Strategy Sells: How toCommunicate Your ValueThrough Marketing
Unleash Your True Value™ Series
Communicating your value to prospects, clients and leadership involves more than moxie! It includes understanding your money personality, adopting a success mindset, and developing a plan for how to clearly and confidently talk about your services. If you don’t have a strategy, then you will waste precious time marketing and networking in the wrong places.
In today’s episode, I talk to Susan Gold, the founding partner of Susan Gold Coaching, about the role of strategic marketing in communicating your value and closing more sales. Susan is a sought-after leader and strategist whose background includes over four decades of successfully creating clear marketing strategies to grow each client’s bottom line. Leveraging her Ideal Client Methodology™, this data-driven process is the secret sauce that results in practical, effective marketing action plans.
Listen to this podcast and discover:
The biggest mistake people make when marketing their value
The high cost of networking in the “wrong rooms”
The relationship between strategic marketing and profitability
Why advisors should invest in a marketing consultant
Tips for being more strategic and more clearly sharing your true value
Want to connect with Susan? Here’s how:
Susan’s LinkedIn
Susan Gold Coaching website
Take advantage of Susan’s special offer:
Download, "4 Must-Do Actions to Attract your Ideal Clients"
LinkedIn Post on Golden Nuggets
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