United We Drink
With years of experience under their belts Mike, Kevin and Tim discuss the beer industries highs, lows and everywhere in between.
Episodes
While the Craft Brewers Conference was taking place in Philadelphia word came out of California that Firestone Walker had purchased Stone Brewing from Sapporo. The guys discuss this huge deal and what they think it means for the embattled legacy brand.
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With news of a major Bud distributor closing shop in Colorado, the guys talk about the delicate dance of putting a ton of trust into distributors, who may be hurting just as much as breweries.
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In the beer world people can often have unrealistic expectations of how things work. Consumers may think that a certain beer should be available everywhere and year round. Retailers may think they can sell more beer than they actually can. Even breweries may think there is more demand for their products than there actually is. The guys talk about the unrealistic expectations of the beer industry.
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Getting your beer into grocery stores and chains isn't an easy task. Even when you accomplish that your work isn't done. You have to keep it. Mike, Kevin and Tim discuss what it takes to get into these larger volume retail stores.
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Heineken recently dropped a little line in their end of 2025 report about sales being down in the US among Hispanic drinkers without any follow up. The guys take the opportunity to discuss this and why that might be. cough ICE cough
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It's beer fest season in Florida and with the recent announcement of a major overhaul to the Great American Beer Fest the guys decide to talk about the changing landscape of beer fests.
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Back with the first episode of the new year, the guys offer up their predictions for the general beer industry in 2026.
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For the final episode of 2025 the guys decide to hand out some very not physical awards in some very real and serious categories. Take this all seriously. At all times.
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A lot has been going on in the adult beverage world over the last couple weeks and the guys discuss some of the bigger ones including Siebel moving their school to Canada, Rogue abruptly closing shop and the feds put the ban hammer down on THC drinks.
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Tom Barris has been selling and marketing beer in Florida for over a decade. From working for local Florida breweries to selling beer for a Spanish, family owned brewery to now being at the helm of an importer that brings in some of Europe's premier beer brands. He's done a lot. Tom talks candidly with the guys about his career and the fun challenge of selling import beer in the American market.
UPDATE: Mike mentions in the intro t...
Small breweries usually don't have the budget for a marketing person, let alone a team. What's it like to try to get word out about your brewery when your skillset doesn't include marketing and neither does your budget. The guys discuss marketing your brewery at a small scale.
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In the early 2010s it seemed like every aspiring brewery was crowd funding to kick start their businesses. After some businesses on the brink of closing tried to capitalize on crowd funding the method seems to have dried up for businesses. The guys discuss this and what they think happened.
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In the early days of craft beer the brewpub was a popular spot in many cities. Maybe they were known more as a restaurant that brewed beer than a brewery with food but chains of brewpubs were popping up all over the place. Today the days of the brewpub seem to be in the past despite many taprooms looking to add food. What went wrong and can brewpubs make a come back?
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A lot has happened with some of the US's larger breweries. The guys tackle some of the big news items such as 21st Amendment's closure, Jim Koch retaking the reigns of CEO at Boston Beer and Sierra Nevada's release of Pils.
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Sam Harriman of Sisyphus Brewing, in Minneapolis, joins the show to talk about how his brewery's taproom became just as well known as a stand-up comedy venue as it is a brewery. Sisyphus has had albums and specials recorded there, national acts perform and even was visited by Michael Che on a whim. Sam is an open book with nothing to hide about his business in this fun conversation.
The show is joined by a couple former guests. Phil Palmisano is the Director of Innovation for Monster Brewing Company and a former co-host of the podcast. Eric Hild is the Head Brewer for Blackstack Brewing. Two very different jobs at two very different sized companies. The guys ask them where they see the current state of alcoholic beverages and where they see it going.
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Total Wine and More appears to be shrinking their beer section and that's not totally unexpected. The guys talk about the contraction of beer sections in the off premise retail segment.
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Mike and Kevin get hypothetical and talk about how they would open a bar in today's world. Location, theming, food and drinks are all on the table. What would they do to make a great bar?
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It's become increasingly clear that beer style names don't mean as much as they used to. IPA has become a seeming catch all along with Lager. Do consumers even care about true definition of style or do they just want flavors descriptors? The guys talk about what styles even mean anymore.
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