On today’s episode we are diving into the topic of digital marketplaces, these range from Amazon and Zalando in the west to JD and Alibaba in the Asia-Pacific. They make up 60 percent of all e-commerce sales across the globe according to Huge’s consumer research.
To discuss the topic of how brands can approach and maximize this channel, Grace Hill spoke to Rebecca Lacerda, Head of Digital Marketplaces at Crocs. She uses her experience at the iconic shoe brand to explain how brands can engage with marketplaces, what the pitfalls are that brands can avoid and where she sees the future of digital marketplaces going.
For more info on digital marketplaces check out our interview with Helen Riley from 2020, back when she was the fashion acquisition manager for eBay. https://blog.edited.com/blog/resources/podcast-unedited-inside-retail-etailers-and-online-marketplace
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