UNRESERVED with TJ Callaway
UNRESERVED is a podcast by TJ Callaway, the Founder and CEO of Onward Reserve. Onward Reserve is a men's lifestyle brand built on a deep appreciation for life's authentic moments, high-quality products, and sporting traditions. The motto "Live Authentically" shapes every story told, piece of clothing produced, and store created. The podcast offers listeners a genuine and captivating look into the Onward Reserve lifestyle through conversations with friends of the brand who embody it the most. Expect a star-studded guest lineup that includes everything from country music stars and sports legends to chefs, designers and entrepreneurs. UNRESERVED promises engaging conversations that celebrate life's authentic moments and the memories we make along the way.
Episodes
April 29, 2025 • 41 mins
In this episode of Unreserved, TJ Callaway chats with rising country star Dylan Marlowe at the iconic Georgia Theatre in Athens. Dylan shares his journey from small-town Georgia to Nashville, opening up about his early love for baseball, discovering songwriting through Eric Church, and chasing his music dreams with his dad’s support. He reflects on the impact of going number one with “Boys Back Home,” collaborating with artists lik...
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January 21, 2025 • 45 mins
In this episode of Unreserved, TJ is joined by former NFL player and Georgia Bulldogs star Mohamed Massaquoi to discuss his journey through football, life-changing challenges, and personal growth. Mohamed shares stories from his college and NFL career, reflecting on pivotal moments, rivalries, and lessons learned on and off the field. He opens up about his 2017 ATV accident, which resulted in the loss of his hand, and how it transf...
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January 7, 2025 • 69 mins
Unreserved kicks off 2025 with comedian Heather McMahan and her husband, Jeff Daniels, about Heather's journey from performing in basements to selling out Radio City Music Hall. Heather reflects on her comedic roots, the challenges of breaking into the entertainment industry, and how her authenticity on social media helped skyrocket her career. The couple shares stories about their relationship, the dynamics of living with Heather’...
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December 10, 2024 • 57 mins
Jamie Shepherd joins Unreserved to discuss the inspiring story behind the Shepherd Center, one of the nation’s leading rehabilitation hospitals. Jamie shares how his father’s life-changing spinal cord injury sparked the creation of this transformative facility and reflects on the center’s mission to provide world-class care for patients with brain and spinal cord injuries. From community-driven programs like recreational therapy to...
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November 26, 2024 • 83 mins
In this episode of Unreserved, TJ interviews legendary sports broadcaster Verne Lundquist. Verne reflects on his storied 50-year career covering iconic moments in college football, golf, and the Olympics, sharing behind-the-scenes stories of historic calls like Jack Nicklaus at the Masters and the 2013 Iron Bowl. They also explore Verne’s deep connection to the Masters, his love for classical music, and life in Steamboat Springs, C...
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November 12, 2024 • 64 mins
In this episode of Unreserved, host TJ chats with Georgia Tech quarterback Haynes King, tight end Brett Seither, and tight end Jackson Hawes. The trio shares stories from their unique journeys transferring to Georgia Tech, insights into adapting to the program, and the camaraderie that fuels their team. They discuss the highs and lows of college football, reflect on their high school experiences, and touch on the differences betwee...
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October 29, 2024 • 56 mins
In this episode of Unreserved, TJ leads a conversation with Doug Ivester, the former Chairman and CEO of Coca-Cola, to discuss his incredible career journey from a bag boy at Kroger to leading one of the world’s most iconic brands. Ivester shares insights into his work ethic, the pivotal moments that shaped his path, and his experience with the global expansion of Coca-Cola. They also explore his passion project, Deer Run Plantatio...
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October 15, 2024 • 75 mins
In this episode of "Unreserved," TJ Callaway sits down with two of Georgia's football stars, Warren Brinson and Dan Jackson, right after a big win over Auburn. They discuss the intensity of college football, leadership on the team, and the journey from high school to the national championship stage. Warren and Dan open up about what it takes to play at an elite level, the mental toughness needed to overcome injuries, and the camara...
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October 1, 2024 • 68 mins
In this episode of "Unreserved," host TJ Callaway takes us to Gainesville, Georgia, for an inspiring conversation with 1973 Masters champion, Tommy Aaron. From his self-taught beginnings to his remarkable journey through the world of golf, Tommy shares stories of perseverance, passion, and the unique challenges he faced as a young golfer without a local course. Listeners will hear behind-the-scenes anecdotes about his Masters win, ...
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September 17, 2024 • 50 mins
In this episode of "Unreserved," TJ Callaway takes listeners to Deer Run Plantation for an in-depth conversation with Mack Kimbrel, a seasoned expert in managing the 18,000 acre property. They dive into the hard work, tradition, and passion that go into running a hunting estate, sharing insights into hunting, conservation efforts, and the unique culture surrounding the sport. Mack also provides practical advice for those new to qua...
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September 3, 2024 • 58 mins
In this special episode of "Unreserved," TJ Callaway sits down with Mary Beth Smart, wife of Georgia Bulldogs' head coach Kirby Smart, to explore life behind the scenes of one of college football's most successful programs. From balancing family life with the demands of a high-profile football career to the philanthropic work of the Smart Family Foundation, Mary Beth shares candid insights into their journey. Listeners will hear ab...
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August 20, 2024 • 54 mins
In this episode of "Unreserved," TJ sits down with Emmie Howard, the President of Onward Reserve who founded and eventually sold Southern Proper. Emmie shares her journey from a small-town upbringing to building a brand including her early experiences in corporate America and the entrepreneurial spirit that led to the creation of Southern Proper. Together, TJ and Emmie discuss the evolution of fashion, the importance of staying tr...
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July 30, 2024 • 62 mins
In this episode of "Unreserved," TJ sits down with C. Brandon Ingram, an award-winning architect and close friend. Brandon is a four-time winner of the prestigious Philip Trammel Shutze Award for excellence in Classical Design from the Institute of Classical Architecture and Art as well as an Addison Mizner Award.
Brandon shares insights into his architectural journey, emphasizing his passion for modernizing classic Southern design...
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July 16, 2024 • 42 mins
In this episode of "Unreserved", TJ answers live questions from Otis of Atlanta's 949 The Bull. Hear about the authentic values that drive Onward Reserve with candid reflections on entrepreneurship, family, and personal growth, this episode offers a genuine glimpse into the man behind the brand.
Otis on Instagram
Otis on TikTok
TJ Callaway is the Founder and CEO of Onward Reserve, a lifestyle brand created with a deep appreciat...
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July 10, 2024 • 60 mins
We caught up with rising country star Conner Smith at his home in Nashville. We talked newlywed life, his new album Smoky Mountains and what it’s like navigating the business and creative side of the music business (and obviously talked a little smack about our mutual friend Dylan Marlowe). Check out this episode to learn a little more about a guy who signed his first publishing deal at 16!
Conner Smith
Smoky Mountains on Amazon
...
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July 9, 2024 • 15 mins
Meet TJ Callaway, Founder and CEO of one of America’s most authentic lifestyle brands. From his Southern roots in Thomasville, Georgia, to a bustling life in Atlanta, TJ shares the experiences that shaped his perspective on community and business. Discover lessons he learned from growing up in a small town, the impact of family on his journey, and the values that drive his entrepreneurial spirit.
TJ on Instagram
Onward Reserve on...
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July 9, 2024 • 73 mins
Stetson Bennett has one of the most incredible stories in the history of college football. Hard work and determination took him from being a walk-on Georgia Bulldog to the starting back-to-back National Championship QB, Heisman finalist and now NFL quarterback for the Los Angeles Rams.
Bennett and his former teammate, now starting GA Tech tight end, Brett Seither join me for a rare, candid conversation.
“I feel like most people ...
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