
You know, you like I canappreciate when you give up
everything in life because I'vedone it to accomplish a mission
right, and so he'd clean the gym.
You know he lived at the gymand like he was in very low
rungs of the ufc and you knowI'm like I'm, I thought this guy
was amazing.
He's given up everything inlife focusing completely on,
like, what he wants to do withinhis life.

Speaker 2 (24:12):
Singularity of focus.

Speaker 1 (24:13):
Yeah, like I thought it was beautiful until I found
out he had five kids with fivedifferent women, that he wasn't
paying child support on.
Then, like that flipped thatfast in my head.
You know, I didn't admire himanymore, you know, and so you
know this is fascinating.

Speaker 2 (24:25):
You ever read any Robert Greene's books?
No, okay, I'm going to flipyour script here when it comes
to that.
So he talks a lot about like Igot I got me stern on him and
some of his books.
Okay, he talks a lot about likebeing able to identify certain
types of people in the worldright Like when they exhibit
certain personality traits.
There's a book called the lawsof human nature is a 600 page
book.
I read this book three times.

(24:46):
Interesting and uh, and I, Iwould have picked up a book like
that in the past and be likehell, no Right.
But there is so much depth inunderstanding how to position
yourself around certain peoplein this sort of book, in this
context, and since I've been ina coaching setting, I've
actually applied all thisinformation over years because
I've seen all these successfulpeople interact with me in an
intimate way.
Yeah, and then having this isalmost like an educational
resource now to be able to kindof fill in the gaps and be able

(25:08):
to label some of the stuffthat's happened to me.
Yeah, man, you could positionyourself around people in a
totally different way.
Go into that more.
It's a totally different way.
So like, for instance, if you'reidentifying a certain person
with traits like exhibit, forinstance, like toxic narcissism,
yeah, right.
And some people think, man,these people are extremely
confident, man, they're justwell-spoken, yeah, but so how is

(25:30):
that destructive inside oftheir workplace environment and
the relationships that they haveor any other thing related to
something that's not related tothem?
Sure, you know.
So like, they become a verydestructive person and you may
think they have your bestinterests in mind sometimes, but
maybe they don't.
Yeah, maybe it's more aboutthem, you know.
So knowing how to positionyourself around certain types of
people, I think, is paramountin the world of business or in
the, in just your everydayreality.

Speaker 1 (25:52):
You're going to get something.
People that just need to winRight.
And like when you're in abusiness setting, it's like if
you're around somebody that'sgot to win at all costs, no
matter how nefarious.
It's like you got to get out ofthat Exactly.

Speaker 2 (26:02):
You can't be around those people, yeah, and I do
some stuff back and forth liketalk about what you do.
Talk about what I do.

Speaker 1 (26:16):
I've appreciated when you've sent people our way and
things like that, and it's likethat is being a team, right?
I'm not trying to win on you,you're not trying to win on me,
we're just trying to be goodteammates.

Speaker 2 (26:25):
Oh, that's a hard thing to find.
It is good value system to yourpoint.

Speaker 1 (26:30):
I mean hitler almost conquered the world with five
people because he had fivepeople on his team awful human
being, right.
But he had five people thatsupported him.
And that's why I always sayit's like imagine what good can
do with five good people couldcombine together.

Speaker 2 (26:43):
You know, and really you know I think a large part of
that just has to do.
You know, people that havepersonal loyalty issues will say
or whatever the case may be,whatever you want to label, it
just comes down to the lack ofself-awareness.
Yeah, like they don'tunderstand themselves yet.
Yeah, because when youunderstand yourself, you develop
a intense sense of empathytowards other people, totally.
You know, and I don't think youcan get to that point until
you're forced to go internallyand I think a lot of people
don't have enough life strugglesthat push them into that domain

(27:06):
, like inside of yourself.
Beautiful, they have suchexternally focused objectives,
right, like I need to get here.
They move the goalposts oftheir happiness.
They'll say, oh, I'm going tobe happy when I get here.
I want to get this, want to getthis, want to get this.
Then, when you get there, yourealize you've created an
inclination for hard work in acycle that you can't get out of
anymore.
Yeah, now you're going to beperpetually unhappy unless
you're constantly working hardtowards something you don't even

(27:27):
know what.
Yeah, and it's.
It's a scary cycle to watchpeople go through and it's just
it comes down to lack ofself-awareness.

Speaker 1 (27:34):
Weigh in on this for me because, like when you're
talking about empathy, it sprungsomething up in my head that I
think about a lot.
Did you ever see the movieBroken or Unbreakable?

Speaker 2 (27:43):
Is that what it was with an?

Speaker 1 (27:45):
athlete or something.
No, it's got.
Oh, who's the guy that's oneverything he was in Pulp
Fiction and yeah yeah, was hisbody made of glass or something.

Speaker 2 (27:54):
Yeah, mr Glass, and then Bruce.

Speaker 1 (27:56):
Willis is Mr.

Speaker 2 (27:56):
Unbreakable.
Yeah, yeah.

Speaker 1 (27:58):
And basically the premise is there's got to be a
yin and yang to anything in life.
So since Bruce Willis wasunbreakable, that means there
had to be a human that was superbreakable right.
It's like I think about thatwith empathy.
Are some of us in this worldlike the overly empathic?
Because there is the peoplethat are the serial killers and
things of that nature that havenone of it?

Speaker 2 (28:19):
There needs to be balance preserved in the world.
Yeah, you know, which is why Iurge you to consider the.
When people exuberate, like atrait, right, it's like man.
That person's like pushingsomething, like hyper-aggression
.
Right, they possess theopposite quality.
Yeah, they're shielding it.
Right, it's a.
The persona, literally in Latin, means mask, it means the mask
we wear.
Our personality is a mask wewear to society.

(28:41):
It's not who you are, yourcharacter is who you are.
Sure, right, so you know,sometimes, when you see that
it's like, you can immediatelyidentify it's like that person
is incredibly insecure withtheir passivity.
Yeah, you know, because theyhave to be hyper aggressive.
Yeah, you know.
So they want to shield it, theywant to hide it from the world
because they feel vulnerable ifnot.
So I think it's interesting toyour point is like you know,
there's that yin and yangbalance to where, like you can

(29:02):
even identify this inindividuals.

Speaker 1 (29:03):
Yeah, that's what I don't know.
That's what's so interesting tome about you know, and I even
like tie that to business too.
It's like so empathy actually Ilooked it up um can be
inherited to some extent.

Speaker 2 (29:15):
Oh yeah, so you know where empathy comes from, comes
from mirror neurons in the brainGo into it.
So mirror neurons are somethingwe developed because, uh, we're
a social animal, right, wecommunicate with each other.
Okay, so in order tocommunicate, we need to have
understand each other right.
And how we understand eachother is by picking up on, okay,
how is their body position?
What's their face looking like?
It's a tonality of their voice,right, those mirror neurons.

(29:36):
We can mimic people and sales.
They teach you about mirroringright.
Mirror the person, right.
So when you're able to mimicsomebody, you're able to fully
feel what they're feeling.
Sure, right.
So, like, those grow in ourbrains as we were social animals
, like starting off, like youknow, I don't really know the
timeline, but, like you know, aswe first initiated as a social
species up until now, and somepeople have more than others, so
some people are more inclinedto empathy, because mirror

(29:58):
neurons create empathy in us.
It's a third level intelligence.
It's like this say me and youwere hunting for something,
right, you know?
And there's an animal.
Or say, hey, okay, when youthrow that spear right there at
that animal, I'm going to gohide over there because that's
where it's going to run to.
Yeah, you're anticipating twoevents that haven't even
happened yet and you're thinkingin advance.
Sure, that's the same thing asempathy, right?
Like it's like when you're ableto understand something to such

(30:19):
a deep degree, right, and placeyourself in that.
It's almost like foresight,right?
Some people are naturallygifted with it, like to your
point, you know, it's like somepeople just have more mirror
neurons in their brain.
Or is it a curse at times?
Oh, I absolutely could bebecause it can prevent you from
doing things Sure.

Speaker 1 (30:35):
You can also be affected by people's negative
emotions, Absolutely so you knowlike, uh, so epigenetics and I
don't want to go too far off onthe trail, cause we're not
having a science you know, likethis is a business show, not a
science show but epigenetics,like basically lending down
traits that we never thought wecould have before, right, and so
, like empathy being one of them, right.
And so I kind of like came upwith this thought that like and

(30:58):
it's based on survival of thefittest a little bit too, it's
like what would be the goodtraits to have as a 1800s
businessman?
And the answer was you had tobe ruthless, right?
You could, literally that wasthe day you could hire a gang to
go out and take over a business, right?
Or the robber barons ofyesteryear.
And so I was thinking to myselfokay, this was a lack of empathy
too.
That actually made them moresuccessful in business.

(31:20):
And now they're inheriting thatdown, not only that, but
generational wealth at the sametime, and so the next generation
lacks empathy, has resources,right, and we're in this
repetitive system, and Iactually like to think today
that's about to break, becausenow we actually care more about
who we buy from, right, we can'tsend the thugs out to just take

(31:40):
over a business and I actuallythink that's going to change the
business environment.
Now I got really into the weedson that, you know, like
thinking about empathy andinheritance and genetics, but I
actually, and I want to believethat deep down in too.
It's true, though, and Iactually have something to add
Go into it.

Speaker 2 (31:55):
Yeah, so there's a.
Have you ever heard of what'sit called Zeitgeist, the
Zeitgeist?

Speaker 1 (32:01):
Yeah.

Speaker 2 (32:01):
So the Zeitgeist is a generational mood or trend.
There's a book called theFourth Turning Right.
So this book basically talksabout In history, we used to
measure history in 80-yearblocks.
Yeah, right, in those 80-yearblocks it was something called a
saculum Right.
There is four periods.
There's a high point, there'san awakening and there's an
unraveling, and then there's acrisis period.
We're in a crisis period rightnow.

(32:23):
We're about to end a crisisperiod.
So crisis periods are times ofwar, like World War II was a
crisis period, yeah, even early2000s and stuff like that.
We had like Zika virus not Zikavirus, west Nile virus, yeah.
And then we had all like the2008 housing market crash.
We had all these things thatwere happening the war in
Afghanistan, all these crazythings that were happening in
the world.
We were in a crisis period,yeah, okay.

(32:45):
Now when we turn, we go to ahigh period.
That's how fashion stays over.
Trends Is their study, thegenerational move that's going
to be inherited.
Each generation has their ownavatar.

(33:08):
For instance, the Elon Muskgeneration is called the nomad
generation.
They're the ones who fix shitand make the world different,
right.
And then the ones after thatare going to be the millennial
generation too, so themillennial generation, or the
hero generation.
I grew up as a millennial right.
I grew up during a crisisperiod, so I grew up during hard
times.
That means when we swing out,when I'm in my working years and

(33:31):
we're the leaders of the newworld as millennials yeah Right,
we're going to be the peoplethat institute new change, right
?
I'd lead the world into the nextgeneration.
I feel like we're going there.

Speaker 1 (33:39):
You know, like, like even with and I'm going to swing
it back to this it's like evenwith approaching the hard work.
It's like we talked about likea lot of stuff that got us into
social media was seeing thesehorrible like messages.
It's like buy my $5 course andthen you're going to be fit
tomorrow.
I mean, how many people arecoming in with the preconceived
notion right now, because ofthat sort of social media
content, into work with you?

Speaker 2 (34:01):
Oh, all the time.
I mean, and it's because peoplehave an unrealistic
expectations of what it takes.
Yeah, they don't have any.
Well, they don't have anyawareness around it, right, it's
like if you knew nothing, if Iknew nothing about cars and I
were to go get my car fixed, Icould be taken advantage of.
Sure, you know what I'm saying.
So it's like people exploitthat, right.
So, yeah, I'll have people comein sometimes and they'll be
like, hey, well, I want to get asix pack In a week.

(34:26):
Yeah, well, not even.
I mean, even if, maybe,genetically speaking, a six-pack
is an unhealthy bodycomposition for you, yep, right,
you have to be at such a lowbody fat percentage and it's
actually detrimental to yourhormones and your nervous system
.
Yeah, right, like it canactually damage your metabolism
in a negative way.
Oh, yeah, when people haveunrealistic expectations and
they want to come into somethingand they want a quick result
out of it, it's like, dude, youmay not be able to get there.

(34:48):
I know you've been sold on thismessage that it's like you got,
you could do this quick fix in90 days.
Yeah, that's not the case.

Speaker 1 (34:54):
That's where I want to parlay it into business too.
It's because it's the samething.
It's like, hey, start your ownbusiness, you work your own
hours, you know like you'll makemoney hand over fist and it
takes years to get there.
It's the time.
But also I want to weigh in onthe fact like going to where I
changed the subject for a minuteis like I think the world's a
little bit more ready to listento reality.
Are you feeling that way thesedays?

Speaker 2 (35:15):
Yeah, I think people are looking for, because most
people relate to struggles, notsuccesses.
Sure, right, people want tounderstand that you're a human
being.
Right, you were flawed.
Right, you make mistakes.
Like, let me see what yourmistakes were so I could feel
like I have less of a pressureon me to be perfect.
Sure, no-transcript.

Speaker 1 (36:01):
It's like you got to work your ass off, like,
especially if you're startingwith nothing, you're gonna have
to work harder than everybodyelse.
You know it's like and then youbut I want the message to also
be you can have it.
You can absolutely have itbecause you can outwork them.
Like people by default likeweigh in on this too people by
default are very lazy.
So if you're the one personthat's not lazy, you can have
success in business.
You can have success well, withyour body, with your mind, with

(36:22):
uh, with business it's likethat.
That's.
All it takes is the hard workthat's the shortcut.

Speaker 2 (36:27):
That is fascinating.
And I do think there is onecaveat to that, because, uh, you
know, being a coach, you see alot of people with a lot of
different deficiencies.
We'll say, and we'll saylaziness could be one of them.
Now, the thing with laziness is, maybe you're lazy because
you're in the wrong environment,maybe you're lazy because
you're doing the wrong things,because I met people that are
workhorses at some things andthen, when you put them down in

(36:48):
other settings, it's like theydon't want to do shit.
Yeah, right, like they haveflares of this drive that come
out and then they, it goes away.
It's like, well, of course, it'slike a camel in the zoo and in
the middle of detroit and it'ssnowing.
Yeah, it's like, dude, you gotlike stuff for a hot desert,
like you're equipped for a hotdesert and you're sitting in a
fucking zoo, right, yeah, right.
So like, of course you're outof context, of course you're
going to feel lazy and lethargicand you're not going to feel

(37:09):
like you have purpose in yourlife because you're not even
positioned properly, because youdon't have any self-awareness,
absolutely that makes sense, alot of sense, I mean, and that's
the thing too.

Speaker 1 (37:17):
It's like now, folks, when gino talks about this, I
want you to also put business inyour mind too.
It's like, so you work in themind to help them get to their
ideal body.
Tell me what that looks like,and I want them to think about
business at the same time, ofcourse.

Speaker 2 (37:31):
And I'll start off just by saying I don't want to
get too fancy into the science,but I learned about something a
while back called bioenergetics.
Now, bioenergetics isessentially the practice of
mind-body unity.
Now, this is a psychiatricpractice.
It's a practice in medicine,right, psychiatrist practices.
So it's basically saying, likeI can look at someone's posture
and I could tell you what theyphysically or mentally

(37:51):
experienced inside of their head.
Yeah Right, I could tell youthe emotional state they're in
and I'll show you how this isapplied unanimously.
What happens when you'reconfident people, when you want
to be confident, what do peopletell you to do?
Put your chest up, put yourchin up, walk tall.
Yeah, because the positioning ofyour body will dictate the
emotional state that you feel.
Tony Robbins talks about thisthe time, right?

(38:14):
So I realized very quickly,early on, that, look, this is
more than just changing the waypeople are physically, it's
changing the way they areemotionally and mentally too.
And if you can't work on allthose domains, then you're not
going to fix somebody.
Yeah Right, because I'll giveyou an example If a ship is
sinking and you're just takingbuckets of water and you're
dumping it out, right, until youfix the holes, it's not going
to stop sinking.
Yeah Right, there's a lot ofproblems that aren't being fixed

(38:36):
and addressed, that areactually causing more harm,
right?
So, for instance, when peopleare in a setting of fitness,
right, like maybe I ask them youknow why are you having trouble
with losing weight?
Well, usually what it ends upbeing is because they have no
entertainment outlet, so theyfind it in food.
They have a high stresslifestyle, so they find their
entertainment value in food.
They get the dopamine hips fromthere, right?
So the problem isn't that youjust need to do more cardio and
you need to exercise and youstop eating shitty foods.

(38:56):
It's dude.
You need to find something toentertain yourself with first
Cause.
If you don't, then it'll neverbe fixed and addressed.
So when I work with people as acoach, we'll say it's a lot more
comprehensive than sayinghere's some workouts.
Dude, anybody could do that.
You could look that stuff up onthe internet.
You could have looked at thestuff up on the internet.
You know what I'm saying, likewhen I'm here.
You're a human being that'sflawed and you need help and
assistance and sometimes youjust lack a little bit of
awareness around what theproblem is, because you need

(39:17):
someone with a bird's eye viewthat could say that's the
problem, just like a businessconsultant.
It's the same thing, absolutely.

Speaker 1 (39:22):
It totally is and like what I wanted people to get
out of.
That too is like to your point.
It's like if you're in thewrong environment, the wrong
mindset, the wrong business, youknow that's going to be a
harder work effort for you, youknow, and so like that's why a
lot of people just jump intobusiness to start a business,
right, because that's whatthey're being told online.
They don't think enough aboutwhat that business is.

(39:45):
They don't think about whatthey want their future to be.
They don't think about whatthey want their success to be.
It's like I always tell them.
I'm like what's the business?
Why are you starting a business?
What is your ultimate life goalin life?
And tell me how this businessgets you there.
Is this business the thing, oris it like you can talk me into?
Okay, I'm going to do this forthree years, I'm going to sell
it and it's going to get me intothe next thing that might your
own talents, your own energies,your own desires.

(40:06):
That's what business is, toofor success.

Speaker 2 (40:19):
Hey, you got to find your fit right.
I mean, a lot of people want tobe entrepreneurs.
I want to own a business.
What does that mean?
What does that do?
Well, okay, you own a business.
What now?
Exactly what's?

Speaker 1 (40:29):
the point, that's my exact point.
And they'll look at youtube andthe top hits for 2024
businesses and they'll open abusiness that has no alignment,
that doesn't offer anything intheir skill set, and they'll
wonder why they're not doingwell at it.
Right, but now if they stay andthey focus kind of like what
you're talking about and theywork on the actual problem, then
the offset is going to besuccess in everything.

Speaker 2 (40:49):
Right, exactly so you're working in alignment with
yourself instead of againstyourself, and that's a big thing
I try to tell people, not justin business with fitness or with
health, with anything in life.
It's like if you're workingagainst the grain of your
character, you're always goingto fail Totally.

Speaker 1 (41:02):
You're always going to fail.

Speaker 2 (41:03):
And you're going to wonder why is this so hard?
And I'm not getting anywhereBecause, dude, you're a sports
car on a dirt road right now.
Yep, you know, it's like yougot to reposition yourself.

Speaker 1 (41:12):
I mean, that happens in fitness a lot, right, like I
had this buddy, he's 300 poundsor something, but not like you
know.
Like what do you want to say?
Obese or anything like thatStrong guy, right, weight on him
is a strong guy and he wouldbike like 200 miles a day.
He's crazy and stuff, and heused to try to constantly lose
weight and I'm like and maybethis is bad advice, you're the

(41:32):
fitness coach, not me, but it'slike, dude, go with what you are
.
You know.
It's like lift harder, liftheavier, go with your body,
right, don't try to always diet,you're not going to be me?

Speaker 2 (41:50):
You're not.
You know like.
You're not going to be lean andlike me, you.
What's your goal?
Why do you want to get there?
Why is that important to you?
Sure, Also, who do you want tobe?
Yeah, who do you think you areand who are you actually?

Speaker 1 (41:59):
Yeah, those are three different people.
Yeah, and if those?

Speaker 2 (42:02):
if those aren't in alignment, right, well then of
course you're all over the place, like I've seen people do this
all the time, like they're verydestructive.
Maybe they're overweight, right, like very overweight, okay.
And uh, maybe they're.
They're uh, you know they'redrinking, right, and maybe
they're in a high stress jobwhere they sit all day yep, you
know.
And then they like, after workthey eat like crap, you know.
Then they have a terriblequality relationship in their

(42:22):
life that creates even morestress and more turbulence, so
they cope with food even further, yep, and it's like, and then
they come here and they justlike, they try to bust their ass
in the gym and go so hard andit's like, dude, no matter what
you do, you're not going tomitigate all that stuff.
Alignment, we need to fix itall.

Speaker 1 (42:35):
Yeah, absolutely.
I mean to your point too.
It's like I always tell peoplethat are getting into business
have fitness in your life.
You have to have it, becauseotherwise, exactly what you're
saying, you're going to grab thepiece of cake, you're going to
grab the bottle of whiskey a lotof entrepreneurs you know and
that's going to be your way ofcoping with the stress Cause I
assure you there's tons of it,tons of stress Like luckily,
well, luckily, unluckily for meI had fitness.

(43:01):
As you know, I've kind ofoverdone it in my life.
You know, I used to work out 26times a week to deal with the
stress of business and now mybody's pretty broken, so be
careful with that too.

Speaker 2 (43:07):
You know it's like, oh right, like if you seek money
, you'll lose it.
If you seek stress, you'llactually lose it, right?
So if you actually inflictstress upon yourself, but with
fitness right, you'll actuallylose it from your life.
Yeah, and the fascinating thingis, I always mentioned to
people fitness is a gateway topersonal development.
Sure, you know, it is 100%.
It's never the destination,it's the vehicle, right?

(43:28):
So it's like it's anopportunity for you to grow and
expand your life in manydifferent ways, and it's
something so simple andaccessible for anybody to do.
Why would you not start there?

Speaker 1 (43:38):
I agree 100%, because it puts everything in alignment
.
We all start by wanting thefancy sports car and then we
find like transcendence.
We all start by wanting the sixpack and like looking good
naked, but then we find thatit's just good for this.
I don't work out anymorebecause I'm thinking, oh man, I
hope I get bigger arms or I hopeI get like abs.
I work out because, like, Ilove it here.

(43:59):
You know that's what gets megoing here.
You know it's like I get mybest ideas, I get my blood
flowing.
I got a smile on my face Likethat's why I do it.

Speaker 2 (44:06):
You know, and that right there too.
I mean because that wasn't theanticipated result when you
first started.
No Right, you did it becausemaybe you had just enjoyed the
fitness element of it.
Sure, right, okay.
So enjoying something even inbusiness, it's like.
Just learning to enjoy yourprocess is when you actually
yield the results, but if you'rechasing results, they never
come.
I couldn't agree more Like Iwant a six pack.
I'm going to keep doing this.

(44:27):
It's like, dude, listen, youcan keep that as your intention,
but if every single day youdon't get a six-pack, you're
just getting failures everysingle day.

Speaker 1 (44:33):
Beautiful and that's why you align it to mission and
your version of success.
Everything in life, you know,it's like, whether you know it,
folks, or not, we've beenbasically talking about business
the whole time but it's alsofitness, it's also life, it's,
you know, like that's what's Ithink beautiful.
You know, and back to like,approach the hard road with me
really quick.
Somebody comes in.
I want abs in six weeks.
What's the best way to actuallysay you're going to quit.

Speaker 2 (44:55):
Yeah, because, look, if you like, hard work is
necessary, right, one hundredpercent.
But the problem is is, ifyou're not primed for hard work
and you try to do it, you'regoing to quit.
You got to build up yourtolerance, got to build up your
endurance, and that comes withsetting realistic expectations
and that comes with havingself-awareness, right.
So, like, if you want to workhard, you know that's fantastic.
Right, that will get you manyplaces.
But if you're working hard inthe wrong direction and against

(45:17):
yourself, it will do theopposite Totally.
But you have to work hard tosome degree, right?
So it's like when I tell peopleit's about timeline, right,
like, if we condense thetimeline, things get more
unrealistic.
Right, the work becomes evenharder.
You're not going to be able todo it right.
So let's set a realistic goaland work hard in that realistic
goal and see how far youactually get.
Cause it's better to like extend, especially with something,

(45:38):
with fitness, is better when theresults are a surprise to you
than a disappointment.
Do you see what I'm saying?
Totally, like it's better whenyou're like man, look at, I'm
looking better, everybody'scomplimenting me.
It's like it's better when it'sa surprise.
It's not good when it's like doI look better yet?
Do I look better yet?
No, I don't look good yet.
Yeah, I don't look as good as Iwant you create a toxic
mentality around it.

Speaker 1 (45:55):
You know it brings to mind when it rains, it pours,
and this has always happened inmy life, like success.
When it rains, it pours, won'thappen, won't happen.
I hate to say this, but datingtoo, it's like can't find a
girlfriend, can't find a partner, you know, and like the second
you find one, then they'reeverywhere, you know.
It's like, like, like gettinginto that rhythm, so just be.

(46:17):
I'm not saying with dating, I'mnot saying go out and date
everybody.

Speaker 2 (46:19):
That's not my advice, but I'm finding the golden
thread.
Yes, almost.

Speaker 1 (46:26):
It's like the thing we can't find, and then all you
know and like that's.
I think that's when you finallyput things into alignment for
yourself, that it is that smoothto bring it on board.

Speaker 2 (46:34):
That's a good.
That's a good analogy for theawareness we were just speaking
about too.
It is like it starts to becomemore apparent to you when you
find it yeah Right.
It's like everything starts toyou know, like if you drive a
Jeep, you start to see moreJeeps, you know oh, totally.

Speaker 1 (46:46):
I mean one of my favorite speeches.
You know you, probably you.
There's not much I run by youthese days that you don't know,
but it's like Steve Jobs, yalespeaks, yale Yale speech.
Do you know it which?
What was it about?
Connecting the dots?

Speaker 2 (46:58):
Oh yeah, in the future, yeah.

Speaker 1 (47:00):
It's like I loved the way he talked about like these
seemingly unrelated things inhis life.
You know, it's like studyingcalligraphy in college and then
like he had some other ones tooand it's like he didn't make any
sense at the time.
Right, very random.
You know, even my own life.
I look at all the times, likebiochemistry and all this random
stuff, and it's like now I lookbackward, or he looked backward

(47:20):
, or I'm sure you look backwardand you're like it all makes
perfect sense.

Speaker 2 (47:23):
Of course it does, and that's why I always am
excited about the future.
Yeah, I never have an impendingsense of like, uh, pessimism,
yeah right, it's always like Ican't wait till I get older, you
know, like I can't wait tillI'm even older.
Because, look, I mean you, lookat your life 10 years ago yeah,
you know, was like you know howold are you?
I'm 42.
Okay, 42 was.
It was a 32 year old.
You have shit on you now.

(47:43):
You know that's a tough one andI.

Speaker 1 (47:46):
I don't mean to take you off your point because it's
a good one, but it's like Ithink about this a lot these
days because, like you know howthey say like only compete with
the you, right.
But what if the you ofyesteryear was a fucking badass?
I can't keep up with the methat was 32, 35 years old
anymore that's interesting.

Speaker 2 (48:06):
You're comparing it in one domain right now, though,
because in other ways you'veimproved beautiful, because
that's what I've had to startthinking about.

Speaker 1 (48:12):
Right, it's like.
So my fitness, for instance.
It's like.
I love that quote by, I think,aristotle like I feel bad for
the man that never experiencedthe full potential of his body
oh, socrates, socrates, sorryyeah yeah and uh, poor soccer,
I'm sorry.
And so it's like he was astudent and I was like I get
that like the things that mybody was capable at 35 years old

(48:34):
, like was like unbelievable,like I couldn't believe what I
could do.
I was faster than anybody, wasstronger than anybody, like I
did, like like could eatworkouts, you know it's like.
But then I like think back andit's like I can't keep up with
that guy.
That guy used to also work 100hours a week in his business.
You know it's like that guywould go from running his
business to opening a chemistrybook and studying until he fell
asleep and then waking up andtaking an organic chemistry test

(48:56):
the same day.
I cannot possibly keep up withthat guy.
But to your point, it's like.
Now I have the education ofthose years and so I keep up in
a different way.
I'm so much smarter.
You know you need to readmastery by Robert Green.
I've heard I was actuallylooking at eyeing that.

Speaker 2 (49:13):
So that book is very good.
He talks about finding yourlife's task and you go through
stages like an apprenticeshipphase and then you go through,
like you know, a phase whereyou're actually practicing it,
and then it goes through like amastery and expert phase and he
talks about like ebbing andflowing through that process.
It kind of is a lot about whatyou were just speaking about.
It's like you think the old youis like, oh, this unstoppable
force, because you were youngerand you had, you know, more fire

(49:34):
in you, but you don't realizethe wisdom that you've gained
from doing all that now.
Don't even think about in termsof physical and energy capacity
.
Think about in terms of, if youwere to both sit down, what
each of you know about business.
Have a conversation.

Speaker 1 (49:48):
And to your point, so right, and that's one of my
bigger struggles and I haven'tbeen super open about it.
It's like with all this stuffwhich scared me.
And it's like I wasvolunteering.
I was working out 26 times aweek but I was volunteering with
my body, volunteered at thechildren's home, lifting
furniture, volunteered at theanimal shelter they liked me
because I could carry the bigdogs when they were asleep from

(50:08):
getting neutered.
You know, it's like, and thatwas my way of giving to the
world and helping and all thatstuff.
And I actually broke my back atthe children's home and, um, and
then, like, went awayeverything I thought I loved in
life.
I loved, loved, love, training,training with my friends.
I loved being able to bephysical and then, like it was
forcing me into a position whereI needed to use this more to be

(50:28):
helpful, right, and it's likenow I'm starting foundations,
now I'm speaking about businessand life and things like that,
because I have to help with thisnow, because I can't help with
these as much anymore.
So, like to your point, that'slike that's the journey I've had
to be on and I fought it, youknow, because I'd rather still

(50:49):
be the 35 year old me out theredoing it with my body.

Speaker 2 (50:50):
But you know, this is what I have now Fascinating I'm
actually, I was the opposite,really.
Yeah, I always I had to startwith this and now I'm have to do
more with this Interesting.
You know what I'm saying?
Cause, in terms of business, itrequires a lot more elbow
grease in certain dimensions and, just like from early on in
life, I utilize social leveragein order to change my position,
because I grew up fucking poor.

(51:11):
It's like nothing and it's likethe only way for people to not
treat me a certain way is for meto change the way I spoke to
them, because I had terribleclothes.
They knew where I lived, sochanging my positioning based on
social leverage.
So I learned how to use thisand my words to get me to
certain levels, right.
And then, when I was at certainlevels, I was like shit.
Now I need to start buildingwith this, you know.

Speaker 1 (51:31):
Interesting.
So how much of that has led toyour success today, or your
drive today?

Speaker 2 (51:35):
You know, honestly, I have conversations with, you
know, people that are almostdouble my age, you know, and
they haven't quite found astroke of happiness in their
life.
Yeah, you know, and to me, everysingle day, I wake up happy,
you know, and it's not to saythat I don't experience negative
emotions, but it's like I havean optimism in my life, no
matter what happens, because I'mokay with who I am yeah, and a
lot of people aren't, becausethey were focused on external

(51:57):
means their entire life.
And I'm not saying I'm a uniquesituation.
A lot of people do this right,but sometimes they just do it in
reverse, like they wait tillthey hit their fifties and they
have a midlife crisis, which isthe popping event in their life
where they're like okay, I needto make a transition, because I
don't even like who I am, likeI'm 50.
What have I done with my life?
I've ignored part of what it isthat I am passionate about.
You know, I pushed away becauseI thought it was either

(52:17):
socially unacceptable or Ididn't feel like people were
going to accept me for who I was.
Right, yeah, and now it's likeit's starting to surface as
something negative.
Right so then they start to buyall this like random shit to try
to satiate and shove it downmore.
Yeah Right, so they wait tilllater in life to have that
transition point.
I think I had that transitionpoint early on in life, cause I
had to, you know.

Speaker 1 (52:47):
I'm is with people that are raised rough is a lot
of times it destroys them beforethey get that chance.
That's true.
They make the mistake right andthat's actually a little bit
about what this shows about.
And like where I work in thesedays especially is like helping
the youth understand.
It's like don't fuck your lifeup in that little period,
because it's not all of life.
You know and knowing you canhave it too, and that adversity
that we go through in our youthyou, it's like that actually
builds you perfectly foreverything in life.
You just can't let it destroyyou because, like, honestly, how

(53:08):
much is a business problem?
People used to always ask meit's like Tyler, this horrible
thing just happened in thebusiness.
Like, how are you so calm?
They'd always ask me how I'm socalm and it's like, well,
number one, it's not going to dome any good because my people
are watching me and I need toinspire them to be calm and like
let's fix the problem and youknow.
But number two, it's like I'vedealt with some really bad stuff
in my life.

Speaker 2 (53:28):
Do you think that?

Speaker 1 (53:28):
business thing.
Yeah, and like that's where Iwant you to get to like is
underdogs.
It's like you're dealing withsome stuff and I'm sorry for
that.
You know it's like, but at thesame time, it's like later on
that is going to be like part ofyour success.
In one way, it's going to buildthis, it's going to build this,
but at the same time, it'sgoing to be like this little
business problem that I'm having, you know, it's like that's how

(53:50):
I can tell how where somebody'sfrom is like how they react to
a small problem.
Yeah, like a stressor.
Yeah, it's like if you reoverreact to a small thing, like
a thing that doesn't reallyeven matter in this world, then
it tells me you were raised witha golden spoon, that you've
never really had any realproblems in your life, you know,
and so like that's to me likeone of the biggest messages.

(54:11):
I want more underdogs making it.
You know it's like I want themmaking it because they're the
ones that change things.
You know it's like people likeyou and I that come from like
some stressful situations, andPeople like you and I that come
from like some stressfulsituations and bad information.
That builds in empathy too, toyour point from earlier.

Speaker 2 (54:26):
Oh, absolutely, you have to think in a different way
, but I also think that theenvironment impacts people in
different ways, depending onwhere you're at in your life,
depending on if you're ready,depending on genetics, you know,
yeah, depending on a lot offactors, right, but I mean it's
up to you to learn how to dealwith and manage the problems
that you're dealt.
You know, and like being anunderdog, being somebody who's
at a disadvantage, right, likeit sucks sometimes, yeah, but

(54:47):
you also have to understand, aspart of what crafts your
character and you're, it's anopportunity that you were
blessed with in order to dealwith these stressors and this
disadvantage, because when youcome out of that on the other
side, as long as you stick itout right, you're going to be
that much further ahead thanpeople have been given shit.

Speaker 1 (55:01):
So beautiful and so well put it, actually will be
the key to your success.
You know, I totally believe init and it's like, it's funny
Like I made a video the otherday about like being a kid and
being embarrassed of food stamps.
You know, like superembarrassed, you know it's like,
and like the little papertickets that they used to give
you.
I'm so glad they give them thecards now, you know, and so it's
like more humane in my mind, soembarrassed about it.

(55:23):
Right, but it's like not onlywas my like time when I was like
an adult and could use cash forfood like a life changing
experience for me.
You know I still go enjoy.
I never went to a restaurantlike once as a kid too.
We couldn't afford it.
You know it's like I enjoy.
Every restaurant I go to stillto this day, like it gives me
that enjoyment.
You know, it's like like that'sjust like one very superficial

(55:44):
thing, but I can enjoy it somuch, you know.
And it's like at the same time,now I get to, I can tell people
like, look, yes, my mom hadfood stamps growing up.
You know it's like, and nowlike I've been able to do what I
have in my life, you know, andnow I can wear it like a badge
of honor as opposed to anembarrassment.

Speaker 2 (56:00):
You know, I to add to your point there I like I
experienced something similarwith that.
So, like I totally understandthat, like the pride gets in the
way of like acceptingassistance, even when you're
young, because you're just likeI don't want to be identified as
that, you know.
But yeah, it was the same way.
We had every form of governmentassistance.
I could think of you it becausewhy I had no idea, why I would

(56:25):
go home and eat the same thingevery single day, which was, uh,
you know Kroger branddiscounted Cocoa Puffs.
You know, had that three times aday as a kid, just malnourished
as hell, couldn't thinkstraight in school, you know.
But yeah, that pride thing, man, I mean it'll it'll.
You know it could be Likecreativity only comes out of

(56:45):
when you need to be resourcefulright, and resourcefulness only
comes out of when you have alack of yes, scarcity right.

Speaker 1 (56:51):
Beautiful, because you know like I actually get
shit about this quite often.
If I post this online, I thinkunderdogs are more prepared for
success than the golden spoonpeople.
Because, number one, it's likeexactly what you're saying
around resources scarcity.
It's like what we were justtalking about around the
problems.
A small, a business problem Nowyou can figure out logically
because it's not as big as theproblems that you dealt with.

(57:12):
And then it's like you're usedto.
You know, it's like you're usedto living off nothing.
You're used to working at ayoung age to have something.
Work ethic is the key, I think,to everything in life in my
opinion, and so you've beengiven those three skills in
spades.
You just got to not getdestroyed and you got to build
this because, to your point, yougot to build this too.

(57:32):
You know it's like you canbuild all those skills that are
amazing, but if you don't knowhow to use them at that point,
you're not going to use them foryour success.

Speaker 2 (57:39):
That is an interesting point too.
I mean, it just makes meconsider it's like you know,
people idolize rich figures allthe time, right, but they don't
idolize the lower class.
No, look, they're survivalists.
Totally like they know how tosurvive better than anybody.
Absolutely, you know, like theydon't know.
They maybe not be businesssavvy, but I, you know what,
thinking back to it, I did.
I learned survival skills frommy family because when you're

(58:02):
middle class, low middle class,or actually we were lower class,
but you ain't paying somebodyto come fix your shit, no, you
have to figure it out.

Speaker 1 (58:09):
You know what I mean and that's why we've got it all
flipped.
In my opinion, the skill setthat you're building by being
raised poor is actually a betterskill set for success and
business utility in every way.
Right, it's like the only wayyou can argue with me on that is
you can say, well, they haveconnections.
It's like, yeah, but if you'retheir connections and you have a
better work ethic, your workethic will outdo their

(58:30):
connections.
Oh, of course your work ethicwill outdo their initial because
it lasts, it does connectionsdon't always last yeah, that's
why it's like I like we need toflip the script because I
promise you, like underdogs aremore prepared.
A lot of what we do in thebusiness world here, like
helping underdogs for free, is,like, exactly under that premise
, seasoned.
Yeah, you know, there's seasonsin a different way.

Speaker 2 (58:49):
Yeah, and I think, when you take away the accolades
and distractions, right, likesome people say, oh, we're going
to start, I want to start abusiness.
I actually trained a guy Listen, his dad's a billionaire.
I trained a guy whose dad gavehim $200 million to start his
company.
Yeah, are you fucking kiddingme?
$200 million?
Yeah, that's insanity.
Yeah, right, and it was likenothing.

(59:09):
Here you go Start a company.
He was like 20-something yearsold.
How'd he do with it?
Fucking horribly.
Yeah, at first, sort of tankingeverything.
Yeah, right.

Speaker 1 (59:24):
Then he had help them stay afloat.
You know they're starting tostabilize, but like you know
that's insane though it is crazy.
You know and like, but andthat's my point too it's like
you start with a bunch of moneyand I've talked about this on
this show before it's like youstart with a bunch of money, you
spend a bunch of money.
It's actually better to startwith not as much money.
People don't think that either,but it's like if you start with
a bunch of money, you're goingto go out and like, oh, I need
this fancy painting, I need thiscouch, I need this, and you're

(59:44):
not focusing on all the waysthat you can actually get ahead
with nothing.
One of my favorite stories I'vetold it on this show several
times, but I want to run it byyou is there was a guy that
wanted to be in the beltbusiness and the belt machine
cost $200,000 or something likethat.
He had like 10 grand, he 10grand.

(01:00:06):
He's like I don't have it.
And he could have said I quit,I can't be in the belt business
or whatever.
Instead he went to Home Depotor something.
He grabbed parts.
He built a machine that wouldproduce the belts for $10,000.
That not only got him into thebusiness that he didn't think he
could get into, but thatmachine became the machine that
they now use to this day.
That reinvented that machine,and it's like people need to
think about that stuff more.
You know, when it comes tobusiness, it's not about the
easy road, it's not about thequick course.

(01:00:27):
It's not about the like nothaving the resources.
It's about building the mindand the body to do it.
I'm convinced of it.

Speaker 2 (01:00:35):
Right Cause you got to put yourself through that
pressure in order to growTotally.
You know, and it's interestingbecause sometimes I mean even
like something like um, an mrimachine was like made by
accident.
I mean like they made it forlike nasa's purposes and they're
like, well, we can't even usethis and the medical and she's
like shit, we'll use that youknow, and now look, they're
making trillions of dollars offit.

Speaker 1 (01:00:51):
Yeah, I mean like well, insane and you know the
story of rockefeller and oiloriginally too, right, we bought
up everything, yeah, well, also, he like, um, what we use now
as gasoline was that.
You know, he originally startedin lamp oil, right, and they
had a derivative of lamp oil andhe hired a chemist and actually
came up with what we now use asgasoline.
He invented a product from thescrap, basically, and now that's

(01:01:13):
what we use throughout theworld, because lamp oil was
phasing out.
He had to come up withsomething that's interesting.

Speaker 2 (01:01:19):
There's a quote by henry for that.
It was said uh, he goes.
I would ask what they wanted.
They would have said fasterhorses Beautiful.

Speaker 1 (01:01:25):
And it's so true to that point.
I don't want to go too far downRockefeller road, but, um,
henry Ford was actually usingethanol back then, you know, and
like that was a big reason thatuh, prohibition happened.
Everybody thought it was likemorality and drinking.

Speaker 2 (01:01:39):
It was Rockefeller that was behind it.
It's the same thing withcannabis in the US.
I mean, it was the same thing.
I mean you get likeagricultural businesses that are
part of a certain politicalparty and they bottleneck it.
They're like sorry, you can'tdo this anymore.

Speaker 1 (01:01:50):
Yeah, when you unreliably look at things, it's
like when you lift that curtain,which you and I are all too
good at doing, it gets you know.
There's always some sort ofreward system involved.

Speaker 2 (01:02:04):
Let's reward system involved is, let's just put it
that way.
So there's a.
There's something a marketingmentor told me a long time ago.
He says when you, uh, when yousee it, you can't unsee it yeah.
So, like, when you can seemarketing and advertising, you
can't unsee it yeah.
So now to your point.
When you're talking about howpeople are like putting all
these bad ads and stuff likethat and like they're, you know,
manipulative with their salestactics or whatever, whatever
have you, it's like you can'tyousee it.
And some people just think it'slike, oh, this guy's got a lot
of energy, or whatever the casemay be, he's very passionate.

(01:02:26):
It's like, oh, dude, he'sselling you something.
You don't even realize it rightnow.
Yeah, you know.
And like I'm all good withpeople selling stuff, I just
wish that there was more peoplethat like cared selling as part
is a central element to business.
Totally.
I'm saying some people selljust to sell.
They just care about thetransaction and that's it.

(01:02:47):
They don't care about your, thefulfillment of it, because they
don't have to deal with it.
Agreed right, like they justkick it out right and it's like
if you don't care about yourcustomer or client and you
create a bad relationship withthem, that's going to be more
harmful to you over time thanthe benefit of making money from
them was that's where you and Ilike totally agree and it's
counterintuitive to what peopleare teaching around sales these
days.

Speaker 1 (01:03:04):
Really Like that, like it doesn't sound like it
when you word it that way, butlike we both agree on that.
It's like most of what peopleare teaching these days around
sales is more about like how canI get the sale, as opposed to
how can I take care of somebodywith this.
That's a selfish intent, youknow.

Speaker 2 (01:03:20):
And as long as you are transactional, it's like
look how you do, one thing ishow you do everything.
It's just it's too complex forsome people to understand and
translate that to other tasks,right, Like, for instance, if,
like, if you're somebody who's aconstant go-getter, it's like
you're probably a go-getter withmost things in life.
Maybe you're a go-getter withwomen, you know, maybe'm saying
like it's like who knows?

Speaker 1 (01:03:42):
it's like you don't know how that behavior
translates, unless you haveenough self-awareness to
identify that it is translatingthat's actually perfect, because
in your point, it's like goingafter a bunch of women, you know
, like that's not a good thing,you know, and it's actually
counterproductive in so manyways, you know.
But then, at the same point,it's like that's a success trait
in business, you know, or infitness and the other things.
And so to your point.

(01:04:02):
That's actually it's making methink a little bit today,
because those traits canactually be good in some arenas
and bad in some arenas, and ifyou have those, no matter what,
you got to be a little bitcareful about how you use it.
Absolutely, that's beautiful.
We almost thought to do a wholediscussion on sales one day too
.
Oh yeah, I think it's fun, Ithink it would be helpful for
people.

Speaker 2 (01:04:19):
I definitely I be helpful for people.
I definitely.
I used to actually try to teachsales to some of the trainers
at Lifetime.
Oh, is that right?
You know it's hard becausepeople don't understand the
point of it really, and it'slike it's not about a script,
you know, it's not about, like,memorizing words.
No, it's about hey, why don'twe have a conversation real
quick?

Speaker 1 (01:04:35):
And let's find out about you Exactly, right.
And then, like, then let's talkabout how I can help you.
And the thing about businesspeople, you know, is like,
especially, it's like you choosethe damn product.
Why would you choose anythingother than something you're
obsessed in and think is goodproduct?
Oh, yeah, right.
And then all you have to do isrelay the fact that, like, I
think this thing is amazing andhere's why you know yeah, not,

(01:05:00):
that you're a piece this product, and I'll tell you whether it
does that or not, and then theway it does it.

Speaker 2 (01:05:05):
You know education, you know it's education in a
conversation, you know, and it'sabout empathy and just, you
know, being like you know SimonSinek, yeah, so he talks a lot
about that in business like justhaving empathy, you know, like
understanding that businessisn't business, it's people.

Speaker 1 (01:05:19):
Right To like our throwback to the conversation
earlier.
I think the world's more readyfor that than ever, you know.
I think that people want to seegood things Well.

Speaker 2 (01:05:27):
Gen Z actually cares more about that.
They're.
The artist generation is whatthey're called Interesting.
So they're not.
So the artist generation is theones who come along and make
things pretty for us.
Yeah, you know, like, thinkabout.
You know who the Toltec Societywas?
No, so book called the fouragreements, by miguel something
or other, I forget what it'slike diaz or something I don't
know.
Um, anyway, he talks about thetoltec society.
It's a society of, in mexico,of all scientists and artists,

(01:05:49):
because if everything was justscience, it would be blocky
buildings, everything would bepretty ugly it would just be
functional right, yeah butwithout, uh, without, like the
artists, it wouldn't bebeautiful, you know.
But without the scientists itwouldn't be functional, you know
.
So it's like you need both tobalance each other out.
Come on, go back to the yin andyang thing too.
What?

Speaker 1 (01:06:06):
one of my favorite idea.
I love that we're runningacross all this stuff
interdisciplinary studies right,the great idea comes from me
anywhere.
So in your business you shouldeverybody in the same room,
because to your point it's likethat's a very cut and dry one
less the science and the art,but to the point it's like we
all have different lenses,backgrounds, everything.
We can all lend a solution to aproblem and then, seemingly,
person that you wouldn't thinkwould come up with the solution

(01:06:28):
probably usually will the out ofthe box thinker, so to speak.
That's why it's like soimportant to get like people
involved on projects.
Like I'm a firm believer, likein my businesses, like when
we'll have a new, like creativeproject.
In some of my old businessesI'd get all 40 people in the
same room.
I didn't care if you were thereceptionist.
Like you took out the trash, Ididn't care.

Speaker 2 (01:06:46):
Let's all talk about this problem together and let's
have fun in finding people havedifferent perspectives and, you
know, maybe the garbage man hassome good input.
Yeah, you know, maybe he seesyour customers leaving and being
disappointed with the productsbecause he's taking out the
trash.
You know, who knows?

Speaker 1 (01:06:59):
Absolutely.
It could come from anywhere.
We all have a different lens onthe world.
That lens on the world leads usto have preconceived notions
about anything Bias yes, exactly.
Then, being aware of that lens,I try to be drastically aware
of my lens.
At times it's like am I seeingthis because I don't like it or

(01:07:20):
because I think it's somethingdifferent?

Speaker 2 (01:07:22):
There's a famous quote by Abraham Lincoln too.
He goes I don't like that manvery much, think it's something
different.
There's a famous quote byAbraham Lincoln too.
He goes I don't like that manvery much.
I should get to know him better.
That is a great quote.
It's like seeing through yourown biases and lenses.
Sometimes the things that youput in front of yourself
actually blind you.

Speaker 1 (01:07:34):
I agree 100% If somebody is actually interested
in getting involved in fitness.
I think this discussions wentreally well hand in hand with
business.
It's like like what would youtell them right now, like I want
you to get started?

Speaker 2 (01:07:51):
yeah, uh-huh, I think it first comes down to like uh,
I should talk to misha a littlebit about this too is, like you
know, it comes down to your why, like, why are you doing it?
Yeah, right, like, why do youwant to do fitness?
Like, why do you want to get inshape?
Like, why do you want to dofitness?
Like, why do you want to get inshape?
Like, why do you want to behealthy?
Because, like, when you go intoit with this unrealistic
expectation of what you think isgoing to happen from it, or
like what you want to happenfrom it and it doesn't happen,
well then it creates a bad tastein your mouth.

(01:08:12):
Yeah, why are you doing this?
Because, when things get hard,make money from people.
Well, guess what?
It's too hard for you to justwant to make money from people.

Speaker 1 (01:08:24):
Yes, right, you're going to quit.

Speaker 2 (01:08:25):
Yeah, there's easier ways to do that.
So you need to have like astrong reason why you know it
really needs to come down tolike what's the intention, like
what's the purpose Totally, andalso how fitness like coming
here because you enjoy it,working out, because you enjoy
it, you look forward to it,because that's when results
truly come, just like inbusiness, when you truly enjoy

(01:08:47):
business and working on yourbusiness.
Well, guess what Results fly.
Things happen very quicklybecause it doesn't matter if you
make progress or not on it.
You're still enjoying theprocess.
Yeah Right, and that's when theresults fly in.

Speaker 1 (01:08:57):
Yeah, so that's absolutely beautiful and I knew
like that was going to go handin hand with perfectly what I
would say about business andlike getting into it.
There's so many similaritiesand that's why I really wanted
to have the talk today aboutlike the way you go into a
mindset of fitness and the it'slike a business is a person who
had an idea that created aconcept that is put into the
world as a product or service.

Speaker 2 (01:09:16):
Right and like.
Fitness is the same way.
It's like you're using yourselfas the almost like the
instrument or the tool you knowin that domain to change in some
way shape or form.
Right, like everything ispredicated off the person.

(01:09:37):
Right, so like no matter what,even if it's business or fitness
, it doesn't matter.
It all relates to yourexperience of the thing.

Speaker 1 (01:09:43):
And that's where the world has changed and why we
need the mind so much more,because it used to be about
survival, right.
So if you were a blacksmith 200years ago, it's like your body
was going to be adapted to beinga blacksmith, right, like your
mind was going to be adapted tobeing a blacksmith.
But in this day and age, youknow, it's like it's different.
We have to make choices withour body and we have to make
choices with our mind because,automatically, like my family

(01:10:04):
was all ancestral farmers, youknow, like, if I didn't get out
there and get into the gym thesedays, I wouldn't get that deep,
nagging need to be physical,right, if I didn't like.
And then, like I have thechoice, I don't, I'm not a
farmer anymore.
It's not about a survival everyday of making my my food happen
right.
It's more about what's going toget me in life the food, but
also belonging and feeling, andyou know like importance.

(01:10:27):
You know what's going to feel.

Speaker 2 (01:10:28):
Important, good work to me that's that is.
There's another book called theHuman Zoo by Desmond Morris.

Speaker 1 (01:10:34):
I've heard of that one.
I haven't read it.

Speaker 2 (01:10:35):
This guy was a zoologist who studied animals
and he particularly studied thehuman animal Interesting.
And he said look, if you takeanimals and you put them in a
zoo and you isolate their socialsetting in their environment,
they start to have very weirdbehaviors yeah, behaviors you
would never see in those animals, ever in nature.
Yeah, right, what do you thinkhappens to people when you
condense them into a city orcondense them into their house?
Right, and like, when they'resocial, animals are meant to

(01:10:58):
roam around and move they startto develop weird behaviors, you
know.
So that it's.
It's kind of like likereferring on to your point there
, like this it's a book thatbasically explains that concept
we're more animal than we think.

Speaker 1 (01:11:09):
You know.
Like, really come down to it.
It's like, look at, when youput people in certain situations
.
I'm like I always say it's likeit's one thing to be a good
person when you have right whatquite another when it's all
taken away.
Who are you?
Kind of like that old eddiemurphy's show, right when he
doesn't have anything.
Who are you actually?
You know, when you have nothingand you're down and out, are
you still like like a goodperson?

Speaker 2 (01:11:28):
are you not?

Speaker 1 (01:11:28):
robbing people.
You know, it's like you know,it's like you got to really know
who you are in thosecircumstances and that's how you
find out somebody really isthat comes down to character,
right.

Speaker 2 (01:11:36):
Like I said, there's personality and character that
drive the human animal, right?
So, like your personality iswhat you show people to the
world, is how you socialize,right, but your character is who
you are now.
If you have a really strongpersonality and weak character,
you're gonna get yourself insituations that are like very
bad for you.
Yeah, because maybe you talkyourself into something that you
can't actually do.
Yeah, right, or like if youhave, you know, like a weak
personality, well then maybeopportunities won't come to you
because people aren't attractedto you.

(01:11:57):
Yeah, you see, so it's likeit's either.
Or, yeah, you know, so it'slike.
You need to have a fair balanceof both of those things.
I agree, especially in business.

Speaker 1 (01:12:07):
There's something that I want you to weigh in on
before we wrap up today.
But there's a guy out therethat was in a on a business
podcast recently and he's somesort of like online entrepreneur
and he says that the gym is awaste of time.

Speaker 2 (01:12:18):
That's fascinating.

Speaker 1 (01:12:18):
Yeah, I thought you'd like this.
And he says that if you don'tmake $10,000 a month, there's no
way you should waste your timein the gym.
And he also says that since hemakes money, that being fit or
anything isn't a problem,because he'll hire people to
protect him.

Speaker 2 (01:12:34):
I would say let me follow you around and see your
life and I'll tell you if I wantyour advice or not.
I mean, I would just startthere Because, look, if you
honestly believe that deep downin your heart, then there's
nothing I could do to changeyour mind anyway.
Yeah, right, so I'm just goingto let you deal with the
repercussions of that later inlife.
Because here's the things ifyou don't focus on your wellness
early on, you're going to beforced to focus on your illness
later.
Right, so it will catch up withyou.
And if you don't prioritizeyour body role, that's not

(01:12:56):
wealth at all.
Yeah, you know, the definitionof wealth was had to do with
your health.
It didn't have to do with thematerial assets that you owned,
right, because those thingscould come and go.
Guess what happens?
Every currency in the world hasfailed.
Every currency in the world hasfailed.
The US dollar is failing.
It's on a failing downslope,right?
We get something like AI comesin, makes its own currency.
We have to use that now.

(01:13:17):
So all the assets you own arenow irrelevant.
What skills have you built?

Speaker 1 (01:13:24):
Yep, Yep.
On top of that too, it's likeSteve jobs when he was sick,
going through cancer.
You think he wouldn't give upevery dollar in his world to be
better.
You know what I mean Exactly?

Speaker 2 (01:13:34):
Oh, he said it at the end of his life.

Speaker 1 (01:13:35):
Yeah, he did, and that's why, like I, like I
looked at the comments to that.
I don't quite often do that,but I was, like I was amazed at
how many people were buying that, you know, and it's like, and
that's sad to me because most ofmy enjoyment in life comes from
being able to move my bodyaround.

Speaker 2 (01:13:48):
Yes, well, it should, because look, when you die, you
know, later in life do you wantto go a peaceful way, like, or
do you want to go in a veryharsh way when you have?
Add on to that point, if youspend your whole life focused on
just one thing, you become topheavy.
It's like people that trainjust their upper body and have

(01:14:10):
their legs.
You're going to have lower backproblems.
You're going to have somethinglater in life.
Now, when your health goessideways, you're going to have
to rely on people that are goingto see you as just a client or
a patient and they're not goingto really care about you that
much.
It's just the unfortunate truth, because you've dug yourself
into a hole that maybe theydon't know how to get you out of
anymore, because you neglectedyour health for 30 years and

(01:14:30):
focused solely on making money.
To make 10 grand a month, yeah,and it's like and what is that
doing for you?

Speaker 1 (01:14:37):
It's crazy too.
It's like.
One last thing.
I really want people tounderstand this, because I think
it's so important to be healthyin life and to find a fitness,
and that doesn't mean liftingweights, that doesn't mean it
has to be boxing.
Find your own thing right andmake it be active.
But it's like I was living inGreece.
I went on this cruise lastminute.
It was like it went last minutefor a little bit and nothing,

(01:14:57):
to all these islands and littledid I know I was going to be the
youngest person on the boat andlittle did I know I was going
to be the youngest person on theboat, you know.
But like I'm watching all theseold people that have like
worked and it made me so sad.
They've worked their whole life, the nine to five job, you know
, like the thankless garbage manjob most likely, and to be in
Greece and then like theycouldn't even walk far enough to
see the you know the beautifulsights that can be seen.

(01:15:19):
You know it's like and that tome, is so sad that people aren't
focusing a little bit more ontheir fitness through their life
.
Because my dad's 75 years old.
He just got hit by a car on hisrollerblades.
The other day he walked out ofit right.
It's like he's tough, you know,because he's made fitness a
part of his life.
You know it's like, so it's sad.
To me it's like the only wayyou can enjoy your life.
And I tell people all the timeand I'm sure you feel this too,

(01:15:41):
it's like don't work out for thesix pack at 20.
No, no, don't work out to bebeautiful.
Don't work out to like, havethe abs, have the chest.
Work out because your 70 yearold you will thank you.

Speaker 2 (01:15:53):
There's also one quote.
I think that could tieeverything you just said real
tightly.
Okay, right, and it's fitnessdoesn't add years to your life,
it adds life to your years.

Speaker 1 (01:16:02):
Beautiful.
That is absolutely beautiful.
I know we got a little offtrack on the hard work subject,
but I think actually likebeautiful conversation.
Really appreciate you beinghere.
We're going to have to doanother one on sales, I think,
sometime, because I know we'rereally like-minded in that way.
Anything else you want to add?

Speaker 2 (01:16:18):
before I wrap it up.
No, I think I mean if you're,if you feel like in your life
you're struggling with something, right Like you can't identify
what it is, always go back tothe source.
You know fitness is a gatewayto personal development and I
think I've never met a singleperson that's went inside the
gym and had a good workout andfelt bad afterwards.
Yeah Right, it's.
Your body will chemically reactto that.
You know you'll have a positiveexperience in your life right

(01:16:39):
now.
It's most likely that.

Speaker 1 (01:16:41):
Yeah, absolutely.
What's your Instagram handle?
I'm, we're friends, but I don'tknow.

Speaker 2 (01:16:45):
This is my first and last name, like Gino Savoni.
Okay, yeah.

Speaker 1 (01:16:48):
Check out Gino on Instagram.
You'd like.
You have some great content.
You're a wealth of knowledgetoo.
It's like, like I said, I don't.
There's almost not a book I'veread that you haven't.
You know, and so um, so deep,so many levels.
You put it all together.
I thank you so much for beinghere today.
Of course, man, we'll have todo it again.
Oh, absolutely.
And to you underdogs,bootstrappers, game changers

(01:17:11):
hope you got a lot of theconversation.
I love having my friends hereand we just kind of like chit
chat and like I get somethingout of this every single time
too, you know, and so, but Ireally want you to think today
about how we related businessand fitness, and I really also
want you to think about yourhealth and your fitness too,
because if you can make all themoney in the world, you'd still
be wishing that you had thefitness at the end of the day if
you don't.
So until next time, folks,we'll see you.

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