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April 22, 2024 • 34 mins

In this episode of The Unleash Your Purpose Podcast, host Ryan Senters sits down with Seth Wells, a seasoned entrepreneur known for his innovative approach to house flipping and his venture, Pallet Collective. Seth opens up about the highs and lows of entrepreneurship, from the allure of time freedom to the often-overlooked stress and loneliness it can bring. He candidly discusses the journey to selling his business to private equity and the complexities involved in such deals.


Post-exit, Seth grapples with the desire to create anew while being mindful of the risks affecting his family and employees. He stresses the importance of partnerships and the value of time with loved ones, ultimately aiming to leave a legacy that better resonates with his family. The episode is a must-listen for entrepreneurs and community advocates, offering a raw look at the delicate balance between professional success and personal fulfillment.

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00:00:00 Building a Brand

00:00:52 Introduction and Boat Life

00:02:39 Transition to Pallet Collective

00:04:40 Challenges in the Salon and Studio Industry

00:07:26 Creating Welcoming Spaces

00:10:17 Growth and Expansion Strategy

00:13:10 Financial Challenges and Equity Model

00:17:18 Bank Financing and COVID-19 Impact

00:19:18 Entrepreneurship Realities

00:20:15 Loneliness and Stress of Entrepreneurship

00:21:18 Building and Selling a Business

00:22:05 Private Equity Interactions and Goals

00:24:18 Challenges of Starting Anew

00:27:10 Family Values and Time Freedom

00:30:46 Legacy and Family as Ultimate Driver

00:33:07 Balancing Business and Family

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