From Passion to Profit: Aligning Your Podcast with Your Business Goals

Imagine this, it’s 2008, and a sophomore in college has a dream, a podcast that inspires, motivates, and makes an impact. That sophomore was me, Mykeya Latia, and what started as a passion project has grown into a business strategy that not only fuels my purpose but also generates profit.

In this episode, I share the ups and downs of my journey, from my dad's question, "Where’s the money in this?" to discovering how podcasting can be a strategic extension of your business. Learn how you can turn your podcast into a tool that not only tells your story but also aligns with your business goals, attracts your audience, and drives measurable success.

I’ll also dive into examples from industry giants like T-Mobile and highlight creative ways to monetize your podcast beyond sponsorships. Whether you’re just starting out or you’ve hit a roadblock, this episode will inspire you to think outside the box and push your podcast to new heights.

Ready to unlock your potential? Book a session with me or sign up to be a guest on Unlocked With Keys. Let’s make your voice your most powerful business tool!

📅 Calendar Link: https://calendly.com/mykeyalatia

🎙 Podcast Website: https://rss.com/podcasts/unlockedwithkeys/

📱 Follow Me on Instagram: @MykeyaLatia

🌐 Website: www.unlockedwithkeys.com