14: Your brand is pretty, but not selling? Crafting a verbal brand that actually SELLS

There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led them there but your verbal branding is the part that makes your business irresistible and enticing to everyone who lands on it. Your visual brand is what's getting people to turn their heads and notice your business and your verbal brand is what's getting them to stay and buy something.

So today, I want to talk about my bread and butter of My Write Hand Woman and one of my favorite topics: crafting your verbal brand. In this episode we are going to break down your mission statement, company one-liner, [00:02:00] problem, articulation, solution, articulation, differentiators, ideal client avatar, product suite articulation, brand values, headline bank, Instagram bio, founding story, founder bio, brand voice, and brand voice application. ( I added all this in for SEO) I know it sounds like a lot, but in this episode, we're going to break it down and dig into each one in this bite-size episode! 

For more on brand strategy check out Episode 4: HERE

Check out the: Crafting Your Verbal Brand Workbook

Chapters:
2:33 Your Founder Mission Statement  

4:07 Company One Liners for Founders

5:23 Problem Articulation for Founders

6:56 Solution Articulation for Founders

8:12 Differentiators for Founders

9:34 Ideal Client Avatar for Your Business 

12:29 Product Suite Articulation for Your Business 

15:07 Headline Bank for your Business

15:43 What's Your Founding Story? 

17:00 Instagram bio for Founders

18:07 What's in Your Founder Bio? 

19:10 Finding Your Brand Voice for your Business 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

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