[EP06] "The 4 Hour Work Week" & Doing Hard Shit

Episode Transcript
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Alfred (00:03):
Hey everyone, and welcome to the Unmodern Podcast,
the podcast where we haveunscripted, unapologetic, and
uncomfortable conversations thataffects everyday people.
If you've ever had an outlook,thought, or an opinion that
modern day society told you tobe silent on That you would get
in trouble for, or if you'veever heard the words, probably
shouldn't say that, then this isthe podcast for you.

(00:26):
My name is Alfred, a husband,father, and an adventure seeking
kind of guy, who over the yearshas learned to have a positive
outlook on life, regardless ofwhat society throws at me.
So if you're ready to listen,let's go.

(01:02):
Mr.
Trevor Turnbull, welcome to theUnmodern Podcast, brother.
I appreciate you being here,man.
Thanks a ton.

Trevor (01:08):
My pleasure, my friend.
I always enjoy our chats and nowwe got the microphone on and the
recording going.
So let's make some

Alfred (01:14):
magic.
I love it, dude.
For those that don't knowTrevor, just like Mike Prince is
a huge part of my story in thelast calendar year.
A little bit more than that,actually, because the first time
we met virtually in the ColdPlunge Truth, diving into some
icy water kind of talkingremotely over a little bit, and
then you guys decided to go fullbore with this amazing movement,
extremely conscious, and I feltdrawn to dive in fully, and I

(01:37):
couldn't be more happy with mydecision, dude, and your story
is absolutely incredible.
I can't wait for people to hearthis.
If you want to just kind of jamon that real quick and introduce
yourself, I'd love for theaudience to get to know you a
little bit.
Yeah, sure.

Trevor (01:49):
It's funny, man.
Every time you bring that up,because we both remember how we
first met, but then we forget.
And then you remember it again.
And you think, man, that wassuch a crazy day, Alfred in a
truck and then on the beach inAlberta, where it's, ice on the
lake and Mike and I sitting inabout a 3 degree Celsius river.
It's crazy to even think that wehave cell phone coverage and

(02:11):
network coverage to even do thatkind of stuff, but we just
hopped on a zoom and, and we gotcold, man, and I still remember
you and your buddy.
You weren't even screaming.
It wasn't even a scream of pain.
It was more just like a screamof joy and then a ton of
laughter.
And I was just such a blast,man.
It's such a great memorythinking about that.
And what a journey it's been.
Let me tell you.
Yeah.
If I was to just give a quicksummary to your audience.

(02:33):
So Trevor Turnbull, originallyfrom Saskatchewan, currently
living in Mexico with ourfamily.
There's been a lot of piecesalong the way that have brought
us to here, and I know we'lldive into that.
Unmodern is the name of yourpodcast I feel like that's
another word that I could use todescribe my entire life.
It feels like I've been kind ofgoing against the grain, black
sheep, whatever you want to callit, forever.

(02:54):
And it's been very disruptive.
And at the same time, it's beenvery flow like too.
There's been tons of highs andtons of lows and I'm looking
forward to jamming on it withyou.

Alfred (03:03):
That's awesome, man.
I think your story isincredible.
I think it resonates with mecloser than most people I've had
on my podcast, obviously, exceptmy wife, me and her share a lot
of the same background, samestories, but yeah, it's a story
that doesn't seem to compute inpeople's brain if you were to
tell the story that people areabout to listen to that might be
telling themselves, you know,the reason why I'm unaware or I

(03:23):
don't have the knowledge.
And the thing is we're in theage of information, man.
It's sometimes you read a book,sometimes you go to an event,
sometimes you meet that oneperson that changes everything.
The Hermoses of the world, theGoggins of the world, the Tates
of the world, the even politicalstandpoints, people change their
views and values all the time.
And you did it, man, you on 100percent did it at a time where

(03:44):
the word I would use is pioneer,because,, at one point you were
considered the guru of, and Ithink you probably still are of
LinkedIn where you met peoplethrough.
People just mentioning yourname.
It's like, if you have somethingto do with this program, he's
your guy.
And you did that from abackground that you had
absolutely no business doingthat, which is incredible.

(04:04):
And I love that I would even sayit's a 360 degrees, not even
180.
It's a full circle completelycoming on the dark side of the
moon, so to speak.
It's incredible.
And I love it.
And it's been inspiring for mebecause.
Being a blue collar, small town,Canada guy.
I mean, I grew up in a fuckingHamlet.
It wasn't even a town.
It was a Hamlet at the time whenI was a kid, there wasn't a lot
of people there, but the samepeople in that community for 60,

(04:27):
70, 80, a hundred years, verygenerational and coming out
West, chasing the dollar and,trying to build a future for
ourselves.
Cause that's the way the worldworks is you evolve coal mines,
clothes, lumber mills, clothes,things become more digital.
Things become more corporatized.
That's what we had to do as afamily.
And I don't think it was a badthing.
It's just, it changed.
But I had this false narrativein my head where, well, I grew

(04:48):
up in a small town and grew upfrom a family of tradesmen.
That's my future.
And it doesn't have to be.
And it's pretty incredible.
So I guess first, if you want totalk about your history in
Saskatchewan, what you did as akid bruiser, I think is the word
I would use to describe it.
I'll let you expand on that.

Trevor (05:04):
Yeah, for sure.
I was thinking of a word as youwere talking there.
I've been a bit of a shapeshifter my entire life and I
hadn't really even thought ofthat word before, but it's very
true.
I've had many identities and Ithink the constant that has been
true over the years is that I'vecreated them.
They weren't just given to me.
And there was a time in my lifethough, where I was very much

(05:27):
just, kind of labeled in my lifeas well.
You're from here and you dothis.
So therefore you're that.
And for me, that was hockey.
As you mentioned growing up, Iwas on, I shared this inside of
our private WhatsApp group thatwe have in our inner circle, of
course, to that memory as achild.
Right?
I remember like, 5 years old.
Going to the skating rank, I'mpretty sure somebody took me,

(05:48):
but I might even walk by myselfat five years old, which tells
you how old I am one, becauseparents these days wouldn't even
let their kids get out the doorwithout the leash on.
Right.
But I was just obsessed with itwhen I was a kid and I was
pretty good and I was big,right?
I remember my photos when I wasabout 10 years old and I was
taller than all of the coacheson the team.
It was.

(06:08):
Pretty nuts actually, how big Iwas at the like age of 10, 11,
12 years old.
So I had a lot of opportunitiespresented in front of me with
hockey.
And when I was about 14 yearsold, I was listed in the WHL
with a team SeattleThunderbirds.
And then I was with PrinceAlbert after that.
And I started fighting when Iwas like 15 years old, like
physically fist fighting.
And I felt like I was kind ofpushed into it, man, to be

(06:30):
honest, because I was six foottwo and.
I wasn't that heavy at thattime, probably like 175 pounds
soaking wet, but I put on weightpretty fast.
And I was told by people that ifI wanted to make it in this game
that I loved and follow mydream, that I needed to play
aggressive.
So the way that I computed that,and there was a lot of

(06:53):
programming from childhood andagain, experiences and stuff
that made me think, okay, I needto fight.
So I fought for a lot of yearsand.
It kind of shaped my identityfor a while and when all that
stuff ended at the age of 20,when my junior career ended, I
had to decide what am I going todo?
Go and get a degree or go andduke it out down in some tiny

(07:13):
little Texas town in the CentralHockey League.
So I went down the collegeroutes.
Spent about six years in that Iwas on the six year program for
a four year degree, if you knowwhat I mean, the first two years
were just a lot of hanging outand partying because I was still
a hockey player, right?
I wasn't that next version ofmyself.
And man, honestly, like, I couldtalk for an hour and a half
about the evolution of all thoseother pieces, but I don't want

(07:36):
to go too in depth on this.
Is there anything in particularyou want me to get into with
regards to the childhood stuffand the Saskatchewan upbringing
and all that?

Alfred (07:43):
No, I think that's pretty good.
I mean, the town that you grewup in, what was that like, was
it a situation where that waswhere your grandparents were
from, your parents were from, ordid you migrate from another
area?
Is that a situation where,similar to my story, where you
had three or four generationsprior, and then really either
your parents or yourself werereally the ones that made that
transition?

(08:03):
I'm kind of curious about that alittle bit.

Trevor (08:05):
My entire family was from Regina, Saskatchewan, and
we stayed there until I wasabout I want to say 11 or 12
years old, and then we moved toa small town, Nipwin, which was
about 5000 people, which reallyexpanded a lot of opportunities
for me as a kid, because I wasable to just get out on my bike
and go do whatever I want andgo, golfing in the summertime,
clubs over the back and walk tothe hockey rink and all that

(08:27):
kind of stuff.
There's nobody in my family thathad any kind of background in
hockey either.
That was just another example ofhow I was just a little
different than everybody else inmy family, quite honestly, man,
for a long time felt like I wasin the wrong family.
I didn't feel like I fit to behonest.
there's no doubt that the smalltown.
Mentality definitely held meback in a few ways, but hockey

(08:49):
helped me get out of it becauseit allowed me to travel.
It allowed me to see differentplaces, meet different people.
It brought me into the States,actually, because I played my
last couple of years of juniorhockey down in Minot, North
Dakota, which was a whole newworld to me, right?
I was stepping outside thissmall province where you kind of
know everybody in a lot of ways.
And you start to see that peoplehave different opinions about

(09:12):
the world, about politics, aboutrace, about everything.
It was really kind of eyeopening at that time.
it wasn't until I was about 35that I actually got outside of
the province of Saskatchewan.
And it took me.
A breakdown to really get tothat place, but there was a
bunch of things leading up to itto that gave me the bravery to

(09:35):
take the leap outside of mybubble that I was just so
familiar with I feel like I'veconstantly been a very curious
person, but I wasn't always abrave person when I was younger,
I was able to dive deep intothings and ideas and topics and
different ways of thinking, butI feel like my environment and
the people that I was hangingout with at that time didn't
allow me, or it didn't give methe strength to be brave enough

(09:58):
to start venturing down thosethings.
And there was a couple of keythings along the way, people
that I met.
Books that I read the 4 hourwork week.
I know we were chatting a littlebit before.
That was a huge one for me.
That was in about 2003 2004 thatI read that the lonely planet
story.
Unlikely destinations is anotherone.
And that's a huge reason whywe're in Mexico right now.

(10:19):
And that was about 15 years agothat I read that book as well.
Yeah, man, there's so manyavenues I can go down with all
this stuff.

Alfred (10:26):
Let's talk about your transition from hockey.
You kind of went and decided todo the sixth year for your
degree.
And then what you said beforeour work week, and I know that
was really the first tippingpoint.
Why don't you kind of justexpand on that?
The title of the book, theauthor of the book, the context
of the book and how that shapedyou from.
Being a bruiser hockey player tonow kind of going into this
academic Avenue and you're like,really, what's my vision?

(10:49):
Cause if you went from a highschool to a junior hockey
player, if anybody said thatthat person's going to be a
digital marketer or thatperson's gonna, desire to live
in Mexico one day, some peoplemay not be able to bridge that
gap.
And these couple of books you'rementioning seem to do that.
But if you want to touch on thefirst one, the four hour work
week, I'd love for you toexplain to people that book and
what it did for you.

Trevor (11:08):
Yeah, for sure.
And let me give a little contextthen, too, with regards to some
of these identity shifts,because when I got done the
junior hockey career, and Istarted to realize, but didn't
really accept the fact thatmaybe the NHL dream was coming
to an end.
But, you know, I held on forprobably another 4 years and I
started to take schoolseriously.
I initially enrolled inelementary education, which I

(11:29):
got out of in about 6 monthsbecause I realized all my
buddies We're taking businesscourses.
And then I started to see whatthe opportunities were in being
a teacher, both with scheduleand, and kind of money I could
make.
And I say that because it'sinteresting how it came full
circle into this online spaceand how I essentially became a
teacher, created online coursesaround LinkedIn, had like 26,

(11:52):
000 people purchased thoseonline courses.
I've built many programs tosupport people on a mentoring
and coaching level on leadgeneration and just how to
position themselves asauthorities in their niche so
that they can build an onlinebusiness so that they can go and
live the life that they want tolive and all the other pieces
that associated with that.
But, when I got done university,I ended up with a marketing

(12:12):
degree.
And all of my classmates wereoff getting jobs with
advertising agencies and goingoff to Toronto or some of the
big cities and I stuck aroundand I just went straight into
sales.
I just felt like I had a naturaltransition into relationship
building and I wanted to getsome mentorship I had a great
experience with that and a lotof success.
But I had this feeling inside ofme that something was still

(12:35):
missing.
And that's where this book comesin to the story because.
I had a friend of mine whohanded me the 4 hour workweek
book which he was already downthe path of living.
And maybe even before it wasreally truly feasible, like
today, we've got a Starlink atour place here.
Of course, Elon Musk is throwingthese satellites up in the air
all over the world.
You can do what I do fromanywhere you couldn't in 2004.

(12:59):
So he was a bit ahead of thegame at that time.
But for me, when I read it,there's always that initial
thought that, wow, this soundsincredible.
And then at the same time too,you're thinking this sounds
insane.
Like there's no way that this ispossible.
And that's one of the thingsthat I've learned over the years
too, is that as I've started tostretch my beliefs and not
necessarily dove straight intothings that I thought were

(13:20):
crazy, but at least went, Iwonder if.
Hmm.
Maybe I should go research that.
Hmm.
Maybe I should go talk tosomebody who's actually done it
instead of just reading thebook.
Huh.
Maybe I should actually go andtry and live that life and see
what happens.
And who knows, maybe I'll fallon my face, but hey, at least I
tried.
And that's what it was for me,man.
Like, I got intoentrepreneurship and...

(13:41):
2005 with my first business thatI started with that friend, we
built a website developmentcompany way before all of these
tools existed.
So we were just kind of sluggingaway, building hard coded
websites and selling them tosmall businesses.
And again, probably ahead of ourtime a little bit, but it was
the starting point to livingthis life that I live right now,

(14:01):
which is I'm sitting in a placethat's in this beautiful
community in tropical paradiseon an internet connection.
Talking to my bro, who's back inEdmondson, who we chat with
every single day.
I envisioned this, like I sawmyself exactly here, like this
moment right now, 17 years ago.

(14:21):
And it was a book that actuallystarted that.
But I had to first overcome thethought, is this actually
possible?
Because I know now, thatwhatever we believe has a high
propensity to come true.
So if my belief is that'simpossible, then, of course,
it's going to be because you'llnever actually leap outside your
comfort zone to figure outwhether or not it is.

(14:42):
it's taken steps, you know, I'vedove into things and then I've
also retracted and and ran backfor safety many, many times too.
But that book is written by aguy by the name of Tim Ferris
for anybody that's not familiarwith it.
I definitely recommend you checkit out and then also go and
listen to his podcast as well.
This is one of the other amazingthings about all this
information we have, like youwere saying, Alfred, is

(15:04):
Information is not the challengeanymore.
It's just will you commit to putinto action the things that
you're learning and get aroundother people that have been
where you want to go becausethat's the ultimate way to cut
the learning curve.
So the mentors that I've hiredover the years have cut off
months, if not years off thelearning process and help reduce

(15:26):
the amount of suffering.
It doesn't eliminate the pain,but it reduces the

Alfred (15:29):
suffering.
And that's huge.
I love that dude.
Yeah, I have not read that bookyet, but since kind of joining
your guys's inner circle withextremely conscious and just
becoming wanting to becomebetter in many facets of my
life.
I am reading more.
I was not a reader.
If you asked me from primary tograde 12, how many books I read,
I would tell you all six of thegoosebump books by R.

(15:50):
L.
Stein, that's the extent of myreading.
And that's legitimate.
That's the truth, right?
Is I was not a scholasticperson.
Maybe that's just.
Me being a dude and I was moreinterested in things than words.
But yeah, since I've purchasedthe daily stoic, I've purchased
a couple of eBooks, I've readDavid Goggins book.
And it's just reallyinteresting.

(16:10):
And we're talking about the TimFerriss's and the Goggins of the
worlds.
And the message here isn't tosay you need to become these
people.
The message isn't you need toemulate their lifestyle or
emulate their path.
That's not what any of this is,because obviously that's not
what you did, certainly not whatI'm doing.
But if it just generates alittle bit of momentum, if it
just generates a little bit ofchange or a little bit of open

(16:30):
mindedness and kind of, has thatunlock in your brain of this
single lane life path thatyou're on, not to say that
getting off that path is bad, ormaybe you're on a great
trajectory, who knows, but it'sabout being open minded.
It may not be for you, but atleast you explored a different
Avenue.
And maybe that allows you tojust kind of understand why some
people do certain things or whatopportunities or maybe you do

(16:51):
the exact same thing, but in abetter destination or a smaller
community.
Maybe you move from big cityRegina to a small town in
Saskatchewan.
That's what you want for yourChildren.
I know a girl that I went tohigh school with.
And she since moved to a smallertown in Alberta because she was
just sick of Edmonton.
She just didn't like the schoolsystem, the backlogged
hospitals.
She wanted something smallerbecause we both also grew up in

(17:12):
the same community.
So she wanted to emulate that.
But I love this idea of we're inthe age of information where now
being the first is verydifficult.
Whereas back in 2005, being thefirst was almost, you know,
exciting because you were thefirst.
You were able to kind of seethat gap.
Now being the first is much moredifficult, so now you have to
really be singular focused.

(17:33):
And I know Joe talks about thison his podcast and a lot of
people talk about your niche.
What is your expertise?
What do you have to bring?
Because it's very rare thatyou're going to be the first in
a lot of things now.
Right.
And that's the problem is peoplewant to buy a program.
Or buy a system and have thesystem do it for you.

(17:53):
It's like, well, if you're doingthat, the person you're buying
it from is already ahead of thegame on you.
Whereas if you buy a system tohelp mainstream your niche.
So if I hire you to do my leadgeneration, but my lead
generation isn't for LinkedInbecause you're already in that
space so that you're, I'malready competing with a person
that I'm expecting to be mymentor.
But if I buy a lead generationfor oil and gas consulting, or,

(18:17):
cold plunging and breathwork,even though that's kind of
becoming a saturated market.
Whatever your niche is, that'swhat I think people need to
understand is don't try to havesomebody do the system for you,
leverage their expertise to fasttrack what you want to do.
I have a goal and an idea inmind.
But it's fluid.
It's not concrete.
I haven't really found thatpaved road where it's like, this

(18:39):
is where I want to go down.
I feel like I'm kind of still inthe trees and I'm still trying
to kind of navigating my waythrough, where do I want my
family to end up?
What do I want to do?
What would be most fulfilling?
But I love that idea for youwith that four hour work week,
when you made that decision toread that book and kind of
transition and it kind of openedyour eyes maybe expand on that a
little bit.
You have a website consultingbusiness or a website building

(19:00):
business with your buddy.
You've read the four hour workweek, you have this goal in
mind, and that's an oh five,what's the next couple of years
look like for you?
And what does that transitionlike, where is your mindset goal
wise compared to where you're atand kind of what you're doing in
practice.
Yeah, I'll

Trevor (19:14):
speak to what you're talking about there of, if a
person's actually desiring adifferent life, and maybe it's a
completely different careerpath, and you're looking in this
whole online space and thinking,well, other people are doing
this.
How are they doing this?
What avenue should I go down?
Am I too late on this 1?
Should I invest my time overhere?

(19:34):
I think I got a great story andanalogy for all of this.
So when I was selling that 1stbusiness, because we ran it for
about 2 years between 2006 to2008.
When I got out of that, my firstthought after selling that
business was what am I going todo now?
Should I go start up a newthing?
I didn't feel like I actuallyhad the expertise to kind of do
it all over again because it wasa grind man.

(19:56):
That first entrepreneurialventure, when you take that
leap, like you're going to fallon your face.
There's just no way around it.
So you either got to be able toaccept that and learn from it
and then get the guidance.
Like I said, Or you're justgoing to go back to the job and
you're going to feel that that'sthe safe, secure way to approach
life.
Now, back then, because thisisn't that long ago, but we're

(20:17):
talking about a time when socialmedia wasn't really a thing yet.
Most people had a Facebookaccount, maybe around then 2007,
2008, and Twitter was juststarting to become a thing.
LinkedIn was just gettingtraction.
YouTube had been around for awhile, of course, but you know,
the tick talks of the worlddidn't exist, all of that kind
of stuff that's only been in thelast few years.

(20:38):
So at that time, I remember anexperience that's just blew my
mind, man, but it wasn't forwhat actually happened.
It was for what I saw aspossibility and potential in the
future.
So this is kind of speaking tothat idea.
It's almost like the WayneGretzky analogy, right?
Like go to where the puck isgoing, not necessarily where it
is right now.
I had a moment like that.

(20:58):
So when I sold that business, Iactually ended up working for
another company because I didend up going into a job.
There was a certain part of methat was like, dude, I don't
know if I can do this again.
I'm just gonna go get a job.
At least it's in this industrythat I like.
Let me just go try this out andit was with a company in
Saskatoon where I wasessentially selling the same
thing.
I was selling websites and thenwe were starting to do apps and

(21:20):
that type of thing back then.
And I had some contacts in thesports industry and the company
actually gave me the account forthe Calgary Stampeders, which
was one of the clients at thetime we had built their website
back then.
And I started to dive into thiswhole social media world and how
it was impacting the way thatfans were interacting with
players and how organizationswere interacting with their

(21:40):
players and the sponsors and allof that.
So I pitched an idea to take allof those feeds and bring it into
one place and we called this newplatform Stamps Connect.
So it was this like one placehub that you could see
everything being talked about.
From the players, the fans, theexecutive, everything in
between, and it got a lot oftraction.
And I'm very grateful for thefact that they took that leap

(22:01):
because it was very cuttingedge.
Like there was no other sportsteams really, even in the major
professional sports that weredoing it.
And in doing that, I started toget into webinars then too.
So we were teaching people, thisis what we're doing.
This is what's working.
Here's how it's tying into thecorporate side.
This is how these teams aremaking money off of this stuff.
And I did a webinar with the guythat I was working with at the

(22:21):
Calgary, Sam Peters.
Because he was the guy that wasexecuting on all this.
I was the consultant.
And then we knew that we wantedto get a topic expert.
We needed to get somebody inthat just understood the
evolving nature of sports mediaand what was happening in the
industry and how social mediawas impacting player interviews
and.
Recruiting, all of that stuff.

(22:41):
So I reached out to this lady bythe name of Kathleen Hessert,
and she had a consulting companycalled Sports Media Challenge.
And she was best known, peopleprobably wouldn't know who she
is, but she's really well knownas one of the very first female
commentators in NASCAR, back inthe 70s, which is like, Game
breaking, right?
There was no females in thatsport back then.

(23:02):
So very well known and veryrespected with regards to coming
in and doing like media trainingfor players and that type of
thing.
And I thought, I wonder if wecan get her to come on this
webinar and just talk for like10 minutes tonight.
And I was thinking, well, how amI going to reach her?
So I reached out to her onLinkedIn.
Didn't hear anything.
And then I sent her a tweet andI was only about six months into
having a Twitter account.
And she got back to me in about30 minutes, man, and said, I

(23:25):
would love to.
This sounds amazing.
And dude, my whole world justexploded right then.
Not because of what she did,because, ultimately she was
coming on a webinar.
Okay.
Sounds great.
But I just realized that beingin this small city in Canada,
in
Saskatoon, that I was able to reach people in North
Carolina that had connections toNASCAR that were speaking with
professional sports teams andathletes and coaches.

(23:47):
And I was already down this pathand the whole world just went
like this.
And that was in 2009.
So was that an actual industryor a business then like sports
and social media?
No, it wasn't.
But I don't head 1st into it,and I guess bringing in a full
circle to what we're talkingabout is that.
If you want to be on the cuttingedge of something one, don't

(24:09):
ever think that you're behindbecause there's always ways to
innovate on these things.
I think about AI technologyright now, man, people don't
even fathom and understand thepossibilities with this
technology yet, and it's stillbeing figured out right now.
And if a person wanted to diveinto that right now, you would
see a whole bunch of stuff andthink, oh, I'm behind.
It's not true.
If you were willing to put insome time to actually really

(24:31):
learn it and figure out ways toapply it in the business world
and how to wrap a businessaround it and be able to do that
and from anywhere in the world,I guarantee you within a year,
maybe a couple of years, youcould be doing that full time.
You just have to be willing tocommit to it and go all the way
with it.
And of course, that's one avenuewhere.
There's not a lot ofstandardized, like this is how

(24:52):
you do this best.
So it's going to change a lot,right?
Which can be very risky forpeople.
So there'll be some people wouldbe adverse to doing that.
The other side is just the trytested and true.
The thing that comes to mind isjust like Facebook ads.
For example, there's tons ofpeople that have courses on how
to do Facebook ads and then howto sell your services, doing

(25:13):
Facebook ads for other people.
This has been around for like 10plus years.
And sure, a person can say, Oh,I'm too late to it.
Look at all this competition,man, there's so much demand in
this space for something likethat.
And hundreds of others you know,unique skills like that, ideas
are great.
But execution is what it's allabout.
You got to put in the extrahours if a person's really
committed to changing their lifeand getting outside of their day

(25:35):
to day and creating a newreality.
It's kind of like Gary Vee talksabout, right?
You gotta go to your job, comehome, kiss the wife and kids,
and then get to work, right?
You gotta do some sacrificingalong the way.
That's what I did, man.
Like I can honestly say forabout 10 years that I was in the
grind.
Now, I'm kind of ranting on allof this stuff because I'm on a
roll here, man.

(25:55):
But let me tell you, the grindhas its consequences.
If you're going to go all in onone thing, typically you are
going to sacrifice somethingelse.
And for me, that was a decade ofjust grinding in this online
space, honing my skills, gettingin the right circles, meeting
the right people.
Joe Fierre, of course, is one ofthose guys along the way that I

(26:18):
met, our buddy in our innercircle.
And what paid the price alongthe way was my relationships, my
physical health.
The finances were good.
The, egotistical fame was great,but man, it came out a lot of
sacrifices and ultimately it'sdriven me to, to what, you know,
I've co created with Mike andwhat you've helped co create
here, even with extremelyconscious now is that.

(26:40):
I had a question one day.
I wonder if you could have itall.
I wonder if you could curiouslyexplore the things that you're
not sure about, but then ask theright questions, get in the
right circles, move in thatdirection without sacrificing
your relationships, withoutbeing a shitty dad, without,
sacrificing the finances or yourphysical health or whatever it
might be.
And let me tell you, it's noteasy.

(27:02):
It's not easy.
You can attest to this man,right?
Like there's only so many hoursin the day and sometimes you got
to make decisions, but there isa better way to approach all of
this stuff.
And that's why we're having thisconversation, man, is because
we're able to share some ofthese things, one micro story at
a time, somebody is going tolisten to this and a one piece
of it's going to land andthey're going to go, huh.
I should go check that out.
I've never heard of this Gogginsguy before.
I'm going to go google that.

(27:23):
What is this book that theytalked about?
I'm going to go read that.
That's all it takes, man.
It's just a little spark, right?
And that lights a fire.
And before you know it, you getaround the right people and your
life changes dramatically.
Look at what we've done in thelast year.
All of us in our inner circle,collectively and individually.
It's mind blowing, man.
And at the same time, totallypredictable because we stayed

(27:44):
the course.
We rode the storms out, rantover,

Alfred (27:47):
I want to unpack that a little bit, cause You talk about
the grind.
I felt like I've grinded in mylife.
I've done the 24 night shiftshutdowns.
I've worked Christmas birthdays.
There's kind of a running jokein our family and our friend
circle where, where's Alfred, ishe working?
That's kind of the firstconclusion they come to, right?
Because, you know, you got toput in the time, the hours to
build up a life.

(28:07):
And I want to pose a question toyou real quick is you talk about
you had that epiphany one daywhere it's like, can I have it
all?
Do you think that would havebeen possible or do you even
think that question would havearose without the 10 years of
grinding?
Yes, I think

Trevor (28:21):
it would have arose for me if I would have trusted
myself and made a leap earlieron and I'll frame it like this,
man, we both have grown up insmall towns and small town
mentality.
I'm super grateful for thelessons learned and the
integrity and the hard workmentality, man, of like, you

(28:45):
want something go create it.
Go grind it out, put in the longhours, you can build whatever
you want, but it also created amentality for me that said, I
don't need any help.
I'm going to figure this out onmy own.
I'm not going to spend the moneyto bypass the learning curve to
then jump ahead in the linewithout, totally bypassing all

(29:05):
of the lessons that need to belearned in multiple areas.
But man, looking back on it now.
The biggest leaps that I've hadwas when I made the
uncomfortable investment inmyself with my money and my time
to hire somebody to guide mealong the path, not to tell me
what to do, because that's, Idon't believe that that's
actually the right way to goabout things.

(29:26):
I think that you need somebodyto be able to hear what you want
to create as a vision for thefuture and then say, well,
here's what I tried and this iswhat worked for me.
Now, that was 5 years ago.
So things have adapted a littlebit here.
But if I was you, I would maybelook into these things, which
one feels most aligned for you.
And then you make the decisionbecause ultimately it's your
life.
It's your decisions.
It's your time.

(29:47):
But man, you don't know thisuntil you actually do it.
Because a lot of times you, weall have the stories of, well, I
don't got time for that.
And I don't got the money forthat, but what are you
sacrificing in order to take theslow route and the painful
routes to take all the shotsalong the way, you're
sacrificing everything.
You're sacrificing your time.
And.
If I was to do it all overagain, I would have invested in

(30:08):
myself earlier.
I would have not just stoodbehind the scenes on the
computer watching the courses.
consuming the inspiring videos,checking out the podcast.
And instead I would have got towork and found somebody to guide
me along the way.

Alfred (30:23):
I have a little bit different perspective to it.
Cause you know, we talk aboutthe shining light people.
We talk about the Hermoses, theGoggins, the Pharisees, all
these people.
And one person I reallygravitate to is a gentleman
named Justin Waller.
He's an Andrew Tate circle.
I know that's a supercontroversial person and all
that stuff, but Justin Waller isreally cool.
He comes from a small town inLouisiana.
He's very humble.
He's created movements like buya man a beer.

(30:44):
If you see a man in coverallscovered in asphalt or covered in
drywall dust, do you see him?
And he's, trying to buy asandwich for lunch, you buy him
that lunch, right?
You just kind of reward that.
And he was on a podcast.
I think his name is StevenGraham.
Kind of a financial guy lives inVegas and he has I think it's
called the coffee hour podcastHe was on there talking about

(31:05):
fitness dating all that stuffBut he really said and I can see
this in current realities Hesaid he believes in 10 to 15
years.
You're gonna see YouTube videosInstagram's tick tocks people
talking about What's the nexthack?
What's the next, aha, I'm goingto make a lot of money in a
short amount of time by learninga skill or learning how to do
something.
And he said, it's going to bebeing a plumber being

(31:27):
electrician.
Being in construction is like,cause now this movement of
digitizing everything andworking from home you're
noticing like the other day wehad our drain clog in our shower
and we called an after hoursplumbing company.
They wanted 275 an hour.
That's fucking bananas.
That's fucking bananas.
You know, we were talking, forinstance, every year we order a

(31:49):
cow to feed our family.
It was economical from last yearto this year.
And this is actually almost tothe day, one calendar year since
we ordered it, it's gone up 30percent and it's not going up 30
percent because of the cost of acow.
I have a friend who has a farmand he's like, I'm getting maybe
two, 3 percent more for myanimals.
It's the butcher costs.
Who the fuck wants to be abutcher?
Nobody wants to be a butcher.

(32:09):
So the demand is there forgrassroots skills.
So, seeing that gap analysis andseeing what does somebody not
want to do?
It may not be my dream.
It may not be what I want to do,but you can really make
something of it.
And you can really turn thisinto an opportunity.
And that's where that grindaspect comes in.
That's kind of where I'm goingwith this is, I'm not saying you
need to be a butcher for 30years.

(32:31):
And that's the hack.
What I'm saying is perhapsyou're a butcher for six or
seven years.
You grind, you learn thebusiness, you learn the
industry.
But when I say learn thebusiness in years past blue
collar was you do your job, youhead down, go, and that's what
you do.
Where now there's such anopportunity.
To do the job but also seeopportunities within the job,

(32:52):
shake the hand of the driver.
Who's delivering the animals,ask him, which farm did you pick
these animals up from?
Go and Google that farmer, driveout to their farm and say, I'm
looking to make a little extraside money.
I'd love to butcher maybe on thefarm with you and cut your cost
by 30 percent or whatever it maybe.
And there's all these littlemicro opportunities in these

(33:12):
brick and mortar jobs thatpeople might feel stuck in or
might feel, I guess, this is mylife.
There's so many otheropportunities, same thing with
my wife in photography.
I think she could easily consultwith people and people have told
her, why don't you outsourceyour editing?
And she said, well, because myediting is kind of, that's my
personal touch.
That's how I do things.
That's how she upsells herbusiness.

(33:33):
And it sounds hilarious becauseit's an inefficient way to
actually create long lastingclients.
Like she's had the same clientsfor like 12 years.
She's seen their kids grow, thecouples retire.
Unfortunately, grandparentspass, but she's literally has a
catalog of like 10, 12 yearswith the same clients because
she keeps it simple.
She sticks to her niche.

(33:54):
But is there an opportunity tomaybe do a consulting or build,
or collaborate with otherbrands?
And I think that's where it is,is I think people are trying to
go from maybe you're 18 to 25,you worked construction, or you
were a welder, or you were ahockey player, and then things
just don't work out for you.
You're like, man, what the fuckcan I do now?
It's, you don't need totransition away from that 180

(34:16):
degrees and listen to all thesepeople say, create a drop
shipping company.
That's the hack.
And then you kind of.
Buy a 1, 500 course and expectto kind of have it done for you.
I think the grind is very, veryimportant because nobody that I
know that I look up to as acelebrity or an online
personality had it easy.
Nobody sat there and said, I hadan epiphany one day I hired

(34:37):
Trevor.
Now I'm a LinkedIn marketingexpert.
There was a degree of learning.
There was a degree of grindingand understanding the model and
understanding how to do certainthings.
And I want to really reinforcepeople that.
When you feel like you're in thethick of it, that's actually a
great opportunity to work alittle bit harder.
Not, not a lot.
You don't want to burn yourselfout.

(34:59):
If you're working 44 hours aweek, if you work an extra three
or four hours a week insomething else, by the end of a
month, you've put in a weekextra into something else.
And whether that's a course,whether that's diversifying,
whether that's expanding on whatyou already know.
So for me, in oil and gas, Ifeel like I could easily go to
another company with what I'velearned in the industry, and I

(35:20):
could absolutely do a gapanalysis on what they do right
and what they do wrong very,very quickly.
Is that a business opportunityfor me?
Sure.
Do I know how to formulate it?
No, but that's the gap.
That's the road that I think Ineed to take that I'm likely
going to take because I don'tneed to go from what I've done
in the industry for 16 years andgo 180 degrees and go digital.
Is that an opportunity or apossibility?
Of course, but I think thattransition is a bit more

(35:42):
comfortable and feasible, butit's not possible.
Without the 15 year grind,without my friends saying, Hey,
is Alfred working?
Unfortunately, I am.
Am I working Christmas thisyear?
Yes.
I'm not going to see my familyfor Christmas.
It is what it is.
That's the sacrifice, but that'snot my story.
That's not my 40 year life path.
I can diversify if I want to.
And unfortunately for somepeople, it takes either a rock

(36:04):
bottom moment or, a traumaticlife event or traumatic career
event to make that decision, butif you can do it consciously.
From a proactive approach.
That's I think the sauce.
That's what I see.
A lot of people, the Goggins ofthe world, where he has his
accountability mirror or theirHermoses of the world, where he
basically said, fuck you, dad,I'm driving across country and
starting gym launch and creatinga multimillion dollar business,

(36:26):
basically an account year.
But he wasn't able to do thatwithout already being physically
fit.
In his high school years,Hermosi was in the gym six days
a week, learning the gym,learning the terminology,
learning everything.
And then he made that, but hewouldn't have been able to do it
without that.
And that's what I want toreinforce to people is if you're
stuck in that, if you're ateacher, there's an opportunity
to go private.

(36:47):
There's an opportunity to learnconsulting.
There's an opportunity to maybebecome a professor at a
university, whatever it may be.
You're still in your niche, butyou're diversifying.
And that really, for me, that'smy perspective.
And I think that's what somepeople, they lose that.
Because there's these shiningstars of you can make a million
dollars sleeping in your bed.
There's a journey there.
There's a road that has to betraveled to go from point A to
point B.
And it's not straight vertical.

(37:08):
It's horizontal.
There's grinding.
There's 60 hour weeks.
There's sleepless nights.
There's stress.
There's fights with your wife.
If you don't experience that,getting there, from a
probability perspective, lowersdramatically.

Trevor (37:19):
Dude, there's so much good stuff that she said there,
and I got tons of little thoughtbubbles popping up.
Let me see if I can grab acouple and pull them back down
here.
But this whole idea of honingyour skills, you talk about the
trades, for example, how do youget good at a trade?
You do the work, right?
You can't sit in a textbook andbecome a good plumber or a
welder or whatever.

(37:40):
You got to get your hands dirty.
You got to get it in there, acarpenter, whatever roofer,
even, but you talk about all ofthese tools that are available
to us online, like Facebook ads,like AI chat bots, like whatever
else, social media in general.
If a person was to look at itfrom the perspective of maybe
you're an employee for a roofingcompany right now, but you see
that there's a huge opportunityin your local market for more

(38:02):
roofing companies because thework is far exceeding the amount
of vendors that are even outthere.
You can't keep up with the work.
Well, how could you possibly dothat?
Well, one, you need the skillsto actually do roofs.
Number one, can't jump thatstep, right?
It's like Harbozy.
You want to open up a gym?
Can't be a fat slob, man.
I don't mean to non censor this,but let's be honest, right?
You got to be in shape.
You got to be eating your owndog food and doing the work.

(38:24):
And then what he figured outtoo, for anybody that hasn't
read his book, I haven't readhis book, but I know enough
about him to be able to speakabout it.
He went to town in this onlinespace.
He found mentors.
He invested in himself.
And then he applied what helearned to his own physical
business.
And that was what allowed him toactually grow.
And then as he evolved, he thenjust started teaching other

(38:46):
people what he learned along theway with a real world case study
that said, here's where Istarted.
Here's what I did.
This is what didn't work.
This is what didn't work.
You should do the same thing.
That's his whole freakingbusiness model, man.
It's not rocket science, right?
Even his launch that he didrecently for his book was the
exact same thing.
I can tell you there's peoplethat watched his recent book
launch and all the things thathe gave away for free and

(39:08):
probably were like, mind blown,like, man, how has he given all
this stuff away for free?
Let me let you in on a secret.
The stuff he was teaching is thesame shit that was being taught
10 years ago.
It just came from him, fromsomebody that those people know,
like, and trust because of the,timeline of him being able to
share how he applied thesethings and what worked and what
didn't, and here's how youshould go and do it too.

(39:30):
And then he gave so muchoverwhelming value that
everybody just all of a suddenloves the guy and they're buying
his books and they're sharingthings and all of these
different things.
That's another model, right?
That's another way to approachit.
And to me, you're right.
That one comes from a place ofintegrity.
Right.
It's not looking for the silverbullet.
It's not buying thecryptocurrency course and hoping
to hit a home run.
Right.

(39:51):
Or the AI bots for dummiesthing, and then saying, I'm
going to go sell this to all thelocal photographers because they
need a chat.
No, man, there's a lot of peoplelooking for those hacks and
shortcuts and most of them neveractually see it all the way
through.
Some people do.
Some people actually areresilient enough to see it all
the way through and they aresuccessful on it.
But Bring it back home, right?

(40:12):
And the other thing I would say,too, is that with the way that
technology is going, because Idon't think people can even
fathom truly what is changing inour world and how AI technology
is going to change it, but therewill be millions of job losses.
That doesn't mean that theywon't be replaced by other
things where you could then,diversify your skills to be able
to then leverage and takeadvantage of these AI

(40:33):
technologies.
But if you don't.
Adapt to this and constantlyshift and change.
You will be sitting on theoutside, wondering what the hell
happened.
That job that you think issecure will be taken out from
underneath you.
And I can tell you, I actuallyhave a client that I work with
right now who targets in theirmarketing people that have been
laid off from their job becausetypically they're sitting with a

(40:55):
401k so they have a whole bunchof money that they might invest
in another business and this iswhat they do, they help people,
they'll match people tofranchises if they're interested
in getting into that business.
There's been millions of peoplethat have been fired from their
jobs in the last two years andyou don't hear about it in the
news.
You don't.
Millions of people that aresitting on the sidelines
wondering if they'll ever behired again.

(41:15):
The smart ones are going, how doI need to adapt and evolve and
shape shift and change myidentity to be able to live the
life that I want to in thefuture, not just right now.
The opportunities are plentiful.
It's just, will you get in theright circles to expand your
possibilities in your own headabout what you can create just

(41:36):
by opening your

Alfred (41:37):
mind.
It's a great opportunity.
And I love the simplifying ofit.
I mean, you know I'm atraditionalist at heart, at
purest of purest forms.
So that's why I'm always harpingon the brick and mortar.
The old school job model, butdiversifying it to go a little
bit digital.
But at the same time you talkabout when millions of people
lose their jobs, the jobs thataren't going to be lost is
things like electricians, thingslike plumbers, like carpenters,

(41:59):
things like butchers, becausethe more and more we do this,
and my wife and I just had thisexample when we talked about
beef and feeding our family andhow the cost of everything's
going up.
We're talking about expandingour garden this year.
We're talking about a quickmoney saving hack rather than
buying chicken breast andlearning how to deconstruct a
chicken.
Like right now, buying a wholechicken is cheaper than buying
two chicken breasts.
So you get the chicken breastsand for 10 minutes of your time

(42:22):
with a knife, you get four X,the amount of food for yourself
or your family, and it might notsound like a ton, but if you do
that with 30 chickens and fill afreezer, you've just saved like
500.
Yeah, it takes a couple hours.
It may not sound like much, andI'm not calling myself a
butcher, but now you take thatmoney and put it elsewhere, for

(42:46):
anything else in your life.
Right.
Is if you want to learnmarketing, there is something to
be said about hiring marketerand marketing experts and
mentors, but there also issomething to be said about doing
it the long way is okay.
Trying and failing.
If I hire you to teach me how touse LinkedIn, but I've never
used it myself.
I'm not doing myself a service.

(43:06):
I'm doing myself a disservice.
So I feel like you kind of needto try and fail, or at least try
and put in the extra hours, youknow, learn how to use an Excel
spreadsheet and do the manualcalculations yourself.
And then learn how to make theformulas to make that more
efficient a little bit at atime, a little bit at a time, a
little bit at a time and gograssroots.
We talked about Joe earlier hewas building PowerPoints,

(43:29):
grassroots, putting in all thesehours.
And he's like, what if I useCanva and I use this program
where I'm doing the exact samework, but I can kind of just
build and expand on it and stuffand just make it a little bit
more efficient.
And then maybe he can take thatand put it into an AI tool one
day.
And I'm sure he will, he's justa pioneer in his industry.
That's kind of what I'm gettingat is there's levels to this and
I feel, and I've done this tomyself where I've hired a
trainer before I even steppedfoot in a gym, years and years

(43:51):
ago, my wife actually won a sixmonth membership I think it was
good life or something.
And I'm like, well, I guess I'llgo with you.
At that point, this was Probablyfucking 10 years ago, I had
never stepped foot in a gym andI already hired a personal
trainer to help me.
And it's like, okay, did that dome a service to learn machines
and stuff?
Sure.
I didn't love it.
I didn't like the gymatmosphere.
I didn't like the traveling toand fro the gym.

(44:12):
It just wasn't for me.
And so I lost a ton of money onthat.
And 2000 bucks or something.
And.
It was one of those momentswhere I had an aha where it's
like, okay, if I would have donethat first and learned a little
bit, I wanted to support my wifeand do all those things, but
maybe now I do it from home andI find that's way more
convenient because I do in themorning, do in the evening and
it matches my chaotic schedule.
And I feel like that's whatpeople need to do is they need

(44:32):
to learn what doesn't work forthem and learn how not to do
certain things.
And my favorite athlete of alltime, Tom Brady in the NFL, he
had a very ringing phrase whenhe was talking about.
His growth as an athlete and asa professional, and then a
learning business.
And he says he is like, once youlearn the right way, you can't
unknow the right way.
Mm-hmm, you know, you're notgonna digress in that area.

(44:54):
You're gonna learn what worksfor you.
It's the same thing if you lookat people who are vegan or keto
or all this stuff.
Once you learn what works foryour body, you're not gonna
start experimenting anymore thatyou're gonna have that down pat
bang, that's ready to go.
Now what else do I need to workon?
Maybe it's different exercises,maybe it's different sports.
But once you figure that oneout, it's done.
So if you're in a niche marketor you want to do Facebook ads,

(45:15):
once you learn that, really howto do that and have it dialed,
you can hire a mentor to make ita bit more efficient, but once
it's dialed, now you can putyour energy and focus into
another area.
And, that's that journey.
That's that road that has to betaken is from pOint A to point
B, not point A to point, X,there is a road has to be
traveled and that's what's, Ifeel like people are sold on the

(45:36):
X, Y, and Z, and they're notsold on the E, F, G, like
they're not sold on that otherstuff, right?
And that to me is a huge gapanalysis is.
And again, I'm going to go backto our friend Joe is the freeing
phrase he has in his podcast ishe's a top 1 percent podcaster
in the world, but his openingline is I'm not here to make you
build a billion dollar business.

(45:56):
I'm not here to sell you on thisshining star that most people
will never get to.
I'm here to just.
Either work the same amount ofhours but grow your business or
if you want to put in morehours, you can see it grow
exponentially and I love thatsimplified real world example of
somebody who's tried and truewho you could hire or you could

(46:17):
lean on to same thing with youis I'm not going to teach you in
the inner circle with extremelyconscious to bench 300 pounds in
six months.
That's not what I'm going to do.
We're going to do little thingsto change your life.
And really alter and make yourlife more efficient.
And then where you choose to putthat newfound energy or that
newfound time, it's up to youand whatever that is, hopefully
it's towards a goal of living amore fulfilled life, but maybe

(46:39):
it's to reconnect with yourwife.
Maybe it's to play that videogame that you haven't played in
years and feel like you'vecreated more space and time to
do what's fulfilling that'sindividual, but I feel like that
road from point A and then thatsequential required approach
that slow, maintained,sustainable growth, that's where
people aren't doing it.

(47:00):
And that's the problem for meanyway.
And I know that I've done ittoo.
I'm a hypocrite when I'm sayingthis, but I've learned is I've
learned how not to do certainthings.
Now I need to go the Tom Bradyroute and find out the right way
to do it so that, I no longerfeel like I'm spinning my tires.
Trying six or seven differentapproaches to the same desired
outcome is once I find that sideoutcome, I can refocus and
reframe and put it to where Iwant to do it.

Trevor (47:22):
Oh, dude, again, so many things I could spin off of here,
but I'm going to focus on one inparticular, because I think
there's an important piece thatyou're talking about that is the
thing that you and I have leanedinto in the last year or two,
which is, yes, if you're atzero, start at zero, don't try
and jump to the end, let's usepushups as an example, boys,
we're doing 100 pushups a daystarting tomorrow, go, it's

(47:44):
like, fuck, man, I couldn't dothree pushups when I first
started the pushup challenge,right?
So now what do I do?
Nothing, because I can't do 100.
No, I do 3 and then I do someresearch and then I also, find
ways to motivate myself and thensay, fuck your motivation.
Just do it anyways.
Like all of the things as youstart to get inspired along the
way, but knowing where you areon the journey, telling the

(48:06):
truth as to what that looks likein your life and then saying,
I'm going to commit to thisanyways, even if I sound stupid,
I look stupid.
Whatever it is, I'm justcommitted to being better.
Know where you are on thejourney and then go put in the
work.
As you start to evolve though,too, and just continue the push
up analogy.
So say when you finally get tothat place where you're like,
okay, a hundred push ups a day.

(48:27):
I could do that all day, man.
That's easy.
Now you're at the next level.
What's required at the nextlevel is to get uncomfortable
again and go, I wonder if Icould do that.
Oh man, I can't do that.
I couldn't possibly do a hundredpushups and a hundred burpees in
a day.
I don't know.
I can only do like six burpees.
Cool.
Let's do six.
So do those hundred and thosesix.

(48:47):
So you're stacking these winsalong the way.
And as it relates to thebusiness side of this too was
thinking about this as you weretalking, because one of the
things that I've learned alongthe way, and part of what I'm
referencing even to of like,what would I do differently if I
started over again?
And that would be to findmentors at every stage of my
business.
Was I was able to create verysuccessful businesses just by

(49:08):
sheer grit and hard work, man.
Like I got up to a milliondollar company without a whole
lot of skills.
Like I still didn't even knowhow to put a spreadsheet
together to do a proper P and L.
And I was building milliondollar companies.
But as soon as I then realized,okay, I just got to the top of
this level and things areticking right now.
But if I want to go to that nextlevel where I see these guys
operating at, I got to say,yeah, I'm really good at just

(49:31):
selling stuff.
But the people that I'm actuallyselling it to, they're not
getting great results.
Let me tell you the truth,right?
And I have no idea what's comingin every month or what's going
on every month, because I don'treally track my finances.
There's the truth again, right?
So I'm now at the bottom of thenext level.
And I'm going, who can teach methese things to help me get to
that next level?
And when you think about it,just in a number standpoint, it

(49:53):
might be from going from zero to5, 000 a month in income in your
own business.
Now, that might be enough toreplace your job in some cases,
maybe it's 10, 000, whatever.
That point where you say, okay,this is what I do now.
See you later job.
But then the next step is like,what about the 10 to 50 K or a
hundred K?
What about the a hundred K to amillion dollars?

(50:15):
What about the million dollarsto 5 million?
What about the 5 million to 25million?
Totally different ways tooperate.
When you get to those higherlevels, it has very little to do
with the tactical aspects andhas more to do with you as a
leader.
See, I didn't know this stuffbefore I started down this path,
man, because I didn't know whatquestions to ask.
I had to start at zero, work myway up and then go, okay.

(50:39):
I don't think I know what I'mdoing here.
Let me go find some people, readsome books, you know, listen to
some podcasts.
And this is the journey, man.
This is it.
And it's no different than whatwe're up to in the inner circle
is that every time all of usalign on something where we say,
Hey boys, you want to lean intothis?
And we go, yeah, let's go do it.
We have to be truthful of wherewe're at.

(50:59):
And then we see the progressover time.
And it's very easy to celebrate,which we should, we should be
high fiving each other, fistbumping and all that.
But then we go, what's next.
Where do we go from here?
Because now we're operating at awhole new level.
And when that happens, youattract different people into
your life.
And when that happens, youcreate things that you couldn't
even fathom before, because youjust couldn't think that it was

(51:19):
even possible.
And that's what we're up toright now, right?
Like we have conversationsaround business ideas and about
expanding time.
You know, letting more of thethings that light us up in and
pushing away and saying no tothe things that don't making
purposeful time to like connectwith our partners and our kids
and just all the aspects of whatit means to have it all in life,

(51:41):
which is not to have success andfame and money.
That's one lane and it's a verysmall one, in my opinion,
because once you're a smalltown, Saskatchewan or small
town, New Brunswick, and that'swhat they call them, you're in
trained, like, it's in you togrind it out.
It's almost a given that youwill go make the money that you
need to make because you willwork your ass off to go and get

(52:03):
it.
It's all the other pieces.
Are you willing to lean into howyou can create vulnerable
conversations in yourrelationship?
Are you willing to lean in tobeing patient and present with
your kids?
When you're busy becauseeverybody's busy, all of these
things, I don't think I was eventhinking about up to about 2, 3
years ago, because I was just inthat grind mode still.

(52:23):
Right.
And it took a breakdown toactually have me go.
Maybe I need to slow down alittle bit here and reflect on
what's most important in thislife, but not give up anything

Alfred (52:30):
along the way.
And the thing is, when you canslow down mentally, I feel like
that's the first thing to slowdown physically.
Or that's the first step inslowing down physically.
I know when we first met, I wantto transition this a little bit
from business because I feellike there's some nuggets in
there for sure.
But there's also some juicystuff I want to get into because
me and you align on a lot ofstuff.
And when we first met, you wereliving in Kelowna, right?
Yeah.
Yeah.
A couple of doors down fromMike, you guys had this big,

(52:52):
hairy, audacious goal ofstarting this men's kind of,
you're going to do the work.
So why not share it?
And I feel like this wouldn'thave occurred if you and Mike
hadn't met.
Cause Mike is kind of thepractical approach.
We talked about it on thepodcast I had with you guys,
where his six pack abs were kindof an inspiration.
I will, I'll say, but also yeah.

(53:12):
Yeah.
And but then you had that salesteaching desire to spread this
so that if it works for me,it'll certainly work for other
people.
And other people will want thisas well.
Because people have more incommon, they really do realize
for a hundred percent.
And I'm a firm believer of that.
But where I want to take this iswhen we first met you were in
Kelowna in the infancy stages ofplanning a move to Costa Rica
and Costa Rica, the mostbiodiverse country on the

(53:35):
planet.
Absolutely gorgeous.
I had the pleasure of beingthere with you as my gracious
host and where I want to go withthis is you're married.
You have two young boys.
You had every reason To reallysay that's going to be hard,
that's going to suck.
Like that's, there's going to begrowing pains.
Kids are going to cry on theflight, adjusting to school,

(53:55):
sweating all day in the heat, itdoes the AC work, rolling
blackouts that I know happenedthere all the time.
Why would you move there?
And if you want to talk aboutthat mentally, because you moved
at a time when things in Canadawere really terrible and they
really haven't gotten muchbetter, but they were really
terrible.
And I know you have a, it's asmall fringe minority.

(54:16):
Which I fucking love, and I havemy signed Ted Nugent hat, yeah,
about, you know, all that stuffand people may not know who
these characters are and I'lllet them kind of go down their
own path with that.
But if you want to talk aboutthat mental transition and kind
of the, because I feeleverything that happened was
probably a catalyst to reallyset on fire your desire to get
the fuck out of Dodge.

(54:36):
And yeah, and I'm starting tofeel that way too.
And we have this discussion allthe time.
We talk about the desires andwanting to do it and it's
uncomfortable.
It's scary, but you fucking didit, man.
You did it at a time where itwas the most uncomfortable.
It was the most turbulent andyet you did it.
And if you want to talk aboutthat transition and kind of.
How that affected your mindsettoday when you actually pulled

(54:57):
the trigger when you firstlanded and you smelt the salt
water and you felt the 35degrees and you were living this
open air life of, visiting andbuilding a community in this
really, this town in the tropicdestination.
If you want to talk about thattransition a little bit from the
Costa Rica, all the doubts inyour mind and then how they were
quashed when you got there, butthe new ones came about, if you

(55:17):
want to talk about that.
Totally, man.

Trevor (55:19):
And let me just be clear right off the bat with this,
too, is that it's stilluncomfortable.
It's still scary.
It doesn't go away.
That is the key thing.
And everything that I'll sharehere is that I've just got
comfortable being uncomfortableand I've got really comfortable
saying, fuck it.
I'm going to jump and thenknowing that I'll figure it out
along the way and also beingsmart enough to ask for help.

(55:41):
So I'll just preface it withthat.
But You know, give a little bitof context and I brought this
book out before because I knew Iwanted to show it in case we use
these videos.
I'm sure we will.
But this book, man, I read in2007 for people that are
listening.
It's called the lonely planetstory, unlikely destinations.
So, it's the story andautobiography story of the
couple that founded the lonelyplanet books, the little travel

(56:03):
guides, right?
Before the Internet exists, hetook a little book with you on,
where do you go each when you'rein Thailand?
And, how do you speak thelanguage and how do you get a
bus and all those things?
And this couple at the timetraveled from England all the
way down to Australia.
So they went down through likeAfghanistan when you could
travel there.
They went through SoutheastAsia.
They documented the wholejourney and then they sold these
journals.
And then eventually they hiredmore people and they started

(56:25):
making journals all around theworld.
Then they had kids and theythought, well, is that it?
Do we need to sell this businessnow?
Life's over.
We got kids.
No, they took their kids withthem.
They went up to Mount Everestand to base camp and their kids
were along for the journey theentire time.
I read that book in 2007 and itwas another one of those aha
moments along the way where Ithought.

(56:46):
Yep.
That's the life.
That's it.
I have no idea how I'm going tocreate that, but I'm going to
figure it out.
And then I saw this wholedigital online world.
Cause you talk about me goingfrom like being a hockey player
to kind of stumbling my waythrough entrepreneurship to
eventually finding a niche inthe sports industry.
And then diving into this wholedigital marketing stuff.
I just saw it as a path to beable to get me there.

(57:06):
And I saw the way that the worldwas changing so fast and
continues to that at some point,I'd be able to be in this office
talking to you with a satelliteon the roof from Elon Musk.
And we could just have a normalconversation.
Like I was sitting in that roomnext to you and on that other
microphone.
So it's been a long time coming.
I'll say it that way, but tofast forward it to the time of

(57:28):
actually deciding to go to CostaRica, we had travel plans in May
of 2020 to go to Costa Rica.
And we know what happened then.
Of course, everything gotcanceled.
Everything got shut down.
And of course, not knowingwhat's going on.
I said this to somebodyyesterday, there was so much
uncertainty and just fear in theworld at that point too, because
the only recollection thatpeople had of these like viruses

(57:50):
that might, destroy the worldwas the movie outbreak, man.
All we could think about wasfricking monkeys and, everybody
dying.
So we were like, I will do mypart.
And I will lock myself down.
Yeah, let's figure this out.
And at the same time, we werelike, man, am I grateful that I
did all of the work to get tothe place that I am because
nothing in my life changed.
I was all online.

(58:11):
Our kids were too young forschool events.
We didn't have to worry aboutthat.
Didn't affect us really.
But then as things started totranspire and we had another
trip booked for December of 2021and then that one got cancelled
because I wasn't able to fly.
For obvious reasons, for thoseof you that don't know read
between the lines.
That was what really kind of setme off amongst a few other

(58:32):
things of just feeling burnt outfrom my work and whatnot, but
there was a whole bunch oftransitions that happened for me
at that time where I startedquestioning everything, not just
what was happening in the worldwith all of the.
The pandemic stuff andeverything else, but just
everything in life, man.
And we just knew that we wantedto get out of Canada, not for
the sole reason of that, butthat we wanted to pursue this

(58:53):
life where we could go toanywhere in the world and we
could live there and we couldput our kids in school and we
can live that lifestyle.
And I could surf every day.
So we ended up in Costa Ricalast September in 2022.
And yeah, dude, like if aperson's ever.
Landed in a tropical location,leaving a place that's, minus
10, minus 20, minus 30.
It hits you like a ton ofbricks.

(59:14):
Like it takes your breath awayin a good way and in a bad way.
Cause you're like, Whoa, I don'tknow if I can handle this.
And then, and it was all of thatwhen we landed in Costa Rica.
And then we did layer on theextra piece of, I sourced all of
the local vendors to support usfor the retreat, found the place
like it was intense, but this ishow I'm wired now.

(59:35):
Like if I'm not doing stuff likethat, I feel like I'm not being
productive.
I'm not fulfilled.
Like, as you know, now I'm inMexico and it's about 35 degrees
Celsius every single day here.
And you and I have been chattingabout how I could stick a deep
freeze in the backyard.
And my biggest concern is, am Igoing to burn out the
compressor?
Cause it's too hot outside.
So I need to get some shade andlike.
But this is fun stuff to me.

(59:56):
I just love doing these kind ofthings, but to other people,
it's just stress of like, Ican't deal with that.
Just give me my simple life,give me a small town and I'll
just go and cut wood and keep myown farm and raise my own
animals and good to go.
And that's cool too, man.
You do you, I just know for me,I've been wired to kind of push
the boundaries of what I thinkis possible.

(01:00:16):
And.
If I can do it in a tropicallocation, cause I love the heat
and I can surf on top of that,I'm living my dream life, man.
I'm living this life that I saidI wanted to in 2007.
And I stop myself every once ina while and just listen, I'm
listening to the birds thismorning.
I was up at 3 in the morningbecause my kids are tossing and
turning constantly right now.
They're not sleeping well.

(01:00:37):
And when I'm up at 3 and I knowthat I'm not going to get back
to sleep, I get up and I do mymorning routine and I get
outside and I do some breathwork and I meditate and I just
listen to the sounds.
And a lot of times I'll justlook up at the sky and think
like, this is crazy, man.
Like pinch me.
Look at what I'm doing rightnow.
So I'm, it's not lost on me.
The fact that I live this life,but I'll end it with this.

(01:00:59):
A lot of times people say, man,you're so lucky.
You're so lucky.
Dude, there's no luck in any ofthis stuff.
Like none.
If you could see the pain andthe suffering that I've
experienced to get to thisplace, most people wouldn't want
to do it.
But.
That's what I'm driven to donow.
It's another reason why theextremely conscious stuff exists
is that for anybody that doeswant to lean into all of these

(01:01:21):
things of like, I don't think Ican do that, but maybe if I got
around the right people, that'swhy I do this, man, because I
know what it's like on the otherside of that.
I know what it's like to stretchyour beliefs on like, oh, man,
I'm just not good at workingout.
I'll always be a littleoverweight.
It's just who is who I am.
Nah, that's a story you tellyourself, this is not true.

Alfred (01:01:41):
My wife and I've talked about that for a long time.
We've already mentioned it.
We come from a small town and ittook gumption for my parents to
move out West to a place theyweren't familiar with to leave
their friends and family from agenerational community.
And make that leap because theyfelt like they didn't have a
choice because they had desires,they had ambition to want to
create something bigger, thatthey weren't okay with living a

(01:02:01):
simple life, that takes gumptionin and of itself, and then to
stack on another generation oftheir kids, which would be me
and my two brothers, wanting totake that another step further.
And wanting to create, multigenerational possibilities and
that doesn't necessarily onlyequate to money.
That's not what I'm getting at.
I'm getting at, up until I was25 years old, I didn't leave

(01:02:23):
three provinces and one state inthe US up till I was 25.
I didn't have these Mexicotrips, like people in Alberta
talked about when we first movedout here.
That blew my mind.
I was just like, wow, theworld's fucking massive.
Holy shit.
How did you do all these things?
My life was very simple., a big,family trip that we took would
be to like Moncton, which forpeople that don't know is like a
six hour drive.
And it's like in Alberta wouldprobably be the equivalent of

(01:02:45):
like going to Pinocchio orsomething.
iT's very small, right?
It's not big, but it was big forme.
That was my reality.
When you talk about living thatdream.
And when people hear like, man,this guy moved to Costa Rica, it
must be incredible peopleassociate that with sun beach,
pina coladas, coconuts.
But then you bring a real worldexperience to be like, try

(01:03:05):
getting a fucking car fixed inCosta Rica.
You

Trevor (01:03:10):
know, right in the middle of that right now.
Yeah,

Alfred (01:03:13):
Try having an online business and the power go out
twice a day at your place.
How does that affect your airconditioning?
How does that affect all thisstuff?
Try finding good food downthere.
And people say, man, it must beabsolutely amazing.
And I thought the same thingwhen I went to Costa Rica.
I'm like, look at thesepineapples.
Look at these fruits andvegetables.
And it certainly is fantastic.
But then, but then you talk tosome of the local suppliers and

(01:03:34):
they're like, yeah, we don'thave food regulations down here.
We spray everything.
And it's like, holy shit.
And it's one of those reallycool moments where you find out,
you're like, maybe it's not asorganic as I thought.
Maybe it's not as healthy as Ithought.
You were able to explain this tome where it's not all sunshine
and rainbows.
There is a degree of stress ofturbulence of figuring it out,

(01:03:55):
but that's the cost of livingthat life.
And it's, you're just tradingone.
Set of problems and one set ofstresses for another.
It's just, which one are youwilling to do?
Do you want to do it whenyou're, it's 35 degrees and
you're able to go surfing atfive in the morning, or do you
want to do it in Canada whereyou have the comforts of a job
and, probably I wouldn't saybetter healthcare, but more,

(01:04:18):
comfortable healthcare and allthat sort of stuff, because
there is positives and negativesto both.
Right.
Yeah.
And I love that real world punchin the face that seeing you do
it was able to give me.
Because I'm able to look at itand say, okay, what were some of
the benefits of moving therethat Trevor experienced?
Is that what I'm desiring or isit, no, I need to start making

(01:04:38):
it here, but be the change Iwant to see.
An example I'll give you is mydaughter.
Yeah.
My daughter's in a smallCatholic school.
It's incredible.
She's in a fantastic school.
And my wife has since had theopportunity to get a job there
and learn the education systemand learn a little bit about it.
And we decided to join theparent council and we joined the
parent council and.
Funding has been being cutnonstop.

(01:05:00):
Seems to be a kind of a commontheme here in this country.
And my wife and I decided forthe Christmas concert and kind
of the congregation that theyhave every year for the kids,
they put on a play, we read afew verses in the gospel, we get
to meet other parents andteachers, and it's held in the
local parish.
They weren't able to providemilk and cookies.
They were only, they're onlygoing to buy milk and then

(01:05:22):
there's going to be no cookiesfor the kids.
And my wife's like, fuck that.
We're just going to bakecookies.
And the parents looked at uslike, you're going to do what?
And we're like, yeah, we'regoing to bake 60 dozen cookies.
We're going to bake 720 cookiesand that's what we're going to
do.
And they were just like, what?
And it cost us about 160 bucksin ingredients.
And my wife and her friend spentall day on Monday, actually.

(01:05:43):
So two days ago, baking my ovenwas running for like 10 hours.
It was ridiculous.
Saw that.
Yeah.
Cookies

Trevor (01:05:48):
everywhere.

Alfred (01:05:50):
It's definitely not helping my temptation.
That's for sure.
I was going to

Trevor (01:05:53):
say, dude, yeah, it's like everything that you can to
stay out of the kitchen.

Alfred (01:05:56):
Fucking terrible.
It's fucking terrible.
And, and, but it was one ofthose Aha moments where if you
asked us three years ago, if wewould have had that approach, I
would absolutely said, there'sno way I would have looked at
that as this big mountain.
I have no ambition to wanting toclimb.
I have no desire to want to dothat.
And why would I pay for otherkids cookies?
That's ridiculous.
That seems like so stupid.
And I've evolved my mindset of,I want to.

(01:06:19):
Become the change I want to seeis it's not going to mean that
I'm just going to sit on mycouch and bitch and moan online
and live in the comment sectionof every fucking controversial
subject it's, I'm just going todo what I want to do.
And another one I share with youguys in June was my daughter's
school doesn't have airconditioning and my daughter
came home flush and it was like27 degrees in her classroom.

(01:06:40):
And one of the kids had to getseen by the nurse and the old me
would have went to thesuperintendent or somebody and
bitched and moaned andbasically.
Put the blame on somebody whohas zero control over the
situation.
And instead I just bought afucking air conditioner for her
classroom.
And I threw it in the window andI installed it the next morning.
And I was like, yep.
And there was a week of like 30degree weather and they were
like cycling classes from theentire school to give teachers

(01:07:01):
and kids a break.
And I'm just like, cool.
That cost me 300 of my own moneyand about two hours of my time.
And that's it.
I'm done.
I'm moving on.
Wipe my hands of that problem.
I feel great.
It's selfless.
Selfishly, it was for mydaughter and really that was my
desired outcome is to make sureshe had a better day, it had
this ripple effect where itbrought this positive change to

(01:07:22):
teachers, to students, to,people have that ringing phrase
where it's like, Oh, my faith inhumanity is restored or
something.
It's like, but that doesn'thappen if people don't put
forward the effort and the timeand sometimes the money is you
have to do that.
Yeah, when you're in thesetropical destinations like
Mexico and Costa Rica, you don'thave a choice because these are
third world places there.
They don't have theinfrastructure and these things

(01:07:44):
that we take for granted inCanada and the U S all the time
and other countries, of course.
But that's the thing is, you canmake a significant change in
your own community.
And I know right now in Canada.
I love my country, but I'mpretty embarrassed about the
leadership in this country.
And to be honest, it's gettingworse and worse, but I can't
solve a governmental federal topdown problem.

(01:08:07):
If I don't take care of my owncommunity first.
And.
And that's the change is peopleare making a Mount Everest out
of something that doesn't needto be that.
And that's a metaphor foreverything in your life is you
don't need to build a billiondollar business.
What if you build a side hustlethat pays for your car?
That's a fucking great changethat you need to celebrate.
If you want your kids to have abetter life at school, get

(01:08:29):
fucking involved.
Volunteer at the school.
Don't sit there and say, mytaxes pay for the teachers and I
shouldn't have to fucking doeverything.
You're outsourcing everything inyour life.
What are you doing?
It's like, There's something tobe said about outsourcing
certain things.
Like, if you're not a mechanic,don't try to, replace your
engine in your car.
If it goes tomorrow, that'sdon't YouTube that and try that.
I don't recommend that, butsmall incremental changes.

(01:08:51):
And where I'm going with this iswith extremely conscious and the
inner circle and everything youand Mike have created, you came
from a position of experience.
So you moved to Costa Rica.
You're like, I'm living hellright now, but I'm also putting
more on my plate.
I'm in a position of abundanceand I feel like it's too much,
but I want more.
And so the answer to that is tobring on more.

(01:09:11):
The answer to that is if I'mambitious, the answer isn't to
cut everything else in my lifeand centrally focus.
It's you have to have balance.
I can't tell my wife, fuck ourmarriage.
I need to focus on this and thenI'll get back to you when I can.
It's you have to balanceeverything.
And I know I've mostly had menon my podcast other than my
wife.
And I feel like that's really atraditionally masculine kind of

(01:09:32):
approach to these things is takeon more, build up those
shoulders, put more on and seewhat you can do and show it off
to people.
And that's not the case is smallincremental changes when people
aren't watching and peoplearen't looking is what's going
to change your life.
Cutting out alcohol will fuckingchange your life.
And I know some people strugglewith that, but even other
things, like you said, thepushups, I had that video that I
posted on my Instagram where I'mdoing pushups while feeling for

(01:09:54):
gas.
And this guy in a motorbike cameup and he told his buddy, look
at this guy.
Yeah, and he starts revving hisfricking motorcycle and all that
stuff.
I guarantee that sits in thatguy's head.
And that's not my desiredoutcome, but because I'm showing
up, It's a ripple effect, man.
It has a ripple effect, whetherI want it to or not.
And so, baking the cookies,putting the air conditioner in,

(01:10:16):
Working on myself, having thispodcast and sharing it with
people.
This podcast costs me money.
I have subscriptions.
I bought equipment, all thisstuff.
And if it sits with one person,that's a success.
And I love that.
And, but that's what people needto do is if you have time to
doom scroll on socials, or youhave time to bitch and moan on
the comment section, or you havetime to go in and yell at your
local counselor for not doingthis or, or voting on that or

(01:10:39):
anything, be the change you wantto see, put your money where
your fucking mouth is.
And that's it.
Is if you start with one ofthose things, it'll change your
fucking life.
If you want to move to atropical destination, move to a
tropical destination, but justknow that any change you want to
make, or you want to see, it'sgoing to suck.
There's going to beuncomfortableness to it.

(01:11:00):
But if it sits with you andyou're desiring it, know that
that storm's coming, weather it,kind of batting down the
hatches, sort of speak.
And then, after it's passed andafter you get settled and after
you take a breath.
Kind of come out of that cocoonor come out of that shelter or
come out of that, whatever youwant to call it and just know
that this is what you want andyou're going to be that change

(01:11:23):
and you're going to be there foryour kids, your wife, your
community, your friends, whoeverit is, or even for yourself.
And I can tell you certainly.
You know, this Excel spreadsheetthat you've provided us that
allows us to track things on adaily.
And I have it bookmarked on mylaptop that every time I open
it, it's there.
And it reminds me, I have to domy Spanish lesson and do a
lingo.
I have to make sure I don'tdrink alcohol today.

(01:11:46):
Did I get my one meal withgreens in it?
Did I do my pushups and justmaking that incremental change.
And it's these programs like youand Mike are putting on and many
other people do it, obviously.
But the one that's hit me isobviously what you guys have
provided me.
In the last 10 months is it'smade a huge change.
It truly has.
My wife even said it today.
We talked about we actually gameplan for next year, last night

(01:12:08):
about, it's going to be the yearof change and self improvement
and anything we've been puttingoff in the back burner, it's now
at the front.
And whether we can afford it ornot, or whether we should be
doing it or not, it's, it has toget done because we've seen the
benefits.
And

Trevor (01:12:20):
so much good from everything that you just said
there and it.
The 1 thing that comes to mindthat I want to speak to related
to that too, is there's a lot ofpieces of what you just said,
which come back to takingpersonal responsibility.
Showing up and doing the thing,even when nobody's looking
creating ways of being turningintentions and committed focused

(01:12:41):
action, right?
There's a million analogies thatwe can use and phrases and
things that will fire you up andgo.
Yeah, I'm that person.
1 of the reasons we've alreadyspoken about this, but 1 of the
reasons why the cold therapy hasbeen so effective and what's
really connected the 2 of us toand all of us, quite frankly, in
the inner circle is that.
It has a direct relation toeverything you're talking about,

(01:13:02):
right?
You go into that classroom oryour daughter comes home and her
face is a little flushed and yousee that, you know, you can go
bitch and superintendent or youcan just take responsibility and
go create the change and do it.
Even if nobody acknowledges youor anything is no different than
standing outside of that coldwater and going.
Bug it.
I'm going to do it.
I know what's on the other sideof this.
And for you in that case, right?

(01:13:23):
It's like your daughter will bemore comfortable in the
classroom.
This is why we do these littlethings.
And there's a million of themthat a person can reference, but
you have to move.
That's the one that key piece onall this too, is that, we're
long taught and we're told thatwe can't.
Be constantly shifting andchanging and evolving, but the
truth is, is that if you want togrow, you have to be willing to

(01:13:46):
step into the uncomfortable.
You have to be willing to bebrave enough to dive in and go
figure out things that you don'tknow how to do or to ask for
help or whatever the case mightbe.
And you spoke about it in somany different ways and what you
were saying there, man, buthopefully somebody that's
listening to this will resonatewith it and pick up on one
little piece because.
There's a lot of people sleepingin their lives, quite frankly,

(01:14:07):
and that's another reason why wecreated some of the resources
that we did lately, because asyou saw, I created this guide
called the simple guide toextreme change and inside of it,
I created this wheel and I'mstarting to debate whether or
not it should be a ladder ortwo, but that's just how my
creative brain works, right?
I see things in holograms now,but This whole idea that we get
comfortable when we're in acertain stage or state of our

(01:14:29):
life, and we don't want change.
We like our Sunday football.
I like eating the chicken wings.
I want to have the five beers onFriday and Saturday and Sunday,
and then do my best to kind ofget through the week and then go
get at it again.
It's comfortable.
But then when you have thatmoment where you're like, Man,
this fall inclusive vacation toMexico is really awesome.
I wonder what it would take tomove here.

(01:14:49):
You have to change in order tochange your reality.
That's the truth, which meansyou got to take that
comfortability and you need tostart exploring curiously what
that would look like.
Like, what would I need to do toactually create change?
And then there's a bunch ofsteps that are included in it,
including having goodintentions.
Facing breakdowns and realizingthat the world isn't going to
end and it's part of theprocess.

(01:15:10):
Finally committing bravelyleaping and then changing your
way of being.
And the habit tracking, forexample, is a great tool for
exactly that, because I'm surethere's many things on yours as
there is mine where yes, it'snice to have the checkbox and to
be able to reference back to it.
Like, shoot, was I supposed todrink today or not?
Like eventually it just becomesa way of being.
You're like, no, I don't wantit, man.

(01:15:31):
I don't feel good the nextmorning.
I'd rather drink water.
Or I'd rather do some breathwork because I know that when I
do the breath holds, I actuallyget a bigger high than when I do
off of three beers.
But before you actually leaninto the uncomfortable of wonder
what it would be like to notdrink at all.
And just to be clear, I don'tnot drink.
I still have a few beers, butI've considerably dropped how
much I drink.
And my life has changeddramatically because of it.

(01:15:54):
The way that I feel in themorning, the fact that I can get
up at 5 a.
m.
And I don't feel like a bag ofshit.
You gotta be honest withyourself.
And then you have to make acommitment to change if you want
to create change in your life.
And that's the foundation ofwhat we're doing.
That's what's in the guide as

Alfred (01:16:06):
well.
Yeah, I'll definitely link thatin the topic of this video and
make sure anybody who listens tothis has easy access to it
because it's free, it'simpactful, it'll fucking change
your life, it's I believe 59pages so that sounds
intimidating for sure, but youdon't need to read it all at
once, just kind of have it,reference it.
If you feel the need to, watchsomebody mow their lawn on tick

(01:16:28):
tock, maybe just reconsider andopen up and read a couple of
pages.
That'll probably change yourlife.
There you go.
I want to say, Hey, for

Trevor (01:16:34):
the, for the ladies and the men out there too, there's
at least two pages in that bookwhere Alfred has his shirt off.
I'm just saying.
So even if he just wanted todownload it for that and go and
check it out, there you go.
A little preview.
Great.

Alfred (01:16:46):
You just guaranteed zero downloads.
Amazing.

Trevor (01:16:50):
One of them, he's up to his neck, filled with ice in a
bucket.

Alfred (01:16:54):
In zero degree water.
Amazing.
Yes.
I want to simplify the messagehere for anybody, listening to
this.
They might sit there and say, Idon't really have a desire to
move to Costa Rica.
What they're talking about,building a million dollar online
business sounds exhausting.
I want to guarantee people thatif you're the type of person
that is planning on being in thesame job for 30 years, watching
the same football game everySunday maybe going to a kid's

(01:17:16):
soccer game here or there, ifyou were to stand still and not
make any change in your life for30 years, the amount of stuff
you cannot control that willchange, but will have an impact
on your life is going to have animpact on your life.
Fucking considerably high.
And so you don't have a choiceif you don't want to go
backwards, even if you want tostand put.
You have to learn to adapt andchange and become better at

(01:17:40):
dealing with things that youcannot control.
The government will change, yourfavorite hockey team is going to
win, then they're going to suck,then they're going to win, then
they're going to suck, theperson that you follow most on
social media is going to retireor move on.
Your kids are going to getolder.
You're going to get older.
Your health is going to change.
The way you recover is going tochange.
Your marriage is going tochange.
Your sexual impulses or yourphysical exertion or the

(01:18:01):
industry you work in is going tochange.
Everything is going to changethat you have zero control over.
The only thing you have controlover is you and how you handle
things and how you do things andhow you're able to adapt.
So I don't want this to be likethe message.
If you want to see extremechange in your life, or you want
to grow.
Or you want to uproot yourfamily and move to the dream
destination that's on all theYouTube videos you see.

(01:18:24):
If you want to live in a smalltown in Saskatchewan for 30
years and go to the same hockeyrink and do the same things over
and over, maybe a council getsvoted in and they demolish that
hockey rink.
And you chose to be complacentand not go to that council
meeting where they were decidingto do it and you chose not to
get involved.
And you chose not to be thechange you want to see.
Or you chose not to be theperson that refuses to allow

(01:18:45):
change that affects your life.
Is you need to do these things,even if you have zero ambition
whatsoever, if you don't wantyour life to be negatively
impacted by other decisions, youhave to do doing is the key to
everything you don't have to, goto the gym six days a week to
maintain your fitness.
That's not what we're gettingat.
But you have to be able to doyou have to be able to adapt.

(01:19:07):
You have to be able to be aproblem solver, or a person that
takes on something you reallytruly believe isn't your
problem.
It will become your problem.
And when it becomes yourproblem, you're actually not
gonna be able to do anythingabout it, because it's going to
become this big thing.
That no longer only you can fix.
You have to be able to fix thesmall things and be able to do

(01:19:28):
the small things.
You have to become a person thatcontinues to move forward only
to maintain.
If you're ambitious, you have tomove forward faster, harder,
stronger, that sort of stuff.
But I want people to understandnever in your life.
Will the answer to a problem youhave be sitting still?
And I would argue this from ahealth perspective.
And I know I'm not a doctor andme and you have this position

(01:19:48):
where people are like, Oh youyou have a bummed leg.
You can't do anything.
It's like, no, you need to workon yourself.
You can't sit in a bed for amonth, waiting for your leg to
heal and fuck every aspect ofthe rest of your health.
That can't happen.
Oh, I can't cook good foodbecause I'm laying down or I
can't do sit ups because my legis fucked or I can't put two
dumbbells in my arm and curllike this when it has no impact
on my legs.
Like you can still do, you haveto move forward.

(01:20:09):
You cannot digress.
And that's for anything in yourlife.
And it's just.
This whole idea of comfort ofefficient, of getting things to
do things for you, of gettingpeople to do things for you.
It's not the answer, man.
It's not, it might be a solutionto grow a certain component of
your business.
It might be the certain answerto fix one little problem in
your life, but that's not theanswer to everything.
You have to get your handsdirty.

(01:20:30):
You have to figure out how notto do things.
You have to get uncomfortable.
You have to get sore.
You have to get headaches.
You have to lose sleep incertain aspects to learn
something.
And I'm not saying that that'severything.
But, the first time I didbreathwork, I was fucking scared
shitless.
I thought I was going to passout.
I was fucking super nervous.
When I got in the cold, Icouldn't catch my breath.
I thought my heart was going tostop.
I thought all this stuff, butyou have to find where your risk

(01:20:52):
threshold is, and you have toflirt with it consistently.
You really do.
You have to sit there and ifyour risk threshold is jumping
off the 30 foot cliff, jump offa 25 foot cliff 10 times.
If your risk threshold is, Ican't get any less than eight
hours of sleep, get seven hoursand 45 minutes and see what that
does for you, maybe change yourbedtime routine a little bit and
maybe do a little bit of yogaNidra to kind of set yourself up

(01:21:13):
and not look at your phone.
Sometimes subtraction is asolution in your life, for
instance, blue light and allthat stuff, but very, very
seldom is that going to be theanswer to even a small problem
in your life.
that goes back to what I wassaying earlier about the brick
and mortar traditional componentof it is I just, I don't want
people to think that outsourcingor digitizing every single

(01:21:33):
component of your life is theanswer.
It's not, there's certain areasof your life where you cannot
buy a fit body.
You cannot buy a calm temper.
You have to learn how to do it.
You have to go through the shit.
It's not given, it's not bought.
It's fucking earned period.
End of story.
There's no 10 minute coldplunge.
That's going to change your lifein that one instance.

(01:21:54):
You'll see benefits of it, butit's the doing it's the
consistently getting after it's.
And that's everything right?
Andy for Sela, the guy thatcreated 75 hard, he has this
thing where people can beconsistently shitty in your
life.
So, we have all these one word,analogies for, Oh discipline,
commitment, consistency, not oneof those is the answer.

(01:22:16):
It's all of those combined.
It's being disciplined,committed.
To something that is positiveand it's going to impact your
life while also excluding thename.
Like it's not the one phrase,it's not the one word that you
get tattooed on your chest.
That's not what it is.
It's you have to stack this andit's just like the habit tracker
you guys have created forextremely conscious.

(01:22:37):
It's also how you outline it inthe guide to extreme change.
The simple guide to extremechange in your life is if you
only do one of those things,you're not going to see a
measurable difference.
You have to make minor changesin many facets of your life to
be able to see that andconsistently do it.
And then to also understandthere's no finish line with

(01:22:57):
this.
There's no Oh, I'm fit.
I got a six pack.
Now I'm done.
It's no, you have to do thisconsistently for the rest of
your life.
And you have to also adapt andmaybe you do a hundred pushups
now, but in 10 years from now,you're doing a hundred pushups,
a hundred burpees, a hundredsquats, a hundred this, like
you're going to stack this, butyou have to do that.
Consistently in a measurablefashion while being

(01:23:18):
uncomfortable while excludingnegativity, like it's all these
things combined.
It's not one, it's all.
And that's the one thing is youcan't buy a course to build you
a million dollar business.
You can't do one thing to makethat change.
So I wanted to highlight thatbecause I feel like that is
something that is also sold asthe one and done.
The simplistic measure two, it'sa complicated, convoluted,

(01:23:38):
stressful, frustratingsituation.
That's not going to be answeredimmediately.
It's going to take manyfailures.
It's going to take manyshortcomings, forgive yourself,
keep moving forward, understandthat, the journey is more
important than the destinationand just embrace the suck, get
after it and fucking do yourthing.

Trevor (01:23:55):
Beautiful, man.
And I'll add on to that.
You know, speaking of the ideathat this doesn't have to be
about one particular thing aboutlike getting super ripped or
making a bunch of money orwhatever, there has to be
something deeper than that.
There has to be a why behind it.
There has to be a vision that isconstantly evolving and
adapting.
I think a lot of times aroundthe idea that, how do you want

(01:24:18):
to be remembered when you'redead when people are at your
funeral?
How do you want to beremembered?
What kind of person were you,what kind of integrity did you
have, were you authentic, didyou show up when people needed
you, but didn't ask for thehelp, that type of thing.
That's something that'saspirational.
And then the other piece aroundthe why, I know for me, and

(01:24:39):
we've done some work togetherand individually on this too, is
so worth telling people, youshould really get in better
shape, but you should do itconsistently and show up every
single day.
Then the question is, well, why?
Right?
Like, I don't know.
My life's good, man.
I like my beers.
I like my football, that kind ofstuff.
For me, the why became, okay, Igot two young boys now.

(01:25:00):
I found a love for this sportsurfing that I didn't even do
for the first 35 years of mylife because I never got outside
of a landlocked province inCanada.
Now I love it.
And I'm seeing my kids startingto love it and I'm thinking, how
am I going to be in 20 years?
When my kids are 25 and they'rein the water and loving life.
Am I sitting on the shorewatching them from a chair or am

(01:25:24):
I in the water?
And now I think about that, man,when I get up in the mornings.
And I don't want to do the pushups or I don't want to go to the
CrossFit gym or whatever thatstarts to give me the push that
becomes the why behind it.
It doesn't have to be in themicro moment.
It could be in the macro andthere's so many moving pieces to
it as you say, right?
That's why there's never justone thing.

(01:25:46):
And it is a journey and we'regoing to go through these waves
too, right?
It's like there's times and I'vegot a friend, actually a guy by
the name of Brian Penuso, who Ithink, you know, who he is.
You've never met him before, buthe speaks about this all the
time.
This lifestyle that says it'sChristmas time.
Don't eat any good food.
The kind of stuff that youreally love.
That's bad for you.
It's like, come on, man, enjoythe fricking holidays.

(01:26:07):
But if there's 31 days inDecember and you know, that
Christmas is like maybe one,two, maybe three dinners.
Well, then overindulge thosedays and the other days.
Get to work, get back to yourroutine, you've earned that
cheat meal and then it tastesbetter even to, but I know when
you're in the thick of it andyou're not operating from that

(01:26:29):
way of being, it's hard to seethe benefits.
It's hard to get that dopaminerush, hence why we have all
these other modalities and waysfor us to do that, including
breathwork, including the coldplunging, including checking in
with other guys and realizingthat the days that you wake up
and you go, man, I really don'twant to do this.
That two other guys go, dude, metoo.
But then the fourth guy goes,hey guys, I'm fired up today.

(01:26:52):
And you know that the personthat you said you wanted to be
operates like this.
So let's go get this shit done.
And then you show up because yougot to get around the right
circle.
Because you're not always goingto be high, man.
There's going to be days whenyou just want to sleep in.
Sometimes you need a kick in theass and other days you need a
rest.
You got to slow down.
It's quite a game, man.
We're training for life.
This is what we're doing.

(01:27:13):
We say it all the time.
Like we are training for life.
There's no manual in this stuff.
But what a ride when youactually push the boundaries of
what you think is possible everysingle day in all areas,
physical, relational, spiritual,financial, everything.
It just all rises.
It's a beautiful thing.

Alfred (01:27:31):
There's no manual, but there's certainly a guide.
And I know that guide.
So we'll certainly provide thatas a resource for people that
can read that.
I'm glad you mentioned circleand we call it our inner circle
with extremely conscious andI've been super appreciative to
be a part of it.
And I feel that's probably goingto be one of the messages we'll
close on here is men are faultedfor wanting to do it themselves.

(01:27:52):
And I feel women are better atthis of generating community and
doing things together, but Ijust want to highlight the fact
of not only should you not, butyou should do everything in your
power to ensure you don't do anyof this by yourself is you need
to surround yourself with peoplethat are on a higher trajectory

(01:28:13):
than you.
Because they can set thefoundation, keep them close to
you, and then also keep peoplethat as you start going down
this path, you can become aleader.
You want to live in, we refer toit as the mean, the average, or
right in the middle of thatpack.
You really want to cultivatethat circle and that community
around you.
That's a very old schoolmindset.
It's brotherhood, it'scommunity, it's women supporting

(01:28:35):
women, it's men supporting men,it's men supporting women and
women supporting men.
It's really, it's that wholething is my wife balances me
out.
My brothers hold me up.
The people in my inner circlegive me growth and give me goals
to set.
It's these people that I'vesurrounded myself with.
I didn't know you guys have ayear and a half, two years ago.
And now I consider you brothers.
We actually refer to each otheras our hermanos, going a little

(01:28:56):
bit Spanish there.
Truly, if you ask me, if peoplesaid, who are you closest to
today?
You guys would be top of thelist.
And it's not because we have 15years of history.
It's the short history we've hadtogether has been so fucking
impactful in my life.
And it's really given me afoundation, a new foundation
that's allowed me to build ontop.
Or really just demolish previousbad habits and really just set

(01:29:17):
myself up for success in thefuture.
I now know the certain thingsthat I do well now that
impactful things in my life arenon negotiable.
They happen.
And if people come into my lifefrom years past that, Oh, you
were my best friend in highschool.
How you doing?
Oh, three times divorce donethis.
And struggling with drugs is theold me would have shut them out.
The old me would have said,you're not for me.

(01:29:38):
The new me wants to build themup.
The new me wants to bring themin and show them what works.
Now, if they buy in or not,that's out of my control.
It goes back to, I can't controltheir actions.
I can't control their free will.
All I can control is me.
If I keep showing up, showingup, showing up, maybe that
dude's brother sees what I'mdoing and he's like, yo this
looks fucking fantastic.
How do I get involved?

(01:29:59):
How do I do this stuff?
And I might not have the answer.
But I can certainly tell themwhat's worked for me.
I can certainly point them inthe direction of you and Mike, I
can certainly point them in thedirection of the cam McDougal's
of the world, or the Daniellegrants of the world, or the Alex
Hermoses of the world, whateverit is, I can point them in a
positive higher trajectory.
Than what they're currently atand whatever they buy into,

(01:30:19):
whatever they buy into.
They might be about cold, hatebreathwork.
They might be about pushups, butmaybe they want to still
indulge.
I don't know.
It's this sort of thing thatdoing it by yourself is not the
fucking answer.
It never has been, it never willbe, and you will find yourself
failing more and more.
And that goes to not only thisstuff about growing as people,
it's about business.

(01:30:39):
If you don't surround yourselfwith people that have done this
before or are just as ambitiousas you or people that balance
you out, maybe you're asalesperson, but you're not
techie, maybe you're techie, butyou're a fucking introvert and
hate other people.
Business isn't usually onefaceted, especially
entrepreneurship, because thatis basically an overarching word
where you need to not do onething.

(01:31:00):
Perfect.
You need to do a little bit ofeverything because that's the.
Early stages ofentrepreneurship.
That's the getting a businessoff the ground.
Cause usually you're eitherlacking capital or you're
lacking expertise.
One of the two.
And that's something that I wantto highlight for people is this
is a great opportunity tohighlight extremely conscious
inner circle and then otherpeople's work as well.

(01:31:21):
I Know you had that Briangentleman have a speech for us
where he lost his arm in aparking lot or something.
I can't remember his last name.
I'll let you Brian Bogart.
Yeah, Brian Bogart.
Those are like, it's people likethat.
That and yourself and Mike andJoe and, the cams and all these
guys, they offer these servicesand these positions of allowing

(01:31:41):
you to grow and showing you thetools and the resources and the
mentorship and theaccountability that bring you to
that next level.
Because if you do it byyourself, it's more often than
not, it's not going to besuccessful.
And some people can don't get mewrong.
There's the oddball here andthere that could certainly just
find that groove, find thatthing.
But I know for me.
Finding that group of men,finding that group of people,

(01:32:01):
getting the feedback from mywife, that it's working.
That reinforcement that I thinkthis is doing good.
What do you think?
And they're like, it's fuckinggame changing.
Okay, perfect.
Now I have a new bookmark andI'm going to go from here.
This is now my new startingpoint before it was here.
And I've made this growth.
Now this is my starting pointand I can keep going and keep
going.
And you talked about the circle,but the ladder as well is that's

(01:32:22):
really what it is.
So I want to reinforce that topeople.
Is they listen to this, don't doit alone.
There's so many resources.
There's so many groups.
And you might make the plunge,invest a couple hundred bucks or
a thousand bucks or 10, 000bucks.
And maybe that one isn't foryou.
Don't get discouraged.
Find the group, find the people,find the men, find the women,
find the collective that worksfor you and fucking run with it.

(01:32:45):
And it will change your fuckinglife.

Trevor (01:32:48):
Well said.
We have containers to meetpeople at every stage of that
journey too.
That's the other thing that I'lladd to this is that.
You know, we have the better mancommunity that we've created on
Facebook, which is completelyfree as well.
You just got to show up.
That's the tagline that we haveon.
It's like, you want to getsomething out of this place.
You just got to show up, man.
Like there's tons of trainings.
There's all kinds ofinspiration.

(01:33:08):
There's the people you want tohang out with are in that
circle.
You just have to show up.
And then we have other thingstoo, where we can do it in a
much more focused way.
Like we have this 90 day programthat we've now created called
the evolving man accelerator.
That will be the lead in to whatwe're all up to in the inner
circle, because we've realized.
On this journey to that.
You can't buy your way into aninner circle like this.

(01:33:30):
It has to be earned.
And when you do show up andoperate with a level of
integrity and authenticity inthe same way that the rest of
the guys are, you will risetogether one of the analogies
that I'm thinking of, man, andmaybe we can even try and link
this up in the show notes latertoo, I'll send it over to you.
But there's a video by like aclip by Chris Williamson, who's

(01:33:51):
another guy that runs a podcast.
I can't remember the name of hispodcast, but he talks about that
lonely place in the middle ofshedding who you used to be and
becoming the person that youeither desire to be, or that you
are destined to be.
You're in this no man's zone oflike, that's not who I am
anymore, but.
Those are the people that Istill hang out with and I'm just

(01:34:12):
having a tough time breakingfree from it.
Right.
My old hockey buddies, mycollege buddies, whatever it
might be, my family even.
And then you see this othergroup too, that are just
operating at this high level andlike making their dreams come
true.
And you look at it and youthink, how are they doing this?
It's lonely.
This is why we created thesespaces to support people in that

(01:34:32):
space from like, that's who Iused to be.
This is who I'm committed tobecoming.
All right, let's lean into thisthen together.
And it's not just aboutphysical.
I know we've spoken a lot aboutphysical here.
A big part of it is thespiritual aspect of this too,
which is to just go deep inwithin and just go like, who am
I committed to becoming?
Why am I here on this earth?
What happens when I die?
Like, these are the kinds ofquestions that I was asking

(01:34:54):
myself when I hit my point ofbreakdown, man, I had to look at
it and go, all right, it's timeto ask that question.
Now for a long time, I wouldjust close my eyes and go, nope,
that doesn't exist.
I'm just going to keep goinghere.
And I know that's one of thethings that you and I.
Also aligned on two, which wedidn't really get into, which I
think is fine.
Anyways, just the wholepolitical aspect and, and what's

(01:35:15):
going on in the world and stufftoo.
Right.
Because eventually I think thatwas the biggest thing is that,
this analogy right here of like,wait a second.
It's an awakening.
It's no different than us on apersonal level.
Right.
You can look at it on areligious level.
You can look at it on a medicallevel, on a political level, all
these different things, but whenthat awakening starts to happen,

(01:35:36):
you got two choices.
Close the blinds and go, no,didn't see that.
Didn't see that going back here.
Going back here.
It's safe over here.
Or you go, wait a second.
Show me that over there.
Okay.
That seems a little farfetched.
I'm not saying I don't believein it, but I'm still going to
stay over here.
Like there's baby steps thathappen along the way, man.
That's the best way to describe.
I think what both of you and Ihave experienced over the last

(01:35:57):
two years, too, because when youspeak of it from like the levels
of consciousness, which is alsomentioned in the simple guide to
extreme change, you and I bothwent from anger.
To love, to

Alfred (01:36:08):
be

Trevor (01:36:08):
honest, right, which was love for the entire experience
appreciation for what went downthe last 3 years to bring us to
this place.
Because dude, we wouldn't be onthis podcast right now if it
wasn't for all of the crazy shitthat went on the last 3 years.
How can I not be grateful forevery single second and
everything that that's happenedalong the way so it's a trip,

(01:36:29):
man.
Everything about it is a trip.
But the question is, will youkeep the blinders on and go?
No, I didn't see it.
Or will you peek through andthen go?
All right, let's go.
Look, let's be the light in thedarkness here.
Let's move in

Alfred (01:36:39):
that direction.
I actually looked up the ChrisWilliamson one, but I'll link it
in the show notes here.
I'll let people kind of discoverfor themselves because it's a
great way to summarize andhighlight the importance of not
doing this by yourself.
Because there is that point ifyou're that rare person that can
kind of generate momentum andstart it, there's going to be a
time where you mentally Andpossibly even physically feel
worse than at the beginning.
There's that chapter in yourlife where you've now discounted

(01:37:02):
people in your life.
And you've transitioned fromsometimes that's a spouse or an
ex.
And sometimes it's a friendshipcircle.
Sometimes it's even family,depending on, where you're at in
your current life.
And then there's the new peoplethat you want to associate with,
the people that you desire to bein your circle, that you desire
to emulate, that you desire thatthey become your mentors.
There is a transition period inthere that is extremely,
extremely dangerous, especiallyfor men, because that's

(01:37:25):
sometimes where people stallout.
And if you find yourself stuckin that spot, you've already
disowned the people that youhave.
So you can't revert back to yourold life.
You've made too much change.
You've made too much progress,but you're not where you want to
be.
So now you're stuck.
And now you have to almostcreate everything again from
scratch, and that can bedangerous for people that can
lead to alcoholism and addictionand loneliness and depression

(01:37:45):
and, reverting back to oldhabits.
There is going to be that time.
So if you're alone and notsupported and reinforced in your
position to generate and notstop in that lane, that's,
what's so important.
And that's where the men's groupcomes from.
That's where the support systemsand the structures come from is
that's where they gathermomentum.
You can rely on these people.
They're reliable.
They're consistent.

(01:38:06):
They're benefiting you.
You're benefiting them.
And that's where you really needto reinforce that and have that
from the get.
And I feel because if you try tofind those places in your
darkest, loneliest place, you'regonna feel like an outcast.
And it hopefully you meet peoplethat want to bring you up and
you continue to do the work.
But that's where it getsdangerous.
That's where you really need toensure that you have those

(01:38:27):
circles in that community.
Whether it's a spouse oranything, you need to be honest
with yourself and also honestwith other people.
And that's the area you reallywant to try to avoid.
So I love that dude.
Fantastic.
I want to let you close on this.
Where can people find you?
What should people check out?
What is something that you wantto leave?
Maybe even a little bit of anugget.
I'll let you roll here in thelast little bit before we close
this one out.

(01:38:47):
Yeah,

Trevor (01:38:47):
I think I'll just pick up again on what you just said
there, which is.
To add to that, who do you trustwhen you get to that place?
Because when you're in that zonewhere you've made some changes
in your life and maybe you'vestarted to distance yourself
from an old version of yourself,which means that there's people
that have kind of naturallyeither left or you've pushed
them away.
And then you're seeing thiswhole new world in this whole,

(01:39:09):
circle of this tribe that youcould essentially move towards,
but you're not there yet.
Like, you don't speak thelanguage.
You're not operating that way.
It can be a very vulnerable,scary place to be because you
think, man, what if I make thewrong choice?
And like, on the extreme end,what if I end up in a cult?
Right?
Because this is the truth, man.
Like, when you get to a placewhere you're like, I just want
change.
It's like, well, those guys aredoing the opposite of what I'm

(01:39:31):
doing.
Maybe I'll just go do that.
This is where I thinktransparently and honestly and
authentically sharing yourtruth.
Like for me, for you, for Mike,for Joe, for Dion, for all the
guys that are in our space,that's how it gets built.
Because The one thing that'sreally landed for me, and I
didn't always operate like thisbecause the digital marketer in
me wanted to create a persona.

(01:39:52):
I wanted to show everybody thatI had all my shit together and
that I was killing it inbusiness.
Right?
And what I learned over time wasthat authenticity, vulnerability
and the truth is what actuallycreates trust.
So if you follow me.
You see that like yesterdaymorning, I shared a clip talking
about how I was the captain ofthe shit storm, because my kids
were freaking out before school,the taxi didn't come.

(01:40:13):
So I had to walk them there.
I had to carry one of themhalfway.
It's 35 degrees in the middle ofthe afternoon here.
Got meetings canceling.
We got power outages here.
The internet's hardly working.
Thank God it's worked for thiswhole interview, but man, like
I'm just living life just likeeverybody else.
And I still choose to show upand I have good days and I have
bad days.

(01:40:33):
But I got brothers now that arethere to hold me high and also
pat me on the back when I justneed a little bit of love.
And isn't that what we're allactually desiring?
We want to find our tribe.
We're not meant to be alone inthis world.
We're meant to be warriorstogether.
And when we, when you do findthat crew.
Man, just commit to it, committo it, that's all it is.
You just have to show up foryourself because when you do, it

(01:40:55):
is a ripple effect.
We talk about it as theinvestment circle.
You invest in yourself first,because if you don't put that
mask on first, you can't helpanybody outside of you, right?
And then naturally, the peoplethat are most impacted by you
investing in yourself and yourown health, mentally,
physically, emotionally,spiritually, is your family.
And your kids, they see it, theywitness you showing up even when

(01:41:16):
you don't want to.
Right.
And then it ripples out fromthere.
If you have a tight group offriends that you could spend the
most time with, you will becomethe equivalent of how all those
people choose to show up.
And then you expand out fromthere.
The way that we see that is ourinner circle, which will
continue to grow because we knowthat we're not stopping this.
Like Alfred's going to be mybrother forever.
Like, how could you not be madwith the things that we've gone

(01:41:38):
through in life?
If you go through a rough patch,you damn well know I'm going to
be there for you, right?
And vice versa.
And then it just expands beyondthat.
And to me, my intellectual braincan wrap my head around that.
It's like, okay, take care ofme.
Take care of my family, be therefor my brothers, be there for my
extended family of brothers.
And everything else around mechanges.

(01:41:59):
You change everything elsearound you changes.
That's it.
Sounds simple, right?
And then it comes down to thevery basic things like, Are you
drinking enough water every day?
Oh, that doesn't make adifference.
It's like, no dude, it does.
Yeah.
Like if you're not drinking yourthree liters of water, start
drinking water.
There's foundational things.
It's in the guide.
So I'll leave it at that.

(01:42:20):
If you guys want to connect withme, just you can Google my name.
I got articles all over theplace.
You can see my journey over thelast 15 years, too.
I've been online for a longtime.
So just Google Trevor Turnbull.
I'm on LinkedIn, Instagram, andof course, check out Extremely
Conscious.
You'll see all the stuff thatwe're talking about linked up
there, including theaccelerator, the guide, and even
what we have coming up forretreats as well, because that's

(01:42:41):
one other thing we haven'treally dove into, but we got
some more things planned herecoming up in the new year.

Alfred (01:42:46):
Just not stopping man, just keeping going.
So I love that.
So thank you so much for thisjam session, man.
It's incredible.
I love talking to you.
You're so insightful, soexperienced, but also you're
able to navigate a shit stormand tell people in a calm,
smiley way that this is the lifeI desired.
And some people might look atthat and not really be able to
compute it.
And I know I've been with youlong enough that I know that
you're exactly where you want toand need to be.

(01:43:06):
So it's incredible, man.
Thank you so much for your time.
I absolutely fucking love thisone.
Amazing.
And yeah, if anybody wants toreach out to you, obviously you
gave it, I'll link everything inthe show notes and yeah, that's
all I got, dude.
So appreciate your time,brother.

Trevor (01:43:20):
Appreciate you too, man.
Love you, brother.
And yeah, I got a rental carshowing up here, so I'm going to
run off to the next thing oflife in Mexico, right?
So juggling all over the place.

Alfred (01:43:30):
Amazing, man.
Thank you so much for your timeand thank you everyone for
listening till next time.
Take care.
Well, that's it for thisepisode.
Thank you so much for listeningto the unmodern podcast.
If you like what you heard andwant to hear more, don't forget
to hit that subscribe buttonalso like, and follow me on
Instagram and Facebook atunmodern podcast.
Do you have suggestions forfuture guests, or if you're

(01:43:52):
interested in being a guestyourself, please visit unmodern
podcast.
com.
Thank you again, and we'll seeyou in the next episode.

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