Dialing into the Future with Mario - Cold Calls, AI Insights, & Revolutionizing Merchant Services

In this captivating episode of UFZ, we sit down with Mario, a visionary leader in the merchant services industry from Canada, to peel back the layers of traditional sales techniques and explore the fusion of technology and human touch in the realm of payment processing. From the art of cold calling to the integration of AI and tech in sales and marketing, Mario shares invaluable insights and personal stories that illuminate the path forward for small businesses and marketers alike. Whether you're intrigued by the evolution of merchant services, curious about leveraging AI in your marketing strategy, or simply looking for inspiration from a seasoned professional's journey through the complexities of the industry, this conversation allowed me to pick Marios brain in his sales experience, and why he thinks merchant services industry is worth working in if he went back in time.