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November 8, 2024 27 mins

Ever feel like your decisions were made for you before you even knew it? It’s not magic—it's a set of cunning maneuvers social psychologist Robert Cialdini calls "Pre-Suasion".

In this episode, we dive into the clever, subtle tactics that influence how we make choices long before a pitch is even made. From strategic questions to the power of background music, we examine the hidden methods Persuaders and Influencers of all kinds use to nudge you into saying yes. This includes playing off your feelings, desires and fears in a quiet yet stunningly effective manner, the aspect described here.

Tune in to learn how to spot these sneaky moves and stay in control of your decisions. This is Part One of our deep dive into the psychology of Pre-Suasion. Don’t miss it! 


This is the podcast series that does so much more than entertain. It's designed to help you develop your manipulation superpower. Simply and effectively, you'll learn how to spot any attempts to unfairly persuade, influence or indoctrinate you. You'll be able to identify it accurately and early. In a world of propaganda and disinformation, you can know more and do more. Have a listen.

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