26: Copy or Content? How to know which one your business actually needs

Today I’m excited to dig into this episode with you guys, because I think there are so many misconceptions about what a content writer is versus what a copywriter is. And by not knowing the difference between the two, you could be hiring the wrong person—or worse, misdiagnosing what’s really going on in your marketing.

When something’s not converting, when your content feels flat, when the algorithm seems to hate you, or when your sales page is weak, having the right vocabulary helps you pinpoint the problem. And once you can name it, you can actually fix it with intention and strategy. So, that’s exactly what we’re covering today.

Today we will learn: 

•  The real difference between copywriting and content writing (and how to spot it instantly)
•  How brand messaging is the foundation for both content and sales copy
•  Why shortcuts with content are forgivable, but shortcuts with copy can tank your sales
•  Where tools like ChatGPT and VAs can help—and where they definitely can’t
• How good sales copy literally sells for you in your sleep

By the end, you’ll know exactly how to hire the right words for the right job, and why investing in strong brand strategy and messaging makes your business unforgettable.

 If you loved this episode, you’ll also want to check out:

• [Crash Course: What Is Brand Messaging?]
• [12 Essentials for Your Brand Messaging]

if today’s episode sparked something for you, I’d love it if you left a review on Apple Podcast or a quick star rating on Spotify. It means the world and helps more entrepreneurs, founders, and small business owners find this podcast.

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz