Annotations Part 1: The Leap (2015-2017)

Jeff and Angel trace the origin story of DrawHistory, a leap of faith away from the legal profession and into the unknown. They reflect on the early convictions that fueled their mission, the decisions that set the tone for the studio’s emerging culture, and the naivety that helped them persist in the early days of imposter syndrome. However, as word about the studio begins to spread, the stage is quietly set for a new kind of pressure: the spotlight.

About Annotations

Annotations is a raw and reflective three-part audio series about building — and ultimately evolving and letting go of — one of Australia’s early purpose-led strategy and design studios, DrawHistory.

Co-founders Jeffrey Effendi and Angel Chen open the vault on a decade of navigating ambitions, doubts, and decisions with former teammate Kosta Lucas. From advocating with refugee communities to reimagining technology’s role in democracy, they trace the personal and professional choices that shaped their journey.

For anyone at a crossroads or quietly asking themselves what’s next, Annotations is part memoir, part manual — a time capsule of the fears, flashpoints, and moments of clarity that come with trying to do meaningful work, and the courage it takes to evolve.