Guest Bio
Kevin Urrutia is a software engineer turned serial entrepreneur with 20+ years of experience building tech products. He's worked at Silicon Valley companies including Mint.com and Zaarly, and founded Voy Media, a digital marketing agency that has generated over $50 million in revenue. His latest venture, Magic Rinku, tackles one of SEO's most persistent challenges: automating internal link building at scale.
Connect with Kevin:
- Email: kevin@magicrinku.com
- Twitter: @danest
- Website: Magic Rinku
Episode Summary
In this unscripted conversation, Kevin shares the journey of building Magic Rinku from personal frustration to SaaS solution. We dive deep into the technical challenges of WordPress integration, the strategic use of AI versus traditional algorithms, and unconventional marketing approaches that are actually working in 2025.
Kevin reveals how he discovered 350 out of 400 articles on his own site had zero internal links, the technical nightmare of supporting multiple WordPress page builders, and why cold email and Reddit still outperform traditional SaaS marketing for developer tools.
Key Topics Covered
The Genesis Story
- How Kevin's personal pain with internal linking across 8-10 affiliate sites led to Magic Rinku
- The validation process through Reddit and direct customer conversations
- Why most SEO professionals are missing huge linking opportunities due to broken manual processes
Technical Deep Dive
- WordPress ecosystem challenges: Supporting Elementor, Beaver Builder, Gutenberg, and Classic Editor
- The 30-second delay problem and why bulk operations are complex in WordPress
- Database structure differences across page builders and how they affect plugin development
- Error handling and retry systems for WordPress API integration
AI Implementation Philosophy
- Strategic use of AI vs. traditional algorithms (RAKE, ENG tagger)
- Two specific AI use cases: contextual understanding and smart sentence generation
- Why 30% of AI suggestions are perfect, 50% need tweaking, and 20% are unusable
- The explainability problem and showing confidence scores to use...
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