As President of Sony Music's 4th Floor Creative Group, Cassandra Gracey brings together creatives from sectors including design, digital, branding, fashion, broadcast and photography. Assembling teams who work across Sony's roster of talent that includes Mark Ronson, Calvin Harris, Paloma Faith, George Ezra and Khalid. We sat down to discuss being a 'conductor of creatives' and her infamous work ethic that she calls work/work balance.
Three Takeaways From This Episode Include:
- A game Cassandra plays with her team in order to boost creativity
- The qualities that Cassandra looks for in the many creative people that she hires.
- And an insight into the culture she instils to ensure that the best ideas always bubble to the top.
Daniel Brookes | Host of the Unlocking Creativity Podcast:
Twitter: @danielrbrookes
Instagram: @danielrbrookes
Email: info@unlockingcreativitypodcast.com
Unlocking Creativity Website:
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.