The Evolving Landscape of Digital Innovation: Insights on livestream economy, immersive digital ecosystems, gaming, and AI from Jessica Berger | S01E09

Have you ever thought about having a digital twin?

In this episode of Up Next in Tech, I sit down with Jessica Berger, SVP of Innovation at Publicis Media. Admirably known for her insight and understanding of cutting-edge technology, Jessica shares her expertise on trends like web3, AI, extended reality, and gaming. In this conversation, we focused on 4 emerging trends that Jessica's team highlighted in their recent trends report called, Future Forward. The report included topics like instant content to commerce, immersive digital ecosystems, AI's impact on identity and social life, and the revolutionary implications of gaming's evolution on brands. The episode also sheds light on Jessica's personal definition of innovation and how she nurtures her curiosity, opening up interesting questions around the adoption of virtual try-on technologies and the possibility of using a digital twin.

So if any of these trends interest you, be sure to check out the episode and let me know what you think about virtual try on technologies or any of the trends we mentioned! 

Also, check out the glossary that breaks down a lot of the new words that come up on this episode. It’s a new thing we’re trying, so let us know if you like it.

Follow along:

01:39 Jessica’s definition of Innovation 

04:00 Nurturing Curiosity and Innovator's Mindset

13:58 Personal Use of Generative AI

19:27 Identifying Trends and Directions

24:49 Ethical Considerations in the Digital Age

32:59 The Potential of Virtual Try-Ons

35:01 The Role of Blockchain in Authenticity and Equity

42:34 Nurturing Mental Health and Curiosity

Speaker Bio: 

Jessica Berger leads innovation and strategy at Publicis Media by harnessing the power of emerging technologies and insights. With an industry reputation for her unwavering enthusiasm and profound understanding of cutting-edge tech, such as web3, AI, and AR/VR, Berger has become a sought-after speaker, judge, and host at industry events. Her expertise lies in deciphering the future of media and brand experiences, enabling her clients to capitalize on the potential of breakthrough innovations.

Moreover, her dedication to mentorship and advocacy for diverse voices in organizations like the Adweek Executive Mentorship program and Girls In Tech exemplifies her commitment to empowering the next generation of marketers and thinkers. Prior to joining Publicis, Berger worked at agency powerhouses Weber Shandwick and Publicis’ MSL where she strategized and implemented campaigns and digital innovation efforts for clients in the luxury goods, CPG and tech sectors. Her over a decade-long experience is informed by working for agencies and companies across Germany, Japan, and North America – giving her a unique global edge valued by many clients and industry peers. 

For the full show notes with transcript, glossary of terms and resources, visit https://www.aribajahan.com/upnextintech/jessica-berger

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