The team at Industrious threw out the traditional design playbook and built something better from scratch.
Host Ozzie Nelson from NELSON Worldwide sits down with Michael Garcia and Rebecca Dale from Industrious, along with Sarah Gates, Associate Principal at NELSON Worldwide, to explore how they abandoned conventional delivery phases like schematic design and design development in favor of a collaborative approach that brings construction, engineering, and design teams together from day one.
Their revolutionary process treats space types as products, uses iterative pricing to avoid costly redesigns, and prioritizes member experience while maintaining brand consistency across markets. By focusing on speed, quality, and cost as their guiding principles, they've created a delivery model that gets spaces to market faster and generates revenue sooner.
This strategic shift demonstrates how throwing out outdated processes can lead to breakthrough innovation. The result is a more responsive, efficient approach that's transforming how flexible workspace development works.
Topics discussed in this episode:
- workplace strategy
- flexible office design
- space types
- design and delivery
- speed to market
- iterative pricing
- member experience
- stakeholder collaboration
- scaling design
- acoustic quality
- daylight in offices
- real estate optimization
- team alignment
- post-pandemic workplace trends
Find out more about NELSON Worldwide: https://nelsonworldwide.com/
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