Strategy Sells: How to Communicate Your Value Through Marketing

Strategy Sells: How toCommunicate Your ValueThrough Marketing Unleash Your True Value™ Series Communicating your value to prospects, clients and leadership involves more than moxie! It includes understanding your money personality, adopting a success mindset, and developing a plan for how to clearly and confidently talk about your services. If you don’t have a strategy, then you will waste precious time marketing and networking in the wrong places.  In today’s episode, I talk to Susan Gold, the founding partner of Susan Gold Coaching, about the role of strategic marketing in communicating your value and closing more sales. Susan is a sought-after leader and strategist whose background includes over four decades of successfully creating clear marketing strategies to grow each client’s bottom line. Leveraging her Ideal Client Methodology™, this data-driven process is the secret sauce that results in practical, effective marketing action plans.  Listen to this podcast and discover:  The biggest mistake people make when marketing their value   The high cost of networking in the “wrong rooms”  The relationship between strategic marketing and profitability Why advisors should invest in a marketing consultant  Tips for being more strategic and more clearly sharing your true value Want to connect with Susan? Here’s how: Susan’s LinkedIn Susan Gold Coaching website Take advantage of Susan’s special offer: Download, "4 Must-Do Actions to Attract your Ideal Clients" LinkedIn Post on Golden Nuggets We value the engagement of our listeners. However, please note that we do not accept unsolicited submissions, suggestions, or promotional content via email. Our team carefully curates all content in alignment with our strategic planning. Thank you for your understanding and continued support. .et_bloom .et_bloom_optin_1 .et_bloom_form_content { background-color: #146a7d !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_container .et_bloom_form_header { background-color: #146a7d !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_content button { background-color: #f58023 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_content .et_bloom_fields i { color: #f58023 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_content .et_bloom_custom_field_radio i:before { background: #f58023 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_content button { background-color: #f58023 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_container h2, .et_bloom .et_bloom_optin_1 .et_bloom_form_container h2 span, .et_bloom .et_bloom_optin_1 .et_bloom_form_container h2 strong { font-family: "Open Sans", Helvetica, Arial, Lucida, sans-serif; }.et_bloom .et_bloom_optin_1 .et_bloom_form_container p, .et_bloom .et_bloom_optin_1 .et_bloom_form_container p span, .et_bloom .et_bloom_optin_1 .et_bloom_form_container p strong, .et_bloom .et_bloom_optin_1 .et_bloom_form_container form input, .et_bloom .et_bloom_optin_1 .et_bloom_form_container form button span { font-family: "Open Sans", Helvetica, Arial, Lucida, sans-serif; } Subscribe: Get notified when new episodes are live. Submit Your question has been submitted!