Vega Montañez: The Challenges of Marketing Cinema in the Streaming Ag

In this conversation, Jeremy Rivera speaks with filmmaker Vega Montañez about his journey from music to filmmaking, the impact of streaming platforms on the industry, and the challenges of marketing films in the digital age.

 

They discuss the importance of the theater experience, the need for in-person engagement, and the evolution of internet discovery. In this conversation, Vega Montañez and Jeremy Rivera explore the complexities of independence, the impact of nostalgia on storytelling, the challenges of introducing new intellectual properties in the film industry, and the evolving landscape of streaming versus theatrical releases.

 

They also discuss the flawed metrics used to evaluate films and the importance of representing life experiences beyond traditional narratives, particularly for young adults. Vega shares insights into his current projects, emphasizing the need for diverse storytelling.

takeaways

• Vega Montañez transitioned from a music career to filmmaking.
• His first film was self-produced with the help of friends.
• Streaming platforms have changed the landscape for indie filmmakers.
• The theater experience offers a unique engagement that streaming cannot replicate.
• In-person marketing events can create stronger connections with audiences.
• Digital marketing often lacks effective options for film promotion.
• The distractions of home viewing can diminish the movie experience.
• HBO could capitalize on its cinematic TV shows by screening them in theaters.
• The internet has shifted from exploration to algorithm-driven content consumption.
• Memorable experiences are crucial for audience retention. Independence is often an illusion shaped by external factors.
• Nostalgia influences our consumption of media, often at the expense of innovation.
• New stories struggle to emerge in a market dominated by sequels and franchises.
• The film industry needs to take more risks on new intellectual properties.