August 25, 2025 • 30 mins
Leadership consultant Ann Carden shares her extensive experience helping professional entrepreneurs scale their businesses by developing million-dollar offers and influential brands. She reveals practical strategies for overcoming common scaling challenges, navigating mindset shifts, and positioning yourself as distinctly different in today's competitive marketplace.
• Entrepreneurs often get stuck at revenue plateaus because the strategies that got them to six figures won't get them to seven figures
• Every new level of business growth requires different mindsets, strategies, systems, and skills
• Fear and lack of confidence resurface every time you step outside your comfort zone
• Clear vision serves as your business GPS and prevents wasting time on wrong paths
• Relationships and strategic partnerships become increasingly valuable scaling tools
• Business owners must decide if they're building boutique practices or sellable assets
• The marketplace moves at unprecedented speed – waiting a year means competing in a totally different environment
• Expert guidance functions like an elevator instead of taking the stairs one painful step at a time
• Your digital footprint must align with your actual capabilities and differentiate you from competitors
• Standing out requires being genuinely different in your offers, brand, marketing and sales process
To learn more about Ann's Million Dollar Accelerator program and other offerings, visit https://annlcarden.com/ or find her on social media platforms and YouTube.
Connect with Ron
Just Make A Difference: Leading Under Pressure by Ron Harvey
“If you don’t have something to measure your growth, you won’t be self-aware or intentional about your growth.”
Learn more about Global Core Strategies
.
.
.
.
.
Disclaimer:
The views and opinions expressed in this podcast are those of the speakers and guests and do not necessarily reflect the official policy or position of any organization or entity. The information provided in this podcast is intended for educational and informational purposes only and should not be considered as professional advice. Listeners should consult with their own professional advisors before implementing any suggestions or recommendations made in this podcast. The speakers and guests are not responsible for any actions taken by listeners based on the information presented in this podcast. The podcast is not intended to be a substitute for professional advice or services. The speakers and guests make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this ...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to Unpacked Podcast with your host
leadership consultant, RonHarvey of GlobalCore Strategies
and Consulting.
Ron believes that leadership isthe fundamental driver towards
making a difference.
So now to find out more of whatit means to unpack leadership,
here's your host, Ron Harvey.
Speaker 2 (00:20):
Good afternoon.
This is Ron Harvey, the vicepresident, chief operating
officer, officer for GlobalCourse Strategies, and we're a
professional services leadershipfirm.
Our primary role and ourcondition for you is how do we
help leaders be better connectedto their teams at the end of
the day, where they work really,really well together and get
things done and take care of allof their stakeholders?
So we enjoy doing it.
(00:41):
We've been around for about 11years in our business, so we
enjoy doing it.
We've been around for about 11years in our business, you know.
So I'm excited about the work weget to do, but I'm really
excited that we've had thispodcast now for 18 months and
we're adding value to peoplethat are doing roles across the
entire country and always inviteguests from everywhere, and we
(01:03):
do it unpack.
There are no questions inadvance and our guests show up
and they have a good time and weunpack it as we go.
So hang on tight and hopefullyyou enjoyed this segment of our
podcast and I have anotherphenomenal guest on with us and
I'm going to allow Ann, or giveher the microphone and get out
of her way and let her introduceherself the way that she wants
us to know her.
So, ann, let me let you havethe microphone.
Speaker 3 (01:19):
Hey, thanks so much, Ron, for having me on.
It's my pleasure, and so what Ido is really help professional
entrepreneurs level upeverything they're doing and
create million dollar offers,brands and scale their business,
building influence in themarket.
So that's all a piece of it.
Speaker 2 (01:38):
Yes, yes.
So Anna be tapping into.
You know as people send theirbios and all the information you
know.
You know when you trigger likeentrepreneurs.
If people that know me locallyknow that I love helping
business owners, I mean I'mphenomenal in that space, it's
like a sweet spot for me and Ialso help, like to help them
learn how to be really, reallygood leaders in their
organizations, so I'm going todive in for you.
I mean, you're in a space whereentrepreneurs and it's changing
(02:00):
so fast with AI, withtechnology we went through COVID
there's just so much thatentrepreneurs got to embrace.
What are you finding out as youdo the work you do?
That's most challenging forentrepreneurs.
Speaker 3 (02:12):
For the entrepreneurs .
So I work mainly withprofessional entrepreneurs.
So they have professionalbusinesses.
What I see is a lot of timesthey're getting stuck in that
scale mode.
They don't know how to reallygrow.
Or they're trying a lot ofthings like they ramp up their
marketing and but what they didto get to maybe their first
seven figures isn't going to bethe thing that gets them to
(02:34):
their second seven figures, orwhat they did to get to the
first six figures is not goingto be the thing that's going to
going to take them into thosehigher levels.
When you are trying to get abusiness launch, say a coaching
or consulting business, youreally can just go out there and
talk to people and you can getsome clients.
But as you're trying to scale,it requires different strategies
(02:55):
, different mindset, differentsystems.
Everything that you're doingnow has to level up, and that's
a problem that I see a lot ofpeople make or have really when
they're trying to grow, and so Ihelp them fix that.
Speaker 2 (03:14):
Wow, well, amazing, I mean, you're right in our lane.
So when you if someone'slistening and they're
entrepreneur, you know what arethe top three things that you'll
say that shows up and says, hey, this is something that I can
actually use help with.
What are the top three reasonsyou get phone calls or people go
to your website, what'shappening for them?
Speaker 3 (03:31):
Yes.
So when they number one,they're maybe stuck in their
revenue and they don't know thestrategies or the systems that
can help them grow.
Maybe they've tried a lot ofthings and they haven't worked.
They bought into a lot ofprograms or a lot of trainings
or even worked with a lot ofcoaches, but it's not taking the
really the accelerated paththat they would like it to take.
(03:51):
So there is that.
But I also get a lot of peoplecoming to me because they don't
have good clarity around theiroffer.
So maybe getting to that firstsix or even a couple $100,000 a
year, they were able to getthere fairly easy, but now they
don't.
They're not getting thetraction anymore and really
(04:12):
comes down to a lot of timesthey don't have really strong
offers and they don't, and theiroffer is the foundation for
their business.
So they know that they want toget paid more for what they're
doing.
They know they want betterclients, they want to win more
deals, but they have torestructure how they're doing
things and redefine it so itreally is.
(04:32):
Offers, marketing, sales andscaling.
So I mean those are the mainbuckets that I really help them
work in.
Speaker 2 (04:56):
Wow.
I mean, I'm in Columbia, SouthCarolina, and I'm heavily
engaged in our chamber.
I'm heavily engaged in ourcommunity of entrepreneurs and I
will tell you that mostentrepreneurs, when you look at
the percentage that aresuccessful and that scale to
know the things that doesn'tallow them to get there.
For our organization you saidsomething that was huge for us
is, once we finally got there,we had to change almost
everything to continue toattract clients that we really
want to attract at another level.
Speaker 3 (05:17):
Yes.
Speaker 2 (05:17):
What's?
How important is the mindset,though.
I mean when you first go on asan entrepreneur.
How important is the mindset?
Speaker 3 (05:23):
Well, your mindset is going to be important, not just
starting your business, butscaling your business.
You really have to thinkdifferently and I tell people,
you know, fear is something thatcomes in right Lack of
confidence, but that comes in atevery level.
Every time you're getting outof your comfort zone, so to
speak, and you're leveling up,you're going to have those
(05:43):
things show back up zone, so tospeak, and you're leveling up,
you're going to have thosethings show back up.
And so you always you have toknow how to navigate your
mindset and you have to be ableto recognize those things that
come in.
And I talk about this a lot.
I said look, it doesn't matterhow high you're going in your
company, every time you'restepping, every time you're back
out of that comfort zone, outof that circle, you're going to
(06:04):
have mindset things that willshow up for you and you have to
be strong and resilient and youhave to continue to look at the
bigger picture and the purposeof where you're trying to go, to
keep pushing through that.
And I think a lot of peopledon't realize that.
They think you get to a certainlevel and it's easy.
Okay, well, I've alreadyfigured it out.
(06:25):
I am.
You know, I've been able tomake my first seven figures, but
going to 5 million or 10million all of a sudden,
everything has to change.
Right Now you're leading peopledifferently, you're building
partnerships, so you have tohave that expanded thinking, but
you also have to be able tonavigate the hard times, and I
(06:46):
think that's where a lot ofpeople get stuck.
Speaker 2 (06:51):
Wow, in your line of work, in your time that you
spent doing this, have younoticed the difference in how to
cultivate those relationships?
Because for me, there weredifferent relationships where I
started to where I am now.
Has there been a difference inhow valuable relationships are
to you if you're going to scale?
Speaker 3 (07:09):
Yes, it is one of the great scale strategies.
So one of the things that Ihelp people do is if they want
to run virtual events or theywant to speak on stages, that's
all part of scaling.
Or even a podcast I have what Icall high impact podcast
strategy that I teach my clientsto get really high end clients,
(07:29):
and anytime you are using thosetypes of strategies,
relationship becomes a huge partof that.
So it has to be.
You have to have the foundationfor your business where you
look like someone that peoplewant to have on their show or
they want to have thatconnection with, or that
partnership with right.
So you have to have that kindof positioning in the market so
(07:51):
that people are saying yes toyou and they are, you know, they
even feel great that you'recoming on their show or whatever
.
But you have to understand thatthose relationships become even
more important.
For example, those partners canhelp my clients fill their
virtual events.
They can sure they can run paidads and they can do all those
(08:14):
things, but a partner can helpthem.
Partners can help them fillthose even faster and you're
getting probably more qualifiedpeople.
So those partnerships and thoserelationships become huge as
you are growing or even steppinginto another business.
I've been able to step intomultiple businesses, so I'm on
my seventh.
(08:34):
I have my sixth and seventhbusiness right now that I'm
running.
I've sold five previousbusinesses that I built as an
entrepreneur and all of thosecame because I built
relationships with people.
I wasn't afraid to get outthere, put myself out there and
have conversations.
And I think about my coachingstarted as simple as showing
some, you know, asking somebusiness owners that I had
(08:56):
already built relationships with.
Hey, I'm thinking about helpingpeople, you know, with coaching
and business coach them andhelp them with their growth.
Would you be interested in that?
And those were my first clientsand that came from
relationships and building that.
But that's never going tochange.
We with AI, it doesn't matter.
People still love human tohuman.
Speaker 2 (09:18):
Yes, I'm glad you said that too.
You know, and when you thinkabout, AI is valuable and I I'm
a fan of it, but also know thatnothing's going to replace the
human to human engagement.
I agree, and so people still.
I mean, one thing about AI isit doesn't have the emotions
that we have as human beings.
Right, People still want thoseconnections, so I think that's
super important.
So, when you think about thework that you're doing and
(09:40):
people being able to scale and Ihear it all the time in
conferences how do you get past?
You know, I've told like onceyou make this certain amount, it
becomes easier.
That hasn't been true for me.
It's like it doesn't becomeeasier.
How do you keep scaling?
You know, as you, you know youhit this threshold of what you
wanted to achieve.
(10:00):
You know, initially just wantto get in business and hope that
people find you and know yougot a company.
You just want to get in businessand hope that people find you
and know you've got a company.
Then you focus on your revenueand you focus on expanding your
team and then you all of asudden realize this is bigger
than you.
How do you learn to lean intothat?
Speaker 3 (10:15):
You know that actually happens a lot where
people grow the company almostbeyond them.
I see it, I've seen it a lot.
So you really have a couple ofchoices at that point.
You can either up-level yourskills and develop the skills
that you need.
So here's a good example whenyou're starting out, you
probably don't have a big teamright.
You're not running and managinga lot of people.
(10:37):
But as your company grows, asyour business grows, all of a
sudden now you're managingpeople and you have to realize
you have to change hats so oftenwhen you are trying to grow.
Excuse me, we're not live, arewe?
Speaker 2 (10:51):
No, we recorded, Okay cool.
Speaker 3 (10:53):
Okay, cool, I had a frog in my throat.
Hang on one second.
Speaker 2 (10:56):
Yeah, we can edit that out for us, so we're good.
Speaker 3 (11:01):
Okay.
So as your company is growing,all of a sudden, now you're
managing more people, you haveto change hats A lot of times
with what you were doing whenyou first start your business.
You're out there, you're doingmost of it right and you might
get a little bit of help forthis or that, but you're doing
most of the work.
But as you grow and scale thehats, you're wearing change and
(11:25):
also you're really operatingdifferently in your business, in
your company.
A really important piece andthis sounds so basic and
probably everyone listening islike I'm so beyond that but a
lot of people don't have a clearvision for where they want to
go and what they want and, as aresult, they make their business
(11:46):
harder because now they aregoing to go down a lot of times
the wrong path, whereas when youthink about your vision as your
GPS, you it's so much easier tostay on course and knowing what
you need.
So, getting back to yourquestion, you can either develop
the skills, if you want to putin the work to develop the
skills, or sometimes that mightbe a great opportunity to sell
(12:09):
or to bring someone in that canrun things for you.
So there are a lot of ways andit really depends on what the
person wants, because there's noone size fits all.
Speaker 2 (12:19):
Yeah, and you made it sound simple, but you're
exactly right.
I mean, when we first started,I don't know if my vision was
really really clear.
I knew that what I did and Ienjoyed doing it, but I don't
know if I look like vision wise,even though that's the way
you're supposed to start.
I probably failed that task andI finally got it together, but
I didn't have it.
When I first started, I knewwhat I wanted to do, I knew I
wanted to have fun and I knew Iwanted to help people and I
(12:40):
wanted to grow, but I don't havea clear enough vision and, like
you said, it's GPS.
You don't have a destination.
You're going to be sitting inthe same spot an hour from now
because GPS is not going to tellyou turn left or turn right or
do this, so you're going to needa destination where you're
headed to.
When you think about peoplethat are in business and
(13:01):
entrepreneurs and the level ofmaturity it takes to to learn to
delegate and empower otherpeople in their company, what's
the advice to that?
Because that's hard.
Speaker 3 (13:12):
It's very hard.
However, if this really goesback to your vision, what is it
you really want from yourbusiness?
What is it you're really tryingto get?
What is that overallopportunity that you're looking
at?
And so, when we talk abouthaving a vision, here's an
example.
You're a consultant, right?
(13:33):
You can start a coaching orconsulting business or
professional service business,and maybe you love doing the
consulting yourself, but youlove that.
Well, that's great.
You can build a really high endboutique business around that.
But there will be still placeswhere you have to get help and
(13:53):
you will have to let go of somethings and let go of control of
some things and you can have areally great boutique business.
But on the flip side, maybe youridea is that someday you want
to sell Okay, well, now youcan't be the center of your
business.
If you want to sell, right,nobody's going to buy that, and
so you want to sell Okay, well,now you can't be the center of
your business.
If you want to sell, right,nobody's going to buy that.
And so you have to have a verydifferent strategy and a very
(14:15):
different business model, wherenow you have people working
under you doing the thing andyou're operating and running the
company and building thecompany and the and even the
name may have to change.
So if you're building a company, you need a company name.
If you're building you as asolo entrepreneur or as a
(14:36):
boutique kind of consultingbusiness, you can use your own
name.
So these are also things thatpeople have to think about as
they're, as they're trying tonavigate where they want to go.
Speaker 2 (14:49):
Yeah, I feel like Anne is talking about me on here
.
You know all the stuff she'stalking about I'm going through,
so it looked like she's beenfollowing me a lot.
Speaker 3 (14:56):
Well, it's not my first rodeo and I've also worked
with hundreds and hundreds ofentrepreneurs and business
owners and I've worked in over80 different industries.
And I will tell you this veryseldom have people really had
their vision dialed in, even ifthey and I've worked with you
(15:16):
know companies that weremultiple millions of dollars.
But it's kind of like what yousaid a lot of times that company
, sort of like, took on a lifeof its own and it outgrew them
and now all of a sudden theyfind themselves in a different
role and things are fallingthrough the cracks and things
are declining and goingbackwards.
And I've worked yeah, I'veworked with those kinds of
(15:37):
clients as well.
So it's, it's part of theprocess and the journey.
But always having someone thatcan help you, that has been
there, done it, knows the insand outs, is such a fast path
for people.
And we have that availabletoday with you.
With me, you don't have to tryto figure things out on your own
anymore.
Speaker 2 (15:57):
Yeah, I love it.
I'm going to go into thisquestion very, very soon.
So who's your ideal client?
So, when you think about whereyou are now, you've done a
phenomenal job, you've soldseveral businesses and you're
still in business.
Who's your ideal client?
Speaker 3 (16:12):
Yes, my ideal client is people that are.
They have a big goal.
They really want more fromtheir business.
They want their business to betransformational to their life.
They want to impact more peopleand they want to know the
fastest path.
They want help to get there thefastest.
(16:33):
But they are people that arealready excellent at what they
do.
They have skill sets, they haveknowledge, they have results.
Maybe they've already been inbusiness and now they want to
build out another either milliondollar revenue stream or a new
offer.
They a good example of this isone of my consultants that I
(16:56):
worked with.
She was selling her services.
She had an agency, a marketingagency, and they were doing
social media, so that was whatshe was selling.
But she felt like she wasgiving away like her real
expertise, which is she couldidentify like real gaps in
people's businesses that theywere missing.
That was keeping them fromgetting more business and and so
(17:18):
she came to me.
I actually I was on her podcastand she said I want to start
consulting and being like atrusted advisor to these
companies.
I just don't know how to putall that together and I want.
She said so, long story short,we did it.
She went back to that client,to a client that she was already
working with, making a fewthousand a month, and she resold
(17:40):
them and closed a 413 000 dealwith them and it was stuff she
was kind of giving away.
Uh, so people like that thatthey have so much more
opportunity and they know it,but they don't know how to
capture it.
And I remember her saying to meand I never really thought
about adding an extra million tomy business with this kind of
(18:04):
an offer, but now I realized,wow, that's like two clients.
So so those are, those are mypeople, people that just have a
bigger they're, they just wantmore from their business and
they also want more simplicity.
But they know they've got somuch more to do and to give they
don't know how to put ittogether.
Speaker 2 (18:24):
Yeah, which I think is because people know what they
know in their business, theyknow their skill in the trade,
but you come in with this other,bigger picture for them, and so
I think you're spot on toentrepreneurs that are listening
you know what you know really,really well, but when you want
to scale that and it gets beyondwhat your skillset, then I
think it's important to havesomeone on your team that says,
hey, here's the opportunity towhat are you really trying to do
.
But it starts with what Annsaid you got to have a really
(18:52):
clear vision.
What do you hope to?
Speaker 3 (18:53):
see your company doing no, three years, five
years, I think I've tell you 10years.
I'll probably be on 10 years,I'll be retired, but whatever.
When I had, when I had a 30year old, asked me, what do you
see for yourself in 10 years?
And I'm like are you kidding me?
Do you know how old I'm goingto be in 10 years?
Speaker 2 (19:11):
Let's, let's like dial it back a little bit.
We're in a boat together.
I'm like 10 years.
I'm going to be where a body ofwater is with an umbrella over
my head.
Speaker 3 (19:18):
Yes, yeah, I mean I'm already living the life I want.
I've had so many people say andwhen are you going to retire?
So now I'm sharing my age,right?
I mean I said I've been anentrepreneur for I don't know,
35, 36 years, and before that Iwas in corporate for 13.
So that should tell yousomething.
But but I have people say, andwhen are you going to retire?
(19:39):
And I said why, like, why wouldI want to retire?
I have the most perfect lifeand I love my business and it's
exactly what I want it to be.
So, yeah, why do?
Speaker 2 (19:46):
that which is good for us to share.
I mean because oftentimes,people you know, we make
retirement more than what it'scooked up to be, and then we
often retire when we're at ourbest and we're having the most
fun hooked up to be, and then weoften retire when we're at our
best and we're having the mostfun.
Speaker 3 (20:01):
Yeah, and you know the most like you actually can
monetize all that brilliancethat you've acquired over time
which is also an ideal clientfor me, by the way.
Let me help you monetize thatbrilliance.
Speaker 2 (20:09):
Why are you retiring now?
You're at your best game.
Why retire now?
Speaker 3 (20:13):
Exactly yeah, you've got so much to offer why retire
now Exactly?
Speaker 2 (20:19):
Yeah, you've got so much to offer.
Yeah, so when you think aboutpeople that are in the business
or in the game ofentrepreneurship, I love what
you're saying, because even forour organization, when you think
about what we want to be ableto do, it's more offerings.
Quite honestly, that's thereality of it.
So even we probably need tohave a call.
But if someone's listening toyou and they're thinking about
more offers, it soundscomplicated, it sounds like a
CRM, it sounds like a learningmanagement system or it sounds
(20:41):
like I got to have all thesethings that take up.
I mean, because it looks reallygood and I'm worried about do I
invest in this now?
Here's a question I hear a lot.
Well, ron, I don't have themoney.
So how do I?
Do I invest now?
Do I invest later?
If you want to make the money,what comes first?
The chicken or the egg?
Can you make money without?
Speaker 3 (21:01):
investing money.
Yeah Well, first of all, youneed to be talking to better
people that can afford to payyou and also see the value of an
investment.
So often especially thishappens with new entrepreneurs
they don't get that businessisn't going to be free, and so,
look, you can either go down alot of you can waste a lot of
time and energy and even moneytrying a lot of different things
(21:25):
, or you can work with someonewho has really the path and they
can help you accomplish thingsso much faster and you can start
making money.
So one thing that people haveto understand when they're in
business is money is replaceable.
So if you truly believe thatthe person can help you, then
you find the money.
Find the money to work withthem, and if you're not thinking
(21:46):
like this, you're already deadin the water before you start,
in my opinion, because if youdon't move fast in the in the
business world today, it is sodifferent, ron.
I've been doing this 35 and 36years and it is moving at
lightning speed like we've neverseen.
I tell people a lot when Ifirst started in business my
(22:09):
very first business I never evenreally thought about making a
million dollars because I didn'teven know any millionaires.
That wasn't a thing 36 yearsago, right, and we also didn't
have 24-7 access to all thethings we do now.
So I didn't know anymillionaires that I knew of.
And now I help people create amillion dollar offer, and a
(22:30):
million.
You know like one offer can bemore than a million dollars, and
so all of that has changed.
But if you don't realize thatthings move at such a speed, you
know, 15 years ago when Istarted coaching, I would go to
networking events and I wouldtell people I was going to
business coach and they'd belike what is that?
And you know, three years afterthat, I met a networking event
(22:54):
and the whole room is businesscoaches.
And that's what.
That's what we're talking about.
You're missing opportunity.
You're missing out on moresuccess the longer you wait to
get things rolling, or even thelonger you wait to scale the
opportunities don't wait for you.
And people think like that, andthat is a huge mistake I see
(23:16):
people make.
They think that, okay, well, Ican just do this a year from now
.
No, a year from now we'retalking a totally different game
.
It's gonna be completelydifferent.
Speaker 2 (23:26):
Yeah, you can say that again.
I mean yes, yes, if you wait ayear from now, it's going to be
10 times different than today.
Speaker 3 (23:34):
I mean that's just how it is Very different.
Speaker 2 (23:38):
You look at cards, you look at communication, you
look at banking.
Like whoever thought we tap an.
Atm card.
You know exactly Like tappingand just don't like tap and keep
going.
Or you walk through the airportand there's nobody at the
machine and you can get yoursoda, your drink and your food.
I mean, it's changing that fast.
It is no one's waiting no oneyeah, yeah.
So you got to go forward.
Speaker 3 (23:58):
And the thing is, you know and I'm not just saying
people should hire someone likeme to help them, they should.
And someone like you, right,they should hire because we are
the speed I say we're the jetplane, we're the SpaceX, right,
we're the jet plane.
We are not the horse and buggyIf you're trying to I've been
(24:22):
using that kind of metaphor foryears but if you're, if you're
trying to figure things outyourself, you're still in horse
and buggy mode and that is notgoing to work in the marketplace
today.
But AI is a perfect example ofthe disruption that we have seen
in the market.
And here's what I believe thefaster you start building your
success, the the more you'releaving everybody else behind.
(24:44):
Instead of trying to catch up,you're leaving people behind,
which means you're now going tobe at the top of your game.
You know, I help people buildreally powerful, influential
brands as part of theirpositioning in the market and
all of that and and I'll look,and they're not doing anything.
And I'm like you're like fiveyears behind everybody else
(25:05):
because you haven't done this.
Small business owners thataren't online.
They're five years behind theircompetitors that have taken
those steps and done thosethings, and so you have to
realize, but this is also mybusiness, so I have to keep on
top of all of that, and mostpeople don't have the time to
keep on top of all of that, andmost people don't have the time
to keep on top of all of thosethings, which is why you need an
(25:27):
expert to help you.
Speaker 2 (25:28):
Yeah, I love it.
I mean I'm a small businessowner and I'm listening.
You know I put on events andyou know we've been around for
11 years and we've grown.
But I love the idea of you knowyou got to have someone on your
team that's going to payattention to the stuff that you
just don't have the bandwidth.
You may start off small andwhen you're small in boutique
you can do a lot of the stuff.
You can answer the phone andtake out the trash.
There comes a time when youreally can't At some point.
(25:50):
What analogy I use for peopleis hey, you can take the stairs
or you can take the elevator,and the difference is, if you
bring someone on board, theyhelp you go up a lot faster to
the 25th floor, versus youclimbing those 25 flights of
stairs.
I mean you could, but could youbring someone on?
And I will tell everybodyinvest in yourself, invest in
your dream.
I say this all the time.
(26:10):
You're gonna have to be willingto invest in yourself to get
better.
And so use an expert, use aprofessional.
I mean I use them.
I have coaches, I have peoplethat do a lot of work.
Speaker 3 (26:18):
I do too.
That's never changed.
Yes, I do too.
I never changed yeah.
Speaker 2 (26:22):
Yes, yes.
So you think about it as welook at our time here.
Is there anything that youshare with people that are
listening, that areentrepreneurs?
You know what's your pitch.
What would you like for them tolearn or know about you?
Can you share that with themand how to find you?
Speaker 3 (26:35):
Yes, yes, thank you so much.
So the main thing in themarketplace today is you have to
be completely different fromeveryone else, because
everything is so competitive.
Competition is fierce, nomatter what kind of market
you're in, no matter what kindof business you're in, and if
you cannot separate yourselffrom the competition you are
(27:00):
already putting you're alreadybehind the eight balls.
So you have to be able to dothat, not just with your
business, but also with yourbrand, with your marketing, with
your sales process, all ofthose things.
And I think it's a big missingpiece for a lot of people, and
when I help people do this intheir business, they get so much
faster results.
So I would say that's the thingyou have to be focused on.
How can we not only be betterthing you have to be focused on
(27:26):
how can we not only be better,how can we look better, how can
we do better and how can we bebetter.
And that's what people have tobe focused on.
Speaker 2 (27:31):
I love it.
I love it.
I always tell people does youraudio match your video?
I hear what you're saying, butif I go to your website, do I
see it?
If I see what your clients aresaying about you, is that you
know?
Do I see that somewhere else?
I?
Speaker 3 (27:42):
feel really good if you go to my website, if you
Google me.
That's another thing.
You know companies are gettingGoogled these days and if you're
not showing up as the best theoutside perception that you're
the best and then delivering onthat promise, you're going to
miss out.
You're going to be making yourbusiness hard.
Speaker 2 (28:02):
Yes, and that's real.
People are using all of socialmedia platforms and researchers.
So if you have, when you go outand look at your visual
footprint, your AI footprint, adigital footprint, what does it
say about?
No matter how good you are,people are going to go follow
your digital footprint.
Speaker 3 (28:18):
So make sure that that is representing you the way
you want to be represented, andit can set you apart too, ron,
absolutely Set you apart fromeveryone else too.
Yes, what's the best way tofind you?
Yes, you can go to my websiteat annelcardincom, but you can
find me, you can Google me, youcan follow my podcast.
I have a huge YouTube channel,so there's lots of ways you can.
(28:38):
How do you like to interactwith someone?
I'm probably doing it.
Speaker 2 (28:44):
Yes, I love it.
I love it.
Well, thank you so much.
I mean you've been phenomenal,you know.
Are there any programs thatyou're running in your business
right now where someone that'slooking for an opportunity to do
business with you?
Is there anything, any offersor anything you have out there
for people that are listening?
Speaker 3 (29:01):
Yeah, I mean, my Million Dollar Accelerator is my
main program and even myservices.
Whether I'm working with peopleone-to-one or they're coming
into my High Touch Mastermindfor that, that is my main
program.
So helping people do that and Ialways have that going.
Whether it's a VIP day or 90days or working with them for a
(29:22):
year, always have that going.
Speaker 2 (29:24):
I love it.
Love it.
Go, check out the program, goto LinkedIn, go to a website and
look up Ann.
You'll be able to find herAgain.
Thank y'all for joining us onUnpacked with Ron Harvey
Phenomenal.
We love adding value, we lovekeeping it real and having a
good time.
Hopefully we share it on thispodcast.
If you're an entrepreneursomething that helps you
understand how to scale and growin your business and make the
(29:45):
revenue that's available for youto make while you're providing
professional, great service, welove that you joined us and we
ask that you share it witheverybody else If you think this
will be useful.
Until next time, ann and I willsign off and ask you to have a
phenomenal week and a phenomenalday.
And until next time, we'll seeyou on the next podcast with Ron
Harvey.
Speaker 1 (30:02):
Answers for real leadership challenges.
Until next time, remember toadd value and make a difference,
where you are, for the peopleyou serve, because people always
matter.
Welcome to Unpacked Podcast with your host
leadership consultant, RonHarvey of GlobalCore Strategies
and Consulting.
Ron believes that leadership isthe fundamental driver towards
making a difference.
So now to find out more of whatit means to unpack leadership,
here's your host, Ron Harvey.
Speaker 2 (00:20):
Good afternoon.
This is Ron Harvey, the vicepresident, chief operating
officer, officer for GlobalCourse Strategies, and we're a
professional services leadershipfirm.
Our primary role and ourcondition for you is how do we
help leaders be better connectedto their teams at the end of
the day, where they work really,really well together and get
things done and take care of allof their stakeholders?
So we enjoy doing it.
(00:41):
We've been around for about 11years in our business, so we
enjoy doing it.
We've been around for about 11years in our business, you know.
So I'm excited about the work weget to do, but I'm really
excited that we've had thispodcast now for 18 months and
we're adding value to peoplethat are doing roles across the
entire country and always inviteguests from everywhere, and we
(01:03):
do it unpack.
There are no questions inadvance and our guests show up
and they have a good time and weunpack it as we go.
So hang on tight and hopefullyyou enjoyed this segment of our
podcast and I have anotherphenomenal guest on with us and
I'm going to allow Ann, or giveher the microphone and get out
of her way and let her introduceherself the way that she wants
us to know her.
So, ann, let me let you havethe microphone.
Speaker 3 (01:19):
Hey, thanks so much, Ron, for having me on.
It's my pleasure, and so what Ido is really help professional
entrepreneurs level upeverything they're doing and
create million dollar offers,brands and scale their business,
building influence in themarket.
So that's all a piece of it.
Speaker 2 (01:38):
Yes, yes.
So Anna be tapping into.
You know as people send theirbios and all the information you
know.
You know when you trigger likeentrepreneurs.
If people that know me locallyknow that I love helping
business owners, I mean I'mphenomenal in that space, it's
like a sweet spot for me and Ialso help, like to help them
learn how to be really, reallygood leaders in their
organizations, so I'm going todive in for you.
I mean, you're in a space whereentrepreneurs and it's changing
(02:00):
so fast with AI, withtechnology we went through COVID
there's just so much thatentrepreneurs got to embrace.
What are you finding out as youdo the work you do?
That's most challenging forentrepreneurs.
Speaker 3 (02:12):
For the entrepreneurs .
So I work mainly withprofessional entrepreneurs.
So they have professionalbusinesses.
What I see is a lot of timesthey're getting stuck in that
scale mode.
They don't know how to reallygrow.
Or they're trying a lot ofthings like they ramp up their
marketing and but what they didto get to maybe their first
seven figures isn't going to bethe thing that gets them to
(02:34):
their second seven figures, orwhat they did to get to the
first six figures is not goingto be the thing that's going to
going to take them into thosehigher levels.
When you are trying to get abusiness launch, say a coaching
or consulting business, youreally can just go out there and
talk to people and you can getsome clients.
But as you're trying to scale,it requires different strategies
(02:55):
, different mindset, differentsystems.
Everything that you're doingnow has to level up, and that's
a problem that I see a lot ofpeople make or have really when
they're trying to grow, and so Ihelp them fix that.
Speaker 2 (03:14):
Wow, well, amazing, I mean, you're right in our lane.
So when you if someone'slistening and they're
entrepreneur, you know what arethe top three things that you'll
say that shows up and says, hey, this is something that I can
actually use help with.
What are the top three reasonsyou get phone calls or people go
to your website, what'shappening for them?
Speaker 3 (03:31):
Yes.
So when they number one,they're maybe stuck in their
revenue and they don't know thestrategies or the systems that
can help them grow.
Maybe they've tried a lot ofthings and they haven't worked.
They bought into a lot ofprograms or a lot of trainings
or even worked with a lot ofcoaches, but it's not taking the
really the accelerated paththat they would like it to take.
(03:51):
So there is that.
But I also get a lot of peoplecoming to me because they don't
have good clarity around theiroffer.
So maybe getting to that firstsix or even a couple $100,000 a
year, they were able to getthere fairly easy, but now they
don't.
They're not getting thetraction anymore and really
(04:12):
comes down to a lot of timesthey don't have really strong
offers and they don't, and theiroffer is the foundation for
their business.
So they know that they want toget paid more for what they're
doing.
They know they want betterclients, they want to win more
deals, but they have torestructure how they're doing
things and redefine it so itreally is.
(04:32):
Offers, marketing, sales andscaling.
So I mean those are the mainbuckets that I really help them
work in.
Speaker 2 (04:56):
Wow.
I mean, I'm in Columbia, SouthCarolina, and I'm heavily
engaged in our chamber.
I'm heavily engaged in ourcommunity of entrepreneurs and I
will tell you that mostentrepreneurs, when you look at
the percentage that aresuccessful and that scale to
know the things that doesn'tallow them to get there.
For our organization you saidsomething that was huge for us
is, once we finally got there,we had to change almost
everything to continue toattract clients that we really
want to attract at another level.
Speaker 3 (05:17):
Yes.
Speaker 2 (05:17):
What's?
How important is the mindset,though.
I mean when you first go on asan entrepreneur.
How important is the mindset?
Speaker 3 (05:23):
Well, your mindset is going to be important, not just
starting your business, butscaling your business.
You really have to thinkdifferently and I tell people,
you know, fear is something thatcomes in right Lack of
confidence, but that comes in atevery level.
Every time you're getting outof your comfort zone, so to
speak, and you're leveling up,you're going to have those
(05:43):
things show back up zone, so tospeak, and you're leveling up,
you're going to have thosethings show back up.
And so you always you have toknow how to navigate your
mindset and you have to be ableto recognize those things that
come in.
And I talk about this a lot.
I said look, it doesn't matterhow high you're going in your
company, every time you'restepping, every time you're back
out of that comfort zone, outof that circle, you're going to
(06:04):
have mindset things that willshow up for you and you have to
be strong and resilient and youhave to continue to look at the
bigger picture and the purposeof where you're trying to go, to
keep pushing through that.
And I think a lot of peopledon't realize that.
They think you get to a certainlevel and it's easy.
Okay, well, I've alreadyfigured it out.
(06:25):
I am.
You know, I've been able tomake my first seven figures, but
going to 5 million or 10million all of a sudden,
everything has to change.
Right Now you're leading peopledifferently, you're building
partnerships, so you have tohave that expanded thinking, but
you also have to be able tonavigate the hard times, and I
(06:46):
think that's where a lot ofpeople get stuck.
Speaker 2 (06:51):
Wow, in your line of work, in your time that you
spent doing this, have younoticed the difference in how to
cultivate those relationships?
Because for me, there weredifferent relationships where I
started to where I am now.
Has there been a difference inhow valuable relationships are
to you if you're going to scale?
Speaker 3 (07:09):
Yes, it is one of the great scale strategies.
So one of the things that Ihelp people do is if they want
to run virtual events or theywant to speak on stages, that's
all part of scaling.
Or even a podcast I have what Icall high impact podcast
strategy that I teach my clientsto get really high end clients,
(07:29):
and anytime you are using thosetypes of strategies,
relationship becomes a huge partof that.
So it has to be.
You have to have the foundationfor your business where you
look like someone that peoplewant to have on their show or
they want to have thatconnection with, or that
partnership with right.
So you have to have that kindof positioning in the market so
(07:51):
that people are saying yes toyou and they are, you know, they
even feel great that you'recoming on their show or whatever
.
But you have to understand thatthose relationships become even
more important.
For example, those partners canhelp my clients fill their
virtual events.
They can sure they can run paidads and they can do all those
(08:14):
things, but a partner can helpthem.
Partners can help them fillthose even faster and you're
getting probably more qualifiedpeople.
So those partnerships and thoserelationships become huge as
you are growing or even steppinginto another business.
I've been able to step intomultiple businesses, so I'm on
my seventh.
(08:34):
I have my sixth and seventhbusiness right now that I'm
running.
I've sold five previousbusinesses that I built as an
entrepreneur and all of thosecame because I built
relationships with people.
I wasn't afraid to get outthere, put myself out there and
have conversations.
And I think about my coachingstarted as simple as showing
some, you know, asking somebusiness owners that I had
(08:56):
already built relationships with.
Hey, I'm thinking about helpingpeople, you know, with coaching
and business coach them andhelp them with their growth.
Would you be interested in that?
And those were my first clientsand that came from
relationships and building that.
But that's never going tochange.
We with AI, it doesn't matter.
People still love human tohuman.
Speaker 2 (09:18):
Yes, I'm glad you said that too.
You know, and when you thinkabout, AI is valuable and I I'm
a fan of it, but also know thatnothing's going to replace the
human to human engagement.
I agree, and so people still.
I mean, one thing about AI isit doesn't have the emotions
that we have as human beings.
Right, People still want thoseconnections, so I think that's
super important.
So, when you think about thework that you're doing and
(09:40):
people being able to scale and Ihear it all the time in
conferences how do you get past?
You know, I've told like onceyou make this certain amount, it
becomes easier.
That hasn't been true for me.
It's like it doesn't becomeeasier.
How do you keep scaling?
You know, as you, you know youhit this threshold of what you
wanted to achieve.
(10:00):
You know, initially just wantto get in business and hope that
people find you and know yougot a company.
You just want to get in businessand hope that people find you
and know you've got a company.
Then you focus on your revenueand you focus on expanding your
team and then you all of asudden realize this is bigger
than you.
How do you learn to lean intothat?
Speaker 3 (10:15):
You know that actually happens a lot where
people grow the company almostbeyond them.
I see it, I've seen it a lot.
So you really have a couple ofchoices at that point.
You can either up-level yourskills and develop the skills
that you need.
So here's a good example whenyou're starting out, you
probably don't have a big teamright.
You're not running and managinga lot of people.
(10:37):
But as your company grows, asyour business grows, all of a
sudden now you're managingpeople and you have to realize
you have to change hats so oftenwhen you are trying to grow.
Excuse me, we're not live, arewe?
Speaker 2 (10:51):
No, we recorded, Okay cool.
Speaker 3 (10:53):
Okay, cool, I had a frog in my throat.
Hang on one second.
Speaker 2 (10:56):
Yeah, we can edit that out for us, so we're good.
Speaker 3 (11:01):
Okay.
So as your company is growing,all of a sudden, now you're
managing more people, you haveto change hats A lot of times
with what you were doing whenyou first start your business.
You're out there, you're doingmost of it right and you might
get a little bit of help forthis or that, but you're doing
most of the work.
But as you grow and scale thehats, you're wearing change and
(11:25):
also you're really operatingdifferently in your business, in
your company.
A really important piece andthis sounds so basic and
probably everyone listening islike I'm so beyond that but a
lot of people don't have a clearvision for where they want to
go and what they want and, as aresult, they make their business
(11:46):
harder because now they aregoing to go down a lot of times
the wrong path, whereas when youthink about your vision as your
GPS, you it's so much easier tostay on course and knowing what
you need.
So, getting back to yourquestion, you can either develop
the skills, if you want to putin the work to develop the
skills, or sometimes that mightbe a great opportunity to sell
(12:09):
or to bring someone in that canrun things for you.
So there are a lot of ways andit really depends on what the
person wants, because there's noone size fits all.
Speaker 2 (12:19):
Yeah, and you made it sound simple, but you're
exactly right.
I mean, when we first started,I don't know if my vision was
really really clear.
I knew that what I did and Ienjoyed doing it, but I don't
know if I look like vision wise,even though that's the way
you're supposed to start.
I probably failed that task andI finally got it together, but
I didn't have it.
When I first started, I knewwhat I wanted to do, I knew I
wanted to have fun and I knew Iwanted to help people and I
(12:40):
wanted to grow, but I don't havea clear enough vision and, like
you said, it's GPS.
You don't have a destination.
You're going to be sitting inthe same spot an hour from now
because GPS is not going to tellyou turn left or turn right or
do this, so you're going to needa destination where you're
headed to.
When you think about peoplethat are in business and
(13:01):
entrepreneurs and the level ofmaturity it takes to to learn to
delegate and empower otherpeople in their company, what's
the advice to that?
Because that's hard.
Speaker 3 (13:12):
It's very hard.
However, if this really goesback to your vision, what is it
you really want from yourbusiness?
What is it you're really tryingto get?
What is that overallopportunity that you're looking
at?
And so, when we talk abouthaving a vision, here's an
example.
You're a consultant, right?
(13:33):
You can start a coaching orconsulting business or
professional service business,and maybe you love doing the
consulting yourself, but youlove that.
Well, that's great.
You can build a really high endboutique business around that.
But there will be still placeswhere you have to get help and
(13:53):
you will have to let go of somethings and let go of control of
some things and you can have areally great boutique business.
But on the flip side, maybe youridea is that someday you want
to sell Okay, well, now youcan't be the center of your
business.
If you want to sell, right,nobody's going to buy that, and
so you want to sell Okay, well,now you can't be the center of
your business.
If you want to sell, right,nobody's going to buy that.
And so you have to have a verydifferent strategy and a very
(14:15):
different business model, wherenow you have people working
under you doing the thing andyou're operating and running the
company and building thecompany and the and even the
name may have to change.
So if you're building a company, you need a company name.
If you're building you as asolo entrepreneur or as a
(14:36):
boutique kind of consultingbusiness, you can use your own
name.
So these are also things thatpeople have to think about as
they're, as they're trying tonavigate where they want to go.
Speaker 2 (14:49):
Yeah, I feel like Anne is talking about me on here
.
You know all the stuff she'stalking about I'm going through,
so it looked like she's beenfollowing me a lot.
Speaker 3 (14:56):
Well, it's not my first rodeo and I've also worked
with hundreds and hundreds ofentrepreneurs and business
owners and I've worked in over80 different industries.
And I will tell you this veryseldom have people really had
their vision dialed in, even ifthey and I've worked with you
(15:16):
know companies that weremultiple millions of dollars.
But it's kind of like what yousaid a lot of times that company
, sort of like, took on a lifeof its own and it outgrew them
and now all of a sudden theyfind themselves in a different
role and things are fallingthrough the cracks and things
are declining and goingbackwards.
And I've worked yeah, I'veworked with those kinds of
(15:37):
clients as well.
So it's, it's part of theprocess and the journey.
But always having someone thatcan help you, that has been
there, done it, knows the insand outs, is such a fast path
for people.
And we have that availabletoday with you.
With me, you don't have to tryto figure things out on your own
anymore.
Speaker 2 (15:57):
Yeah, I love it.
I'm going to go into thisquestion very, very soon.
So who's your ideal client?
So, when you think about whereyou are now, you've done a
phenomenal job, you've soldseveral businesses and you're
still in business.
Who's your ideal client?
Speaker 3 (16:12):
Yes, my ideal client is people that are.
They have a big goal.
They really want more fromtheir business.
They want their business to betransformational to their life.
They want to impact more peopleand they want to know the
fastest path.
They want help to get there thefastest.
(16:33):
But they are people that arealready excellent at what they
do.
They have skill sets, they haveknowledge, they have results.
Maybe they've already been inbusiness and now they want to
build out another either milliondollar revenue stream or a new
offer.
They a good example of this isone of my consultants that I
(16:56):
worked with.
She was selling her services.
She had an agency, a marketingagency, and they were doing
social media, so that was whatshe was selling.
But she felt like she wasgiving away like her real
expertise, which is she couldidentify like real gaps in
people's businesses that theywere missing.
That was keeping them fromgetting more business and and so
(17:18):
she came to me.
I actually I was on her podcastand she said I want to start
consulting and being like atrusted advisor to these
companies.
I just don't know how to putall that together and I want.
She said so, long story short,we did it.
She went back to that client,to a client that she was already
working with, making a fewthousand a month, and she resold
(17:40):
them and closed a 413 000 dealwith them and it was stuff she
was kind of giving away.
Uh, so people like that thatthey have so much more
opportunity and they know it,but they don't know how to
capture it.
And I remember her saying to meand I never really thought
about adding an extra million tomy business with this kind of
(18:04):
an offer, but now I realized,wow, that's like two clients.
So so those are, those are mypeople, people that just have a
bigger they're, they just wantmore from their business and
they also want more simplicity.
But they know they've got somuch more to do and to give they
don't know how to put ittogether.
Speaker 2 (18:24):
Yeah, which I think is because people know what they
know in their business, theyknow their skill in the trade,
but you come in with this other,bigger picture for them, and so
I think you're spot on toentrepreneurs that are listening
you know what you know really,really well, but when you want
to scale that and it gets beyondwhat your skillset, then I
think it's important to havesomeone on your team that says,
hey, here's the opportunity towhat are you really trying to do
.
But it starts with what Annsaid you got to have a really
(18:52):
clear vision.
What do you hope to?
Speaker 3 (18:53):
see your company doing no, three years, five
years, I think I've tell you 10years.
I'll probably be on 10 years,I'll be retired, but whatever.
When I had, when I had a 30year old, asked me, what do you
see for yourself in 10 years?
And I'm like are you kidding me?
Do you know how old I'm goingto be in 10 years?
Speaker 2 (19:11):
Let's, let's like dial it back a little bit.
We're in a boat together.
I'm like 10 years.
I'm going to be where a body ofwater is with an umbrella over
my head.
Speaker 3 (19:18):
Yes, yeah, I mean I'm already living the life I want.
I've had so many people say andwhen are you going to retire?
So now I'm sharing my age,right?
I mean I said I've been anentrepreneur for I don't know,
35, 36 years, and before that Iwas in corporate for 13.
So that should tell yousomething.
But but I have people say, andwhen are you going to retire?
(19:39):
And I said why, like, why wouldI want to retire?
I have the most perfect lifeand I love my business and it's
exactly what I want it to be.
So, yeah, why do?
Speaker 2 (19:46):
that which is good for us to share.
I mean because oftentimes,people you know, we make
retirement more than what it'scooked up to be, and then we
often retire when we're at ourbest and we're having the most
fun hooked up to be, and then weoften retire when we're at our
best and we're having the mostfun.
Speaker 3 (20:01):
Yeah, and you know the most like you actually can
monetize all that brilliancethat you've acquired over time
which is also an ideal clientfor me, by the way.
Let me help you monetize thatbrilliance.
Speaker 2 (20:09):
Why are you retiring now?
You're at your best game.
Why retire now?
Speaker 3 (20:13):
Exactly yeah, you've got so much to offer why retire
now Exactly?
Speaker 2 (20:19):
Yeah, you've got so much to offer.
Yeah, so when you think aboutpeople that are in the business
or in the game ofentrepreneurship, I love what
you're saying, because even forour organization, when you think
about what we want to be ableto do, it's more offerings.
Quite honestly, that's thereality of it.
So even we probably need tohave a call.
But if someone's listening toyou and they're thinking about
more offers, it soundscomplicated, it sounds like a
CRM, it sounds like a learningmanagement system or it sounds
(20:41):
like I got to have all thesethings that take up.
I mean, because it looks reallygood and I'm worried about do I
invest in this now?
Here's a question I hear a lot.
Well, ron, I don't have themoney.
So how do I?
Do I invest now?
Do I invest later?
If you want to make the money,what comes first?
The chicken or the egg?
Can you make money without?
Speaker 3 (21:01):
investing money.
Yeah Well, first of all, youneed to be talking to better
people that can afford to payyou and also see the value of an
investment.
So often especially thishappens with new entrepreneurs
they don't get that businessisn't going to be free, and so,
look, you can either go down alot of you can waste a lot of
time and energy and even moneytrying a lot of different things
(21:25):
, or you can work with someonewho has really the path and they
can help you accomplish thingsso much faster and you can start
making money.
So one thing that people haveto understand when they're in
business is money is replaceable.
So if you truly believe thatthe person can help you, then
you find the money.
Find the money to work withthem, and if you're not thinking
(21:46):
like this, you're already deadin the water before you start,
in my opinion, because if youdon't move fast in the in the
business world today, it is sodifferent, ron.
I've been doing this 35 and 36years and it is moving at
lightning speed like we've neverseen.
I tell people a lot when Ifirst started in business my
(22:09):
very first business I never evenreally thought about making a
million dollars because I didn'teven know any millionaires.
That wasn't a thing 36 yearsago, right, and we also didn't
have 24-7 access to all thethings we do now.
So I didn't know anymillionaires that I knew of.
And now I help people create amillion dollar offer, and a
(22:30):
million.
You know like one offer can bemore than a million dollars, and
so all of that has changed.
But if you don't realize thatthings move at such a speed, you
know, 15 years ago when Istarted coaching, I would go to
networking events and I wouldtell people I was going to
business coach and they'd belike what is that?
And you know, three years afterthat, I met a networking event
(22:54):
and the whole room is businesscoaches.
And that's what.
That's what we're talking about.
You're missing opportunity.
You're missing out on moresuccess the longer you wait to
get things rolling, or even thelonger you wait to scale the
opportunities don't wait for you.
And people think like that, andthat is a huge mistake I see
(23:16):
people make.
They think that, okay, well, Ican just do this a year from now
.
No, a year from now we'retalking a totally different game
.
It's gonna be completelydifferent.
Speaker 2 (23:26):
Yeah, you can say that again.
I mean yes, yes, if you wait ayear from now, it's going to be
10 times different than today.
Speaker 3 (23:34):
I mean that's just how it is Very different.
Speaker 2 (23:38):
You look at cards, you look at communication, you
look at banking.
Like whoever thought we tap an.
Atm card.
You know exactly Like tappingand just don't like tap and keep
going.
Or you walk through the airportand there's nobody at the
machine and you can get yoursoda, your drink and your food.
I mean, it's changing that fast.
It is no one's waiting no oneyeah, yeah.
So you got to go forward.
Speaker 3 (23:58):
And the thing is, you know and I'm not just saying
people should hire someone likeme to help them, they should.
And someone like you, right,they should hire because we are
the speed I say we're the jetplane, we're the SpaceX, right,
we're the jet plane.
We are not the horse and buggyIf you're trying to I've been
(24:22):
using that kind of metaphor foryears but if you're, if you're
trying to figure things outyourself, you're still in horse
and buggy mode and that is notgoing to work in the marketplace
today.
But AI is a perfect example ofthe disruption that we have seen
in the market.
And here's what I believe thefaster you start building your
success, the the more you'releaving everybody else behind.
(24:44):
Instead of trying to catch up,you're leaving people behind,
which means you're now going tobe at the top of your game.
You know, I help people buildreally powerful, influential
brands as part of theirpositioning in the market and
all of that and and I'll look,and they're not doing anything.
And I'm like you're like fiveyears behind everybody else
(25:05):
because you haven't done this.
Small business owners thataren't online.
They're five years behind theircompetitors that have taken
those steps and done thosethings, and so you have to
realize, but this is also mybusiness, so I have to keep on
top of all of that, and mostpeople don't have the time to
keep on top of all of that, andmost people don't have the time
to keep on top of all of thosethings, which is why you need an
(25:27):
expert to help you.
Speaker 2 (25:28):
Yeah, I love it.
I mean I'm a small businessowner and I'm listening.
You know I put on events andyou know we've been around for
11 years and we've grown.
But I love the idea of you knowyou got to have someone on your
team that's going to payattention to the stuff that you
just don't have the bandwidth.
You may start off small andwhen you're small in boutique
you can do a lot of the stuff.
You can answer the phone andtake out the trash.
There comes a time when youreally can't At some point.
(25:50):
What analogy I use for peopleis hey, you can take the stairs
or you can take the elevator,and the difference is, if you
bring someone on board, theyhelp you go up a lot faster to
the 25th floor, versus youclimbing those 25 flights of
stairs.
I mean you could, but could youbring someone on?
And I will tell everybodyinvest in yourself, invest in
your dream.
I say this all the time.
(26:10):
You're gonna have to be willingto invest in yourself to get
better.
And so use an expert, use aprofessional.
I mean I use them.
I have coaches, I have peoplethat do a lot of work.
Speaker 3 (26:18):
I do too.
That's never changed.
Yes, I do too.
I never changed yeah.
Speaker 2 (26:22):
Yes, yes.
So you think about it as welook at our time here.
Is there anything that youshare with people that are
listening, that areentrepreneurs?
You know what's your pitch.
What would you like for them tolearn or know about you?
Can you share that with themand how to find you?
Speaker 3 (26:35):
Yes, yes, thank you so much.
So the main thing in themarketplace today is you have to
be completely different fromeveryone else, because
everything is so competitive.
Competition is fierce, nomatter what kind of market
you're in, no matter what kindof business you're in, and if
you cannot separate yourselffrom the competition you are
(27:00):
already putting you're alreadybehind the eight balls.
So you have to be able to dothat, not just with your
business, but also with yourbrand, with your marketing, with
your sales process, all ofthose things.
And I think it's a big missingpiece for a lot of people, and
when I help people do this intheir business, they get so much
faster results.
So I would say that's the thingyou have to be focused on.
How can we not only be betterthing you have to be focused on
(27:26):
how can we not only be better,how can we look better, how can
we do better and how can we bebetter.
And that's what people have tobe focused on.
Speaker 2 (27:31):
I love it.
I love it.
I always tell people does youraudio match your video?
I hear what you're saying, butif I go to your website, do I
see it?
If I see what your clients aresaying about you, is that you
know?
Do I see that somewhere else?
I?
Speaker 3 (27:42):
feel really good if you go to my website, if you
Google me.
That's another thing.
You know companies are gettingGoogled these days and if you're
not showing up as the best theoutside perception that you're
the best and then delivering onthat promise, you're going to
miss out.
You're going to be making yourbusiness hard.
Speaker 2 (28:02):
Yes, and that's real.
People are using all of socialmedia platforms and researchers.
So if you have, when you go outand look at your visual
footprint, your AI footprint, adigital footprint, what does it
say about?
No matter how good you are,people are going to go follow
your digital footprint.
Speaker 3 (28:18):
So make sure that that is representing you the way
you want to be represented, andit can set you apart too, ron,
absolutely Set you apart fromeveryone else too.
Yes, what's the best way tofind you?
Yes, you can go to my websiteat annelcardincom, but you can
find me, you can Google me, youcan follow my podcast.
I have a huge YouTube channel,so there's lots of ways you can.
(28:38):
How do you like to interactwith someone?
I'm probably doing it.
Speaker 2 (28:44):
Yes, I love it.
I love it.
Well, thank you so much.
I mean you've been phenomenal,you know.
Are there any programs thatyou're running in your business
right now where someone that'slooking for an opportunity to do
business with you?
Is there anything, any offersor anything you have out there
for people that are listening?
Speaker 3 (29:01):
Yeah, I mean, my Million Dollar Accelerator is my
main program and even myservices.
Whether I'm working with peopleone-to-one or they're coming
into my High Touch Mastermindfor that, that is my main
program.
So helping people do that and Ialways have that going.
Whether it's a VIP day or 90days or working with them for a
(29:22):
year, always have that going.
Speaker 2 (29:24):
I love it.
Love it.
Go, check out the program, goto LinkedIn, go to a website and
look up Ann.
You'll be able to find herAgain.
Thank y'all for joining us onUnpacked with Ron Harvey
Phenomenal.
We love adding value, we lovekeeping it real and having a
good time.
Hopefully we share it on thispodcast.
If you're an entrepreneursomething that helps you
understand how to scale and growin your business and make the
(29:45):
revenue that's available for youto make while you're providing
professional, great service, welove that you joined us and we
ask that you share it witheverybody else If you think this
will be useful.
Until next time, ann and I willsign off and ask you to have a
phenomenal week and a phenomenalday.
And until next time, we'll seeyou on the next podcast with Ron
Harvey.
Speaker 1 (30:02):
Answers for real leadership challenges.
Until next time, remember toadd value and make a difference,
where you are, for the peopleyou serve, because people always
matter.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!