April 12, 2024 • 49 mins
🎙️ Welcome to On Cam Ready with Jamie Maglietta! 🎥 In this conversation, Jamie Maglietta and Podcaster Rob Greenlee discuss video podcasting and provide insights and tips for content creators. They take you along a roadmap from development to podcast production. Plus what you need to think about before you start a podcast. Takeaways Having a strategy and planning in place is crucial before starting a podcast. Different types of podcasts include solo, co-hosted, and guest-focused shows, each with its own advantages and considerations. Chemistry and contrast between hosts are important factors in creating an engaging podcast. StreamYard is a powerful platform for live distribution and production of video podcasts. Various tools and apps, such as Canva, Descript, and Adobe Audition, can enhance the content creation process. When naming a podcast, it's important to research existing shows in the genre and find a unique angle or gap in the market. When developing a podcast concept, consider your target audience and what unique value you can offer. Research existing shows and trademarks to ensure your show name is original and not infringing on others' intellectual property. Seek feedback from friends, family, and industry experts when choosing a show name and logo. Create an outline or structure for your episodes, but be flexible and open to adapting as the conversation evolves. Consider the additional work and challenges that come with integrating video into your podcasting workflow. Build a community and engage with your audience through social media and other platforms. Explore different monetization strategies, such as programmatic advertising, sponsorships, affiliate marketing, and offering services or products. Focus on building your personal brand and reputation as a thought leader in your industry. Quotes: "If you're a creator, [technical difficulties] will probably happen." "I typically want to see people on camera talking to me over audio lines." "You can't just be a me too show. It's like the aspiration that people have out there for wanting to be just like Joe Rogan is probably a fool's errand." "Just come up with a list of ideas and then go look to see if the domain names are available for that." "Run it past your friends, your family, maybe have people vote, do some research on your industry." "Try to think about it all together and come up with your branding colors and try to stick with them." Chapters 00:00 The Importance of Strategy and Planning 10:18 Creating Chemistry and Contrast Between Hosts 25:31 Developing a Unique Podcast Concept 31:44 Integrating Video into Your Podcasting Workflow 37:48 Exploring Monetization Strategies for Your Podcast 🙏 Thank You A heartfelt thanks for supporting On Cam Ready! Your engagement makes a difference. Let's grow together! 📱 Connect with Jamie and Rob Jamie's Website: www.oncamready.com Jamie's YouTube: https://lnkd.in/e9GeqCDa Jamie's Instagram: @jamie_theproducer and @oncamready Jamie's Riverside.fm Link: https://shorturl.at/aefAL Discount Code Available -- REACH OUT! Rob's Website: https://robgreenlee.com/ Rob's YouTube with Streamyard: https://lnkd.in/e6pw4_wJ #OnCamReady #MediaTraining #PodcastingTips #ContentCreation
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:34):
Hey guys, I'm really excited forthis conversation.
Rob Greenlee is a Podcast Hall of Famer.
He has podcast, multiple podcasts and now he is partnered
with Stream Yard, so check out Stream Yard.
I actually am affiliated more with Riverside FM.
So if you're interested in usingRiverside as your podcasting
(00:56):
platform, you know, reach out. Or if you have an interest in
Stream Yard, connect with Rob. We will put those links down
below. And you know, we're both also
really excited to share what we've learned with video
podcasting. And so we're going to use this
conversation to try and educate you about all the tricks that
(01:18):
you can use and the tools that will help make it easier for you
if you're interested in becominga thought leader through
podcasting. And so just make sure that
you're really taking notes and checking the description for
those links, cuz I'll also make sure I put a link to some solo
content creator equipment and I'll even link my website.
(01:41):
It's called On Cam Ready just incase you want to reach out, have
a newsletter on LinkedIn and also on sub stack or offer
resources to help you become more on camera ready from social
media to podcasting to television interviews because
ioffer media training. So check out my website and all
the links below. Rob and I have a lot planned for
(02:04):
this conversation. We're going to really devote as
much attention as possible to the details of what it is to
create a podcast, a video podcast.
So let me just take two seconds and I'll get ready for this
conversation and join you with Rob Greenlee.
(02:33):
Hello, everybody and hello, Rob.How are you?
I'm so glad you could join us. Yeah, it's terrific to be here,
Jamie. It's it's always good to talk to
you. You know, I, I, I'm going to be
transparent. I was trying to get this on
LinkedIn live for everybody, butI could not get that button to
put this out. And guys, that's the reality
some of us face. If you're trying to do it all,
(02:55):
and you're doing, you're creating your podcast, you're
putting together your videos, cutting your social media clips,
posting things on LinkedIn, trying to do your lives, It's a
lot to juggle and unfortunately I couldn't figure it out and I'm
going to look into it. But yes, I'm really glad Rob
could join us. Thank you so much, Rob.
I really do appreciate it. Yeah, I'm excited for, you know,
(03:18):
the topics we want to talk abouttoday.
I think it they're really important to content creators
that are trying to work with allthese tools and you know what
happened to you today. Is a is a good example of what
can happen and will. Oftentimes, if you're a creator,
will probably happen. Yeah, exactly.
So everybody today we are talking about video podcasting.
(03:41):
And again if you're listening onYouTube, I hope you subscribe to
this channel and check out Rob Greenlee on YouTube as well.
Subscribe to us both if you can on on your podcasting platforms.
Make sure you give us a like andfind Rob Greenlee his post.
His podcasts are linked below inthe description so make sure you
(04:02):
check out Rob. Rob, you join.
You're joining us after recording your own podcast,
right? So why don't you tell us a
little bit more about what you have going on these days?
Well yeah, I've been a content creator since about 1999.
I was on the radio and then I progressed on my radio show for
many years in XML that ran network and just kind of moved
(04:22):
up the the ranks and and have been working at this for a long
time and worked for a lot of podcast hosting platforms over
the years. Microsoft Xbox.
I worked on podcasting at Microsoft for seven years and
and then yeah, all along I've been doing my own shows to some
degree. Most of them have been shows for
the particular platform I was working for at the time, like
(04:44):
Spreaker. I did a the Spreaker Live show
for many years and and did a lotof content when I worked at
Lipson as well. I didn't do the official podcast
there and then. Now that I've left all that and
now I'm working with the The Stream Yard folks and helping
create podcast related content on their channels and helping
(05:06):
you know Youtubers and video creators think a little bit
about the podcast medium as a alternative distribution method.
So that's that's what I do out there.
I'm trying to walk this line trying to learn myself and then
help others to maximize their experience of creating content
on the video and audio side. Which podcasting has a deep
(05:27):
roots in video and a lot of people don't realize that that
are new to the medium. That podcasting really started
supporting video and audio and it just the most modern times.
It's been seen primarily as an audio only medium and but I
think times are changing you know and and short form content,
(05:47):
long form content is starting toreally take off.
Yeah. And it's helpful to have that
video content readily available because I mean if you're
scrolling in any social media feed, I mean think about it
guys. If you're listening, like how
many of you stop when you just see an audio recording?
Not, I mean think about it. I when I think about it, I'm
(06:08):
like, well, I kind of pass over those, you know, I typically
want to see people on camera talking to me over audio lines.
I don't know. Rob, have you?
When you scroll, what do you stop on?
Yeah, I tend to want to see things too.
I think there are people out there that are visually oriented
it and want to want to see the people that they're consuming
(06:29):
content from and to connect withthem at that level.
And then there's other folks that are into audiobooks and
they're into audio and and that's OK.
You know, I think podcasting canembrace all the different levels
of consumers out there of the ofthe content.
And I think that's the real key message that I'm really focused
(06:49):
on now is just trying to create one piece of content and
repurpose it into audio and video.
Yeah, it's great. And I love what you're doing
guys. I actually appeared on his
Stream Yard podcast YouTube channel.
You were my second guest, I think, on that show, right?
Yeah, it was. I was very thankful to be a part
(07:10):
of that. You're beginning with Stream
Yard, that podcast, and it's on YouTube guys.
I shared a clip on my own YouTube channel, but again, be
sure to find Rob Greenlee and Stream Yard.
You can also see his podcast listed down below in the videos
that YouTube offers, so check itout.
He is really great on selecting key guests and that's one thing
(07:33):
I want to make sure that we talkabout is selecting guests,
prepping guests and really building out a show around
guesting. So for this conversation today,
we're going to be talking about video podcasting with a guest.
We're not going to be focusing on a narrative podcast or any
other type of podcast other thana guest podcast.
(07:56):
Now what I would really like to do while we have robbed with us
is is look at how our thought leaders listening can really
start podcasting this week. You know, and I constantly tell
people you really need to have astrategy in place before you get
going. But you really you can think it
through and start getting your wheels moving this week if
(08:17):
that's something you really wantto do.
So why don't we start from like the basics and kind of take
people through a road map of getting a podcast or, you know,
a live stream show out there? Does that sound good, Rob?
Yeah, I think that's like the beginning stage that you need to
really think about is you know, why are you doing this?
(08:38):
It would be the first question Iwould say.
And then also you know, what kind of topics would you like to
cover And then you know, kind ofdig into that and then start
thinking about well what is the type of format that I would want
to present that topic in. And that will take you down the
path towards coming up with the the show brand and the show, you
know, mission and the show purpose and those kind of
(09:00):
things. And then you can come up with
your graphics and and your presentation and really have to
sell your your show and your content and you need to have a
pitch. It's almost like an elevator
pitch of sorts for a startup of of sorts about what's the reason
for the show, what's the pitch of the show.
And that that'll help you kind of drill down and figure out
(09:21):
what you're trying to accomplishwith the show because there's a
lot of goals that can be establish for these things,
right? Yeah.
And I think like you know, when you're deciding your concept,
you know what what he's saying is your why.
You know, figuring out if you'regoing to be a show that's
focused on having a guest, like what is your purpose?
(09:42):
What are you hoping to get out of that person every time And
then really honing in on those types of conversations.
So while we're talking about concepts, you know Rob, you have
a Co host show and you have a single individual hosted show.
Why don't you just share a little bit about you know what
it's like having a Co host and also hosting something on your
(10:06):
own. You know any differences that
you've you've come across when it when you're recording with
video and audio? Yeah, I think there's huge
differences. I I would say that the biggest
difference is conversation and and having chemistry with the
person that you have. If you have a long history with
(10:27):
that other person, there are things that come out of the
conversation that would not comeout as much in a conversation
with someone that you just met or you've you know you're just
doing an interview with or something like that.
Unless you have kind of a a deepunderstanding of that person and
their personality and what drives them and what their
motivations are it's hard to kind of extract value for your
(10:51):
audience without that kind of context.
So that's the advantage of of a Co host situation is that you
have that in depth knowledge of that other person and you may
not even have to have guests. I that's that's what I really
like about Co host type situations is that you don't
there's no requirement you have to book somebody to be there on
(11:14):
on Thursday at 7:00 PM eastern. You know it's it's you know you
2 show up every week at the sametime and you have an outline and
you have goals with the show andthings like that and you can
just punch the show out and be entertaining.
And I I think the big thing is whether it's live or pre
recorded, I think is the big choice that you need to make
too. But but the guest format I think
(11:36):
it's a little bit trickier. I I think it it requires a lot
of contextual understanding of the strengths of your guest and
also the strength of yourself toextract value out of the the
guest. That's additive to me, the host
because fundamentally the red thread of a podcast is you want
(11:58):
to keep that audience coming back every week to the show and
what's the common glue in a in aguest hosted podcast it's it's
the host, right. So your audience that you're
attracting is going to be more reliable based on their loyalty
to the host. That guest coming in is additive
(12:18):
to me, not a replacement for me.And I think that's a a way of
looking at it that makes a lot of sense that this person needs
to be additive to my views as a host of the show and what my
goal is. And I'm increasingly hearing
people say that if you're going to do an interview show, you
should do occasional episodes that are solo, because then what
(12:41):
you're doing is you're establishing your your firm hold
or your firm grasp on your audience, connecting with you as
the host primarily. Yeah.
So there's kind of some controversy around that, but
that's kind of my my current view on that.
Yeah, I would agree. I've I have done a couple solo
(13:01):
episodes and it I felt I had to be very scripted because it's
hard for me to come on here and just improvise right, without a
plan. So I would have to write out a
long script and then you know I I don't read it word for word
but that's what I would need to do for a solo.
Now I we can talk about you knowdeveloping each episode, you
(13:25):
know as we go along this road toyour your podcast guys.
But that's a little teaser I guess about what you're going to
do when you start that podcast and you need to start fleshing
out the details. But I mean you know what he has
basically saying is you can either do a solo.
You can have a Co host with a guest without a guest.
(13:47):
If we're looking at that type ofconcept, that's what you know
you really need to think about, right.
You can even have three people and if it's virtual it makes it
a heck of a lot easier. However, when he's talking about
you know that that chemistry, you may see that the chemistry
is better in person than it is virtually.
I mean so you, you and your Co host are virtual and I mean you
(14:11):
guys have good chemistry. So it just depends on the type
of people, right. And so that's really helping you
determine like your style but before you launch it.
Helps to have contrast. Yeah, go ahead.
Yeah, yeah. It helps to have contrast and
personalities and and the the tonal voice too.
So if you're doing audio what you want to have is a Co host
(14:33):
that has a distinctive voice from you but also has A at times
maybe a contrarian view to you as the host or because usually
there's a primary host even in aCo host situation.
So the host needs to kind of like lead on the intros and the
exits and things like that wherethe Co host is kind of like is
(14:54):
you know the kind of in depth analysis person is kind of what
that role sometimes looks like It can be, it can be equal to
the host in its presence, but ultimately somebody has to lead
this. Yeah, right.
Somebody's got to right? Right, right.
Also, it's going to go all sortsof directions, right?
(15:15):
It's like, you know, you don't know what you're going to get.
I mean, but that's why it's important, like on this road to
developing your own podcast, to do that comparative research
right? You need to make sure you're
putting together a product that A isn't already out there.
And if it is already out there, how you can make it different?
(15:35):
And what he's saying by having different voices, different
opinions, that's a way to make it different.
Sometimes it doesn't have to be,you know, extremely different
than other podcasts, right? You know.
But if you have different voices, that really adds that
uniqueness. I mean, what do you say about
the comparative research element, Rob?
Well, I think to really kind of tap into what you're saying
(15:57):
about different voices, it's notso much the different voices of
the context of what they're saying which is important.
It's more the tonality of the ofthe Co hosts or or the guest's
voice too. So when a person is listening on
audio, they're they're clear on who they're listening to.
You know, I think that people may make a mistake of having a
(16:17):
Co host that the two people sound alike and that can be
confusing to the audience and itcan't happen.
That's why in some ways, you know, the the male and female Co
host, Co host situation works pretty well too, because women
tend to speak differently than men do.
So you have this contrast that'sout there too.
(16:40):
But contextually, from the standpoint of the content of
that, of what's being being communicated, that's very
important too. Attitude, opinions, thoughts,
increasingly political positions, you know, experience,
life experience, those are all factors that you have to think
about with a Co host. Yeah.
(17:02):
And you know, when we're talkingabout comparative research, you
know, you really want to kind ofmaybe put together an Excel
spreadsheet of all the differentpodcasts that are out there that
are in your genre, your niche, and then listen to them and get
a better sense of how can you add value to that.
So if you're a thought leader and you want to start a podcast,
(17:24):
start listening to as many podcasts as you can.
Yeah, I agree with that. I think that's very helpful for
you to learn what the, what the popular shows in your genre are
actually doing. And then you can kind of draft
off of that to some degree and then maybe do a little bit of a
unique twist on some of those strategies that appear to be
(17:46):
working and kind of make them your own a little bit.
You know innovate, try new things, feel like you're you're
really kind of do something different than everyone else is
doing. I think that is kind of the
bigger key to success is that you do need to be seen as a
little bit unique as much as youcan.
(18:06):
You can't just be a Me Too show.It's like the aspiration that
people have out there for wanting to be just like Joe
Rogan is probably a a fool's errand to try and take on
because nobody's gonna be Joe Rogan.
So yeah, you might as well just be you and.
That really brings us to, like, the planning.
So if you're listening to this, you're a thought leader and you
(18:28):
wanna start up a video podcast, you know, you've already thought
about your concept, You've determined your style, you
started your comparative research.
Then you have to start planning.You know, Rob, he uses Stream
Yard. So there's all these different
platforms out there that you canconsider to put together your
video podcast. You know, why don't you just
tell people a little bit about what makes Stream Yard so great
(18:49):
as an option for people who are starting to navigate?
Yeah, I think specifically the power of Stream Yard is really
around live distribution and live production.
It's got a lot of what I consider to be kind of like
television capable kind of overlays graphics, being able to
(19:10):
bring in comments from Facebook and YouTube into the program,
add that contextual layer of interactivity that's so
compelling. But also being able to present
videos, produce stuff in advanceof the live program to play it
during the show and and have overlays that represent the
(19:31):
branding and the graphics and and have motion backgrounds and
things like that which is which may be considered to be some to
be somewhat of a gimmick with with video.
And I think that there is a movement out there now around
simplicity of your of your videoproductions.
And I think that is an interesting trend line that I'm
(19:52):
starting to see a little bit where where people don't have a
lot of overlay graphics on theirscreen.
They go full screen, maybe a little half transparent logo in
the bottom corner of the of the screen and stuff like that.
But Streamer gives you the ability to do all that stuff too
and to transition up to 10 people bringing into a show.
(20:12):
If you want to have that many guests on screen, which is a lot
of guests, I think the the maximum I'd be willing to do is
probably like maybe 4 on any kind of live experience.
Right. Well that's a whole other
element too, is trying to managethe chat plus monitor the
conversation and keep up with all the transitions and you
(20:33):
know, going from one screenshot to the other screenshot.
Trying to manage all that plus have a in depth conversation
with someone is mentally challenging.
There's no question it takes a little practice, but.
That's when you know, that's where producers like myself come
in handy, like having someone who can help produce it up.
You know, I'm a one man band. I can't.
I don't really have the time. So simplicity has become my best
(20:55):
friend, you know. And I would love to dress it up
and have animations and graphicsand do all the, you know, have
all the bells and whistles. But yeah, I mean it's hard when
you have to put it in edit. So it's great that Stream Stream
Yard allows you to do that aheadof time, right?
But you do have to be able to play it all out during.
In your live production. So I think that's the.
(21:17):
That's what's different too. Instead of what a lot of people
do, if they they record, they'llactually Add all these elements
in post production, where if you're doing it live, you kind
of need to do it in the pre production stage so you can use
it in the live production. And that's the ability that that
Stream Yard has, is to be able to fully produce your show in
advance, have all the visual elements there, have all the
(21:41):
links and the screen shares thatyou want to offer during the
context of the program, and you just randomly bring them up when
they're appropriate in the conversation.
Mm hmm. And it it is easy to to do once
you get used to it. I've tried it out.
I think it's great. You know, for me, I just haven't
had the time to put together theelements to make everything
ahead of time. You know the animation I played
(22:01):
at the start? I did that in maybe 15 minutes
like before. You know before like Canva or
something like that, you do it in the Canva or or something
like that. And here's a good topic.
You know, it's all about planning it out and identifying
the platforms. And you know, when I'm creating
content I use the following apps.
I use Canva, Cap Cut, and occasionally Lightroom and
(22:25):
Lightroom's. Great for photos.
But also, you know, if I'm usingan image in a Canva it gives me
the opportunity to maybe brighten it up, make it look a
little better before I go to Canva.
I don't really like using filters, so that's why I those
are like my 3 go to's. How about yourself?
What? What other programs do you love?
Yeah, I have a whole bunch. I use Canva.
(22:47):
I use. I use the script.
I use Paint with Windows. Nice.
And there's a bunch of other kind of like audio optimization
tools that I'll use. One's called in sounds and one's
called Nomano, which I do more audio recording productions in
(23:10):
the in those two platforms to beable to optimize the audio,
audio recordings. But the primary tools that I use
is Stream Yard and a Wave editoras well as Canva and the script.
I think, and I do do a lot of post production editing in in
the script to pull out filler words and word gaps and things
(23:34):
like that. I don't use it to record any
video or do anything like that. I just use it for the post post
production benefits and then transcripts is another one that
I use. But, but Stream Yard is
increasingly adding some of thiscapability to creating like
shorts and transcripts and and being able to do those kinds of
things too. Yeah, I mean you know the
(23:55):
platform I use it has the transcripts and it has AI and it
writes my show notes and it doesall my chapters so that like
helps me. But I have Descript.
I I haven't used it as much as you know.
I basically bought it and barelyused it.
I need to use it this year, guys.
I'm gonna use Descript. But I will add, if you're into
the Adobe products, Adobe Audition is also great for
(24:16):
audio. So let's talk about names.
You know how do you come up witha podcast name?
Rob, how do you, what do you tell people when they're like,
you know, what do I name my show?
How did? You.
Yeah, yeah. It's a hard question to ask.
Remember the first thing to do is go out and search for in your
genre to try and find other shows.
(24:38):
You know it's it's simple as doing maybe a Google search.
So if you have an idea of what genre that you want to create a
show about, whether it's you know if it's about podcasting or
if it's about video creation or if it's about some something
else. Let's say you're an accountant
and you want to do a show about accounting or something like
that. Just do a search for accounting
podcasts and see what comes up and and also do it in Apple
(25:01):
Podcasts and Spotify and just see what's out there is what
would be kind of the first stage.
But even to get to that stage, you kind of have to have a an
idea about what genre of show that you want to create.
And then just do it like like you were saying earlier, just do
some research and try and find kind of like a little hole in a
(25:24):
gap. And then probably what you'll
wind up doing is having to look for a domain name or something
like that as well. And who owns certain trademarks
and things that that would be the natural next thing.
And then you just come up with alist of ideas that you have and
compare that with what you've seen online of other people
doing that may have a trademark or something like that.
And and just come up with a listof ideas and then go look to see
(25:48):
if the domain names are available for that.
And it can be a derivative like show or podcast or something
like that that may be more likely to be available.
So. So that's kind of the process
that I would go through is just make sure that you're not
duplicating somebody else's show.
Exactly. And when it comes to, you know,
(26:09):
coming up with a name, I always say you know, once you have that
list, run it past your friends, your family, maybe have people
vote, do some research on your industry.
You know, are there any terms that people use specifically to
your audience that might be worth weaving into your own
intro or into your own I'm sorrylogo and and your title of your
(26:31):
show? And really try to hone in on who
your audience is and make sure your, your logo and your name
are are kind of connecting with them through whatever terms or
images that might be specific toyour niche.
You know, logos are hard to comeup with but it's always going to
bounce off your name. So you want to try to think
(26:53):
about it all together and come up with your branding colours
and try to stick with them. That's always hard to I know you
have your green and black with Stream yard.
I mean that's not easy to stick with a green.
I mean, I would, I would not do well with green or video.
You know I have to do more of a jewel tone where green looks
(27:13):
great on you. Good.
I'm glad it does because I didn't have any option of
picking it. The Stream Yard team picked it
for me, so I think they saw my name.
Green Lee. Oh, that's green.
There you go. I see.
I see. So so guys, what?
Have we? Gone through, Yeah.
So guys, what have we gone through?
(27:34):
We have your concept, your style, your comparative
research, planning, identifying your show name, starting your
logo, ideas, you know, choosing your podcasting platforms, your
editing. You know, when it comes to
editing though, Rob, have you ever hired an editor?
No, I haven't. But I've had a partner that did
(27:55):
a bunch of editing before, but Ihaven't hired them per SE.
But I certainly know plenty of podcasters that have hired
outsourced through fiber or through, you know, the various
networks out there of podcast editors.
And it's, you know, there's plenty of people out there that
are looking for work right now to do that kind of stuff.
So that's that's one thing too. If you do need help, there's
(28:18):
plenty of people out there that can help you.
And one place to search is always LinkedIn guys.
Because anytime I need help, yougo there, you say, hey, I'm
looking for an editor, you'll get like 10.
OK, so definitely go there and then, you know, let's get into
the the the context, right. So you've decided your niche,
(28:38):
you've decided, OK, I'm going tohave a guest or you know, a Co
host and I need to plan it out. So Rob, how do you plan out your
podcast episodes and with video in mind?
It's a complicated question to answer because there are so many
variables that go into it and it's it never starts out exactly
(29:01):
the way it winds up ending out or ending up to.
Because what you're going to find is that you're going to
evolve the show and change it over time based on your
experiences, your your process of actually producing it.
Especially a live show, there's fluctuation.
I'm always tweaking my show every week so you don't have to
(29:23):
start out with one format or oneway of doing your content and
stick with it forever. You can just pick something that
you feel like makes sense to youto start with and then just
start doing it. And as you do it, you're going
to learn where the pain points are and if you can streamline
this or adjust that or do it a little different, this aspect of
(29:46):
it, but just kind of document itto some degree in like a text
outline of some sort, right? Or you can kind of lay things
out of what, you know you want to accomplish in a particular
episode and just kind of lay it out from a contextual standpoint
in a in a content perspective, too.
Like what you want to say at thebeginning of the show, what you
want to say in the middle. You know, when do you want to
(30:09):
bring in the guests? When do you want to do this or
that? You know, how do you want to
start the show? And there's a lot of creative
energy that goes into that. It's almost like a blank canvas
that you can paint, right? So you're trying to paint a full
color spectrum of what this painting will look like.
And you have to start out with, like outlines or whatever before
(30:31):
you actually fill in the color. So just come up with your kind
of structure of what you want todo in your episode and just know
that you can change it. Because if you create it in like
a Google Docs or something like that, you can always adjust
things and change things in the future.
If you have a a different guest opportunity or you know you want
to bring in multiple guests or if you want to just do a solo
(30:53):
show, you can just adjust that outline to to reflect that and
put stuff, you know take stuff out and put them in when you
want to adjust the show. But I think that's the big thing
is just kind of come up with a like a like a skeleton of what
you want to do with your show. I think it's the first thing.
Yeah and like you know with on Cam ready, I always have a quick
(31:14):
little 10 second intro to a sound bite from the guest and
then an intro right. And within that intro I try to
plug or mention someone that might have you know sponsored or
contributed to the to the podcast right.
And try to get all that in and then introduce the guest.
And I always like to have the guest really tell us more about
(31:35):
who they are because as ATV producer we were always, you
know, introducing the guest and saying you know, here's that's
it, you know, 15 second intro and that's all they are.
And it's like, well, there's more to a person.
And it's important for, in my opinion, the guest in a podcast
situation to really give you more about who they are so that
people listening have a better understanding of why this guest
(31:58):
was chosen, right. So that's when I'm looking at
podcasting, I'm thinking this isan opportunity for the guest to
really, like, bring it. We're on TV.
They don't really have that chance all the time, right?
That's right, because there's such a short sound bite.
Usually it's. Short little.
So I mean, some of the things that I would say, you know, just
coming from ATV Producer's standpoint is, you know, he
(32:18):
mentioned having a Google document.
What I like to do is write out everything I want to say within
my intro and even a placeholder for my sound bite.
A sound bite is going to be like30 seconds to maybe a minute
from the guest that I'm going tocut and add to my edit later on.
So that's what I mean by a soundbite, right?
(32:39):
Sometimes I'll have vow or B roll that I add to my intro.
Those codes are universal acrosspad casting and TV editors.
So you're going to want to have like a queue for AD VO or AD B
roll here so that they know whatthey're doing when it comes to
your intro, when you're incorporating video elements to
(33:00):
the edit versus where Rob, you know he's going live.
So Rob, I wanted to ask, do you kind of have those cues that
you've kind of marked like, oh, I have a graphic for this.
I need to play this in like yourGoogle Doc?
Yeah, Yeah. You've got the reminder
placements of where I want to bein the show as much as I can.
I don't always 100% stick to it and it's easy.
(33:24):
I mean, I'll create more of an outline that I actually ever use
that's very common. It's just because the
conversation kind of goes in a different direction than maybe
what I thought it would. And and I'm not really wanting
to control the conversation thatmuch.
I mean to some degree if I can flow the conversation into my my
(33:46):
outline points, that's best, right.
So I can make sure I'm tapping. I'm not missing anything on the
the guest is kind of setting up for me that I didn't anticipate
right, which which may be opportunities, right.
So I I need to constantly be able to jump on threads of
(34:07):
conversation that are opportunities, right?
To clarify something that maybe wasn't clarified in the outline.
And so that's where being mentally kind of agile is really
important. But that comes with practice and
experience about how to listen and listen for things, threads
that you can pull on right to unravel and and I think that
(34:29):
that's a great way of looking atit but yet the outline is still
fundamental to every production that I do.
So I I know especially at the beginning that I'm triggering
certain things. I still forget things and that
was a problem. Like I'll I'll bring in a
comment, a live comment and I'llleave it up on the screen too
long because I'm I'm talking toolong and that that that's up on
(34:53):
the screen. I can't really get deep into a
conversation and be managing thethe chat at the same time.
So it's it. So you make little mistakes like
that and I'm really going to work hard on that this week to
kind of section those live comments to a part of the show.
That's the change I'm going to do this week.
So I can. I don't get caught up in those
(35:15):
that trying to manage my thoughts and manage people's
comments at the same time. Yeah, that's hard.
I mean, you know what he's saying about an outline, just in
case you don't even know what that is, right?
Like you're you're laying out maybe the points that you want
to bring up, the direction you might want to go.
You're listing it out right in your Google Doc or in another
type of document that works for you when you're beginning out.
(35:38):
I would say like you're a new thought leader.
This is all new to you. I would seriously write out
every single question if you have a guess like that you want
to ask and then put them in an order that makes sense to you so
that you have a flow and I wouldlimit it to like 10 to 15
questions. Always have like extra questions
(36:00):
so that if in case you do find yourself going faster than you
expected, you have additional thoughts to bring up and I think
that'll help you really shape it.
You know, an outline is a great resource as you get more
experienced in this. But you know, I just think if
you're starting out and you wantto start in like a week or so,
(36:23):
write it all out and maybe even share the document with your
guest and say, hey, are there any points that you wanna add or
is there anything I should include outside of this?
If it's not a controversial conversation, what do you think
about sharing the talking pointsand prepping the guests?
Like what advice do you have forguest prep?
(36:44):
I'm actually OK with doing it ingeneral.
I I typically don't do it, but Ido share with the guests kind of
what I'm looking to discuss in the episode so they have a
mental idea coming into it, whatto expect.
The actual details of my my listof potential questions I I don't
(37:08):
share with them because I don't want them to feel like they have
to cover all those. So so it's more about giving
them the idea of what the theme of the show is and what what I
would like to cover. The individual detailed
questions are kind of left to meto extract because there is kind
of like the potential that if I give them all the questions they
(37:31):
could answer all my half my questions in their first comment
and I'm basically cooked right. So.
So what they need to do is is kind of like be prompted by me
to answer specific questions at the beginning of the program.
So I don't run the risk of them just running ahead and answering
all the questions in the 1st 5 minutes of the show.
(37:53):
So. Right.
I guess it depends on how you'reprepping your guests.
You know, when I well, you know,I would say if you're gonna
share your questions with them and you're you're trying to get
started and you're like, hey, this is where I'm planning to
go. Like, I wanna make sure I ask
all these questions, so have answers, you know, that could be
a great way. Or to his point, like I will
(38:13):
actually send guests, like, here's a list of all the talking
points you know, with Rob. I didn't.
I'm like, Rob, you want to talk video podcasting.
OK, great. But with other guests, I will
list out, like these are the potential topics.
And here's what I would love youto provide when I ask questions
like maybe 3 tips, maybe advice here.
(38:34):
Would love a personal story on this, You know, so that they
come to the conversation really prepared.
And I always tell every guest that I bring on to kind of think
about their sound bite. So again, the sound bite is
really, it's a 32nd clip of the interview that would go on
social media, right? So like a 32nd, 45, maybe a
(38:55):
minute. And I tell them to really think
about that because if they're going to come to the
conversation and start listing out like the top 10 reasons why
to do something, the guest is going to get lost in all of
this. I have seen it so many times.
So, like, OK, And now to the 8th.
No way are we on the 7th. It's like, Oh my gosh, I'm lost.
(39:15):
So I think it's always wise to tell them at the top of this
list them all out if you're going to have multiple tips and
have it written down next to your screen so you remember what
your top ten points are and kindof just tick through them.
Like Rob, here we go, we're on aroad map to podcasting.
Here are the top five things to do.
(39:36):
You know, decide on your concept, determine your style,
comparative research plan, come up with a name, you know those.
That's what I would say to do off the top before you start
listing and going into details. So I kind of will walk through
guest, I'll kind of walk throughthe conversation with the guest
ahead of time in an e-mail and just detail out some thoughts
(39:56):
and that could help you guys if you're structuring them out.
I know we're running. We're really running tight on
time, so I just want to wrap this up with more of like the
video hurdles. So when you before it was like
more audio, now you're into video.
Outside of having to play live elements, what do you see are
(40:16):
some of the video hurdles that people have been facing as they
start to integrate video into their podcasting plans?
Yeah, it's just more work and and and challenges for content
creators because you know those that have gotten used to just
producing audio had it, had it pretty easy actually.
(40:36):
Even though I mean a lot of audio creators felt like they're
they're overwhelmed. But it is true.
You add another layer of medium to this and it it may almost
double your your work that you have to do to get an episode
out. So it's it doesn't have to
(40:57):
because I I do think you can repurpose the same you know
let's say description, titles, metadata to be used for the
video or the audio. I tend to with the the live
shows that I'm doing I tend to have to create all my content up
front before the episode. So when I I stage it, even in
(41:18):
like a YouTube or LinkedIn or whatever, I I already have the
episode description already written.
That goes live with the with theartwork and with everything
there. There isn't much post production
to do with the show. I'm doing everything in pre
production. So that's the that's the real
difference. If you want to do this
(41:39):
convergence strategy, which means that you're producing a
live show that is then repurposed into an on demand
video and audio program is that you kind of tend to have to
prepare that in advance if you really want to take advantage of
the opportunity because people want, if you're going to want
people to engage this as live content, you're going to have to
sell the opportunity to engage in that content as a live
(42:02):
program. And so you have to do that in in
advance of the program, not at the end of the program.
It's a very good point and it's great preparation.
Like, if you're going to go live, you have to think about
everything ahead of time, guys. So this is wise, you know?
But it's also before we go, likeyou have to be thinking about
your marketing strategy, your SEO.
(42:24):
There's a lot that goes into this and you can't overlook it
because if you do, you will get no listeners.
Guys, I I talk to people often and they're like, I had one
person listen, Oh, wow, OK, You need to think about what's my
strategy. So if you're a thought leader
and you're going to be podcasting, start showing up on
(42:46):
social media, LinkedIn, you know, maybe do some YouTube
shorts before you start posting your podcast there.
Be on Tiktok if that's somethingyou prefer.
Start to build a community wherever you want to have your
audience or where your audience already is, so that when you are
starting your podcast you have maybe a built in audience.
(43:09):
Rob, what are your thoughts on marketing and SEO and all the
things that people have to thinkabout when they're podcasting?
Yeah, I think it's a it is a steep hill to climb these days.
I do think that they're the noise level that's out there in
the market is pretty high. There's a lot of content being
produced on a lot of different platforms that is taking
(43:29):
people's attention and that's really what you're battling for
is people's attention and and and reaching attention is really
based on relevance and connection and and so we're
seeing an interest on podcastersand online content creators
starting to really focus on creating what is being called
(43:51):
which has been called forever ascommunities of engaged audiences
and increasingly making connections with people.
That's why live is such an important piece of this is
because it it does create this interactive connection with an
audience that can't be duplicated really in the same
(44:11):
way in a podcast. So it's it's really taking a
whole other element and adding it to that and and trying to and
then build upon that right. So you're you're basically
trying to outreach to your potential listener base based on
you know the goals of the of theshow that you had originally and
(44:32):
and then just get involved and you're also building your
personal brand too That's the other side of this too is that
your reputation will will precede your success to some
degree and how people perceive is what your influence is in a
particular industry or a particular niche or influence
(44:53):
with a particular group or community.
So you know, however you navigate that and then working
with lots of consumption platforms is really the key now
and it's and it's challenging. Yeah, it is.
It's a lot of work and it's a lot to think about.
So if you're looking to start a podcast, you can do it and you
(45:14):
can get it going in a week. But you need to really think
through a lot of what we're talking about.
You know, outside of everything we've discussed, you also need
to potentially think about cost and the time it's gonna take you
to put this together every week.Can you fit it into your
workflow? How much money do you have?
If you need to hire someone, youknow, finding a sponsor isn't
easy, guys. Everyone thinks, oh, I'll find a
(45:35):
sponsor. No, no, I have podcasts and they
don't have sponsors and it's hard to find them.
Yeah, and ads don't really pay much.
So there's a lot of things that you need to think about.
And if this is something that you're using to make money,
don't don't go down this road. If you're looking at this as a
way to create content and thought leadership in your
(45:56):
industry, go for it. And I wish you all the best
luck. Rob, any final thoughts?
Well, on the the monetization part, I, yeah, I, I I would
agree with you. It is a challenging thing to do.
And you just have to decide in your mind as part of your
strategy what is your monetization strategy that
you're would like to build or create for yourself.
(46:21):
And then try and learn from others and see what others are
doing and and try and pick up asmany tips as you can from people
that are out there that are sharing ideas about options on
ways, whether it's Patreon or whether if it's doing a a
private community or if it's doing a a paid subscription on X
or Twitter or something like that other than publishing
(46:41):
content into those platforms. Now that may be for for those
that already have a community tosome degree, but but those are
all things that you can put in your plan.
Advertising is a difficult road to go.
Now programmatic advertising on the audio side is an option for
just about anybody. If you even look at like a
spreaker platform for podcast hosting.
(47:03):
Every plan that you create on Spreaker has the option of
programmatic advertising. So you can have automatic
advertising in your show and make a little bit of money from
that. But it's all based on audience,
right? So you have to be able to create
a show that is growing and its audience reach and and that is
the the epitome of the challenge, right, Is this, the
(47:25):
more you can grow the reach, themore influence that you have
with brands, the more image thatyou have with brands as well.
I think your professional image is just as important as your
podcast reach in building a relationship with a brand.
And it's all possible. It's just you just have to start
creating content and build a reputation for yourself and that
(47:46):
can take multiple months to accomplish.
Yes, I would agree speaking on that.
I have an Amazon storefront, guys.
If you need equipment, click on my links.
This is also there. I got this from one of the
Amazon brands guys. That's how I help monetize.
For me it's, it is affiliate marketing.
It is looking at ways to sell myservices, right?
(48:11):
So as I said, you know I I do offer producer services, media
training that all I think to myself as a way to to fund my
own projects. And I look at this as a way to
market and help and educate people because I'm passionate
about it. I don't look at this as a way to
make money. I look at this as a way to build
(48:32):
on my thought leadership and my personal brand.
And so I hope that this conversation was useful for
everyone listening. Rob, I really enjoy having you.
Thank you so much for being here.
Yeah, well, thank you for havingme too.
And I wish you the most luck with what you're doing.
And and I speak with people all day long that are striving to be
(48:54):
content creators and wanting to,you know, build a career for
themselves, contributing contentto the Internet and on a global
scale. It's it's really an interesting
time. You know, you see what's
happening with YouTube right nowtranslating all the content that
they have into all the languagesof the world, and you can kind
of see how this content ecosystem is becoming truly
(49:15):
global. Now, yes, truly.
Well, thank you so much guys. I'll see you online.
Be sure you check out the description for links to
everything Rob has going on right now, as well as to my
website and a few of the things that we've mentioned during this
conversation. And check out our YouTube if
you're listening on a podcastingplatform, and vice versa if
you're listening on YouTube. All right, guys.
(49:37):
Thank you and see you online.
Hey guys, I'm really excited forthis conversation.
Rob Greenlee is a Podcast Hall of Famer.
He has podcast, multiple podcasts and now he is partnered
with Stream Yard, so check out Stream Yard.
I actually am affiliated more with Riverside FM.
So if you're interested in usingRiverside as your podcasting
(00:56):
platform, you know, reach out. Or if you have an interest in
Stream Yard, connect with Rob. We will put those links down
below. And you know, we're both also
really excited to share what we've learned with video
podcasting. And so we're going to use this
conversation to try and educate you about all the tricks that
(01:18):
you can use and the tools that will help make it easier for you
if you're interested in becominga thought leader through
podcasting. And so just make sure that
you're really taking notes and checking the description for
those links, cuz I'll also make sure I put a link to some solo
content creator equipment and I'll even link my website.
(01:41):
It's called On Cam Ready just incase you want to reach out, have
a newsletter on LinkedIn and also on sub stack or offer
resources to help you become more on camera ready from social
media to podcasting to television interviews because
ioffer media training. So check out my website and all
the links below. Rob and I have a lot planned for
(02:04):
this conversation. We're going to really devote as
much attention as possible to the details of what it is to
create a podcast, a video podcast.
So let me just take two seconds and I'll get ready for this
conversation and join you with Rob Greenlee.
(02:33):
Hello, everybody and hello, Rob.How are you?
I'm so glad you could join us. Yeah, it's terrific to be here,
Jamie. It's it's always good to talk to
you. You know, I, I, I'm going to be
transparent. I was trying to get this on
LinkedIn live for everybody, butI could not get that button to
put this out. And guys, that's the reality
some of us face. If you're trying to do it all,
(02:55):
and you're doing, you're creating your podcast, you're
putting together your videos, cutting your social media clips,
posting things on LinkedIn, trying to do your lives, It's a
lot to juggle and unfortunately I couldn't figure it out and I'm
going to look into it. But yes, I'm really glad Rob
could join us. Thank you so much, Rob.
I really do appreciate it. Yeah, I'm excited for, you know,
(03:18):
the topics we want to talk abouttoday.
I think it they're really important to content creators
that are trying to work with allthese tools and you know what
happened to you today. Is a is a good example of what
can happen and will. Oftentimes, if you're a creator,
will probably happen. Yeah, exactly.
So everybody today we are talking about video podcasting.
(03:41):
And again if you're listening onYouTube, I hope you subscribe to
this channel and check out Rob Greenlee on YouTube as well.
Subscribe to us both if you can on on your podcasting platforms.
Make sure you give us a like andfind Rob Greenlee his post.
His podcasts are linked below inthe description so make sure you
(04:02):
check out Rob. Rob, you join.
You're joining us after recording your own podcast,
right? So why don't you tell us a
little bit more about what you have going on these days?
Well yeah, I've been a content creator since about 1999.
I was on the radio and then I progressed on my radio show for
many years in XML that ran network and just kind of moved
(04:22):
up the the ranks and and have been working at this for a long
time and worked for a lot of podcast hosting platforms over
the years. Microsoft Xbox.
I worked on podcasting at Microsoft for seven years and
and then yeah, all along I've been doing my own shows to some
degree. Most of them have been shows for
the particular platform I was working for at the time, like
(04:44):
Spreaker. I did a the Spreaker Live show
for many years and and did a lotof content when I worked at
Lipson as well. I didn't do the official podcast
there and then. Now that I've left all that and
now I'm working with the The Stream Yard folks and helping
create podcast related content on their channels and helping
(05:06):
you know Youtubers and video creators think a little bit
about the podcast medium as a alternative distribution method.
So that's that's what I do out there.
I'm trying to walk this line trying to learn myself and then
help others to maximize their experience of creating content
on the video and audio side. Which podcasting has a deep
(05:27):
roots in video and a lot of people don't realize that that
are new to the medium. That podcasting really started
supporting video and audio and it just the most modern times.
It's been seen primarily as an audio only medium and but I
think times are changing you know and and short form content,
(05:47):
long form content is starting toreally take off.
Yeah. And it's helpful to have that
video content readily available because I mean if you're
scrolling in any social media feed, I mean think about it
guys. If you're listening, like how
many of you stop when you just see an audio recording?
Not, I mean think about it. I when I think about it, I'm
(06:08):
like, well, I kind of pass over those, you know, I typically
want to see people on camera talking to me over audio lines.
I don't know. Rob, have you?
When you scroll, what do you stop on?
Yeah, I tend to want to see things too.
I think there are people out there that are visually oriented
it and want to want to see the people that they're consuming
(06:29):
content from and to connect withthem at that level.
And then there's other folks that are into audiobooks and
they're into audio and and that's OK.
You know, I think podcasting canembrace all the different levels
of consumers out there of the ofthe content.
And I think that's the real key message that I'm really focused
(06:49):
on now is just trying to create one piece of content and
repurpose it into audio and video.
Yeah, it's great. And I love what you're doing
guys. I actually appeared on his
Stream Yard podcast YouTube channel.
You were my second guest, I think, on that show, right?
Yeah, it was. I was very thankful to be a part
(07:10):
of that. You're beginning with Stream
Yard, that podcast, and it's on YouTube guys.
I shared a clip on my own YouTube channel, but again, be
sure to find Rob Greenlee and Stream Yard.
You can also see his podcast listed down below in the videos
that YouTube offers, so check itout.
He is really great on selecting key guests and that's one thing
(07:33):
I want to make sure that we talkabout is selecting guests,
prepping guests and really building out a show around
guesting. So for this conversation today,
we're going to be talking about video podcasting with a guest.
We're not going to be focusing on a narrative podcast or any
other type of podcast other thana guest podcast.
(07:56):
Now what I would really like to do while we have robbed with us
is is look at how our thought leaders listening can really
start podcasting this week. You know, and I constantly tell
people you really need to have astrategy in place before you get
going. But you really you can think it
through and start getting your wheels moving this week if
(08:17):
that's something you really wantto do.
So why don't we start from like the basics and kind of take
people through a road map of getting a podcast or, you know,
a live stream show out there? Does that sound good, Rob?
Yeah, I think that's like the beginning stage that you need to
really think about is you know, why are you doing this?
(08:38):
It would be the first question Iwould say.
And then also you know, what kind of topics would you like to
cover And then you know, kind ofdig into that and then start
thinking about well what is the type of format that I would want
to present that topic in. And that will take you down the
path towards coming up with the the show brand and the show, you
know, mission and the show purpose and those kind of
(09:00):
things. And then you can come up with
your graphics and and your presentation and really have to
sell your your show and your content and you need to have a
pitch. It's almost like an elevator
pitch of sorts for a startup of of sorts about what's the reason
for the show, what's the pitch of the show.
And that that'll help you kind of drill down and figure out
(09:21):
what you're trying to accomplishwith the show because there's a
lot of goals that can be establish for these things,
right? Yeah.
And I think like you know, when you're deciding your concept,
you know what what he's saying is your why.
You know, figuring out if you'regoing to be a show that's
focused on having a guest, like what is your purpose?
(09:42):
What are you hoping to get out of that person every time And
then really honing in on those types of conversations.
So while we're talking about concepts, you know Rob, you have
a Co host show and you have a single individual hosted show.
Why don't you just share a little bit about you know what
it's like having a Co host and also hosting something on your
(10:06):
own. You know any differences that
you've you've come across when it when you're recording with
video and audio? Yeah, I think there's huge
differences. I I would say that the biggest
difference is conversation and and having chemistry with the
person that you have. If you have a long history with
(10:27):
that other person, there are things that come out of the
conversation that would not comeout as much in a conversation
with someone that you just met or you've you know you're just
doing an interview with or something like that.
Unless you have kind of a a deepunderstanding of that person and
their personality and what drives them and what their
motivations are it's hard to kind of extract value for your
(10:51):
audience without that kind of context.
So that's the advantage of of a Co host situation is that you
have that in depth knowledge of that other person and you may
not even have to have guests. I that's that's what I really
like about Co host type situations is that you don't
there's no requirement you have to book somebody to be there on
(11:14):
on Thursday at 7:00 PM eastern. You know it's it's you know you
2 show up every week at the sametime and you have an outline and
you have goals with the show andthings like that and you can
just punch the show out and be entertaining.
And I I think the big thing is whether it's live or pre
recorded, I think is the big choice that you need to make
too. But but the guest format I think
(11:36):
it's a little bit trickier. I I think it it requires a lot
of contextual understanding of the strengths of your guest and
also the strength of yourself toextract value out of the the
guest. That's additive to me, the host
because fundamentally the red thread of a podcast is you want
(11:58):
to keep that audience coming back every week to the show and
what's the common glue in a in aguest hosted podcast it's it's
the host, right. So your audience that you're
attracting is going to be more reliable based on their loyalty
to the host. That guest coming in is additive
(12:18):
to me, not a replacement for me.And I think that's a a way of
looking at it that makes a lot of sense that this person needs
to be additive to my views as a host of the show and what my
goal is. And I'm increasingly hearing
people say that if you're going to do an interview show, you
should do occasional episodes that are solo, because then what
(12:41):
you're doing is you're establishing your your firm hold
or your firm grasp on your audience, connecting with you as
the host primarily. Yeah.
So there's kind of some controversy around that, but
that's kind of my my current view on that.
Yeah, I would agree. I've I have done a couple solo
(13:01):
episodes and it I felt I had to be very scripted because it's
hard for me to come on here and just improvise right, without a
plan. So I would have to write out a
long script and then you know I I don't read it word for word
but that's what I would need to do for a solo.
Now I we can talk about you knowdeveloping each episode, you
(13:25):
know as we go along this road toyour your podcast guys.
But that's a little teaser I guess about what you're going to
do when you start that podcast and you need to start fleshing
out the details. But I mean you know what he has
basically saying is you can either do a solo.
You can have a Co host with a guest without a guest.
(13:47):
If we're looking at that type ofconcept, that's what you know
you really need to think about, right.
You can even have three people and if it's virtual it makes it
a heck of a lot easier. However, when he's talking about
you know that that chemistry, you may see that the chemistry
is better in person than it is virtually.
I mean so you, you and your Co host are virtual and I mean you
(14:11):
guys have good chemistry. So it just depends on the type
of people, right. And so that's really helping you
determine like your style but before you launch it.
Helps to have contrast. Yeah, go ahead.
Yeah, yeah. It helps to have contrast and
personalities and and the the tonal voice too.
So if you're doing audio what you want to have is a Co host
(14:33):
that has a distinctive voice from you but also has A at times
maybe a contrarian view to you as the host or because usually
there's a primary host even in aCo host situation.
So the host needs to kind of like lead on the intros and the
exits and things like that wherethe Co host is kind of like is
(14:54):
you know the kind of in depth analysis person is kind of what
that role sometimes looks like It can be, it can be equal to
the host in its presence, but ultimately somebody has to lead
this. Yeah, right.
Somebody's got to right? Right, right.
Also, it's going to go all sortsof directions, right?
(15:15):
It's like, you know, you don't know what you're going to get.
I mean, but that's why it's important, like on this road to
developing your own podcast, to do that comparative research
right? You need to make sure you're
putting together a product that A isn't already out there.
And if it is already out there, how you can make it different?
(15:35):
And what he's saying by having different voices, different
opinions, that's a way to make it different.
Sometimes it doesn't have to be,you know, extremely different
than other podcasts, right? You know.
But if you have different voices, that really adds that
uniqueness. I mean, what do you say about
the comparative research element, Rob?
Well, I think to really kind of tap into what you're saying
(15:57):
about different voices, it's notso much the different voices of
the context of what they're saying which is important.
It's more the tonality of the ofthe Co hosts or or the guest's
voice too. So when a person is listening on
audio, they're they're clear on who they're listening to.
You know, I think that people may make a mistake of having a
(16:17):
Co host that the two people sound alike and that can be
confusing to the audience and itcan't happen.
That's why in some ways, you know, the the male and female Co
host, Co host situation works pretty well too, because women
tend to speak differently than men do.
So you have this contrast that'sout there too.
(16:40):
But contextually, from the standpoint of the content of
that, of what's being being communicated, that's very
important too. Attitude, opinions, thoughts,
increasingly political positions, you know, experience,
life experience, those are all factors that you have to think
about with a Co host. Yeah.
(17:02):
And you know, when we're talkingabout comparative research, you
know, you really want to kind ofmaybe put together an Excel
spreadsheet of all the differentpodcasts that are out there that
are in your genre, your niche, and then listen to them and get
a better sense of how can you add value to that.
So if you're a thought leader and you want to start a podcast,
(17:24):
start listening to as many podcasts as you can.
Yeah, I agree with that. I think that's very helpful for
you to learn what the, what the popular shows in your genre are
actually doing. And then you can kind of draft
off of that to some degree and then maybe do a little bit of a
unique twist on some of those strategies that appear to be
(17:46):
working and kind of make them your own a little bit.
You know innovate, try new things, feel like you're you're
really kind of do something different than everyone else is
doing. I think that is kind of the
bigger key to success is that you do need to be seen as a
little bit unique as much as youcan.
(18:06):
You can't just be a Me Too show.It's like the aspiration that
people have out there for wanting to be just like Joe
Rogan is probably a a fool's errand to try and take on
because nobody's gonna be Joe Rogan.
So yeah, you might as well just be you and.
That really brings us to, like, the planning.
So if you're listening to this, you're a thought leader and you
(18:28):
wanna start up a video podcast, you know, you've already thought
about your concept, You've determined your style, you
started your comparative research.
Then you have to start planning.You know, Rob, he uses Stream
Yard. So there's all these different
platforms out there that you canconsider to put together your
video podcast. You know, why don't you just
tell people a little bit about what makes Stream Yard so great
(18:49):
as an option for people who are starting to navigate?
Yeah, I think specifically the power of Stream Yard is really
around live distribution and live production.
It's got a lot of what I consider to be kind of like
television capable kind of overlays graphics, being able to
(19:10):
bring in comments from Facebook and YouTube into the program,
add that contextual layer of interactivity that's so
compelling. But also being able to present
videos, produce stuff in advanceof the live program to play it
during the show and and have overlays that represent the
(19:31):
branding and the graphics and and have motion backgrounds and
things like that which is which may be considered to be some to
be somewhat of a gimmick with with video.
And I think that there is a movement out there now around
simplicity of your of your videoproductions.
And I think that is an interesting trend line that I'm
(19:52):
starting to see a little bit where where people don't have a
lot of overlay graphics on theirscreen.
They go full screen, maybe a little half transparent logo in
the bottom corner of the of the screen and stuff like that.
But Streamer gives you the ability to do all that stuff too
and to transition up to 10 people bringing into a show.
(20:12):
If you want to have that many guests on screen, which is a lot
of guests, I think the the maximum I'd be willing to do is
probably like maybe 4 on any kind of live experience.
Right. Well that's a whole other
element too, is trying to managethe chat plus monitor the
conversation and keep up with all the transitions and you
(20:33):
know, going from one screenshot to the other screenshot.
Trying to manage all that plus have a in depth conversation
with someone is mentally challenging.
There's no question it takes a little practice, but.
That's when you know, that's where producers like myself come
in handy, like having someone who can help produce it up.
You know, I'm a one man band. I can't.
I don't really have the time. So simplicity has become my best
(20:55):
friend, you know. And I would love to dress it up
and have animations and graphicsand do all the, you know, have
all the bells and whistles. But yeah, I mean it's hard when
you have to put it in edit. So it's great that Stream Stream
Yard allows you to do that aheadof time, right?
But you do have to be able to play it all out during.
In your live production. So I think that's the.
(21:17):
That's what's different too. Instead of what a lot of people
do, if they they record, they'llactually Add all these elements
in post production, where if you're doing it live, you kind
of need to do it in the pre production stage so you can use
it in the live production. And that's the ability that that
Stream Yard has, is to be able to fully produce your show in
advance, have all the visual elements there, have all the
(21:41):
links and the screen shares thatyou want to offer during the
context of the program, and you just randomly bring them up when
they're appropriate in the conversation.
Mm hmm. And it it is easy to to do once
you get used to it. I've tried it out.
I think it's great. You know, for me, I just haven't
had the time to put together theelements to make everything
ahead of time. You know the animation I played
(22:01):
at the start? I did that in maybe 15 minutes
like before. You know before like Canva or
something like that, you do it in the Canva or or something
like that. And here's a good topic.
You know, it's all about planning it out and identifying
the platforms. And you know, when I'm creating
content I use the following apps.
I use Canva, Cap Cut, and occasionally Lightroom and
(22:25):
Lightroom's. Great for photos.
But also, you know, if I'm usingan image in a Canva it gives me
the opportunity to maybe brighten it up, make it look a
little better before I go to Canva.
I don't really like using filters, so that's why I those
are like my 3 go to's. How about yourself?
What? What other programs do you love?
Yeah, I have a whole bunch. I use Canva.
(22:47):
I use. I use the script.
I use Paint with Windows. Nice.
And there's a bunch of other kind of like audio optimization
tools that I'll use. One's called in sounds and one's
called Nomano, which I do more audio recording productions in
(23:10):
the in those two platforms to beable to optimize the audio,
audio recordings. But the primary tools that I use
is Stream Yard and a Wave editoras well as Canva and the script.
I think, and I do do a lot of post production editing in in
the script to pull out filler words and word gaps and things
(23:34):
like that. I don't use it to record any
video or do anything like that. I just use it for the post post
production benefits and then transcripts is another one that
I use. But, but Stream Yard is
increasingly adding some of thiscapability to creating like
shorts and transcripts and and being able to do those kinds of
things too. Yeah, I mean you know the
(23:55):
platform I use it has the transcripts and it has AI and it
writes my show notes and it doesall my chapters so that like
helps me. But I have Descript.
I I haven't used it as much as you know.
I basically bought it and barelyused it.
I need to use it this year, guys.
I'm gonna use Descript. But I will add, if you're into
the Adobe products, Adobe Audition is also great for
(24:16):
audio. So let's talk about names.
You know how do you come up witha podcast name?
Rob, how do you, what do you tell people when they're like,
you know, what do I name my show?
How did? You.
Yeah, yeah. It's a hard question to ask.
Remember the first thing to do is go out and search for in your
genre to try and find other shows.
(24:38):
You know it's it's simple as doing maybe a Google search.
So if you have an idea of what genre that you want to create a
show about, whether it's you know if it's about podcasting or
if it's about video creation or if it's about some something
else. Let's say you're an accountant
and you want to do a show about accounting or something like
that. Just do a search for accounting
podcasts and see what comes up and and also do it in Apple
(25:01):
Podcasts and Spotify and just see what's out there is what
would be kind of the first stage.
But even to get to that stage, you kind of have to have a an
idea about what genre of show that you want to create.
And then just do it like like you were saying earlier, just do
some research and try and find kind of like a little hole in a
(25:24):
gap. And then probably what you'll
wind up doing is having to look for a domain name or something
like that as well. And who owns certain trademarks
and things that that would be the natural next thing.
And then you just come up with alist of ideas that you have and
compare that with what you've seen online of other people
doing that may have a trademark or something like that.
And and just come up with a listof ideas and then go look to see
(25:48):
if the domain names are available for that.
And it can be a derivative like show or podcast or something
like that that may be more likely to be available.
So. So that's kind of the process
that I would go through is just make sure that you're not
duplicating somebody else's show.
Exactly. And when it comes to, you know,
(26:09):
coming up with a name, I always say you know, once you have that
list, run it past your friends, your family, maybe have people
vote, do some research on your industry.
You know, are there any terms that people use specifically to
your audience that might be worth weaving into your own
intro or into your own I'm sorrylogo and and your title of your
(26:31):
show? And really try to hone in on who
your audience is and make sure your, your logo and your name
are are kind of connecting with them through whatever terms or
images that might be specific toyour niche.
You know, logos are hard to comeup with but it's always going to
bounce off your name. So you want to try to think
(26:53):
about it all together and come up with your branding colours
and try to stick with them. That's always hard to I know you
have your green and black with Stream yard.
I mean that's not easy to stick with a green.
I mean, I would, I would not do well with green or video.
You know I have to do more of a jewel tone where green looks
(27:13):
great on you. Good.
I'm glad it does because I didn't have any option of
picking it. The Stream Yard team picked it
for me, so I think they saw my name.
Green Lee. Oh, that's green.
There you go. I see.
I see. So so guys, what?
Have we? Gone through, Yeah.
So guys, what have we gone through?
(27:34):
We have your concept, your style, your comparative
research, planning, identifying your show name, starting your
logo, ideas, you know, choosing your podcasting platforms, your
editing. You know, when it comes to
editing though, Rob, have you ever hired an editor?
No, I haven't. But I've had a partner that did
(27:55):
a bunch of editing before, but Ihaven't hired them per SE.
But I certainly know plenty of podcasters that have hired
outsourced through fiber or through, you know, the various
networks out there of podcast editors.
And it's, you know, there's plenty of people out there that
are looking for work right now to do that kind of stuff.
So that's that's one thing too. If you do need help, there's
(28:18):
plenty of people out there that can help you.
And one place to search is always LinkedIn guys.
Because anytime I need help, yougo there, you say, hey, I'm
looking for an editor, you'll get like 10.
OK, so definitely go there and then, you know, let's get into
the the the context, right. So you've decided your niche,
(28:38):
you've decided, OK, I'm going tohave a guest or you know, a Co
host and I need to plan it out. So Rob, how do you plan out your
podcast episodes and with video in mind?
It's a complicated question to answer because there are so many
variables that go into it and it's it never starts out exactly
(29:01):
the way it winds up ending out or ending up to.
Because what you're going to find is that you're going to
evolve the show and change it over time based on your
experiences, your your process of actually producing it.
Especially a live show, there's fluctuation.
I'm always tweaking my show every week so you don't have to
(29:23):
start out with one format or oneway of doing your content and
stick with it forever. You can just pick something that
you feel like makes sense to youto start with and then just
start doing it. And as you do it, you're going
to learn where the pain points are and if you can streamline
this or adjust that or do it a little different, this aspect of
(29:46):
it, but just kind of document itto some degree in like a text
outline of some sort, right? Or you can kind of lay things
out of what, you know you want to accomplish in a particular
episode and just kind of lay it out from a contextual standpoint
in a in a content perspective, too.
Like what you want to say at thebeginning of the show, what you
want to say in the middle. You know, when do you want to
(30:09):
bring in the guests? When do you want to do this or
that? You know, how do you want to
start the show? And there's a lot of creative
energy that goes into that. It's almost like a blank canvas
that you can paint, right? So you're trying to paint a full
color spectrum of what this painting will look like.
And you have to start out with, like outlines or whatever before
(30:31):
you actually fill in the color. So just come up with your kind
of structure of what you want todo in your episode and just know
that you can change it. Because if you create it in like
a Google Docs or something like that, you can always adjust
things and change things in the future.
If you have a a different guest opportunity or you know you want
to bring in multiple guests or if you want to just do a solo
(30:53):
show, you can just adjust that outline to to reflect that and
put stuff, you know take stuff out and put them in when you
want to adjust the show. But I think that's the big thing
is just kind of come up with a like a like a skeleton of what
you want to do with your show. I think it's the first thing.
Yeah and like you know with on Cam ready, I always have a quick
(31:14):
little 10 second intro to a sound bite from the guest and
then an intro right. And within that intro I try to
plug or mention someone that might have you know sponsored or
contributed to the to the podcast right.
And try to get all that in and then introduce the guest.
And I always like to have the guest really tell us more about
(31:35):
who they are because as ATV producer we were always, you
know, introducing the guest and saying you know, here's that's
it, you know, 15 second intro and that's all they are.
And it's like, well, there's more to a person.
And it's important for, in my opinion, the guest in a podcast
situation to really give you more about who they are so that
people listening have a better understanding of why this guest
(31:58):
was chosen, right. So that's when I'm looking at
podcasting, I'm thinking this isan opportunity for the guest to
really, like, bring it. We're on TV.
They don't really have that chance all the time, right?
That's right, because there's such a short sound bite.
Usually it's. Short little.
So I mean, some of the things that I would say, you know, just
coming from ATV Producer's standpoint is, you know, he
(32:18):
mentioned having a Google document.
What I like to do is write out everything I want to say within
my intro and even a placeholder for my sound bite.
A sound bite is going to be like30 seconds to maybe a minute
from the guest that I'm going tocut and add to my edit later on.
So that's what I mean by a soundbite, right?
(32:39):
Sometimes I'll have vow or B roll that I add to my intro.
Those codes are universal acrosspad casting and TV editors.
So you're going to want to have like a queue for AD VO or AD B
roll here so that they know whatthey're doing when it comes to
your intro, when you're incorporating video elements to
(33:00):
the edit versus where Rob, you know he's going live.
So Rob, I wanted to ask, do you kind of have those cues that
you've kind of marked like, oh, I have a graphic for this.
I need to play this in like yourGoogle Doc?
Yeah, Yeah. You've got the reminder
placements of where I want to bein the show as much as I can.
I don't always 100% stick to it and it's easy.
(33:24):
I mean, I'll create more of an outline that I actually ever use
that's very common. It's just because the
conversation kind of goes in a different direction than maybe
what I thought it would. And and I'm not really wanting
to control the conversation thatmuch.
I mean to some degree if I can flow the conversation into my my
(33:46):
outline points, that's best, right.
So I can make sure I'm tapping. I'm not missing anything on the
the guest is kind of setting up for me that I didn't anticipate
right, which which may be opportunities, right.
So I I need to constantly be able to jump on threads of
(34:07):
conversation that are opportunities, right?
To clarify something that maybe wasn't clarified in the outline.
And so that's where being mentally kind of agile is really
important. But that comes with practice and
experience about how to listen and listen for things, threads
that you can pull on right to unravel and and I think that
(34:29):
that's a great way of looking atit but yet the outline is still
fundamental to every production that I do.
So I I know especially at the beginning that I'm triggering
certain things. I still forget things and that
was a problem. Like I'll I'll bring in a
comment, a live comment and I'llleave it up on the screen too
long because I'm I'm talking toolong and that that that's up on
(34:53):
the screen. I can't really get deep into a
conversation and be managing thethe chat at the same time.
So it's it. So you make little mistakes like
that and I'm really going to work hard on that this week to
kind of section those live comments to a part of the show.
That's the change I'm going to do this week.
So I can. I don't get caught up in those
(35:15):
that trying to manage my thoughts and manage people's
comments at the same time. Yeah, that's hard.
I mean, you know what he's saying about an outline, just in
case you don't even know what that is, right?
Like you're you're laying out maybe the points that you want
to bring up, the direction you might want to go.
You're listing it out right in your Google Doc or in another
type of document that works for you when you're beginning out.
(35:38):
I would say like you're a new thought leader.
This is all new to you. I would seriously write out
every single question if you have a guess like that you want
to ask and then put them in an order that makes sense to you so
that you have a flow and I wouldlimit it to like 10 to 15
questions. Always have like extra questions
(36:00):
so that if in case you do find yourself going faster than you
expected, you have additional thoughts to bring up and I think
that'll help you really shape it.
You know, an outline is a great resource as you get more
experienced in this. But you know, I just think if
you're starting out and you wantto start in like a week or so,
(36:23):
write it all out and maybe even share the document with your
guest and say, hey, are there any points that you wanna add or
is there anything I should include outside of this?
If it's not a controversial conversation, what do you think
about sharing the talking pointsand prepping the guests?
Like what advice do you have forguest prep?
(36:44):
I'm actually OK with doing it ingeneral.
I I typically don't do it, but Ido share with the guests kind of
what I'm looking to discuss in the episode so they have a
mental idea coming into it, whatto expect.
The actual details of my my listof potential questions I I don't
(37:08):
share with them because I don't want them to feel like they have
to cover all those. So so it's more about giving
them the idea of what the theme of the show is and what what I
would like to cover. The individual detailed
questions are kind of left to meto extract because there is kind
of like the potential that if I give them all the questions they
(37:31):
could answer all my half my questions in their first comment
and I'm basically cooked right. So.
So what they need to do is is kind of like be prompted by me
to answer specific questions at the beginning of the program.
So I don't run the risk of them just running ahead and answering
all the questions in the 1st 5 minutes of the show.
(37:53):
So. Right.
I guess it depends on how you'reprepping your guests.
You know, when I well, you know,I would say if you're gonna
share your questions with them and you're you're trying to get
started and you're like, hey, this is where I'm planning to
go. Like, I wanna make sure I ask
all these questions, so have answers, you know, that could be
a great way. Or to his point, like I will
(38:13):
actually send guests, like, here's a list of all the talking
points you know, with Rob. I didn't.
I'm like, Rob, you want to talk video podcasting.
OK, great. But with other guests, I will
list out, like these are the potential topics.
And here's what I would love youto provide when I ask questions
like maybe 3 tips, maybe advice here.
(38:34):
Would love a personal story on this, You know, so that they
come to the conversation really prepared.
And I always tell every guest that I bring on to kind of think
about their sound bite. So again, the sound bite is
really, it's a 32nd clip of the interview that would go on
social media, right? So like a 32nd, 45, maybe a
(38:55):
minute. And I tell them to really think
about that because if they're going to come to the
conversation and start listing out like the top 10 reasons why
to do something, the guest is going to get lost in all of
this. I have seen it so many times.
So, like, OK, And now to the 8th.
No way are we on the 7th. It's like, Oh my gosh, I'm lost.
(39:15):
So I think it's always wise to tell them at the top of this
list them all out if you're going to have multiple tips and
have it written down next to your screen so you remember what
your top ten points are and kindof just tick through them.
Like Rob, here we go, we're on aroad map to podcasting.
Here are the top five things to do.
(39:36):
You know, decide on your concept, determine your style,
comparative research plan, come up with a name, you know those.
That's what I would say to do off the top before you start
listing and going into details. So I kind of will walk through
guest, I'll kind of walk throughthe conversation with the guest
ahead of time in an e-mail and just detail out some thoughts
(39:56):
and that could help you guys if you're structuring them out.
I know we're running. We're really running tight on
time, so I just want to wrap this up with more of like the
video hurdles. So when you before it was like
more audio, now you're into video.
Outside of having to play live elements, what do you see are
(40:16):
some of the video hurdles that people have been facing as they
start to integrate video into their podcasting plans?
Yeah, it's just more work and and and challenges for content
creators because you know those that have gotten used to just
producing audio had it, had it pretty easy actually.
(40:36):
Even though I mean a lot of audio creators felt like they're
they're overwhelmed. But it is true.
You add another layer of medium to this and it it may almost
double your your work that you have to do to get an episode
out. So it's it doesn't have to
(40:57):
because I I do think you can repurpose the same you know
let's say description, titles, metadata to be used for the
video or the audio. I tend to with the the live
shows that I'm doing I tend to have to create all my content up
front before the episode. So when I I stage it, even in
(41:18):
like a YouTube or LinkedIn or whatever, I I already have the
episode description already written.
That goes live with the with theartwork and with everything
there. There isn't much post production
to do with the show. I'm doing everything in pre
production. So that's the that's the real
difference. If you want to do this
(41:39):
convergence strategy, which means that you're producing a
live show that is then repurposed into an on demand
video and audio program is that you kind of tend to have to
prepare that in advance if you really want to take advantage of
the opportunity because people want, if you're going to want
people to engage this as live content, you're going to have to
sell the opportunity to engage in that content as a live
(42:02):
program. And so you have to do that in in
advance of the program, not at the end of the program.
It's a very good point and it's great preparation.
Like, if you're going to go live, you have to think about
everything ahead of time, guys. So this is wise, you know?
But it's also before we go, likeyou have to be thinking about
your marketing strategy, your SEO.
(42:24):
There's a lot that goes into this and you can't overlook it
because if you do, you will get no listeners.
Guys, I I talk to people often and they're like, I had one
person listen, Oh, wow, OK, You need to think about what's my
strategy. So if you're a thought leader
and you're going to be podcasting, start showing up on
(42:46):
social media, LinkedIn, you know, maybe do some YouTube
shorts before you start posting your podcast there.
Be on Tiktok if that's somethingyou prefer.
Start to build a community wherever you want to have your
audience or where your audience already is, so that when you are
starting your podcast you have maybe a built in audience.
(43:09):
Rob, what are your thoughts on marketing and SEO and all the
things that people have to thinkabout when they're podcasting?
Yeah, I think it's a it is a steep hill to climb these days.
I do think that they're the noise level that's out there in
the market is pretty high. There's a lot of content being
produced on a lot of different platforms that is taking
(43:29):
people's attention and that's really what you're battling for
is people's attention and and and reaching attention is really
based on relevance and connection and and so we're
seeing an interest on podcastersand online content creators
starting to really focus on creating what is being called
(43:51):
which has been called forever ascommunities of engaged audiences
and increasingly making connections with people.
That's why live is such an important piece of this is
because it it does create this interactive connection with an
audience that can't be duplicated really in the same
(44:11):
way in a podcast. So it's it's really taking a
whole other element and adding it to that and and trying to and
then build upon that right. So you're you're basically
trying to outreach to your potential listener base based on
you know the goals of the of theshow that you had originally and
(44:32):
and then just get involved and you're also building your
personal brand too That's the other side of this too is that
your reputation will will precede your success to some
degree and how people perceive is what your influence is in a
particular industry or a particular niche or influence
(44:53):
with a particular group or community.
So you know, however you navigate that and then working
with lots of consumption platforms is really the key now
and it's and it's challenging. Yeah, it is.
It's a lot of work and it's a lot to think about.
So if you're looking to start a podcast, you can do it and you
(45:14):
can get it going in a week. But you need to really think
through a lot of what we're talking about.
You know, outside of everything we've discussed, you also need
to potentially think about cost and the time it's gonna take you
to put this together every week.Can you fit it into your
workflow? How much money do you have?
If you need to hire someone, youknow, finding a sponsor isn't
easy, guys. Everyone thinks, oh, I'll find a
(45:35):
sponsor. No, no, I have podcasts and they
don't have sponsors and it's hard to find them.
Yeah, and ads don't really pay much.
So there's a lot of things that you need to think about.
And if this is something that you're using to make money,
don't don't go down this road. If you're looking at this as a
way to create content and thought leadership in your
(45:56):
industry, go for it. And I wish you all the best
luck. Rob, any final thoughts?
Well, on the the monetization part, I, yeah, I, I I would
agree with you. It is a challenging thing to do.
And you just have to decide in your mind as part of your
strategy what is your monetization strategy that
you're would like to build or create for yourself.
(46:21):
And then try and learn from others and see what others are
doing and and try and pick up asmany tips as you can from people
that are out there that are sharing ideas about options on
ways, whether it's Patreon or whether if it's doing a a
private community or if it's doing a a paid subscription on X
or Twitter or something like that other than publishing
(46:41):
content into those platforms. Now that may be for for those
that already have a community tosome degree, but but those are
all things that you can put in your plan.
Advertising is a difficult road to go.
Now programmatic advertising on the audio side is an option for
just about anybody. If you even look at like a
spreaker platform for podcast hosting.
(47:03):
Every plan that you create on Spreaker has the option of
programmatic advertising. So you can have automatic
advertising in your show and make a little bit of money from
that. But it's all based on audience,
right? So you have to be able to create
a show that is growing and its audience reach and and that is
the the epitome of the challenge, right, Is this, the
(47:25):
more you can grow the reach, themore influence that you have
with brands, the more image thatyou have with brands as well.
I think your professional image is just as important as your
podcast reach in building a relationship with a brand.
And it's all possible. It's just you just have to start
creating content and build a reputation for yourself and that
(47:46):
can take multiple months to accomplish.
Yes, I would agree speaking on that.
I have an Amazon storefront, guys.
If you need equipment, click on my links.
This is also there. I got this from one of the
Amazon brands guys. That's how I help monetize.
For me it's, it is affiliate marketing.
It is looking at ways to sell myservices, right?
(48:11):
So as I said, you know I I do offer producer services, media
training that all I think to myself as a way to to fund my
own projects. And I look at this as a way to
market and help and educate people because I'm passionate
about it. I don't look at this as a way to
make money. I look at this as a way to build
(48:32):
on my thought leadership and my personal brand.
And so I hope that this conversation was useful for
everyone listening. Rob, I really enjoy having you.
Thank you so much for being here.
Yeah, well, thank you for havingme too.
And I wish you the most luck with what you're doing.
And and I speak with people all day long that are striving to be
(48:54):
content creators and wanting to,you know, build a career for
themselves, contributing contentto the Internet and on a global
scale. It's it's really an interesting
time. You know, you see what's
happening with YouTube right nowtranslating all the content that
they have into all the languagesof the world, and you can kind
of see how this content ecosystem is becoming truly
(49:15):
global. Now, yes, truly.
Well, thank you so much guys. I'll see you online.
Be sure you check out the description for links to
everything Rob has going on right now, as well as to my
website and a few of the things that we've mentioned during this
conversation. And check out our YouTube if
you're listening on a podcastingplatform, and vice versa if
you're listening on YouTube. All right, guys.
(49:37):
Thank you and see you online.
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