Forever Faster: A Conversation with PUMA Group's Head of Retail & Ecom UKI, Colette Hilton

According to reports published by Bloomberg, the athleisure market is estimated to be $662 billion by 2030. This growth, coupled with a more casual return-to-work dress code post-pandemic, has sportswear top of mind for retailers and consumers.

PUMA’s mission of “Forever Faster” is the global sports brand’s promise to provide their customers with the right product in the right place in terms of design, pricing, and distribution. But what's the fastest way to achieve those goals in an industry that has so many moving pieces, in so many places all at once?

Technology.

Tune in for the first episode of 2023 to hear Colette give her opinions on the most important metrics for her team and which data tools have helped them go from strength to strength. 

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