15: Is your brand authentic? Let's find out.

Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert high value clients.

Today we are going to jump over the learning curve and give you the exact steps you need to overcome any challenges in your business in content marketing and branding and how communicate your business branding.

Connect with Emily:
Servicepreneur Network
The Servicepreneuer podcast

Chapters:
01:49 Foundations for New Service-Based Business Owners

04:15 Creating Your Content Pillars for Content Marketing Strategy 

18:59 Documenting Your Expertise as a Servicepreneuer 

24:10 Avoiding the Done-For-You Trap: Scams to watch out for as a Servicepreneur 

26:57 Leveraging Analytics for Content Creation and Content Marketing 

27:07 Owning Your Unique Voice and Brand as a Serviceprenuer 

28:16 Taking Action and Embracing Your POV as a Serviceprenuer 

29:16 Differentiating Yourself in the Market as a Serviceprenuer 

30:51 Creating Spicy and Engaging Content as a Serviceprenuer 

32:58 The Chat GPT Debate: Why as Brand Strategists we hate Chat GPT

36:32 Building Trust and Authenticity as a Service Based Business

44:58 Consistency in Sales and Marketing as a Service Based Business

49:47 Foundations and Marketing Strategies for Serviceprenuers

51:55 Programs and Community for Servicepreneurs

 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

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