November 21, 2023 • 36 mins
Calling all professionals craving the spotlight! 🌟 Dive into this game-changing episode as Adela Hussain, the pitch master, unveils her secrets to media success. With a track record of securing mentions in 14 publications within the first year of launching her previous business, Adela spills the beans on building press relationships, mastering the art of pitching, and replicating her stellar success. Join Adela and Jamie Maglietta for a deep dive into the strategies that can elevate your media presence. Don't miss out on the key insights that can supercharge your visibility and propel you to the top!
Adela Hussain's website: https://www.pitchtopress.com/
Chapters
00:00 Intro
01:20 Roadmap to earn media: https://www.pitchtopress.com/
02:25 Conversation with Adela
09:00 Reflecting on her background in media
09:17 Explains how business owners need to share their stories to give journalists story ideas. Says, "You are keeping a journalist in a job"
10:00 Why you need to lead your pitch with your story and your why
10:30 Tips on how to get over the mindset of "I'm bothering someone"
11:00 If you want earned media "consume" it
11:30 Why you should start a media ritual
12:00 Research helps you target your pitch
13:00 How experts need to offer added value to weigh in on the news cycle
15:30 Takeaways from Adela's advice
17:00 How to develop your thought leadership
19:40 Medical expert reflection
23:00 Reflects on how she was featured in the Harvard Business Review without pitching
26:00 How traditional media can help you legitimize a business or expert's value
30:00 Tips on how to win appreciation after being featured in a publication
34:00
35:50 Close
Adela's Bio:
"Adela’s a disruptive publicist and is a master at helping you pitch your business to people that don’t know you…yet.
Known for her high energy and laser-sharp thinking, Adela creates equity in publicity by removing the gatekeeper and helps builds authentic connections between rising, ambitious, liberal entrepreneurs and world-class journalists.
Adela discovered she had a talent for pitching when she first started doing PR for her own fashion tech start up and was featured in 14 publications in 12 months, including the Harvard Business Review without pitching!
A former Management Consultant, she has been featured in the BBC, The Sunday Times, The Guardian, The Independent, Stylist, Psychologies, Metro and 10 other publications. She was also a finalist in Cosmopolitan’s Self Made Award in 2017 and in 2018 she was in Sarah Woods’ Top 10 Female Founders In The UK To Watch list.
Her Pitch to Press Program and Media Mastermind, The Parlour have helped hundreds of founders fall in love with PR and master their media pitching to sky rocket their sales."
Thank you for listening!
YouTube Channel: https://youtu.be/5aG7yiitgKw?feature=shared 👏🏼 Thank you for SUBSCRIBING STORE: https://shorturl.at/noFU9 Website: https://www.oncamready.com Email: jamie@oncamready.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
On this episode of On Cam ready how to secure earned media
without even pitching. Plus, if you are going to pitch
how you should go about it. Then you have to find that news
gap and you have to move the story on and add value to the
audience. And it again begins with
researching the person you're pitching to and identifying
(00:25):
their niche topics. And do their niche topics
identify with your expert topics.
And that's the topic for this episode of On Cam Ready.
I'm Jamie Maglietta. We try to focus every episode on
helping you build your brand andyour presence online so you can
secure earned media. And today's guest is a pitch
(00:46):
professional. Her name's Adele Hussein.
She's a former management consultant and she's an
entrepreneur. One of the businesses she
launched actually was mentioned in the press in 14 publications
in the first year alone. She was even mentioned in the
Harvard Business Review, which she landed without even
pitching. You'll hear how in our chat her
(01:08):
strategy is really at a foundation to her business pitch
to press. Through this, Adele offers a
media mastermind, which I'll actually be guest speaking at in
full transparency. She's also out with a road map
to help get your business featured in the media.
It lays out 10 steps you can follow to earn your plug.
(01:32):
And Speaking of plugs, there is a link to her PDF in the
description. While you're down there, you
know what I say? Check out the other links
because I also have APDF to helpyou create owned content, like a
podcast to help you earn media. Have ideas for the show?
e-mail me at Jamie at on camready.com.
(01:55):
Now let's turn to our conversation with Adele Hussein,
owner of Pitch the Press. We've recorded this conversation
in early October of 2023. Forgive me if you're watching on
YouTube, because I did have a camera issue and I had to switch
cameras halfway, and I just hopeyou'll forgive me for that.
(02:15):
But that's what's fun about creating a video.
Yes, we do have to think about all of the technology.
All right, now let's get to it. I'm really glad you could be
here. And you know, you know, I gave a
little intro about who you are, but why don't you tell the
audience a little bit about whatyou do and your business?
Thank you so much, Jamie, for inviting me to your fantastic
(02:38):
podcast. I'm absolutely thrilled to be
here today. I am tuning in here from London
in the UK, so if you are a fan of British accents, you will
have one going forward. So my name is Adele Hussein.
I am. People talk, talk with me as
sort of master at helping you pitch to people that don't know
(03:00):
you yet. So I am very good at helping
small business owners pitch themselves to media
professionals where they don't have an existing relationship.
And you know you're this isn't where you started though you
have a very unique background. So I think it's important to
remind people a little bit aboutwho you were before you started
(03:21):
your own business. You've had multiple streams of
income essentially coming in over your lifetime from
different types of businesses including fashion.
And I just think, you know, for our audience that's potentially
listening because they want to either be on TV or they're just
trying to figure out ways to start showing up more on social
media. I think it's important to really
(03:42):
explain your journey, so do you mind just giving us a little bit
about your background as to whatbrought you to this business?
Sure, sure. So my background was actually in
quite dull from the very beginning.
I was a management consultant. So if you've ever seen the movie
Up in the Air with George Clooney.
(04:03):
Where he travels as a corporate consultant and goes around
firing people. That was initially the
department I was in. I worked for an American company
called Accenture where we used to transform different
departments in large companies, and yours truly was sent in with
(04:25):
the Wheelie Suitcase identifyingfailing departments and how we
were going to change them. So I was actually the most hated
person on the shop floor and I was typically as a sort of 24
year old bright young thing, I had to go up to very senior
people and say tell me about your team, tell me how they're
(04:46):
operating. And I had to build relationships
very quickly in an environment where I wasn't trusted.
And so I think my journey to building relationships, building
trust, getting visible. As a female, as a woman of
color, actually started in thosehostile environments and then
(05:07):
scaled up. So yeah, really fascinating
place of where I started. And the other thing is my my
colleagues, I always talk about my male colleague.
I had this colleague who looked a little bit like Ryan Gosling's
younger brother and and he was very good at always getting
(05:29):
promoted. To better projects.
And I realized if I didn't tell people what I was doing as a
management consultant, then, youknow, no one would ever hear the
good work that I was doing. So there were a couple of things
that came out of that corporate culture that I learned and I
(05:49):
transitioned into being an entrepreneur that became very,
very useful. So you know, but what the point
is of going into your backgroundis really to.
Really explain how this expertise that you had really
helps make you a powerful storyteller.
You're able to identify, you know, what really helps someone
(06:10):
shine and also kind of see theirweaknesses to help them Polish
them up and perfect them so theyattract.
And I wanted to make sure that we brought that up, because even
though you were the most hated person.
Now you're one of the most likedbecause you know how to use the
skills you've gained from that very previous experience to
(06:31):
really help elevate people now. And I just find that really
remarkable. And many people don't, you know,
they see someone and they think,oh, I just want to be like her.
Well, guess what? It takes years and it takes time
and it takes experiences. And those experiences are what
make people, the experts that they have, become like Adele.
(06:53):
So why don't you tell us a little bit more about what
you've been up to? So you have a workshop you and I
were talking about where people can come in and they learn how
to pitch. Or why don't you just tell us a
little bit about that too, and then we'll get into some tips.
For folks, yes, of course. So I now run a media mastermind
teaching entrepreneurs how to pitch into the media.
(07:17):
And the fastest way to get into the media it it it all starts
with actually you building a relationship with a media
professional. So it might be a journalist, it
might be a TV producer, it mightbe a radio producer, because
those people are always looking for stories.
(07:37):
And if you are an expert right now, an entrepreneur.
And you want to get your business seen and heard.
You need to be telling stories to those people.
So what we do, my media mastermind, is I bring together
the media professionals with theexperts and we work out those
stories. So the the easiest way, if
(07:59):
you're an expert right now and you want to pitch your story to
someone, you've got to first of all identify who it is that you
want to pitch to. And start building trust in that
relationship. Trust is really key.
Trust is key. In a few of the conversations we
have had, experts come on and explain how to build
(08:19):
relationships with the media. And I would just like you to
start by maybe giving two or three ways, quick ways that you
think someone could try and build that relationship without
seeming like, you know they're harassing them or bothering
them. Yes, yes.
So I love the fact that you've used that word, harassing and
(08:41):
bothering, because that's what people will typically say.
They will say I don't want to bother someone, right?
I don't want to tell them my story and just be seen as
irritating. So one of the things that I did
as a management consultant, one of my clients is Sky Sports
News. And so when I was working at Sky
Sports News, I had the privilegeof being in the news planning
(09:05):
meetings every Monday. And what I tell experts right
now is that if you don't Share your story with a media
professional, that media professional doesn't have enough
story ideas to take into that news planning meeting to their
boss. So by denying your story to
(09:28):
someone, you are actually preventing them in taking fresh
ideas, their boss and then. As a management consultant,
people like me came along and said how many media media
articles did you write? You know their KPIs and sadly
the people who didn't have enough stories would get fired.
So you are keeping a media professional in your job, in
(09:51):
their job. When you tell your story right,
you are part of a media ecosystem.
It's really, really important because a lot of people, when
they are pitching to the media, they always think about
themselves first. They're leading with their ego
and not with the story. But when you give your story and
you Share your story, you're actually keeping someone else in
(10:14):
their job. So that normally Jamie flips a
script for my clients, Anyone I work with on thinking, why
should I tell my story? You need to tell your story
because you're keeping someone in their job.
So that's the first thing I do. That's the first tip to help you
get over that mindset of, oh, I'm bothering someone, #2.
(10:35):
The second most important thing you need to do as an expert is
if you want to be in the media, you need to consume the media,
right? So typically people come to me
and say, oh, I'm AI run a business, I want to be informed
and I say to them, OK, well, have you read Forbes?
What was the last article that you read in Forbes or?
(10:56):
When was the last time you watched Good Morning America?
You know, ATV show that you wantto be on and I get this blank
face. And what's obvious is people are
not following, reading, watchingthe media.
And if you're not doing that, how do you know where you want
to be? So you have to consume the media
(11:17):
in order to be in the media. That's the second thing I tell
people to do. It's a very beautiful thing that
everyone listening today can do is start a media ritual, right?
And tell my clients says go to acoffee shop, your favorite
coffee shop every Saturday morning, buy newspapers, buy
(11:37):
magazines or bookmark TV shows you want to be on.
And actually make a 30 minute ritual with your favorite coffee
or your favorite drink of your choice and actually watch the
news readers. Read the Journalists column and
I'm identify what they are talking about.
(11:58):
And when you do that, you start training your brain to
understand what stories are getting out in the media to
start that media ritual, right? And then #3, when you start
reaching out to journalists or TV producers, you're far more
targeted in your pitch because you actually know what they are
talking about. Last week.
(12:19):
Last month. Last quarter, you actually have
a handle on what typically theirstories are and you can then
position yourself. Your pitch is far more
personalized because you've given evidence that you know
their work. Does that make sense, Jamie?
Oh yeah. No, that's perfect.
I mean that's exactly the direction I would, I would
(12:40):
advise people, I would also say,you know that you can't be
pitching yourself to people thatyou don't.
Connect with If you don't connect with their material, if
you don't connect with their vibe and there's no reason to
pitch them because they're not going to accept your pitch.
You know, if I if I'm working ona television show and yes, we
(13:02):
are talking about your topic, like say you're an expert in say
you're an expert doctor and it'sCOVID, right.
But you're not one of the doctors that's faced with tons
of COVID patients lining up out the door.
I'm going to be like, well, how do you fit into what I'm
covering? Because all I'm covering is the
(13:23):
lines out the door, right? So you have to really figure
out, OK, maybe that's not the right show because I can't offer
them the expertise that these other doctors can offer.
So really identifying what valueyou can bring and if it's the
value they want to potentially consume, and if it's not,
finding out a way to address that gap.
(13:43):
By saying OK, I may not have lines of people out my door,
however, I have this that I'm faced with and this is what I
feel is going on and this is howI can add value to your
audience. You're just trying to figure out
that connection point so that you can be relatable or walking
away because you know you're not.
(14:06):
I would yeah I would. I think that's those are great
tips. That's one I would definitely
add to anyone who's interested in trying to pitch themselves to
the media. The other thing that I always
try to tell people is when you are pitching to also try to
think about what would the banner be, what would the
headline of this article be. Because if I can't identify what
that is then I'm maybe not the right person to be pitching
(14:29):
because you need to know what that hook is because that's your
sound bite. That's your.
Your purpose. And if you don't know it, then
that's also another reason to fine tune what you have right
before you're pitching yourself.Because as a journalist, if I
don't see that in the pitch, I'mkind of thinking, well, do they
even know what they would be on TV for?
100% a hundred. Percent, you know the story.
(14:52):
On right. Move it forward.
You have 100%. You have to find that news gap
and you have to move the story on and add value to the
audience. And it again begins with.
Researching the person you're pitching to and identifying
their niche topics. And do their niche topics
identify with your expert topicsAnd as you said Jamie, if they
(15:16):
don't, don't pitch them. And this is where I would say
95% of my you know, my clients at the very beginning their
journey get this wrong, right? They just say I want to be
involved. I was like OK, which section?
Which journalist? What's in each topic and how you
(15:36):
adding value right now? Exactly how those are great
takeaways from all the advice that she's just given and just
realize, you know, everyone has to start somewhere.
So it's it's OK to start off andnot know where to go.
But that's why you turn to experts and to a podcast and to
reading, so that you can get a better sense of how to really
(15:58):
put yourself out there and be onCam ready for those moments.
Because if you're not. You're not going to be picked
and then you will be passed overthe next time.
Yeah, you know. So when you are preparing your
guests for maybe an appearance or an article, what are three
things that maybe they constantly ask you that you feel
like you have to repeat yourselfto help them prepare?
(16:22):
That's a great question. Quickly my clients before an
interview. They they.
You know, at the very start of their journey they get a little
bit nervous, right about doing an interview with the top
journalist. And I always go back to flipping
the script. You are in service to that
journalist audience. You are very much needed as much
(16:45):
as the journalist because often what happens if before people go
into the interview. They feel that there's a power
dynamic and they feel like, oh II'm a bit nervous.
I'm being interviewed by the media.
So remember you are the expert. You are there in that hot seat
for a reason. Own own that moment and get
confident about it. So realize that you know you're
(17:08):
it's a level playing field. There's no no one else in a
pedestal. You are there to help the
journalist just as much as they are there to help you so.
Get into that equal kind of mindset.
The second thing I would say is in order to be a thought leader,
you need to have thoughts, right?
And that sounds so simple, but what I typically find is that
(17:33):
sometimes when I when I speak topeople, they're not that
opinionated, right? They they.
And this is the danger for a lotof experts that you can tend to
consume a lot of content. Especially in today's very busy
social media era. But then you don't actually
identify what your thoughts are,what your take is, what your
(17:57):
opinion is, what your perspectives are.
This is so important because journalists, TV producers or
media professionals, they want people with opinions.
That is what is going to make the story.
So if you don't have opinions onanything, it's going to be a
really hard interview. You've got to identify your
(18:19):
thoughts and opinions beforehandin order to have a strong
interview. And it it sounds funny, but
people end up not having opinions, not having a have a
thought about something. They've not done the research.
They they don't understand the latest thinking in their
industry, right? You know, I mean, I try to not
(18:41):
have an opinion. I've always been a very.
I guess as a journalist, I try to pull back and hear all the
sides and then say, well, how's the best way to tell the story
versus here's my opinion, Right.So I'm not someone who's like,
oh, I want to be on TVI, don't Ilike to interview people like
yourself to help others that want to be on TV.
Right. So that's my opinion, right?
(19:02):
I don't really want to be on TV,but I think the value in that is
always telling them to have an opinion because you really do
need to kind of pick a side. You want.
To be on TV, you need to have a a viewpoint that supports the
value you can offer so that you're delivering a conversation
on camera that is captivating, that that connects and resonates
(19:25):
with the audience. Because if you go on and you
don't really have an opinion, then the wishy washiness is not
going to buy you a call back, OK?
Exactly. Exactly like.
Let me give you a great example of this, Jamie.
I've got one of my clients at the moment is a doctor.
And you know, a brilliant news topic right now is to talk about
(19:46):
weight loss in the US You know, with obesity rates climbing, the
sort of wonder drug Zenpic is proving very popular, but on
social in the, you know, in the media.
And So what we're finding with this particular kind is she's
getting called upon for a lot ofguest commenting.
(20:09):
Because she has perspectives on Ozempic and they are interesting
perspectives. It's not just take Ozempic, it
helps you lose weight. It is.
Here are the three things your doctor isn't telling you that
you need to know about Ozempic. Here are the seven things you
need to understand if you were to take Ozempic, what the long
(20:29):
term impacts are from a medical perspective on your muscles, on
your body composition. And she gets very technical
about it because she is an obesity focused, trained
physician and she can talk aboutthe subject endlessly.
So it's very important to as you, as we were discussing
(20:50):
earlier, have a perspective and back it up with data and
evidence. Right.
Go back to research papers. Bring out quotes, like actual
sort of data in your quotes. And this is where the
preparation is so important because it means you have a
stronger interview. When you know, as a doctor, you
(21:11):
can say the data says this or the research says that.
This is what we're seeing in ourclinic and it just makes your
interviews, you know, stronger. So yeah, it's it's powerful
stuff when you can do that. Yeah.
And then you can potentially write a guest op-ed for a play
for a paper or a website, because.
(21:32):
They're going to say, oh wow, this person has a great opinion.
I would love to bring them on asa guest contributor.
And you know, to that point you could, you know, we talked about
social. We're talking about having an
opinion, talking about having stats.
There's a lot of elements there that could be used on social
media, which could be a great way to help attract the media
without pitching. So I didn't know if you had any
(21:55):
thoughts on. Using social media as an expert
and how people maybe can captivate or hook or finalize
that booking by having a strong social media feed.
Yes, So what I always say to allof my clients, Jamie, is to do
PR on your PR, right? And what that means is once
(22:16):
you've been featured anywhere, whether it's TV, whether it's in
a blog, whether it's in a prestigious publication, the
work doesn't end at the point atwhich the interview ends.
That's actually when the hard, the fun part happens, which is
you need to promote any guestingopportunity straight away
(22:37):
afterwards to then amplify the reach and attract more media
professionals into your world. Because once you've been
featured somewhere, Jamie, as you know, you then draw the
attention of other media professionals.
Because here's a really important tip.
If there's one thing people takeaway from this interview, I want
(23:00):
them to take away this Journalists or media
professionals read other people's work, right?
They're actually quite lazy, right?
They work so hard that they don't want to discover 100 new
experts every week. They want to find people who've
(23:20):
already been featured because they've already got the
credibility. They've already had their due
diligence done. That happened to me.
I was featured in the Harvard Business Review without pitching
because I'd been featured in Cosmopolitan and Times and all
sorts of places, and when they had such a strong digital
footprint as an entrepreneur, that Harvard Business Review
(23:43):
said, right, we don't even need to reach out to her for an
interview. We'll just feature the name of
her company and her name in the article.
And I Googled myself and found myself there and it was
astonishing. But that that is because
journalists, media professionals, read other
people's work. So when you've been featured
somewhere, put it on your social, put it on your e-mail
(24:03):
list, you know, share it with other media professionals who
are in the same industry and keep promoting it every kind of
six months. You know, throwback to when I
was a guest commenter. You know, on this, you know,
show money talks talking about the financial crisis and keep
(24:25):
amplifying that because they will pick up on it and you can
then leverage that feature for future opportunities.
And then invitations replace pitching and you then have this
beautiful snowball effect. So there's a few points that she
brought up that I want to make sure we highlight.
You know one of the points on social utilizing it to showcase
(24:48):
your work if you are, you know from a social media strategy
standpoint if you're going to beposting an article.
You want to be able to post thatarticle on your feed, but in
your story you kind of want to pull out some of your quotes.
You want to highlight those quotes in your story and
elaborate on it. And one of the things that seems
(25:09):
to work best is when you are in your stories, you kind of show
your article, you then show the quote that you liked, and then
maybe you pop on camera to talk a little bit more about it and
you add some additional color. That's a great way to really
maximize the initial post. And then to her point,
reiterating it, bringing it back, your e-mail list is also
(25:31):
very important. Having been, say, featured in,
we'll say, NBC or on the BBC, and you're utilizing, say, a
video clip. You may want to play 30 seconds
in that video, of that video clip in your story and on your
feed and then push to the BBC sothat you can show that you're
working in a collaborative mindset, which then they like
(25:54):
OK. And then you're also going to
try and put that into your use that to lure people to your
e-mail list. So you would want to post this
video saying your story or in your feed and then say, hey,
check it out on the BBC or join my e-mail list so I can share
more with you about what it was like to be a part of this
(26:15):
interview or what it was like backstage.
You know, give them an additional hook to kind of bring
people in. That's going to help.
Not only increase your numbers online, but also show the media
that you are a collaborative partner and they do appreciate
that. Now what it says about when
you're talking about the media being lazy, I am going to get a
bit defensive because it's not so much laziness guys.
(26:39):
It's more legitimacy. So when we see someone, you know
when I I've been in the media for 20 plus years, when you see
someone in an article. It legitimizes their value.
It legitimizes their expertise. So that then helps you stand
out. If you're a doctor, a lawyer, a
(26:59):
real estate agent, and you're being quoted, you do get that.
I'm sorry, guys, but that is your legitimizer is being
impressed. Yeah, And I don't know if you
agree with that. IA 100% agree with that.
Right, We should actually rephrase the word lazy to
efficient, right? Yeah, media professionals are
being efficient. You don't.
Efficiency. It's efficiency.
(27:21):
It is efficiency, right? You don't want you're working
such intense hours in on The Newsroom.
Mm hmm. It's one of the most hardest
working professions I've ever come across and and been.
Bored. And therefore you don't have
time to sort of take a bet on someone that's completely brand
new to the media. And because it's your name as a
(27:42):
media professional, mm hmm, Backing someone else.
And so if you. Happened to pick an expert that
actually turns out that they're not an expert.
You know, this is where it gets really interesting.
If people have seen Reinventing Anna on on the TV show
Reinventing Anna, the the journalist who was in that the
(28:05):
story is that she had written about a teenager who wasn't
really a financial expert and ended up her words, being
banished to Scryberia for the rest of her writing career.
Which was why this journalist allegedly was going after the
Reinventing Anna story to kind of elevate her career and put it
(28:27):
back on the on the front foot. So it's it's absolutely key what
you said, Jamie. It's about legitimizing, not.
Not only not only legitimizing one thing that you know, being
in the press, what we are completely.
Interested in is also utilizing guests that are already in the
media and providing them with more additional opportunities
(28:49):
because then you're sitting there like, wow, this person was
in the New York Times article. So now that shows again that
point that I'm making on collaboration.
If I'm going to put an if, I'm going to put a journalist on who
wrote this article in the New York Times, I'm now giving the
New York Times a little play. You know, maybe the New York
Times will give our show some play it.
It is all like, you know, a world that the media kind of
(29:12):
just lives in, right. It's about an ecosystem.
Ecosystem, to your point. So I really wanted to make sure
that I gave you some time to kind of offer some additional
tips that might help people, youknow.
With the takeaways that you can offer experts, so if you have
any final tips that might help people perfect their
(29:36):
professionalism so that they aremore attractive to the media, I
would appreciate that and I'm sure our viewers would too.
So it's some good tips and actually follows on from our
original discussion just now. Jamie is around etiquette,
right? So two things that typically
experts will make a mistake in, but it's so important is please,
(29:58):
please tag the journalist or themedia professional and all the
people who supported you in landing that media feature.
Because often it's quite it can be, as you know maybe perhaps
you've experienced Jamie. It can be quite a thankless,
tough profession. And if you don't get any
gratitude for your work or any recognition, that can feel a
(30:20):
little bit. So when people actually tag you
in the work, you know, and say thank you to the BBC for
featuring me, thank you to the specific journalist or TV
producer or radio producer who actually interviewed me, the
individuals even going so far. And this is where I I did it
(30:42):
thanking the makeup staff and the hair stylist backstage.
You really, really stand out in the top 1%.
I still have the photographers who photographed me in 2016 for
a four page feature in Cosmopolitan magazine.
They are still following my Instagram accounts, and they are
(31:05):
the people who photograph peoplelike sting or various presidents
or prime ministers, right? And they're commenting on my
stories. That enhances my network.
So gratitude and thanking are two things that people don't do
enough that would make you standout.
The third thing that you can do,I'll give you a bonus tip, is
(31:26):
actually send a gift if you can.If you can get hold of your
dress, the office address for the person who supported you and
interviewed you, wow, you will be in the top 0.01%.
You know, thanking them and saying, you know, there's a,
there's a few great websites, I really like Loop and tie where
(31:47):
they send a little voucher, you know, virtually.
So if you can't get hold of the address, you can actually just
send a little voucher and they that person can pick a different
gift. You know, a gift that they like.
That's great. It's really clever.
And so you just expressed gratitude, you know?
Thank you so much for interviewing me.
I really loved our topic. I loved it when we spoke about
(32:08):
XYZ. Here's a token of my
appreciation. It just makes you stand out.
It does and I think those are excellent tips.
And you know the point that you made about how when you were in
Cosmopolitan and they they stillfollow you on Instagram.
You know, it is a small world and I think a lot of people
don't realize how small. You know, the media industry and
(32:28):
even the entertainment industry is and it is important to build.
Good relations wherever you go. Even the doorman like to say
thank you. I think you're right to do that.
And to have that gracious behavior and to be filled with
gratitude is always great. I would just like to add that
you know, as much as you know, Isaid OK, if someone's on the New
(32:52):
York Times, you're giving them anod.
It's not like they have to give each other nods.
It's just it is more of like you're you are so connected.
And you do use each other in a sense, like sources for guests
or sources for ideas, that it isvery much a web, small web of
media journalists and journalists in general that you
(33:14):
do want to be respectful, right,of those efforts that get put
in. And when someone finds a strong
guest, I'm going to definitely highlight where they were heard.
So again, if you are recognized in an article like Cosmopolitan,
someone would probably have you on and say.
As mentioned in Cosmopolitan, you know it just helps you again
to the legitimizers. So before I go, I do want to
(33:36):
make sure that we weave back to the workshops that you have.
So before, where can people findthe information on your master
class? Yes.
So I have a media mastermind where I bring together amazing
journalists and media professionals to my clients
(33:57):
every month. So we run a very comprehensive
12 month media mastermind because the challenge are often
facing experts, Jamie, is that they want to pitch the media.
They know where they want to be featured, but they often
struggle in identifying those media professionals.
And so I sort of help you activate those media
relationships and we do it via creative brainstorming every
(34:21):
month. So it's very, very powerful
stuff. So in order to find out more,
just go to www.peach to press.com and you can also
follow me on Instagram. My Instagram handle is Adela
double under score, Hussein Hussain and yeah, feel free to
(34:44):
reach out to me. I'm very active in my DMS and
tell me what you learned from this interview.
I'd love to hear from you. What are your What are your tips
and takeaways that you're going to apply?
Thanks so much for listening to this conversation.
If you want more information about Adele, be sure to check
out the description I have linksdown below.
I also have chapters if you wantto hop around.
(35:04):
There are so many episodes of OnCam Ready with great expertise
and value to help you really shape your strategy, perfect
your on camera skills and potentially earn media.
So check them out and be sure tosubscribe to this channel and
like this video If you're enjoying this on YouTube, and if
you're listening to this on yourpodcasting platform of choice,
(35:26):
leave us a review or e-mail me Jamie at on camready.com and let
us know what you think or if youhave guest ideas.
I'm all ears as I produce and host this in an attempt to
really help people who I know really want to be on television
or to. Get noticed by the press to help
legitimize their brand or their value as an expert.
(35:50):
And I want to make sure that I can share all my networks
offerings as well as my own to help you really plan that out
and shape your strategy. Because I have over 20 years
experience in TV news and now that I'm not producing TV news,
I'm really enjoying tapping intothis creative outlet.
To help you, I'm also taking clients.
(36:12):
So if you have any projects coming up and you're looking for
a producer, I am a unscripted freelance producer, but I also
work with clients on building their own own content,
especially podcasts. I have a PDF that I've
mentioned, but you know what? Check it out.
It's a great PDF to help you start brainstorming your podcast
idea so you can create it into ashow.
(36:35):
I'm also offering fashion tips on what to wear on camera, so
find me on Facebook. On Camera Ready You can also
find me on Instagram and on Camera Ready and I'll see you
guys online.
On this episode of On Cam ready how to secure earned media
without even pitching. Plus, if you are going to pitch
how you should go about it. Then you have to find that news
gap and you have to move the story on and add value to the
audience. And it again begins with
researching the person you're pitching to and identifying
(00:25):
their niche topics. And do their niche topics
identify with your expert topics.
And that's the topic for this episode of On Cam Ready.
I'm Jamie Maglietta. We try to focus every episode on
helping you build your brand andyour presence online so you can
secure earned media. And today's guest is a pitch
(00:46):
professional. Her name's Adele Hussein.
She's a former management consultant and she's an
entrepreneur. One of the businesses she
launched actually was mentioned in the press in 14 publications
in the first year alone. She was even mentioned in the
Harvard Business Review, which she landed without even
pitching. You'll hear how in our chat her
(01:08):
strategy is really at a foundation to her business pitch
to press. Through this, Adele offers a
media mastermind, which I'll actually be guest speaking at in
full transparency. She's also out with a road map
to help get your business featured in the media.
It lays out 10 steps you can follow to earn your plug.
(01:32):
And Speaking of plugs, there is a link to her PDF in the
description. While you're down there, you
know what I say? Check out the other links
because I also have APDF to helpyou create owned content, like a
podcast to help you earn media. Have ideas for the show?
e-mail me at Jamie at on camready.com.
(01:55):
Now let's turn to our conversation with Adele Hussein,
owner of Pitch the Press. We've recorded this conversation
in early October of 2023. Forgive me if you're watching on
YouTube, because I did have a camera issue and I had to switch
cameras halfway, and I just hopeyou'll forgive me for that.
(02:15):
But that's what's fun about creating a video.
Yes, we do have to think about all of the technology.
All right, now let's get to it. I'm really glad you could be
here. And you know, you know, I gave a
little intro about who you are, but why don't you tell the
audience a little bit about whatyou do and your business?
Thank you so much, Jamie, for inviting me to your fantastic
(02:38):
podcast. I'm absolutely thrilled to be
here today. I am tuning in here from London
in the UK, so if you are a fan of British accents, you will
have one going forward. So my name is Adele Hussein.
I am. People talk, talk with me as
sort of master at helping you pitch to people that don't know
(03:00):
you yet. So I am very good at helping
small business owners pitch themselves to media
professionals where they don't have an existing relationship.
And you know you're this isn't where you started though you
have a very unique background. So I think it's important to
remind people a little bit aboutwho you were before you started
(03:21):
your own business. You've had multiple streams of
income essentially coming in over your lifetime from
different types of businesses including fashion.
And I just think, you know, for our audience that's potentially
listening because they want to either be on TV or they're just
trying to figure out ways to start showing up more on social
media. I think it's important to really
(03:42):
explain your journey, so do you mind just giving us a little bit
about your background as to whatbrought you to this business?
Sure, sure. So my background was actually in
quite dull from the very beginning.
I was a management consultant. So if you've ever seen the movie
Up in the Air with George Clooney.
(04:03):
Where he travels as a corporate consultant and goes around
firing people. That was initially the
department I was in. I worked for an American company
called Accenture where we used to transform different
departments in large companies, and yours truly was sent in with
(04:25):
the Wheelie Suitcase identifyingfailing departments and how we
were going to change them. So I was actually the most hated
person on the shop floor and I was typically as a sort of 24
year old bright young thing, I had to go up to very senior
people and say tell me about your team, tell me how they're
(04:46):
operating. And I had to build relationships
very quickly in an environment where I wasn't trusted.
And so I think my journey to building relationships, building
trust, getting visible. As a female, as a woman of
color, actually started in thosehostile environments and then
(05:07):
scaled up. So yeah, really fascinating
place of where I started. And the other thing is my my
colleagues, I always talk about my male colleague.
I had this colleague who looked a little bit like Ryan Gosling's
younger brother and and he was very good at always getting
(05:29):
promoted. To better projects.
And I realized if I didn't tell people what I was doing as a
management consultant, then, youknow, no one would ever hear the
good work that I was doing. So there were a couple of things
that came out of that corporate culture that I learned and I
(05:49):
transitioned into being an entrepreneur that became very,
very useful. So you know, but what the point
is of going into your backgroundis really to.
Really explain how this expertise that you had really
helps make you a powerful storyteller.
You're able to identify, you know, what really helps someone
(06:10):
shine and also kind of see theirweaknesses to help them Polish
them up and perfect them so theyattract.
And I wanted to make sure that we brought that up, because even
though you were the most hated person.
Now you're one of the most likedbecause you know how to use the
skills you've gained from that very previous experience to
(06:31):
really help elevate people now. And I just find that really
remarkable. And many people don't, you know,
they see someone and they think,oh, I just want to be like her.
Well, guess what? It takes years and it takes time
and it takes experiences. And those experiences are what
make people, the experts that they have, become like Adele.
(06:53):
So why don't you tell us a little bit more about what
you've been up to? So you have a workshop you and I
were talking about where people can come in and they learn how
to pitch. Or why don't you just tell us a
little bit about that too, and then we'll get into some tips.
For folks, yes, of course. So I now run a media mastermind
teaching entrepreneurs how to pitch into the media.
(07:17):
And the fastest way to get into the media it it it all starts
with actually you building a relationship with a media
professional. So it might be a journalist, it
might be a TV producer, it mightbe a radio producer, because
those people are always looking for stories.
(07:37):
And if you are an expert right now, an entrepreneur.
And you want to get your business seen and heard.
You need to be telling stories to those people.
So what we do, my media mastermind, is I bring together
the media professionals with theexperts and we work out those
stories. So the the easiest way, if
(07:59):
you're an expert right now and you want to pitch your story to
someone, you've got to first of all identify who it is that you
want to pitch to. And start building trust in that
relationship. Trust is really key.
Trust is key. In a few of the conversations we
have had, experts come on and explain how to build
(08:19):
relationships with the media. And I would just like you to
start by maybe giving two or three ways, quick ways that you
think someone could try and build that relationship without
seeming like, you know they're harassing them or bothering
them. Yes, yes.
So I love the fact that you've used that word, harassing and
(08:41):
bothering, because that's what people will typically say.
They will say I don't want to bother someone, right?
I don't want to tell them my story and just be seen as
irritating. So one of the things that I did
as a management consultant, one of my clients is Sky Sports
News. And so when I was working at Sky
Sports News, I had the privilegeof being in the news planning
(09:05):
meetings every Monday. And what I tell experts right
now is that if you don't Share your story with a media
professional, that media professional doesn't have enough
story ideas to take into that news planning meeting to their
boss. So by denying your story to
(09:28):
someone, you are actually preventing them in taking fresh
ideas, their boss and then. As a management consultant,
people like me came along and said how many media media
articles did you write? You know their KPIs and sadly
the people who didn't have enough stories would get fired.
So you are keeping a media professional in your job, in
(09:51):
their job. When you tell your story right,
you are part of a media ecosystem.
It's really, really important because a lot of people, when
they are pitching to the media, they always think about
themselves first. They're leading with their ego
and not with the story. But when you give your story and
you Share your story, you're actually keeping someone else in
(10:14):
their job. So that normally Jamie flips a
script for my clients, Anyone I work with on thinking, why
should I tell my story? You need to tell your story
because you're keeping someone in their job.
So that's the first thing I do. That's the first tip to help you
get over that mindset of, oh, I'm bothering someone, #2.
(10:35):
The second most important thing you need to do as an expert is
if you want to be in the media, you need to consume the media,
right? So typically people come to me
and say, oh, I'm AI run a business, I want to be informed
and I say to them, OK, well, have you read Forbes?
What was the last article that you read in Forbes or?
(10:56):
When was the last time you watched Good Morning America?
You know, ATV show that you wantto be on and I get this blank
face. And what's obvious is people are
not following, reading, watchingthe media.
And if you're not doing that, how do you know where you want
to be? So you have to consume the media
(11:17):
in order to be in the media. That's the second thing I tell
people to do. It's a very beautiful thing that
everyone listening today can do is start a media ritual, right?
And tell my clients says go to acoffee shop, your favorite
coffee shop every Saturday morning, buy newspapers, buy
(11:37):
magazines or bookmark TV shows you want to be on.
And actually make a 30 minute ritual with your favorite coffee
or your favorite drink of your choice and actually watch the
news readers. Read the Journalists column and
I'm identify what they are talking about.
(11:58):
And when you do that, you start training your brain to
understand what stories are getting out in the media to
start that media ritual, right? And then #3, when you start
reaching out to journalists or TV producers, you're far more
targeted in your pitch because you actually know what they are
talking about. Last week.
(12:19):
Last month. Last quarter, you actually have
a handle on what typically theirstories are and you can then
position yourself. Your pitch is far more
personalized because you've given evidence that you know
their work. Does that make sense, Jamie?
Oh yeah. No, that's perfect.
I mean that's exactly the direction I would, I would
(12:40):
advise people, I would also say,you know that you can't be
pitching yourself to people thatyou don't.
Connect with If you don't connect with their material, if
you don't connect with their vibe and there's no reason to
pitch them because they're not going to accept your pitch.
You know, if I if I'm working ona television show and yes, we
(13:02):
are talking about your topic, like say you're an expert in say
you're an expert doctor and it'sCOVID, right.
But you're not one of the doctors that's faced with tons
of COVID patients lining up out the door.
I'm going to be like, well, how do you fit into what I'm
covering? Because all I'm covering is the
(13:23):
lines out the door, right? So you have to really figure
out, OK, maybe that's not the right show because I can't offer
them the expertise that these other doctors can offer.
So really identifying what valueyou can bring and if it's the
value they want to potentially consume, and if it's not,
finding out a way to address that gap.
(13:43):
By saying OK, I may not have lines of people out my door,
however, I have this that I'm faced with and this is what I
feel is going on and this is howI can add value to your
audience. You're just trying to figure out
that connection point so that you can be relatable or walking
away because you know you're not.
(14:06):
I would yeah I would. I think that's those are great
tips. That's one I would definitely
add to anyone who's interested in trying to pitch themselves to
the media. The other thing that I always
try to tell people is when you are pitching to also try to
think about what would the banner be, what would the
headline of this article be. Because if I can't identify what
that is then I'm maybe not the right person to be pitching
(14:29):
because you need to know what that hook is because that's your
sound bite. That's your.
Your purpose. And if you don't know it, then
that's also another reason to fine tune what you have right
before you're pitching yourself.Because as a journalist, if I
don't see that in the pitch, I'mkind of thinking, well, do they
even know what they would be on TV for?
100% a hundred. Percent, you know the story.
(14:52):
On right. Move it forward.
You have 100%. You have to find that news gap
and you have to move the story on and add value to the
audience. And it again begins with.
Researching the person you're pitching to and identifying
their niche topics. And do their niche topics
identify with your expert topicsAnd as you said Jamie, if they
(15:16):
don't, don't pitch them. And this is where I would say
95% of my you know, my clients at the very beginning their
journey get this wrong, right? They just say I want to be
involved. I was like OK, which section?
Which journalist? What's in each topic and how you
(15:36):
adding value right now? Exactly how those are great
takeaways from all the advice that she's just given and just
realize, you know, everyone has to start somewhere.
So it's it's OK to start off andnot know where to go.
But that's why you turn to experts and to a podcast and to
reading, so that you can get a better sense of how to really
(15:58):
put yourself out there and be onCam ready for those moments.
Because if you're not. You're not going to be picked
and then you will be passed overthe next time.
Yeah, you know. So when you are preparing your
guests for maybe an appearance or an article, what are three
things that maybe they constantly ask you that you feel
like you have to repeat yourselfto help them prepare?
(16:22):
That's a great question. Quickly my clients before an
interview. They they.
You know, at the very start of their journey they get a little
bit nervous, right about doing an interview with the top
journalist. And I always go back to flipping
the script. You are in service to that
journalist audience. You are very much needed as much
(16:45):
as the journalist because often what happens if before people go
into the interview. They feel that there's a power
dynamic and they feel like, oh II'm a bit nervous.
I'm being interviewed by the media.
So remember you are the expert. You are there in that hot seat
for a reason. Own own that moment and get
confident about it. So realize that you know you're
(17:08):
it's a level playing field. There's no no one else in a
pedestal. You are there to help the
journalist just as much as they are there to help you so.
Get into that equal kind of mindset.
The second thing I would say is in order to be a thought leader,
you need to have thoughts, right?
And that sounds so simple, but what I typically find is that
(17:33):
sometimes when I when I speak topeople, they're not that
opinionated, right? They they.
And this is the danger for a lotof experts that you can tend to
consume a lot of content. Especially in today's very busy
social media era. But then you don't actually
identify what your thoughts are,what your take is, what your
(17:57):
opinion is, what your perspectives are.
This is so important because journalists, TV producers or
media professionals, they want people with opinions.
That is what is going to make the story.
So if you don't have opinions onanything, it's going to be a
really hard interview. You've got to identify your
(18:19):
thoughts and opinions beforehandin order to have a strong
interview. And it it sounds funny, but
people end up not having opinions, not having a have a
thought about something. They've not done the research.
They they don't understand the latest thinking in their
industry, right? You know, I mean, I try to not
(18:41):
have an opinion. I've always been a very.
I guess as a journalist, I try to pull back and hear all the
sides and then say, well, how's the best way to tell the story
versus here's my opinion, Right.So I'm not someone who's like,
oh, I want to be on TVI, don't Ilike to interview people like
yourself to help others that want to be on TV.
Right. So that's my opinion, right?
(19:02):
I don't really want to be on TV,but I think the value in that is
always telling them to have an opinion because you really do
need to kind of pick a side. You want.
To be on TV, you need to have a a viewpoint that supports the
value you can offer so that you're delivering a conversation
on camera that is captivating, that that connects and resonates
(19:25):
with the audience. Because if you go on and you
don't really have an opinion, then the wishy washiness is not
going to buy you a call back, OK?
Exactly. Exactly like.
Let me give you a great example of this, Jamie.
I've got one of my clients at the moment is a doctor.
And you know, a brilliant news topic right now is to talk about
(19:46):
weight loss in the US You know, with obesity rates climbing, the
sort of wonder drug Zenpic is proving very popular, but on
social in the, you know, in the media.
And So what we're finding with this particular kind is she's
getting called upon for a lot ofguest commenting.
(20:09):
Because she has perspectives on Ozempic and they are interesting
perspectives. It's not just take Ozempic, it
helps you lose weight. It is.
Here are the three things your doctor isn't telling you that
you need to know about Ozempic. Here are the seven things you
need to understand if you were to take Ozempic, what the long
(20:29):
term impacts are from a medical perspective on your muscles, on
your body composition. And she gets very technical
about it because she is an obesity focused, trained
physician and she can talk aboutthe subject endlessly.
So it's very important to as you, as we were discussing
(20:50):
earlier, have a perspective and back it up with data and
evidence. Right.
Go back to research papers. Bring out quotes, like actual
sort of data in your quotes. And this is where the
preparation is so important because it means you have a
stronger interview. When you know, as a doctor, you
(21:11):
can say the data says this or the research says that.
This is what we're seeing in ourclinic and it just makes your
interviews, you know, stronger. So yeah, it's it's powerful
stuff when you can do that. Yeah.
And then you can potentially write a guest op-ed for a play
for a paper or a website, because.
(21:32):
They're going to say, oh wow, this person has a great opinion.
I would love to bring them on asa guest contributor.
And you know, to that point you could, you know, we talked about
social. We're talking about having an
opinion, talking about having stats.
There's a lot of elements there that could be used on social
media, which could be a great way to help attract the media
without pitching. So I didn't know if you had any
(21:55):
thoughts on. Using social media as an expert
and how people maybe can captivate or hook or finalize
that booking by having a strong social media feed.
Yes, So what I always say to allof my clients, Jamie, is to do
PR on your PR, right? And what that means is once
(22:16):
you've been featured anywhere, whether it's TV, whether it's in
a blog, whether it's in a prestigious publication, the
work doesn't end at the point atwhich the interview ends.
That's actually when the hard, the fun part happens, which is
you need to promote any guestingopportunity straight away
(22:37):
afterwards to then amplify the reach and attract more media
professionals into your world. Because once you've been
featured somewhere, Jamie, as you know, you then draw the
attention of other media professionals.
Because here's a really important tip.
If there's one thing people takeaway from this interview, I want
(23:00):
them to take away this Journalists or media
professionals read other people's work, right?
They're actually quite lazy, right?
They work so hard that they don't want to discover 100 new
experts every week. They want to find people who've
(23:20):
already been featured because they've already got the
credibility. They've already had their due
diligence done. That happened to me.
I was featured in the Harvard Business Review without pitching
because I'd been featured in Cosmopolitan and Times and all
sorts of places, and when they had such a strong digital
footprint as an entrepreneur, that Harvard Business Review
(23:43):
said, right, we don't even need to reach out to her for an
interview. We'll just feature the name of
her company and her name in the article.
And I Googled myself and found myself there and it was
astonishing. But that that is because
journalists, media professionals, read other
people's work. So when you've been featured
somewhere, put it on your social, put it on your e-mail
(24:03):
list, you know, share it with other media professionals who
are in the same industry and keep promoting it every kind of
six months. You know, throwback to when I
was a guest commenter. You know, on this, you know,
show money talks talking about the financial crisis and keep
(24:25):
amplifying that because they will pick up on it and you can
then leverage that feature for future opportunities.
And then invitations replace pitching and you then have this
beautiful snowball effect. So there's a few points that she
brought up that I want to make sure we highlight.
You know one of the points on social utilizing it to showcase
(24:48):
your work if you are, you know from a social media strategy
standpoint if you're going to beposting an article.
You want to be able to post thatarticle on your feed, but in
your story you kind of want to pull out some of your quotes.
You want to highlight those quotes in your story and
elaborate on it. And one of the things that seems
(25:09):
to work best is when you are in your stories, you kind of show
your article, you then show the quote that you liked, and then
maybe you pop on camera to talk a little bit more about it and
you add some additional color. That's a great way to really
maximize the initial post. And then to her point,
reiterating it, bringing it back, your e-mail list is also
(25:31):
very important. Having been, say, featured in,
we'll say, NBC or on the BBC, and you're utilizing, say, a
video clip. You may want to play 30 seconds
in that video, of that video clip in your story and on your
feed and then push to the BBC sothat you can show that you're
working in a collaborative mindset, which then they like
(25:54):
OK. And then you're also going to
try and put that into your use that to lure people to your
e-mail list. So you would want to post this
video saying your story or in your feed and then say, hey,
check it out on the BBC or join my e-mail list so I can share
more with you about what it was like to be a part of this
(26:15):
interview or what it was like backstage.
You know, give them an additional hook to kind of bring
people in. That's going to help.
Not only increase your numbers online, but also show the media
that you are a collaborative partner and they do appreciate
that. Now what it says about when
you're talking about the media being lazy, I am going to get a
bit defensive because it's not so much laziness guys.
(26:39):
It's more legitimacy. So when we see someone, you know
when I I've been in the media for 20 plus years, when you see
someone in an article. It legitimizes their value.
It legitimizes their expertise. So that then helps you stand
out. If you're a doctor, a lawyer, a
(26:59):
real estate agent, and you're being quoted, you do get that.
I'm sorry, guys, but that is your legitimizer is being
impressed. Yeah, And I don't know if you
agree with that. IA 100% agree with that.
Right, We should actually rephrase the word lazy to
efficient, right? Yeah, media professionals are
being efficient. You don't.
Efficiency. It's efficiency.
(27:21):
It is efficiency, right? You don't want you're working
such intense hours in on The Newsroom.
Mm hmm. It's one of the most hardest
working professions I've ever come across and and been.
Bored. And therefore you don't have
time to sort of take a bet on someone that's completely brand
new to the media. And because it's your name as a
(27:42):
media professional, mm hmm, Backing someone else.
And so if you. Happened to pick an expert that
actually turns out that they're not an expert.
You know, this is where it gets really interesting.
If people have seen Reinventing Anna on on the TV show
Reinventing Anna, the the journalist who was in that the
(28:05):
story is that she had written about a teenager who wasn't
really a financial expert and ended up her words, being
banished to Scryberia for the rest of her writing career.
Which was why this journalist allegedly was going after the
Reinventing Anna story to kind of elevate her career and put it
(28:27):
back on the on the front foot. So it's it's absolutely key what
you said, Jamie. It's about legitimizing, not.
Not only not only legitimizing one thing that you know, being
in the press, what we are completely.
Interested in is also utilizing guests that are already in the
media and providing them with more additional opportunities
(28:49):
because then you're sitting there like, wow, this person was
in the New York Times article. So now that shows again that
point that I'm making on collaboration.
If I'm going to put an if, I'm going to put a journalist on who
wrote this article in the New York Times, I'm now giving the
New York Times a little play. You know, maybe the New York
Times will give our show some play it.
It is all like, you know, a world that the media kind of
(29:12):
just lives in, right. It's about an ecosystem.
Ecosystem, to your point. So I really wanted to make sure
that I gave you some time to kind of offer some additional
tips that might help people, youknow.
With the takeaways that you can offer experts, so if you have
any final tips that might help people perfect their
(29:36):
professionalism so that they aremore attractive to the media, I
would appreciate that and I'm sure our viewers would too.
So it's some good tips and actually follows on from our
original discussion just now. Jamie is around etiquette,
right? So two things that typically
experts will make a mistake in, but it's so important is please,
(29:58):
please tag the journalist or themedia professional and all the
people who supported you in landing that media feature.
Because often it's quite it can be, as you know maybe perhaps
you've experienced Jamie. It can be quite a thankless,
tough profession. And if you don't get any
gratitude for your work or any recognition, that can feel a
(30:20):
little bit. So when people actually tag you
in the work, you know, and say thank you to the BBC for
featuring me, thank you to the specific journalist or TV
producer or radio producer who actually interviewed me, the
individuals even going so far. And this is where I I did it
(30:42):
thanking the makeup staff and the hair stylist backstage.
You really, really stand out in the top 1%.
I still have the photographers who photographed me in 2016 for
a four page feature in Cosmopolitan magazine.
They are still following my Instagram accounts, and they are
(31:05):
the people who photograph peoplelike sting or various presidents
or prime ministers, right? And they're commenting on my
stories. That enhances my network.
So gratitude and thanking are two things that people don't do
enough that would make you standout.
The third thing that you can do,I'll give you a bonus tip, is
(31:26):
actually send a gift if you can.If you can get hold of your
dress, the office address for the person who supported you and
interviewed you, wow, you will be in the top 0.01%.
You know, thanking them and saying, you know, there's a,
there's a few great websites, I really like Loop and tie where
(31:47):
they send a little voucher, you know, virtually.
So if you can't get hold of the address, you can actually just
send a little voucher and they that person can pick a different
gift. You know, a gift that they like.
That's great. It's really clever.
And so you just expressed gratitude, you know?
Thank you so much for interviewing me.
I really loved our topic. I loved it when we spoke about
(32:08):
XYZ. Here's a token of my
appreciation. It just makes you stand out.
It does and I think those are excellent tips.
And you know the point that you made about how when you were in
Cosmopolitan and they they stillfollow you on Instagram.
You know, it is a small world and I think a lot of people
don't realize how small. You know, the media industry and
(32:28):
even the entertainment industry is and it is important to build.
Good relations wherever you go. Even the doorman like to say
thank you. I think you're right to do that.
And to have that gracious behavior and to be filled with
gratitude is always great. I would just like to add that
you know, as much as you know, Isaid OK, if someone's on the New
(32:52):
York Times, you're giving them anod.
It's not like they have to give each other nods.
It's just it is more of like you're you are so connected.
And you do use each other in a sense, like sources for guests
or sources for ideas, that it isvery much a web, small web of
media journalists and journalists in general that you
(33:14):
do want to be respectful, right,of those efforts that get put
in. And when someone finds a strong
guest, I'm going to definitely highlight where they were heard.
So again, if you are recognized in an article like Cosmopolitan,
someone would probably have you on and say.
As mentioned in Cosmopolitan, you know it just helps you again
to the legitimizers. So before I go, I do want to
(33:36):
make sure that we weave back to the workshops that you have.
So before, where can people findthe information on your master
class? Yes.
So I have a media mastermind where I bring together amazing
journalists and media professionals to my clients
(33:57):
every month. So we run a very comprehensive
12 month media mastermind because the challenge are often
facing experts, Jamie, is that they want to pitch the media.
They know where they want to be featured, but they often
struggle in identifying those media professionals.
And so I sort of help you activate those media
relationships and we do it via creative brainstorming every
(34:21):
month. So it's very, very powerful
stuff. So in order to find out more,
just go to www.peach to press.com and you can also
follow me on Instagram. My Instagram handle is Adela
double under score, Hussein Hussain and yeah, feel free to
(34:44):
reach out to me. I'm very active in my DMS and
tell me what you learned from this interview.
I'd love to hear from you. What are your What are your tips
and takeaways that you're going to apply?
Thanks so much for listening to this conversation.
If you want more information about Adele, be sure to check
out the description I have linksdown below.
I also have chapters if you wantto hop around.
(35:04):
There are so many episodes of OnCam Ready with great expertise
and value to help you really shape your strategy, perfect
your on camera skills and potentially earn media.
So check them out and be sure tosubscribe to this channel and
like this video If you're enjoying this on YouTube, and if
you're listening to this on yourpodcasting platform of choice,
(35:26):
leave us a review or e-mail me Jamie at on camready.com and let
us know what you think or if youhave guest ideas.
I'm all ears as I produce and host this in an attempt to
really help people who I know really want to be on television
or to. Get noticed by the press to help
legitimize their brand or their value as an expert.
(35:50):
And I want to make sure that I can share all my networks
offerings as well as my own to help you really plan that out
and shape your strategy. Because I have over 20 years
experience in TV news and now that I'm not producing TV news,
I'm really enjoying tapping intothis creative outlet.
To help you, I'm also taking clients.
(36:12):
So if you have any projects coming up and you're looking for
a producer, I am a unscripted freelance producer, but I also
work with clients on building their own own content,
especially podcasts. I have a PDF that I've
mentioned, but you know what? Check it out.
It's a great PDF to help you start brainstorming your podcast
idea so you can create it into ashow.
(36:35):
I'm also offering fashion tips on what to wear on camera, so
find me on Facebook. On Camera Ready You can also
find me on Instagram and on Camera Ready and I'll see you
guys online.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com