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What if the business you’ve been building for years isn’t the one that will set you free?
In this episode of The Undiscovered Entrepreneur, Phil Hughes returns three years after his first appearance to share a powerful story of reinvention, resilience, and the courage to pivot.
Phil takes us behind the scenes of walking away from his original SaaS product, Elementary Analytics, to embrace a new passion: building an AI automation agency. Along the way, he opens up about overcoming imposter syndrome, finding quick client wins, and setting bold goals like quitting his day job within six months.
If you’re an entrepreneur stuck in the wrong lane, or simply looking for a shot of motivation to take the leap toward something better, this episode is your blueprint for action.
What you’ll learn in this episode:
00:00 – 01:45 | Hook & Introduction
Why holding onto the wrong business could be costing you your freedom — and how Phil McGilvray made the leap.
01:46 – 05:20 | Phil’s Life Three Years Ago
Running Elementary Analytics while juggling a 9–5, fighting imposter syndrome, and competing with bigger players.
05:21 – 09:15 | The Breaking Point
The moment Phil realized his SaaS wasn’t getting him where he wanted to go.
09:16 – 14:50 | Choosing to Pivot
Moving into AI automation, landing first clients quickly, and rediscovering the joy of building.
14:51 – 20:30 | Crushing Imposter Syndrome
How real client results helped Phil rebuild confidence and own his expertise.
20:31 – 24:15 | Short-Term Wins for Long-Term Freedom
Why focusing on achievable goals can build momentum faster than chasing only the big dream.
24:16 – 27:45 | Phil’s Next Big Goals
£6,000 in contracts in one month, £1,000/month recurring, and leaving the day job within six months.
27:46 – 30:00 | Final Advice & Rally Call
Phil’s challenge to listeners: audit what you’re holding onto and ask if it’s truly moving you toward your dream.
Philip Hughes web site - https://p
esbootcamp.wearejonesinfor.com
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