March 31, 2025 • 32 mins
Jacob Lawson shares his extraordinary journey from average entrepreneur to purpose-driven leader, revealing how a simple name change from "Big Jake's Affordable Flooring" to "Extraordinary Flooring" completely transformed his business, mindset, and life.
• Everyone has something extraordinary to share with the world
• True leadership requires wanting to lead from within yourself
• Effective leadership means focusing on connected rather than disconnected business ventures
• The best leaders surround themselves with people better than them in complementary areas
• Finding extraordinary requires defining what makes you "walk on clouds" every day
• Leaders must pay forward their success through mentoring others
• Money challenges happen at every level of business growth—they signal breakthrough
• Transformation is more powerful than temporary inspiration or motivation
Check out Jacob's book "Make it Extraordinary: 27 Life-Changing Lessons to Help You Elevate Beyond the Ordinary" on Amazon and follow him on Instagram @make_it_extraordinary for daily motivation.
Connect with Ron
Just Make A Difference: Leading Under Pressure by Ron Harvey
“If you don’t have something to measure your growth, you won’t be self-aware or intentional about your growth.”
Learn more about Global Core Strategies
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The views and opinions expressed in this podcast are those of the speakers and guests and do not necessarily reflect the official policy or position of any organization or entity. The information provided in this podcast is intended for educational and informational purposes only and should not be considered as professional advice. Listeners should consult with their own professional advisors before implementing any suggestions or recommendations made in this podcast. The speakers and guests are not responsible for any actions taken by listeners based on the information presented in this podcast. The podcast is not intended to be a substitute for professional advice or services. The speakers and guests make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this ...
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Speaker 1 (00:03):
Welcome to Turning Point Leadership Podcast with
your host, ron Harvey of GlobalCore Strategies and Consulting.
Ron's delighted you joined usand excited to discuss and help
you navigate your journeytowards becoming an effective
leader.
During this podcast, ron willshare his core belief that
effective leadership is one ofthe key drivers towards change.
So together let's grow asleaders.
(00:25):
Here's Ron Harvey.
Speaker 2 (00:29):
Good morning.
This is Ron Harvey.
I'm the vice president, thechief operating officer for
Global Core Strategies andConsulting Basically, a
leadership development firm.
We spend all of our time, dayin and day out, on helping
leaders be better connected totheir workforce the people that
actually make things happen foryou.
So our goal is to make surethere's a great connection and
relationship between you andyour team, and we love doing
that every day.
(00:50):
But we also pause and we bringguests from around the country
on and we do the podcast.
We release it every singleMonday with a new leader from
across the globe, with alldifferent backgrounds, all kinds
of things that they're going toshare or show and talk about.
The one thing we promise you isthat we'll talk leadership.
Outside of that, we'll staywithin about 30 minutes, but we
don't know what the questionsare, what's going to happen, but
(01:11):
we're going to have fun.
We ask that you stay with us,join us, follow us, tell people
about us.
We love what we do, so todayI'm going to give you the
microphone before we dive intoUnpacked.
Speaker 3 (01:28):
Well, thanks for having me, Ron.
I've been looking forward tothis.
Speaker 2 (01:32):
Yes, yes.
Do you have anything that'scoming out?
Is there anything the businessthat you're in or books that
you've written?
Can you share anything that youlove for our audience to know
about you?
Speaker 3 (01:41):
Yeah, I launched my first book.
It extraordinary 27life-changing lessons to help
you elevate beyond the ordinarylaunched that this summer.
It's my very first book, veryproud of.
It basically took the biggestlife lessons that I've ever
learned in my 40 years of lifeand I put them into a book.
I took them and kind of tookthem in a chronological order
(02:01):
and took all of the biggestchallenge and the easy lessons,
the hard lessons and theexpensive lessons, the ones that
I was blessed to be having thementors in my life to show me
early on.
The hard lessons that I learnedin my 20 plus years of
entrepreneurship and theexpensive lessons that I learned
either by the mistakes on thoseprojects or the rooms that I
paid to get in.
(02:21):
So you know, 27 life-changinglessons to help you elevate
beyond the ordinary.
Speaker 2 (02:26):
Yeah, I love it, love it, got it on the shirt.
You're promoting it and that'simportant for all of us.
If you're following us.
We promote, we talk about whatwe're doing.
We share what we're doing.
We're entrepreneurs and youcan't be bashful and you can't
be shy about what you'reoffering.
What I do say for us, you know,when you think about it, jacob,
as an entrepreneur, you kind ofgot to have a heart for it, but
you got to have a heart forhelping and serving people as
well.
(02:47):
So glad to have you on the showas we continue to do the work
that we do.
Let's dive into some of thestuff I mean currently.
I mean you're doing great work.
When you think about making itextraordinary and you think
about leadership, what are younoticing across the globe where
people get stuck at not beingaverage?
Speaker 3 (03:05):
I think there's a lot of people that are just
perfectly content with justgoing by and however life takes
you In so many ways.
That's fine, but in my heart Ibelieve that everybody has
something extraordinary to sharewith the world.
I believe that everybody hassome sort of asset, some sort of
(03:25):
accolade, some sort of thingabout them that is extraordinary
.
It's something that they can domore than the average person.
So to leave that untarnished,to leave that unused up, to me
is kind of a travesty.
I believe everybody hassomething special and they
should bring it out and share itwith the world.
Speaker 2 (03:43):
I 100% agree that I think everybody has something
special and they should bring itout and share it with the world
.
100% agree that I thinkeverybody has something that
they're really, really good at,that makes them excel above
other people that may not do itthe best.
That thing is, none of us aregreat.
All of us are great atsomething and I think you should
tap into that, whatever that is, as a professional.
In this space there's almostlike this vacuum of developing
leaders intentionally long termvacuum of developing leaders
(04:06):
intentionally long-term.
How do we close the gap ongetting people ready to run
organizations, whether it's intotheir companies or their own
company or working for anorganization or in our schools
or in our churches?
How do we get people developedto be more effective as leaders?
Speaker 3 (04:17):
Well, you can do all the developing you want, but in
my opinion, that person has towant to be the leader.
That person has to have somesort of drive.
I mean, we work on a lot ofdevelopment with our team.
I own a commercial flooringbusiness that I've been in for
over 20 years and we definitelytry to do a bunch of different
(04:37):
things to develop leaders.
But at the end of the day, ifit's not in their core, if it's
not in their heart to step upand be a leader, it's not really
going to happen.
Yeah, you can put them in placeand they might get the job done
, but are they going to excel?
They're not going to excelunless they truly want it.
They got to want to lead.
(04:58):
They got to want to lead forthemselves, want to lead for
their family, want to lead fortheir circle right, but if they
circle, right, but if if theydon't want it, it's very hard to
drag it out of somebody.
Speaker 2 (05:09):
I love you saying, like you tap into things I'm
sure that probably in your booktoo as well Like what's the
drive for you, what are somethings that you can share that
you've kind of highlightedwithout giving away the whole
book?
What are some things you canshare that you've learned over
your 40 years of stepping aboveand going beyond?
What have you learned?
Speaker 3 (05:28):
Well, to take it back , you know, my business didn't
start as extraordinary flooring.
My business started as BigJake's Affordable Flooring and
not everybody starts out withthe best name and that
definitely wasn't the best one.
I wasn't attracting the bestspenders.
But I did have an aha momentand it was make it extraordinary
(05:49):
.
And so this is less than sixmonths of me being in business
and I changed my name toExtraordinary Flooring and that
shifted my mindset.
That shifted my mindset fromjust trying to do these average
jobs to doing extraordinary workand almost instantaneously that
changed the landscape of mybusiness.
I started getting multimilliondollar homes.
I started getting largerprojects.
(06:10):
I started getting extraordinarypieces of art that I needed to
do, not just some 12 by 12 vinylplank of flooring to install.
We were doing this eloquentmarble backsplashes and just
really extraordinary pieces ofart.
And it became a way of businessand then progressively, over
time, it became a way of life.
It's not just make itextraordinary flooring, it's
(06:33):
make it extraordinary in life.
If you have a choice, why makeit ordinary when you can be
extraordinary?
Why do something ordinary whenyou have the ability to go above
and beyond and do somethingextraordinary?
And that's what the wordextraordinary is, and part of my
kind of legacy play is to breakthis word down a little bit and
make it achievable to theaverage person, to not think
(06:55):
that this word extraordinary isonly for the rich and famous and
successful.
No, it can be for anybody whojust has that will and that
desire inside of them to reachout and strive for more and do
more than that ordinary effortthat so many people are very
content to leave it at.
Speaker 2 (07:12):
Wow, wow.
I love that you're transparentof how you started with the name
you started with, and most ofus when we start with name and
marketing and you know, we knowwhat we want to do and we know
we're happy.
But you matured and you grewand say, okay, that was nice and
yeah, but it's not really whatI want to be known as and I
don't want to go for the subpart, you know, and I want to be
this bigger thing.
So I'm glad that you sharedwith our audience like here's
(07:33):
where I started, here's where Iam now.
But can you unpack?
How did it change your mindsetthe minute you change your name?
How did that shift happen?
Speaker 3 (07:41):
it was an aha moment.
I was riding in the back of avan doing a pickup job for,
actually, my old boss thattaught me the flooring industry
and it was just an aha momentand you know, for so long it was
.
Yeah, it was what we strive tobe in the business and it was a
catchphrase for the business.
But over time it startedbecoming a way of life and, fast
(08:02):
forward almost 15 years,business is doing well, started
doing multiple businessesbuilding residential homes.
I had a restaurant venture.
I was building my dream house,I kind of had some of my dream
cars and was doing all kinds ofthings in a successful part of
life and I just really wasn'tfeeling the best about it.
(08:24):
I was kind of letting myself go.
I was kind of out of shape.
I was focused on all of thesedifferent businesses and
whatever was left.
I was focusing on my family.
But I wasn't focused on myselfanymore and I knew I needed to
make a change.
I had a family visit and seenone of my older uncles who's in
(08:44):
his you know, kind of in his 60s, going through a couple of knee
surgeries and hip surgeries andjust kind of had the same part
kind of let himself go from theman he was, you know, so many
years ago.
And I was like Jake, if you canmake this change, that's your
future right there.
You're going to be goingthrough all of these, all of
these medical problems andhealth problems.
And that's when I started to putmyself back forward again and
(09:04):
focusing on my mental, myhealthness, my wellness and that
right there, really tied in thewhole package for me.
That's really where I startedfeeling myself extraordinary
again.
It was like all right, I waswinning here, here and here, but
I was losing over here and so Ididn't feel extraordinary, I
(09:26):
didn't feel great, I didn't feelgreat in my own skin.
So you can be winning over here, over here, over here, but if
you don't have those otherpieces in your life and for me
that was wellness and fitness,but some people it may be family
and spiritualness andrelationships You're winning
over here.
You're winning over here.
You're winning over here.
You're winning over here.
You're winning over here, butyou got a hold over here and it
(09:47):
just keeps you from feelingcomplete, it keeps you from
feeling great, it keeps you fromfeeling extraordinary.
And that's really where thiswhole lifestyle started tying in
for me that it's not just acompany motto, it's not just
what I'm doing for my foreigncompany.
This is a lifestyle that I wantto lead and I want to inspire
others to lead.
Speaker 2 (10:06):
That's why I love Unpacked.
I mean because you come onyou're not really sure where the
conversation is going to go,but people become really
transparent and say this is whatis important for me.
Now there's a level of maturitythat you've shared and grow for
you that you saw a familymember and realized you didn't
want to go down that path andyou had to make some adjustments
.
You had lost focusing on you.
That was a huge moment thatshifted your entire life.
(10:27):
How has that moment really madelife better for you?
Which is tied into leadership,because even if you get a
position or a title, if you'renot happy and you have holes,
you're not effective.
Speaker 3 (10:38):
Well, to tie it into Unpacked and to tie it back into
leadership.
At that time, as I mentioned, Ihad many focuses going on.
I had these other things thatwere really detracting me from
my primary business, which isextraordinary flooring.
I've got a great generalmanager that does amazing things
for me, his lifelong friendI've been knowing for forever
and he's been with me over 10years and he was keeping the
(11:00):
ship headed north, but we reallyweren't advancing the way we
could because I was sitting offtide looking at this venture,
this venture, this venture, andI was kind of distracted and
they were disconnected venturesas well as instead of connected
ventures, right.
So at that same time, when Istarted tying in the physical, I
also started tying in moremental.
(11:22):
I started knowing that, allright, jake, well, the company's
doing well, because we're 20years into the game, but my
leadership is not where itshould be.
My leadership should be betterand that is what will help
propel the business further.
So I knew that I needed tofocus on myself and become a
(11:45):
better leader in order to makethe team become better leaders,
right?
So at that same whole mentalshift, it all tied in everything
mental, physical, everythingand that's where I knew that I
needed to become a better leader, that just the average leader
that I was was not good enough.
It got us to where we were, butit wasn't.
It got us to where we were, butit wasn't enough to take us to
(12:06):
where we were going.
Speaker 2 (12:07):
I love that you're sharing this, because you can
get stuck and complacent whenyou have some success.
How do you not let some successslow you down and make you
complacent?
Because it sounds like that'swhere you were for a moment and
you started chasing after allthese other moving components.
Because, as an entrepreneur,people will tell you make sure
you got more than one place tomake money, make sure you got
many streams of revenue orincome, and you can get caught
(12:28):
up in that versus becomingreally good at what you're good
at and becoming the best at it.
Speaker 3 (12:33):
I had to learn that lesson.
The hard way, a little bit, youget a little bit of success and
you're hardworking, you gotgood work ethic, which I've
always had and just kind of like, if I'm focused, if I'm driven,
I'm going to make it, no matterwhat, right.
Well, it doesn't always happen.
We all know the stories of howmany times the most successful
entrepreneurs in this world havefailed.
(12:53):
That is part of the business ofentrepreneurship is failure,
you know, and that's where youlearn your biggest lessons and I
always kind of had that.
Well, if they can do it, I cando it.
If they can run 10 businesses,I can do it, you know.
But I did definitely learn aboutthe difference between
connected businesses anddisconnected businesses, and a
few of my businesses were verydisconnected, which didn't help
(13:15):
me keep everything tied in.
When they are tied in, theystart feeding each other right
and they work together and theywork in unison.
When they're completelydisconnected Now, you're
completely distracted.
You're going in these otherdirections.
So I definitely had to learnthat lesson.
I scaled back some of thoseother ventures, closed down some
of those other ventures andthen kind of doubled up and
tripled up on my main focus,which is the flooring company
(13:38):
and that helped me then refocusas a leader.
Refocus into growing a teamthat can support a larger
company.
Refocus into growing otherleaders in the company so that
I'm not the only one Right.
So those are some of the bigchanges and shifts.
At that same time it's like,all right, well, you're too
disconnected right now.
(13:59):
You kind of need to refocus,let some other people run those
other ventures, but you getrefocused on the main thing.
Let the main thing be the mainthing and kind of let some other
people run those other sideventures.
Speaker 2 (14:11):
How do you get out of your own way, because it's easy
to get an ego when you'rehalfway successful and think
it's all about you and you'redoing everything.
How do you help entrepreneursor leaders like you and I I've
been where you all the stuff youtalk about.
I've been there.
How do you help leaders get outof their own way and hire a
manager or general manager andallow them to help make you
better that you don't have to doeverything, because it's hard
(14:32):
to let go of what you built andlet somebody else start running
it?
What advice would you givesomeone that's struggling there
like letting go and lettingother people help?
Speaker 3 (14:40):
Well, don't think you're the only one that can do
it, you know, because you're notright.
You don't have the one solo jobthat only such and such can do.
Right, there's.
You know there's not many ofthose jobs out there, and even
the ones that are similar tothat, they still got somebody
else that can come right up onyou and do it.
Don't think you're the only onethat can do everything, and if
you're trying to do everything,you're not going to get the most
(15:01):
out of the accomplishments thatyou're able to achieve.
The best people in the worldfind people that are better than
them to do those other things.
You know, if you've got one ortwo super, super strengths,
those are your superpowers.
Focus on those.
All the ones that are not yoursuperpowers, get somebody else,
because you know it's likelythat that's their superpower and
that's how you really startwinning.
(15:22):
You got to start connectingthose teams, Right?
No major huge corporation isdoing it on their own.
Not a single huge company.
I don't even want to call it acorporation.
They're not doing it on theirown.
It doesn't work that way.
It requires a team, thosedifferent skill sets of those
(15:43):
teammates that have strongerskill sets than you in those
particular areas.
That's how everybody startswinning.
So don't think that you're theonly one that can do it.
And if you can't get out ofyour own way because you think
you're the only one that can doit, you're probably not
surrounding yourself with othersthat are doing more than you.
Also, if you still have thementality that I'm the only one
that can do this, then you needto find a different circle.
(16:04):
You're the biggest fish in yourpond right now that your head's
so swole that you think I'm theonly one that can do all of
this.
Like you've got to step in someother ponds and look at the
people that are doing way morethan you, and then you'd realize
that they're not doing it allby themselves.
They've got a team behind themand that's how they're so much
bigger by themselves.
Speaker 2 (16:23):
They got a team behind them and that's how
they're so much bigger.
Oh, I love it.
If you think that you're theonly one, get out of your own
way, but go find someone that'sbigger than you that's doing it,
and you'll realize they have ateam.
Can you speak briefly on whatdo you mean by connected
businesses and disconnectedbusiness?
I get it, but for people thatare entrepreneurs that are,
because sometimes you'll chasethings, I know that Can you
unpack that for a second?
What was an example ofsomething that you went after
(16:43):
that was not connected to yourflowing business that you had to
let go of?
Speaker 3 (16:47):
Well, I did some other ventures with some other
partners and my wife and some ofher partners.
We teamed up on a restaurant.
We teamed up on a media companyand they were just kind of
completely disconnected.
And I'm kind of using mybusiness acumen to run these
businesses, even though I'm aspecialist in my service-based
(17:08):
business, right.
So I'm trying to use these samethings and just try to put the
business knowledge I have behindthose.
But while I'm focusing ongrowing these other things, I'm
not focused on my primarybusiness, which has the most
versus fast forward.
Now you know my businessExtraordinary Flooring.
I'm focused on buildingconnected businesses to that.
(17:29):
I'm focused on buildingExtraordinary Flooring and
Maintenance.
I'm focused on building theresidential division of my
company.
I'm focused on cleaningdivision of my company.
Right, those things are allconnected and they feed each
other.
The same clients that are usedfor flooring are going to need
some maintenance.
The same clients that I needthe maintenance.
All of a sudden they also,while I'm maintaining it, they
(17:50):
might want me to get theiroffice cleaned, right.
So the same clients that I'mdoing the business in, they also
own a house and a garage andhopefully a sports car that they
want a nice epoxy garage floorin.
So you know, now I'm buildingthese connected businesses that
feed each other right?
They're all connected and thisone can feed that one and that
one can feed this one.
Speaker 2 (18:09):
Yes, I love it.
So, entrepreneurs, if you'relistening, what are you missing
that you can offer to the sameclient without having to find a
new client that needs to serviceis you're showing up small in
that company and they don't evenknow everything you offer.
So, like, what else can you dothat's in alignment with what
you're already doing and itmakes sense to be able to offer
that to your clients and yourcustomers.
What can you offer thatprovides a service that they're
(18:31):
already looking for?
And if they don't know you doit, they're going to hire
somebody.
Why not you?
When you think about thebiggest mistake that you've
learned, that you had to growfrom what?
Speaker 3 (18:40):
was that.
In business it was kind offailed partnerships.
It was kind of signing up earlyin a honeymoon phase of a few
partnerships that sounded goodon paper and everybody's got
this enthusiasm in the beginningof it and we're going to
conquer the world together.
Enthusiasm in the beginning ofit and we're going to conquer
the world together.
And it's kind of like jumpingin and proposing after two weeks
(19:01):
you're jumping into a seriousrelationship that is going to
take some time to either tangleup or untangle.
And if you do not have theproper roles and
responsibilities allocated andeverything worked out and
knowing that this is your role,this is your responsibility, and
knowing that they're going tobe capable of doing it, knowing
(19:24):
that they're going to have thatwork, ethic, drive and
determination to pull throughwhen things get tough, you know,
because I don't know about you,but I'd have to say at least
90% of all starting businessesare tough, if not all of them.
Some of them are lightning in abottle.
But even those, then you gotyour growth challenges.
So there's always challenges inbusiness and they say here's
(19:46):
the line for the people that aredreaming about it right, and
here's the line for the peoplethat are actually willing to put
the work in for it right.
It's a whole lot shorter lineon the right, so make sure
you're tying in with the rightpartner.
Take your time with it, start alittle slow, do some things,
see what their real backgroundis and see what their
capabilities are, and make sureyou're willing to go to it.
(20:09):
And I call it going to war.
Speaker 2 (20:12):
Oh yeah, in all roles , in entrepreneurship and
leadership, you've got to havepeople that's prepared to stand
in under pressure and in toughtimes.
You know what I have learnedover the years.
You know Jacob is the bestleaders I've ever seen.
I watched them, under pressure,do well.
That's when you get to honeyour skills.
When it's tough, it shows howgood you are.
When everything's easy, it'seasy to look good, it's like how
(20:35):
are you holding up when themoney's kind of funny and the
employees are not doing it, yourcustomers are not happy or it's
not like can you stay calm,professional, collective and
keep it all together and stillget it done without throwing the
towel in?
Speaker 3 (20:48):
when the money's kind of funny.
Ain't nothing funny about thosemoments.
Man ain't nothing funny aboutthose moments.
Man Ain't nothing funny aboutthose moments.
I love that one.
Speaker 2 (21:03):
But you've been there , you know what I'm talking
about.
Speaker 3 (21:05):
Oh man, I'm still there.
You know, I did a post theother day.
Man, if you're growing, ifyou're constantly growing like a
rocket, if you're alwayspushing the envelope, if you
were trying to do some bigthings, guess you're gonna go
through money challenges.
It just happens at differentlevels.
You know, at first you got tenthousand dollar problems, then
you got fifty thousand dollarproblems, then you got a hundred
(21:26):
thousand dollar problems, thenyou got five hundred thousand
dollar problems.
So you know it just goes atdifferent levels.
You know I tell people all thetime it used to stress me out
pretty damn bad.
But now, when it happens, I'msmiling and they're like happens
, I'm smiling and they're likehow in the hell can you be
smiling?
They're like how are you notgoing crazy?
Because I know I'm about tobust to the next level.
I know it, I feel it, I've beenhere before.
This is experience.
(21:47):
This is fourth in goal on theone yard line.
I got to punch through thisthing if we want to make the
Super Bowl.
So I tell people all the time,especially younger, younger
people that I mentor and they'regoing through it, and you see
the stress on them and they'rewearing the stress Right.
It's like a hundred pound wetknapsack on their body, right.
And I'm like look, you can'tget rid of the stress.
(22:08):
It's up here, it ain't goingaway until it's gone.
But you can stop from feelingthe pressure of the stress,
right, like, just know it's uphere, but know that the only
thing that you can do is worktowards the resolution.
Nothing else is going to help.
Stressing over it does not help.
Letting that weigh you downlike a wet blanket does not help
(22:31):
anything.
The only thing you can do iswork forward towards the
resolution and that's what fixesthose problems.
So when I tell people that Itry to get them to envision like
, don't let that actuallyphysically wear down on your
body you know it's still up here, but the only thing you can do
is work on a resolution I loveit.
Speaker 2 (22:53):
I love it.
I want to go somewhere.
I want to unpack something yousaid that's super important.
How important is it for peoplelike you and I that have had
some level of success to adegree to pay it forward and
give back mentoring?
Speaker 3 (23:04):
I think it's the only way.
I think that's your duty inlife, especially if you've had
people in your life that havehelped you get there.
And you know, that's one of thethings I have in my book
Everybody who does somethinggreat has somebody that has
helped them along the way.
I don't care if it's becausethey are the best athlete in the
(23:25):
world.
They've got a coach that helpsthem get better.
Before their coach, they hadsome parents or some uncles or a
high school coach or a t-ballcoach or somebody or a high
school coach or a t-ball coachor somebody.
And maybe the example that theygot came from a bad place,
maybe it wasn't a great mentor,maybe it was something almost
(23:48):
horrible in their life that gavethem that grit and
determination to fight for whatthey want Right.
So everybody has somebody thathas contributed in some way to
their success.
So, in my opinion, it's onlyright to give back, like I was
blessed so many ways in my earlylife with early mentors, that I
(24:11):
was blessed, naturally, with awork ethic, but I had mentors in
my life that just helpedchallenge me and helped me go
for more.
You know, and now I definitelyfeel like this is my service.
This is my life's legacy.
Is to pay this thing back, isto this make it extraordinary.
Movement is something I'm goingto do.
I'm going to inspire millionsover my lifetime, to just you
(24:33):
know don't settle for theordinary.
Make it extraordinary, and sothat's my legacy play.
Speaker 2 (24:39):
I love it, man.
You're spot on.
You're doing it already, you'rehaving conversations and it's
been phenomenal to unpack withyou.
I know you have a book, so Iwant to get to that, but is
there anything that you want toshare that you haven't shared?
To help people that arelistening be extraordinary.
Speaker 3 (24:51):
First you have to envision what is an
extraordinary life to you.
Are you living it Like youcould be living a good life?
You can be living a great life.
We're all blessed to have thelives that we have, no matter
how good or bad they are.
But what would make your lifeextraordinary?
What would make you walk aroundlike you're walking on a cloud
(25:12):
every day?
Can't smack the smile off ofyour face.
What is it in your life?
What would it take in your fourpillars in your life, your love
, your career, your finances.
What would it take to have allof those things tied in and just
have you just impeccably happy,right, every single day, like?
(25:32):
So first you have to envisionwhat does it take?
What would I have to do formyself to put all of those
things in my life to just beuntouchable, unstoppable.
I would just feel extraordinary, right.
So first you have to envisionit, you have to define it, and
then you can go after it andchase it me to feel complete, in
(26:01):
order for me to feel like I'vegiven and have achieved what I'm
capable of feeling, I've got tobe headed here, I've got to be
striving for this, I've got tobe reaching for that.
So you've got to have somegoals in life, you've got to
have what that envision is foryou, for that extraordinary life
, because everybody's different.
Nobody has the same exactenvisioning of their perfect
life.
So so you know, obviouslythere's no such thing as perfect
(26:22):
.
There will always beimperfections, there will always
be struggles and strifes, highsand lows, but in order to
achieve what that is, you got toknow what it is right.
So know what that is is thebattle for me.
Like so many people are justwalking around taking life how
it comes, you know, hoping thatthey get lucky some kind of way,
(26:45):
versus the people who are outthere, focused.
They see it, they smell it,they can taste it, they're
working for it.
Even you know you got thepeople that are working like a
rabbit dog at it.
Or you got the people that arejust edging at it, but that's
fine, but you got to be ed areworking like a rabbit dog at it.
Or you got the people that arejust edging at it, but that's
fine, but you got to be edgingtowards something or you're just
going to live in ordinaryexistence that you're not
squeezing that, that juice outof everything you got.
Speaker 2 (27:08):
So, as we come to a close, do you have a copy of the
book with you?
Can you tell us, you know, thename of the book and where we
can find it?
And, you know, share it withthem, I do.
Speaker 3 (27:19):
Book is Make it Extraordinary 27 Life-Changing
Lessons to Help you ElevateBeyond the Ordinary.
This is the first book that Ihave written.
It is not going to be the lastbook.
I took all of my major lifelessons and put them down kind
of in chronological order.
It is a very relatable book.
I've got many life lessons thatstarted in early childhood to
(27:40):
teenage.
Like I said, the easy ones, thehard ones and the expensive
ones, all the way throughbusiness, business coaching,
mentors in my life.
It was another big thing is meto pay homage to all my mentors.
So that was another huge partof this book is I paid homage to
all my mentors, especially inthis entrepreneurial world that
we live in.
You know it's so relatable thatall of these little lessons
(28:04):
that you know, everybody I'vetalked to, like man, this one I
really connected with because ofthis story and this one I
really connected with because ofthis story.
So it's a very relatable book.
It's quick, it's short, you knowI'll call it a plane ride read.
And less than three hours youcan be done.
It's quick, it's short.
I'll call it a plane ride read.
In less than three hours youcan be done.
It's got some cool littlestories in it and each story has
a lesson in the beginning andat the end of the chapter tying
(28:27):
in those stories and why theywere so instrumental in my life
and changing my life.
This is kind of the beginningof my movement.
Man Extraordinary Flooring ismy number one project that pays
the bills but make itextraordinary as my legacy
project that I plan on, you know, living throughout the rest of
my life and inspire millions tofind that extraordinary version
(28:47):
of themselves and share it withthe world.
Speaker 2 (28:50):
I love it.
I love it and even as Ilistened to the podcast and what
you're sharing, I think thiswould be a great message for us
to release at the beginning ofthe year, when people are having
these things that they want toget done, you know, because
you're speaking to somethingthat's reality.
Can you kick off the new yearfor all of you that are
listening and you're followingus, you know, so be prepared
that, as I work with the team todrop this message in at the
beginning of the year to inspireyou to create this value add,
(29:12):
so you can start off the newyear with make it extraordinary,
jacob, it's been great man.
Off the new year with Make itExtraordinary, jacob, it's been
great man.
How do people get in touch withyou?
Speaker 3 (29:19):
So before I drop on that, I want to touch on what
you just said.
I want to unpack that a littlebit more, especially in this
leadership podcast.
Leaders are what Leaders areinspirational.
Leaders are motivational.
Right, everybody needs a littlebit of that in their life.
But more important than both ofit, don't just be inspirational
, don't just be inspired, don'tjust be motivated.
(29:40):
Get transformed, betransformational.
Transform your life.
It's something that changesforever.
Inspiration and motivation a lotof times are very temporary.
What we want to make in thisworld is transformations.
When we make transformations inourselves, we start
transforming others around us,and that, to me, is such an
(30:02):
extraordinary.
Every time I feel that, everytime I know that I inspire and I
change some other lives, itgives me goosebumps.
That's better than any feelingof monetary.
It's like I see that lifechange happening and that's a
transformation.
Not just an inspiration, notjust a motivation, but a
transformation.
So, especially since we'retalking about end of the year,
we've got these New Year'sresolutions.
(30:22):
Everybody's going to hit thegym for 30 days.
Right, don't hit the gym for 30days, don't read half a book
because this is my new thing andthen by February we're right
back to square one.
Don't just be motivated andinspired to change something.
Be transformed, betransformational, transform your
(30:46):
life, do something that changesit forever.
So make it extraordinaryco isthe website Make it
extraordinary on Instagram.
On Facebook, jacob Lawson.
On LinkedIn.
The actual Instagram handle ismake, underscore it
extraordinary, but you type inmake it extraordinary, it'll
pull up.
Every single day I put out amotivational message in the
morning, daily motivationalquote.
Got a little workout in thereright behind it and some
(31:07):
motivational music, so put thatout every morning.
6 am.
I'm a four o'clock workout club, so you know 4 am Workout club.
Make it extraordinary.
The book Make it extraordinaryis on Amazon.
Please buy it, like it, read it, share it.
(31:29):
It's a very relatable andinspirational story of all of
the things that have changed andmade me who I am and have
prepared me for the person thatI am striving to be.
Speaker 2 (31:36):
Awesome man.
Thank you so much.
Tell us where to find it at.
Like I said, our goal is to getthis in front of people for the
new year, so we can kick it offthe new year and make it
extraordinary.
So thank y'all for joining us.
We really had a great time ofunpacking it.
Man, you were phenomenal.
Thank you for allowing us justto dive a little bit into the
level of success and the things.
What woke you up and made youhave a mindset shift.
I think you add a lot of valueto our audience.
(31:57):
For those of you that follow us, we release every single Monday
a different episode of thispodcast, and it's about
unpacking it, keeping it real,having fun, but helping you get
better.
Our goal is to add value andmake a difference.
Hopefully, we did this in thispodcast and until next time,
jacob and I will sign off and welook forward to having you as
our guest in the future tohaving you as our guest in the
(32:20):
future.
Speaker 1 (32:20):
We hope you enjoyed this edition of Turning Point
Leadership with your host, RonHarvey.
We're so glad you joined us.
Remember to join us every firstand third Mondays and expect to
receive real answers for realleadership challenges.
Until next time, make adifference where you are and
with what you have.
There are those who arecounting on you for effective
leadership.
Welcome to Turning Point Leadership Podcast with
your host, ron Harvey of GlobalCore Strategies and Consulting.
Ron's delighted you joined usand excited to discuss and help
you navigate your journeytowards becoming an effective
leader.
During this podcast, ron willshare his core belief that
effective leadership is one ofthe key drivers towards change.
So together let's grow asleaders.
(00:25):
Here's Ron Harvey.
Speaker 2 (00:29):
Good morning.
This is Ron Harvey.
I'm the vice president, thechief operating officer for
Global Core Strategies andConsulting Basically, a
leadership development firm.
We spend all of our time, dayin and day out, on helping
leaders be better connected totheir workforce the people that
actually make things happen foryou.
So our goal is to make surethere's a great connection and
relationship between you andyour team, and we love doing
that every day.
(00:50):
But we also pause and we bringguests from around the country
on and we do the podcast.
We release it every singleMonday with a new leader from
across the globe, with alldifferent backgrounds, all kinds
of things that they're going toshare or show and talk about.
The one thing we promise you isthat we'll talk leadership.
Outside of that, we'll staywithin about 30 minutes, but we
don't know what the questionsare, what's going to happen, but
(01:11):
we're going to have fun.
We ask that you stay with us,join us, follow us, tell people
about us.
We love what we do, so todayI'm going to give you the
microphone before we dive intoUnpacked.
Speaker 3 (01:28):
Well, thanks for having me, Ron.
I've been looking forward tothis.
Speaker 2 (01:32):
Yes, yes.
Do you have anything that'scoming out?
Is there anything the businessthat you're in or books that
you've written?
Can you share anything that youlove for our audience to know
about you?
Speaker 3 (01:41):
Yeah, I launched my first book.
It extraordinary 27life-changing lessons to help
you elevate beyond the ordinarylaunched that this summer.
It's my very first book, veryproud of.
It basically took the biggestlife lessons that I've ever
learned in my 40 years of lifeand I put them into a book.
I took them and kind of tookthem in a chronological order
(02:01):
and took all of the biggestchallenge and the easy lessons,
the hard lessons and theexpensive lessons, the ones that
I was blessed to be having thementors in my life to show me
early on.
The hard lessons that I learnedin my 20 plus years of
entrepreneurship and theexpensive lessons that I learned
either by the mistakes on thoseprojects or the rooms that I
paid to get in.
(02:21):
So you know, 27 life-changinglessons to help you elevate
beyond the ordinary.
Speaker 2 (02:26):
Yeah, I love it, love it, got it on the shirt.
You're promoting it and that'simportant for all of us.
If you're following us.
We promote, we talk about whatwe're doing.
We share what we're doing.
We're entrepreneurs and youcan't be bashful and you can't
be shy about what you'reoffering.
What I do say for us, you know,when you think about it, jacob,
as an entrepreneur, you kind ofgot to have a heart for it, but
you got to have a heart forhelping and serving people as
well.
(02:47):
So glad to have you on the showas we continue to do the work
that we do.
Let's dive into some of thestuff I mean currently.
I mean you're doing great work.
When you think about making itextraordinary and you think
about leadership, what are younoticing across the globe where
people get stuck at not beingaverage?
Speaker 3 (03:05):
I think there's a lot of people that are just
perfectly content with justgoing by and however life takes
you In so many ways.
That's fine, but in my heart Ibelieve that everybody has
something extraordinary to sharewith the world.
I believe that everybody hassome sort of asset, some sort of
(03:25):
accolade, some sort of thingabout them that is extraordinary
.
It's something that they can domore than the average person.
So to leave that untarnished,to leave that unused up, to me
is kind of a travesty.
I believe everybody hassomething special and they
should bring it out and share itwith the world.
Speaker 2 (03:43):
I 100% agree that I think everybody has something
special and they should bring itout and share it with the world
.
100% agree that I thinkeverybody has something that
they're really, really good at,that makes them excel above
other people that may not do itthe best.
That thing is, none of us aregreat.
All of us are great atsomething and I think you should
tap into that, whatever that is, as a professional.
In this space there's almostlike this vacuum of developing
leaders intentionally long termvacuum of developing leaders
(04:06):
intentionally long-term.
How do we close the gap ongetting people ready to run
organizations, whether it's intotheir companies or their own
company or working for anorganization or in our schools
or in our churches?
How do we get people developedto be more effective as leaders?
Speaker 3 (04:17):
Well, you can do all the developing you want, but in
my opinion, that person has towant to be the leader.
That person has to have somesort of drive.
I mean, we work on a lot ofdevelopment with our team.
I own a commercial flooringbusiness that I've been in for
over 20 years and we definitelytry to do a bunch of different
(04:37):
things to develop leaders.
But at the end of the day, ifit's not in their core, if it's
not in their heart to step upand be a leader, it's not really
going to happen.
Yeah, you can put them in placeand they might get the job done
, but are they going to excel?
They're not going to excelunless they truly want it.
They got to want to lead.
(04:58):
They got to want to lead forthemselves, want to lead for
their family, want to lead fortheir circle right, but if they
circle, right, but if if theydon't want it, it's very hard to
drag it out of somebody.
Speaker 2 (05:09):
I love you saying, like you tap into things I'm
sure that probably in your booktoo as well Like what's the
drive for you, what are somethings that you can share that
you've kind of highlightedwithout giving away the whole
book?
What are some things you canshare that you've learned over
your 40 years of stepping aboveand going beyond?
What have you learned?
Speaker 3 (05:28):
Well, to take it back , you know, my business didn't
start as extraordinary flooring.
My business started as BigJake's Affordable Flooring and
not everybody starts out withthe best name and that
definitely wasn't the best one.
I wasn't attracting the bestspenders.
But I did have an aha momentand it was make it extraordinary
(05:49):
.
And so this is less than sixmonths of me being in business
and I changed my name toExtraordinary Flooring and that
shifted my mindset.
That shifted my mindset fromjust trying to do these average
jobs to doing extraordinary workand almost instantaneously that
changed the landscape of mybusiness.
I started getting multimilliondollar homes.
I started getting largerprojects.
(06:10):
I started getting extraordinarypieces of art that I needed to
do, not just some 12 by 12 vinylplank of flooring to install.
We were doing this eloquentmarble backsplashes and just
really extraordinary pieces ofart.
And it became a way of businessand then progressively, over
time, it became a way of life.
It's not just make itextraordinary flooring, it's
(06:33):
make it extraordinary in life.
If you have a choice, why makeit ordinary when you can be
extraordinary?
Why do something ordinary whenyou have the ability to go above
and beyond and do somethingextraordinary?
And that's what the wordextraordinary is, and part of my
kind of legacy play is to breakthis word down a little bit and
make it achievable to theaverage person, to not think
(06:55):
that this word extraordinary isonly for the rich and famous and
successful.
No, it can be for anybody whojust has that will and that
desire inside of them to reachout and strive for more and do
more than that ordinary effortthat so many people are very
content to leave it at.
Speaker 2 (07:12):
Wow, wow.
I love that you're transparentof how you started with the name
you started with, and most ofus when we start with name and
marketing and you know, we knowwhat we want to do and we know
we're happy.
But you matured and you grewand say, okay, that was nice and
yeah, but it's not really whatI want to be known as and I
don't want to go for the subpart, you know, and I want to be
this bigger thing.
So I'm glad that you sharedwith our audience like here's
(07:33):
where I started, here's where Iam now.
But can you unpack?
How did it change your mindsetthe minute you change your name?
How did that shift happen?
Speaker 3 (07:41):
it was an aha moment.
I was riding in the back of avan doing a pickup job for,
actually, my old boss thattaught me the flooring industry
and it was just an aha momentand you know, for so long it was
.
Yeah, it was what we strive tobe in the business and it was a
catchphrase for the business.
But over time it startedbecoming a way of life and, fast
(08:02):
forward almost 15 years,business is doing well, started
doing multiple businessesbuilding residential homes.
I had a restaurant venture.
I was building my dream house,I kind of had some of my dream
cars and was doing all kinds ofthings in a successful part of
life and I just really wasn'tfeeling the best about it.
(08:24):
I was kind of letting myself go.
I was kind of out of shape.
I was focused on all of thesedifferent businesses and
whatever was left.
I was focusing on my family.
But I wasn't focused on myselfanymore and I knew I needed to
make a change.
I had a family visit and seenone of my older uncles who's in
(08:44):
his you know, kind of in his 60s, going through a couple of knee
surgeries and hip surgeries andjust kind of had the same part
kind of let himself go from theman he was, you know, so many
years ago.
And I was like Jake, if you canmake this change, that's your
future right there.
You're going to be goingthrough all of these, all of
these medical problems andhealth problems.
And that's when I started to putmyself back forward again and
(09:04):
focusing on my mental, myhealthness, my wellness and that
right there, really tied in thewhole package for me.
That's really where I startedfeeling myself extraordinary
again.
It was like all right, I waswinning here, here and here, but
I was losing over here and so Ididn't feel extraordinary, I
(09:26):
didn't feel great, I didn't feelgreat in my own skin.
So you can be winning over here, over here, over here, but if
you don't have those otherpieces in your life and for me
that was wellness and fitness,but some people it may be family
and spiritualness andrelationships You're winning
over here.
You're winning over here.
You're winning over here.
You're winning over here.
You're winning over here, butyou got a hold over here and it
(09:47):
just keeps you from feelingcomplete, it keeps you from
feeling great, it keeps you fromfeeling extraordinary.
And that's really where thiswhole lifestyle started tying in
for me that it's not just acompany motto, it's not just
what I'm doing for my foreigncompany.
This is a lifestyle that I wantto lead and I want to inspire
others to lead.
Speaker 2 (10:06):
That's why I love Unpacked.
I mean because you come onyou're not really sure where the
conversation is going to go,but people become really
transparent and say this is whatis important for me.
Now there's a level of maturitythat you've shared and grow for
you that you saw a familymember and realized you didn't
want to go down that path andyou had to make some adjustments
.
You had lost focusing on you.
That was a huge moment thatshifted your entire life.
(10:27):
How has that moment really madelife better for you?
Which is tied into leadership,because even if you get a
position or a title, if you'renot happy and you have holes,
you're not effective.
Speaker 3 (10:38):
Well, to tie it into Unpacked and to tie it back into
leadership.
At that time, as I mentioned, Ihad many focuses going on.
I had these other things thatwere really detracting me from
my primary business, which isextraordinary flooring.
I've got a great generalmanager that does amazing things
for me, his lifelong friendI've been knowing for forever
and he's been with me over 10years and he was keeping the
(11:00):
ship headed north, but we reallyweren't advancing the way we
could because I was sitting offtide looking at this venture,
this venture, this venture, andI was kind of distracted and
they were disconnected venturesas well as instead of connected
ventures, right.
So at that same time, when Istarted tying in the physical, I
also started tying in moremental.
(11:22):
I started knowing that, allright, jake, well, the company's
doing well, because we're 20years into the game, but my
leadership is not where itshould be.
My leadership should be betterand that is what will help
propel the business further.
So I knew that I needed tofocus on myself and become a
(11:45):
better leader in order to makethe team become better leaders,
right?
So at that same whole mentalshift, it all tied in everything
mental, physical, everythingand that's where I knew that I
needed to become a better leader, that just the average leader
that I was was not good enough.
It got us to where we were, butit wasn't.
It got us to where we were, butit wasn't enough to take us to
(12:06):
where we were going.
Speaker 2 (12:07):
I love that you're sharing this, because you can
get stuck and complacent whenyou have some success.
How do you not let some successslow you down and make you
complacent?
Because it sounds like that'swhere you were for a moment and
you started chasing after allthese other moving components.
Because, as an entrepreneur,people will tell you make sure
you got more than one place tomake money, make sure you got
many streams of revenue orincome, and you can get caught
(12:28):
up in that versus becomingreally good at what you're good
at and becoming the best at it.
Speaker 3 (12:33):
I had to learn that lesson.
The hard way, a little bit, youget a little bit of success and
you're hardworking, you gotgood work ethic, which I've
always had and just kind of like, if I'm focused, if I'm driven,
I'm going to make it, no matterwhat, right.
Well, it doesn't always happen.
We all know the stories of howmany times the most successful
entrepreneurs in this world havefailed.
(12:53):
That is part of the business ofentrepreneurship is failure,
you know, and that's where youlearn your biggest lessons and I
always kind of had that.
Well, if they can do it, I cando it.
If they can run 10 businesses,I can do it, you know.
But I did definitely learn aboutthe difference between
connected businesses anddisconnected businesses, and a
few of my businesses were verydisconnected, which didn't help
(13:15):
me keep everything tied in.
When they are tied in, theystart feeding each other right
and they work together and theywork in unison.
When they're completelydisconnected Now, you're
completely distracted.
You're going in these otherdirections.
So I definitely had to learnthat lesson.
I scaled back some of thoseother ventures, closed down some
of those other ventures andthen kind of doubled up and
tripled up on my main focus,which is the flooring company
(13:38):
and that helped me then refocusas a leader.
Refocus into growing a teamthat can support a larger
company.
Refocus into growing otherleaders in the company so that
I'm not the only one Right.
So those are some of the bigchanges and shifts.
At that same time it's like,all right, well, you're too
disconnected right now.
(13:59):
You kind of need to refocus,let some other people run those
other ventures, but you getrefocused on the main thing.
Let the main thing be the mainthing and kind of let some other
people run those other sideventures.
Speaker 2 (14:11):
How do you get out of your own way, because it's easy
to get an ego when you'rehalfway successful and think
it's all about you and you'redoing everything.
How do you help entrepreneursor leaders like you and I I've
been where you all the stuff youtalk about.
I've been there.
How do you help leaders get outof their own way and hire a
manager or general manager andallow them to help make you
better that you don't have to doeverything, because it's hard
(14:32):
to let go of what you built andlet somebody else start running
it?
What advice would you givesomeone that's struggling there
like letting go and lettingother people help?
Speaker 3 (14:40):
Well, don't think you're the only one that can do
it, you know, because you're notright.
You don't have the one solo jobthat only such and such can do.
Right, there's.
You know there's not many ofthose jobs out there, and even
the ones that are similar tothat, they still got somebody
else that can come right up onyou and do it.
Don't think you're the only onethat can do everything, and if
you're trying to do everything,you're not going to get the most
(15:01):
out of the accomplishments thatyou're able to achieve.
The best people in the worldfind people that are better than
them to do those other things.
You know, if you've got one ortwo super, super strengths,
those are your superpowers.
Focus on those.
All the ones that are not yoursuperpowers, get somebody else,
because you know it's likelythat that's their superpower and
that's how you really startwinning.
(15:22):
You got to start connectingthose teams, Right?
No major huge corporation isdoing it on their own.
Not a single huge company.
I don't even want to call it acorporation.
They're not doing it on theirown.
It doesn't work that way.
It requires a team, thosedifferent skill sets of those
(15:43):
teammates that have strongerskill sets than you in those
particular areas.
That's how everybody startswinning.
So don't think that you're theonly one that can do it.
And if you can't get out ofyour own way because you think
you're the only one that can doit, you're probably not
surrounding yourself with othersthat are doing more than you.
Also, if you still have thementality that I'm the only one
that can do this, then you needto find a different circle.
(16:04):
You're the biggest fish in yourpond right now that your head's
so swole that you think I'm theonly one that can do all of
this.
Like you've got to step in someother ponds and look at the
people that are doing way morethan you, and then you'd realize
that they're not doing it allby themselves.
They've got a team behind themand that's how they're so much
bigger by themselves.
Speaker 2 (16:23):
They got a team behind them and that's how
they're so much bigger.
Oh, I love it.
If you think that you're theonly one, get out of your own
way, but go find someone that'sbigger than you that's doing it,
and you'll realize they have ateam.
Can you speak briefly on whatdo you mean by connected
businesses and disconnectedbusiness?
I get it, but for people thatare entrepreneurs that are,
because sometimes you'll chasethings, I know that Can you
unpack that for a second?
What was an example ofsomething that you went after
(16:43):
that was not connected to yourflowing business that you had to
let go of?
Speaker 3 (16:47):
Well, I did some other ventures with some other
partners and my wife and some ofher partners.
We teamed up on a restaurant.
We teamed up on a media companyand they were just kind of
completely disconnected.
And I'm kind of using mybusiness acumen to run these
businesses, even though I'm aspecialist in my service-based
(17:08):
business, right.
So I'm trying to use these samethings and just try to put the
business knowledge I have behindthose.
But while I'm focusing ongrowing these other things, I'm
not focused on my primarybusiness, which has the most
versus fast forward.
Now you know my businessExtraordinary Flooring.
I'm focused on buildingconnected businesses to that.
(17:29):
I'm focused on buildingExtraordinary Flooring and
Maintenance.
I'm focused on building theresidential division of my
company.
I'm focused on cleaningdivision of my company.
Right, those things are allconnected and they feed each
other.
The same clients that are usedfor flooring are going to need
some maintenance.
The same clients that I needthe maintenance.
All of a sudden they also,while I'm maintaining it, they
(17:50):
might want me to get theiroffice cleaned, right.
So the same clients that I'mdoing the business in, they also
own a house and a garage andhopefully a sports car that they
want a nice epoxy garage floorin.
So you know, now I'm buildingthese connected businesses that
feed each other right?
They're all connected and thisone can feed that one and that
one can feed this one.
Speaker 2 (18:09):
Yes, I love it.
So, entrepreneurs, if you'relistening, what are you missing
that you can offer to the sameclient without having to find a
new client that needs to serviceis you're showing up small in
that company and they don't evenknow everything you offer.
So, like, what else can you dothat's in alignment with what
you're already doing and itmakes sense to be able to offer
that to your clients and yourcustomers.
What can you offer thatprovides a service that they're
(18:31):
already looking for?
And if they don't know you doit, they're going to hire
somebody.
Why not you?
When you think about thebiggest mistake that you've
learned, that you had to growfrom what?
Speaker 3 (18:40):
was that.
In business it was kind offailed partnerships.
It was kind of signing up earlyin a honeymoon phase of a few
partnerships that sounded goodon paper and everybody's got
this enthusiasm in the beginningof it and we're going to
conquer the world together.
Enthusiasm in the beginning ofit and we're going to conquer
the world together.
And it's kind of like jumpingin and proposing after two weeks
(19:01):
you're jumping into a seriousrelationship that is going to
take some time to either tangleup or untangle.
And if you do not have theproper roles and
responsibilities allocated andeverything worked out and
knowing that this is your role,this is your responsibility, and
knowing that they're going tobe capable of doing it, knowing
(19:24):
that they're going to have thatwork, ethic, drive and
determination to pull throughwhen things get tough, you know,
because I don't know about you,but I'd have to say at least
90% of all starting businessesare tough, if not all of them.
Some of them are lightning in abottle.
But even those, then you gotyour growth challenges.
So there's always challenges inbusiness and they say here's
(19:46):
the line for the people that aredreaming about it right, and
here's the line for the peoplethat are actually willing to put
the work in for it right.
It's a whole lot shorter lineon the right, so make sure
you're tying in with the rightpartner.
Take your time with it, start alittle slow, do some things,
see what their real backgroundis and see what their
capabilities are, and make sureyou're willing to go to it.
(20:09):
And I call it going to war.
Speaker 2 (20:12):
Oh yeah, in all roles , in entrepreneurship and
leadership, you've got to havepeople that's prepared to stand
in under pressure and in toughtimes.
You know what I have learnedover the years.
You know Jacob is the bestleaders I've ever seen.
I watched them, under pressure,do well.
That's when you get to honeyour skills.
When it's tough, it shows howgood you are.
When everything's easy, it'seasy to look good, it's like how
(20:35):
are you holding up when themoney's kind of funny and the
employees are not doing it, yourcustomers are not happy or it's
not like can you stay calm,professional, collective and
keep it all together and stillget it done without throwing the
towel in?
Speaker 3 (20:48):
when the money's kind of funny.
Ain't nothing funny about thosemoments.
Man ain't nothing funny aboutthose moments.
Man Ain't nothing funny aboutthose moments.
I love that one.
Speaker 2 (21:03):
But you've been there , you know what I'm talking
about.
Speaker 3 (21:05):
Oh man, I'm still there.
You know, I did a post theother day.
Man, if you're growing, ifyou're constantly growing like a
rocket, if you're alwayspushing the envelope, if you
were trying to do some bigthings, guess you're gonna go
through money challenges.
It just happens at differentlevels.
You know, at first you got tenthousand dollar problems, then
you got fifty thousand dollarproblems, then you got a hundred
(21:26):
thousand dollar problems, thenyou got five hundred thousand
dollar problems.
So you know it just goes atdifferent levels.
You know I tell people all thetime it used to stress me out
pretty damn bad.
But now, when it happens, I'msmiling and they're like happens
, I'm smiling and they're likehow in the hell can you be
smiling?
They're like how are you notgoing crazy?
Because I know I'm about tobust to the next level.
I know it, I feel it, I've beenhere before.
This is experience.
(21:47):
This is fourth in goal on theone yard line.
I got to punch through thisthing if we want to make the
Super Bowl.
So I tell people all the time,especially younger, younger
people that I mentor and they'regoing through it, and you see
the stress on them and they'rewearing the stress Right.
It's like a hundred pound wetknapsack on their body, right.
And I'm like look, you can'tget rid of the stress.
(22:08):
It's up here, it ain't goingaway until it's gone.
But you can stop from feelingthe pressure of the stress,
right, like, just know it's uphere, but know that the only
thing that you can do is worktowards the resolution.
Nothing else is going to help.
Stressing over it does not help.
Letting that weigh you downlike a wet blanket does not help
(22:31):
anything.
The only thing you can do iswork forward towards the
resolution and that's what fixesthose problems.
So when I tell people that Itry to get them to envision like
, don't let that actuallyphysically wear down on your
body you know it's still up here, but the only thing you can do
is work on a resolution I loveit.
Speaker 2 (22:53):
I love it.
I want to go somewhere.
I want to unpack something yousaid that's super important.
How important is it for peoplelike you and I that have had
some level of success to adegree to pay it forward and
give back mentoring?
Speaker 3 (23:04):
I think it's the only way.
I think that's your duty inlife, especially if you've had
people in your life that havehelped you get there.
And you know, that's one of thethings I have in my book
Everybody who does somethinggreat has somebody that has
helped them along the way.
I don't care if it's becausethey are the best athlete in the
(23:25):
world.
They've got a coach that helpsthem get better.
Before their coach, they hadsome parents or some uncles or a
high school coach or a t-ballcoach or somebody or a high
school coach or a t-ball coachor somebody.
And maybe the example that theygot came from a bad place,
maybe it wasn't a great mentor,maybe it was something almost
(23:48):
horrible in their life that gavethem that grit and
determination to fight for whatthey want Right.
So everybody has somebody thathas contributed in some way to
their success.
So, in my opinion, it's onlyright to give back, like I was
blessed so many ways in my earlylife with early mentors, that I
(24:11):
was blessed, naturally, with awork ethic, but I had mentors in
my life that just helpedchallenge me and helped me go
for more.
You know, and now I definitelyfeel like this is my service.
This is my life's legacy.
Is to pay this thing back, isto this make it extraordinary.
Movement is something I'm goingto do.
I'm going to inspire millionsover my lifetime, to just you
(24:33):
know don't settle for theordinary.
Make it extraordinary, and sothat's my legacy play.
Speaker 2 (24:39):
I love it, man.
You're spot on.
You're doing it already, you'rehaving conversations and it's
been phenomenal to unpack withyou.
I know you have a book, so Iwant to get to that, but is
there anything that you want toshare that you haven't shared?
To help people that arelistening be extraordinary.
Speaker 3 (24:51):
First you have to envision what is an
extraordinary life to you.
Are you living it Like youcould be living a good life?
You can be living a great life.
We're all blessed to have thelives that we have, no matter
how good or bad they are.
But what would make your lifeextraordinary?
What would make you walk aroundlike you're walking on a cloud
(25:12):
every day?
Can't smack the smile off ofyour face.
What is it in your life?
What would it take in your fourpillars in your life, your love
, your career, your finances.
What would it take to have allof those things tied in and just
have you just impeccably happy,right, every single day, like?
(25:32):
So first you have to envisionwhat does it take?
What would I have to do formyself to put all of those
things in my life to just beuntouchable, unstoppable.
I would just feel extraordinary, right.
So first you have to envisionit, you have to define it, and
then you can go after it andchase it me to feel complete, in
(26:01):
order for me to feel like I'vegiven and have achieved what I'm
capable of feeling, I've got tobe headed here, I've got to be
striving for this, I've got tobe reaching for that.
So you've got to have somegoals in life, you've got to
have what that envision is foryou, for that extraordinary life
, because everybody's different.
Nobody has the same exactenvisioning of their perfect
life.
So so you know, obviouslythere's no such thing as perfect
(26:22):
.
There will always beimperfections, there will always
be struggles and strifes, highsand lows, but in order to
achieve what that is, you got toknow what it is right.
So know what that is is thebattle for me.
Like so many people are justwalking around taking life how
it comes, you know, hoping thatthey get lucky some kind of way,
(26:45):
versus the people who are outthere, focused.
They see it, they smell it,they can taste it, they're
working for it.
Even you know you got thepeople that are working like a
rabbit dog at it.
Or you got the people that arejust edging at it, but that's
fine, but you got to be ed areworking like a rabbit dog at it.
Or you got the people that arejust edging at it, but that's
fine, but you got to be edgingtowards something or you're just
going to live in ordinaryexistence that you're not
squeezing that, that juice outof everything you got.
Speaker 2 (27:08):
So, as we come to a close, do you have a copy of the
book with you?
Can you tell us, you know, thename of the book and where we
can find it?
And, you know, share it withthem, I do.
Speaker 3 (27:19):
Book is Make it Extraordinary 27 Life-Changing
Lessons to Help you ElevateBeyond the Ordinary.
This is the first book that Ihave written.
It is not going to be the lastbook.
I took all of my major lifelessons and put them down kind
of in chronological order.
It is a very relatable book.
I've got many life lessons thatstarted in early childhood to
(27:40):
teenage.
Like I said, the easy ones, thehard ones and the expensive
ones, all the way throughbusiness, business coaching,
mentors in my life.
It was another big thing is meto pay homage to all my mentors.
So that was another huge partof this book is I paid homage to
all my mentors, especially inthis entrepreneurial world that
we live in.
You know it's so relatable thatall of these little lessons
(28:04):
that you know, everybody I'vetalked to, like man, this one I
really connected with because ofthis story and this one I
really connected with because ofthis story.
So it's a very relatable book.
It's quick, it's short, you knowI'll call it a plane ride read.
And less than three hours youcan be done.
It's quick, it's short.
I'll call it a plane ride read.
In less than three hours youcan be done.
It's got some cool littlestories in it and each story has
a lesson in the beginning andat the end of the chapter tying
(28:27):
in those stories and why theywere so instrumental in my life
and changing my life.
This is kind of the beginningof my movement.
Man Extraordinary Flooring ismy number one project that pays
the bills but make itextraordinary as my legacy
project that I plan on, you know, living throughout the rest of
my life and inspire millions tofind that extraordinary version
(28:47):
of themselves and share it withthe world.
Speaker 2 (28:50):
I love it.
I love it and even as Ilistened to the podcast and what
you're sharing, I think thiswould be a great message for us
to release at the beginning ofthe year, when people are having
these things that they want toget done, you know, because
you're speaking to somethingthat's reality.
Can you kick off the new yearfor all of you that are
listening and you're followingus, you know, so be prepared
that, as I work with the team todrop this message in at the
beginning of the year to inspireyou to create this value add,
(29:12):
so you can start off the newyear with make it extraordinary,
jacob, it's been great man.
Off the new year with Make itExtraordinary, jacob, it's been
great man.
How do people get in touch withyou?
Speaker 3 (29:19):
So before I drop on that, I want to touch on what
you just said.
I want to unpack that a littlebit more, especially in this
leadership podcast.
Leaders are what Leaders areinspirational.
Leaders are motivational.
Right, everybody needs a littlebit of that in their life.
But more important than both ofit, don't just be inspirational
, don't just be inspired, don'tjust be motivated.
(29:40):
Get transformed, betransformational.
Transform your life.
It's something that changesforever.
Inspiration and motivation a lotof times are very temporary.
What we want to make in thisworld is transformations.
When we make transformations inourselves, we start
transforming others around us,and that, to me, is such an
(30:02):
extraordinary.
Every time I feel that, everytime I know that I inspire and I
change some other lives, itgives me goosebumps.
That's better than any feelingof monetary.
It's like I see that lifechange happening and that's a
transformation.
Not just an inspiration, notjust a motivation, but a
transformation.
So, especially since we'retalking about end of the year,
we've got these New Year'sresolutions.
(30:22):
Everybody's going to hit thegym for 30 days.
Right, don't hit the gym for 30days, don't read half a book
because this is my new thing andthen by February we're right
back to square one.
Don't just be motivated andinspired to change something.
Be transformed, betransformational, transform your
(30:46):
life, do something that changesit forever.
So make it extraordinaryco isthe website Make it
extraordinary on Instagram.
On Facebook, jacob Lawson.
On LinkedIn.
The actual Instagram handle ismake, underscore it
extraordinary, but you type inmake it extraordinary, it'll
pull up.
Every single day I put out amotivational message in the
morning, daily motivationalquote.
Got a little workout in thereright behind it and some
(31:07):
motivational music, so put thatout every morning.
6 am.
I'm a four o'clock workout club, so you know 4 am Workout club.
Make it extraordinary.
The book Make it extraordinaryis on Amazon.
Please buy it, like it, read it, share it.
(31:29):
It's a very relatable andinspirational story of all of
the things that have changed andmade me who I am and have
prepared me for the person thatI am striving to be.
Speaker 2 (31:36):
Awesome man.
Thank you so much.
Tell us where to find it at.
Like I said, our goal is to getthis in front of people for the
new year, so we can kick it offthe new year and make it
extraordinary.
So thank y'all for joining us.
We really had a great time ofunpacking it.
Man, you were phenomenal.
Thank you for allowing us justto dive a little bit into the
level of success and the things.
What woke you up and made youhave a mindset shift.
I think you add a lot of valueto our audience.
(31:57):
For those of you that follow us, we release every single Monday
a different episode of thispodcast, and it's about
unpacking it, keeping it real,having fun, but helping you get
better.
Our goal is to add value andmake a difference.
Hopefully, we did this in thispodcast and until next time,
jacob and I will sign off and welook forward to having you as
our guest in the future tohaving you as our guest in the
(32:20):
future.
Speaker 1 (32:20):
We hope you enjoyed this edition of Turning Point
Leadership with your host, RonHarvey.
We're so glad you joined us.
Remember to join us every firstand third Mondays and expect to
receive real answers for realleadership challenges.
Until next time, make adifference where you are and
with what you have.
There are those who arecounting on you for effective
leadership.
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