What If?

In this episode, co-hosts Pete Housley and Garrett Hughes ask AI experts to gaze into the crystal ball and predict what AI marketing will look like in the future. They’re welcoming special guests Molly St. Louis, Head of Marketing at Dealtale, and Unbounce’s own Director of Product Marketing, Jess Petrella, to answer questions like: What would happen if creators sue to exclude their work from image or text generation models? What if OpenAI becomes completely closed source? What do you—the marketer—need to be prepared for next? You won’t want to miss this very special episode of Unprompted.

Meet The Unprompted Crew

Pete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Content Manager Garrett Hughes. This episode also features special guests and AI experts Molly St. Louis, Head of Marketing at Dealtale, and Jess Petrella, Director of Product Marketing at Unbounce.

Key Quotes

*“If we're thinking about the ‘What if?’ scenario, yes, the content writers of the world, the SEO specialists, there is a realm where you will then have to think about your content as – and this is uncomfortable – but source material for AI. This is going to become important for SEO content specialists uh, to take into account.” - Jess Petrella

*”If we move to this high tech plus high touch world, that would be ideal so that we can use our investment in technology to do that kind of self-serve deflection. And yet then use the investments in the human capital to really provide a really great interaction.” - Pete Housley

*“There's just a realm of possibility that if we take tasks off our plate, what else can we do?” - Jess Petrella

*“Marketers who are not using AI will be replaced with marketers who are using AI.” - Pete Housley

Time Stamps

[2:18] The Unbounce team peers into the future of AI marketing

[3:15] New AI-powered marketing tools in the news

[4:55] What is ChaosGPT? And is it a threat to humanity?

[9:28] Introducing special guest Molly St. Louis, Head of Marketing at Dealtale

[11:24] What does Dealtale do?

[12:09] Introducing Unbounce’s Director of Product Marketing, Jess Petrella, as resident AI expert

[16:21] What if search engine results are replaced by AI chat bots? \

[20:49] What if brands’ marketing efforts start to look the same as a result of using the same AI-based tools?

[24:26] What if AI becomes so advanced it can accurately anticipate what people want in that moment, or even want next?

[27:08] What if we get to a point where all brand interactions online are powered by AI? How do we maintain that human touch as marketers?

[32:01] What if AI gets to a point where it can functionally replace the abilities of a modern marketing team?

Links

Connect with…

Pete Housley

Garrett Hughes

Molly St. Louis

Jess Petrella

Learn more about Unbounce

This podcast is brought to you by Unbounce. 

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