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November 2, 2022 • 73 mins

Fresh navigates the dynamic intersection of celebrity culture and branding with a visionary approach. His journey shines a light on the essence of building a brand, using celebrity connections and smart negotiations to turn a unique vision into a thriving venture. Fresh’s endeavor goes beyond mere name recognition; it’s about establishing a legacy that echoes through various industries, from art to advertising. His preference for art from emerging talents over traditional icons underscores his forward-thinking and commitment to potential. As Fresh ventures into innovative territories, merging NFTs with tangible collectibles and venturing into digital realms, his narrative stands as a beacon of innovation and an unyielding quest for greatness.

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