Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert high value clients.
Today we are going to jump over the learning curve and give you the exact steps you need to overcome any challenges in your business in content marketing and branding and how communicate your business branding.
Connect with Emily:
Servicepreneur Network
The Servicepreneuer podcast
Chapters:
01:49 Foundations for New Service-Based Business Owners
04:15 Creating Your Content Pillars for Content Marketing Strategy
18:59 Documenting Your Expertise as a Servicepreneuer
24:10 Avoiding the Done-For-You Trap: Scams to watch out for as a Servicepreneur
26:57 Leveraging Analytics for Content Creation and Content Marketing
27:07 Owning Your Unique Voice and Brand as a Serviceprenuer
28:16 Taking Action and Embracing Your POV as a Serviceprenuer
29:16 Differentiating Yourself in the Market as a Serviceprenuer
30:51 Creating Spicy and Engaging Content as a Serviceprenuer
32:58 The Chat GPT Debate: Why as Brand Strategists we hate Chat GPT
36:32 Building Trust and Authenticity as a Service Based Business
44:58 Consistency in Sales and Marketing as a Service Based Business
49:47 Foundations and Marketing Strategies for Serviceprenuers
51:55 Programs and Community for Servicepreneurs
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
Sign Up for the Exact Factor Sprint
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!