19: How to position multiple offers so they 'play together' instead of compete

Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath-  because this is my speciality. 

Today we have a client on Kristina Bleiler from Gem Creatives who wants to expand in her business, but is concerned about her multiple offers competing with each other. She thinks she has two completely different markets- or does she? 

In this episode, we are going to revamp her brand messaging and learn how to craft a clear, compelling strategy that stands out even if you think you have multiple offers.  

So if you can see yourself in her where you're thinking, I have two distinct segments, how do I bring it together? You've landed on the right episode.

We dive into:

• Why having multiple offers doesn’t mean your brand message has to be confusing
• Strategies for keeping your messaging clear and powerful
• Common brand strategy mistakes and how to avoid them
• The key to differentiating your brand in a crowded market

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• Connect with Kristina:
• Website
• Instagram
• LinkedIn

Key Points:Brand messaging, competing messaging, brand strategy

Chapter Marks:

⏳ [00:00:00] - Overcoming Fear of Multiple Offers
⏳ [00:00:10] - Why Multiple Offers Can Help You Thrive
⏳ [00:05:30] - The Importance of Clear Brand Messaging

⏳ [00:12:45] - How to Avoid Competing Messaging

⏳ [00:20:15] - The Key to Differentiating Your Brand

⏳ [00:30:40] - Final Takeaways & Action Steps

Feeling the pull to have more of me in your world?

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Work on Your Messaging or Copy with Me: The Website

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