United We Drink
With years of experience under their belts Mike and Kevin discuss the beer industries highs, lows and everywhere in between.
Episodes
Craig Thorn is the creator of the BAOS Podcast in Canada where he talks about beer and other shit. Get it? Mike and Kevin welcome Craig on to talk about the Canadian beer scene, hip hop and his strange love for the Sunshine State.
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With a beer market that has become saturated and stagnant many are asking "Who is our target market?" Things aren't easy with competition from ready to drink (RTDs) cocktails, seltzer, hard juices and spirits themselves. Mike and Kevin discuss where breweries are looking to in order to grow sales.
United We Drink loves Made In Cookware.
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The terms craft beer and local have been synonymous with each other since craft became a thing but what exactly does it mean? And does local really matter int he scheme of things with customers? The guys talk about that.
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Our friend and former co-host Phil Palmisano from Canarchy stops by to catch up with us in the year plus since he left the show. We talk about his position within the company plus what he is seeing in the market, sales wise.
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Over the last number of years businesses have started to become more open about making statements in regards to social and political issues. Breweries are amongst them. Mike and Kevin discuss breweries taking activist roles in their social media and core values.
United We Drink loves Made In Cookware.
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Social media is an unavoidable avenue in marketing. The guys talk about how important it is not just for the delivery of the brand's message but if it is necessary for the collection of information about the trends and news of the industry.
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Sam Phanor has had quite a journey in starting Savage Lyfe Beer Co. He served 2 tours of Iraq, worked in law enforcement and created a non-profit raising money for survivors of human trafficking. Now he is focused on creating all barrel aged beers in South Florida. Listen to our conversation with Sam and his love of community and giving back.
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Everyone seemingly wants to be a critic. When you have Yelp, Untappd, Google and a plethora of blogs almost anyone can play an authority of a specific thing. Mike and Kevin discuss this and who really should hold weight on ratings.
United We Drink loves Made In Cookware.
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The show is called United We Drink not United We Drink Beer so Mike and Kevin decided to talk about adult beverages that they enjoy outside of beer. The guys talk whiskey, tequila, wine and seltzer and offer up what they see going on in those segments.
United We Drink loves Made In Cookware.
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Tommy Kelley has worked for Free State Brewing, in Lawrence, KS, for his entire brewing career. He started as a busser in the brewpub and over 17 years has worked his way through the ranks to being Head Pub Brewer today. Tommy talks about the storied history of Free State, his own struggles with mental health in the industry and the art of being a beer judge.
United We Drink loves Athletic Brewing.
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Bobby Bump brewed beer for over a decade in 3 different states and 1 district. Today he is a stay at home parent and sober. We talk to Bobby about the toll the brewing industry took on him, his battles with addiction and his motivation to get clean and have a better life.
United We Drink loves Athletic Brewing.
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We are taking a break from new episodes during the holiday. Thank you once again to everyone that donated on the Charity Fundraiser. Enjoy your holidays!
For years the guys have made off hand comments about adjuncts in beer but they have never devoted any time to the controversial subject. On this episode Mike and Kevin dive into the culture in beer that Kevin is only slightly responsible for.
United We Drink loves Made In Cookware.
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Have you ever walked into a bar, restaurant or hotel and see a beer that appears branded towards them? A brewery makes that beer. Sometimes it's made just for that place while other times it is a rebrand of an existing beer. Kevin and Mike talk about the practice of private labeling in the beer industry.
United We Drink loves Athletic Brewing.
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A good brewery needs good branding. That means a company name, logo, beer names, label design. It's all important. Mike and Kevin dive into the branding in the beer world and what they think is important with it.
United We Drink loves Made In Cookware.
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Eric Hild is the Senior Lead Brewer for Toppling Goliath Brewing in Decorah, IA. Mike and Kevin talk with him about how he started in beer and worked up through the ranks of one of the countries most prolific breweries.
United We Drink loves Made In Cookware.
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Being in the beer industry people will commonly make generalizations about your job.
"You must drink all day."
"You have the best job in the world."
Along with those there are many others. Kevin and Mike talk about some of the things drinkers and fans tend to not know about how the beer game works.
United We Drink loves Athletic Brewing.
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Mike and Kevin sit down to talk with Kelly Meyer. Kelly is the former owner of The New Braunfels Brewing in Texas. After selling the brewery last year he authored the book How Not to Start a Damn Brewery, an honest approach to the mistakes he made when running the brewery for 10 years. That book has turned into a podcast of its own that discusses with other folks in beer their struggles in an industry that all too often only focuse...
Kevin hasn't been on the show a long time. He wasn't involved in a lot of the earlier topics. Mike decides to hit Kevin up with some of these early episode topics like Work/Life Balance, Food Pairings and Getting into the Industry and get his takes on them.
United We Drink loves Made In Cookware.
Follow United We Drink on their social media channels.
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The Bruery has long been an innovating brewery in the beer industry. Barry Holmes & James Bruner join the show to talk about their focus as a business and catering to their memberships and locals alike.
United We Drink loves Athletic Brewing.
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