Origin Story: Who Is LIANA ZAVO?

Liana Zavo is a captivating figure in the communications and branding industry, a renowned global impact speaker and PR strategist with an impressive two decades of experience. But what secrets has she uncovered along the way? As a recognized Forbes thought leader, her insights have been featured in esteemed publications like CBS, Fox News, Inc., and Entrepreneur, yet her journey continues to unfold, leaving many eager to learn more.

Recently, she left viewers intrigued during her television appearance in the Philippines and inspired hundreds of founders and organizations at the Business Show of Asia in Singapore with her thoughts on the transformative power of PR in business. 

Recognized as a top millennial personal branding pioneer by CBS News and hailed as a top PR maverick by Forbes, could she truly be the "Oprah of PR and Branding," as Benzinga suggests? As an Amazon-published author and a passionate advocate for women, Liana has dedicated herself to empowering over 3,500 female executives to step beyond their comfort zones and craft compelling narratives for their brands. 

What wisdom does she share as the host of the popular podcast "Unleash the Story Within!"? Her insights resonate with audiences worldwide, but what drives her to be such a trusted voice in her field? The answers might just inspire you to embark on your own journey of discovery.

Liana Zavo, a self-made entrepreneur of Bukharan American descent, has forged a distinctive and inspiring journey as a founder, PR executive, a global impactful speaker and branding strategist. Her story is one of resilience and determination, highlighting the unique cultural heritage that shapes her identity.

You might be asking, what exactly is a Bukharan? Bukharan Jews are an ethno-religious group with roots in Central Asia, specifically in regions like Uzbekistan and Tajikistan. They have a rich history that dates back over a millennium, characterized by a blend of Jewish traditions and the cultural influences of the surrounding communities. This vibrant heritage has played a significant role in shaping Liana's perspectives and values, driving her passion for storytelling and empowerment. 

As a Bukharan American, Liana embodies the fusion of her ancestral roots and her experiences in the United States, using her unique background to inspire others in the realms of entrepreneurship and branding. Her journey not only reflects her individual achievements but also serves as a testament to the resilience of the Bukharan Jewish community as a whole. Through her work, she aims to uplift and empower fellow founders, showcasing the beauty of diverse narratives in the entrepreneurial landscape.

What challenges shaped her remarkable journey? Born in Dushanbe, Tajikistan, Liana fled the former Soviet Union at just four years old with her family, escaping religious persecution during a tumultuous period. How did her early experiences as a refugee influence her perspective on resilience and success? Their journey led them to Vienna, Austria, where they spent five transformative years that significantly shaped Liana's outlook on life, culture, and art.

Living in Europe exposed Liana to a rich tapestry of experiences that fueled her love for creativity and self-expression. How did the beauty of her surroundings and her passion for ice skating leave a lasting impact on her identity? At the age of nine, Liana faced a second immigration, this time to the United States, where her family settled in Queens, New York. What challenges did she encounter during this transition, and how did they shape her future ambitions?

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