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January 2, 2023 23 min

We are back for another interview on Unlocking Your World of Creativity. Today Mark traveled over to Dallas-FortWorth to talk with the co-founder/creator of Real Time Feedback, Adam Alfia

Mark discussed with Adam his innovative new platform and how it’s changing the way a customer can communicate with upper management of businesses about issues they are experiencing in a very simple and effective way. Whether that be at a restaurant, a recreational park, a medical clinic, and even a grocery store. 

“We like to say, give them help before they Yelp!” 

What is it?

It's a QR code. We make it very simple. We don't use an app. Customers never have to download anything.

By scanning/taking a picture on your phone of the QR code of the business you’re at, you are then automatically taken to that business site. 

Here’s a step-by-step procedure:

  • Scan QR code 
  • Takes you to a specific website page
  • You put in whatever your issue is 
  • Submit (you can be anonymous if you want!)
  • Management of the business receives the message through email, text, or through the company’s app connected to business
  • Management responds to that customer (YOU) and the customer gets a response via text message on their phone. 
  • Begins the open dialogue on the issue
  • The issue gets resolved in a quick and effective way 

“When that customer walks across the threshold of your door, they're now in your world. You really have to do a lot to keep 'em engaged, keep them happy, and if they're not happy, you have to make it very easy for them to let someone know.” 

Examples of how this works:

Example scenario #1: Let's say you're in the men's restroom at a business or an arena and you see that the bathroom is out of paper towels and you end up walking out wiping your hands on your pants. You're not gonna walk around and find somebody, right?

You scan the QR codes already loaded with the location of the restrooms and it's already prepopulated with the words “paper towels are out” and you can then add more and even say, “Hey, the sink is overflowing or the toilet's running” 

Example scenario #2:

How many times have you gone to the grocery store and you go to return your cart in the parking lot and the whole cart area is full of carts? You're not gonna walk back in with your groceries and find a manager. 

What Real Time does is have the QR codes ON the cart area. So when you're walking out, you just scan your phone and it automatically sends a message without you having to enter anything that says the parking lot needs attention, please come out. 

Now you're letting the business know something, and once again you can add additional information.

Something to note:  Grocery stores and retail stores spend millions of dollars a year for big brands on parking lot dings and dents from runaway carts. We can help solve that very easily or at least a majority of it by knowing when the carts are outta control in your parking lot.

Example scenario #3:

You’re out at the park with your kids and there's a swing broken or there's a sprinkler head that's leaking or anything that you see that needs attention. Instead of having personnel visit the park once a week and aimlessly walk around looking for stuff, now the resident or visitor can be your eyes and ears and let you know about all kinds of issues that really matter to them. 

Scan the QR code -  it opens up a ticket, they can take care of it, and they can respond. They can send the resident/visitor a message back saying, “Hey...

Mark as Played

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