27: How to get out of the Bestie Zone and into the Buyer Zone in your messaging

Who else is tired of getting friend-zoned in business?

People see your brand, they love your vibe, they eat up your content—but they’re not hiring you. They feel seen, but not moved. They’re not fully confident that your brand is the one that can solve their problem or deliver the transformation they’re craving.

They think you’re fun, relatable, even inspiring… but that missing piece—the sales piece, the activation piece—is what’s keeping them from actually investing in you.

So what are we going to do about it?

Today, I’m breaking down exactly how to move your audience from “I adore you” to “I just bought from you.” Because let’s be real—you didn’t build your brand just to collect compliments. You built it to grow, to scale your business, and to position yourself as the only one who can solve your dream client’s problem.

We’ll cover:

• The 3 biggest mistakes keeping you stuck in the Bestie Zone
• Why being too relatable in your messaging actually blocks brand growth
• How to shift from friendly to activating with clarity and confidence
• Tangible strategies to position your brand as irresistible (without losing your warmth or personality)

If you’ve been wondering why people engage with your content but don’t buy, this episode is your wake-up call.

Because here’s the truth: branding is more than a pretty vibe—it’s about messaging that moves people. And when you nail your positioning, you won’t just have fans… you’ll have paying clients who can’t wait to work with you.

Ready to stop being “everyone’s bestie” and start being the brand they buy from?
→ Tune in now and let’s get you out of the Bestie Zone for good.

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

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